Joe Media Presentation

FREE WIFI POWERED BY

VOTE 4 JOE!

Provide a traffic

generating service

While connecting

with your customers


Why WiFi?58% of wireless users said they choose wherethey eat, drink, sleep, and meet based purelyon the fact that a wireless internet connection isavailable. Tatara Systems wireless mobile data usage survey, 2005


Why WiFi?Nine out of ten connected Americans saidthey would rather do without Starbucksfor a year than give up their Wi-Fi.

WiFi Alliance and Kelton Research, October 2006


Why WiFi?10+ Million new WiFi devices hit the marketevery year including;

• Laptops• Mobile Phones • Portable Music Players (iPods, etc) • Gaming Devices


Why Joe Media?Proven Results

• 6 users/customers per day (average)• WiFi users = Loyal Customers average 2.7

visits per month• 68% of users visit during off-peak hours• 49% of users heard about us through word

of mouth or web advertising


Why Joe Media?Profit Sharing

• Joe Media shares 30% of advertising profits!

• Receive a Quarterly Check to offset costs

• Breaks even when ad inventory is filled (at today’s prices)


Why Joe Media?Customer Loyalty

Joe Media collaborates with Denny’s vendors to promote customer loyalty through various promotions


Why Joe Media?Table Turnover

Ensure efficiency during peak business

hours by controlling user sessions


Customer Traffic

0

5

10

15

20

25

30

35

40

45

100 500 1000 1500+

CollegeUrbanRural

# of Daily Customers

Number of Participating Locations

Market


Denny’s PilotResults - 50 locations, 6 months;

• 8,094 users, 22,000 visits

• 68% of users came in during ‘off-peak’ hours

• Average age of users - 32

• 73% male, 27% female

• Average visits per month - 2.7


InvestmentMonthly Subscription: $100Includes; 4. Dedicated high speed DSL line5. Professional Installation6. 24/7 customer service hotline7. Marketing Materials8. Live web-based tracking & session controls

- Profit Sharing (30% of ad profit) - $ ?

= Real Cost / PROFIT ≤ $100


Rev Share Example

Quoted Monthly Cost $100Total ad revenue $250- threshold $50= Rev Share amount $20 X 30%

- Rev share - $60

Real Monthly Cost $40

+ 6 users per day = 180 monthly customer visits!


Customer Comments

“You’re a cyber lifesaver”

“This is a great value-add for Denny’s”

“Thanks for offering free WiFi”

“Great service, thanks!”


VOTE 4 JOE!

DFA’s ‘win-win’ solution

Joe Media Presentation

Business

Transcript of Joe Media Presentation