Joe Marks - 2014 UGA MMR Research Summit Speaker Presentation
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Using Mobile Games to Investigate Consumer Perceptions Joe Marks
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Transcript of Joe Marks - 2014 UGA MMR Research Summit Speaker Presentation
- 1. Using Mobile Games to Investigate Consumer Perceptions Joe Marks
- 2. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line surveys are in trouble
- 3. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line surveys are in trouble Mobile is perceived as the likely savior: >50% of all digital media time spent in mobile apps
- 4. MARKET RESEARCH IN A MOBILE WORLD Land-line and on-line surveys are in trouble Mobile is perceived as the likely savior: >50% of all digital media time spent in mobile apps But competition for mobile eyeballs is fierce: >1,000,000 apps available
