Jobvite Webinar: 5 Easy Ways for Recruiters to Engage Talent Pools

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5 Easy Ways for Recruiters/HR Pros To Engage Talent Pools <Without Looking Like a Complete Stalker>

Transcript of Jobvite Webinar: 5 Easy Ways for Recruiters to Engage Talent Pools

5 Easy Ways for Recruiters/HR Pros To Engage Talent Pools

<Without Looking Like a Complete Stalker>

How to Participate Today

• Open and close your Panel

• View, Select, and Test your audio

• Submit text questions and join in the conversation in the questions box

• Q&A addressed at the end of today’s session – please ask them in the questions box

• Follow on the back channel via Twitter using the hashtag #Jobvite

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Presenter Info

• Kris Dunn• CHRO at Kinetix (RPO, Recruiting)• Founder of Fistful of Talent , The HR Capitalist • Hoops Junkie

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What the Heck Is a Talent Pool?

The Definition of a Talent Pool

• Talent Pools are a collection of recruiting contacts separated by specific disciplines and other factors

• A cohort of candidates/employees selected for various criteria they share in common – for example, functional area, expertise, language, etc.

• BROADER – any one you want to connect with so you can communicate with them over time as a means of influencing

Who Cares?

You Should Only Care About Talent Pools If:

• You ever want to make key hires without starting from scratch every time

• If you want external referrals that are high quality and qualified by the referral party on your behalf

• You have trouble recruiting for a specific skill set in a specific market

The Definition of Opt In• Opt-In refers to permission

given by individual for a 3nd party to communicate directly with them in the future

• Marketers deal with this every day

• Good news for you as a recruiter – if someone has connected with you via ATS submission or LinkedIn/Social connection, you’ve already received a form of Opt-In

Jobvite Engage

Supercharge your sourcing power when

you build a talent pool

Jobvite Refer

Leverage everyone’s social connections for faster, higher quality hiring

Jobvite Hire

Revolutionize the way you track applicants, from requisition to

hire

Example of How ATS Systems Help Prep You For Talent Pool

Communication <Jobvite>

The Jobvite Customer Reach…

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The Assumption…

5 Pieces of Info/Content You Have Access To That Drives Talent Pool

Interest1. The professional grade

quality of your people in similar roles

2. Things potential peers are working on

3. A commitment to learning and development

4. Trench stories that indicate you don’t suck

5. Eye Candy/Photos/Videos

A GREAT EXAMPLETRANSPARENT AND AUTHENTIC

LIKE CRACK TO TALENT POOL CANDIDATES

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THE FORMULA:<btp+cm>=ce**

**build talent pools+content marketing=candidate engagement

Tools a Marketer Would Use to Leverage and Influence Talent Pools

• Nothing works without quality content• Once quality content is there, focus of

marketers turns to distribution/promotion, which leads to engagement with your brand.

• Best distribution/promotional tools for recruiters include:– Email– LinkedIn– Social– Live events– Text – Snail Mail

• Which ones can be delivered by your ATS/LinkedIn or Social Accounts?

• Trends…

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BOOM!!The Top 5 Ways To

Engage Talent Pools

FIRST: Some Notes On The Thought Process Behind

the Top 5 Ways to Engage Talent Pools1. The list assumes you’ve already built talent

pools and know who you’re targeting2. Remember the formula – btp+cm = ce?

This part is focused on “cm” or content marketing.

3. Use our list of the 5 Pieces of Info/Content You Have Access To in order to build our engagement tools.

4. Our list of the Top 5 Ways to Engage Talent Pools includes a content strategy, notes on why it’s important and notes on how to deliver it to candidates.

5. We’ll list the Top 5 in order, from the simplest to hardest to deliver.

Strategy #1: Map and Develop Consistent Content Related to What’s Going On In Your Company

• The simplest of all the Talent Pool strategies, you commit to creating “x” content pieces per week and do it

• Use the 5 Pieces of Info/Content You Have Access To to build unlimited content pieces to share with your talent poo(s)

• Why it’s great: You have lots going on to feature• Why It’s Hard to Do: It takes time and you might

need someone who can write• How To Deliver: via a company blog that’s linked to

your careers page• Weakness: Assumes talent pools are checking your

company out regularly, which is incorrect• Best used in combination with some of the talent

pool engagement strategies to follow (see content streaming and email newsletter)

Strategy #2: Content Streaming on Social Media with Social Mentions

• Simple strategy – you are the aggregator and curator of content that your talent pool would find interesting (sets you up as expert)

• Content can be 100% external to your company or a mix of external and data in Strategy #1

• Set a goal to stream “x” number of articles per day, add your comments to them

• Deliver and distribution happens via LinkedIn and other forms of social media (assumes you have talent pools built in those)

• You can aggregate the best article shared for content points in later strategies

• To target specific members of a talent pool, use social mentions in each share

• See Social Hygiene whitepaper for best strategy (Feedly to Buffer)

Strategy #3: Featured Player• Give the gift of recognition• Recurring program that features a member of

the external talent pool in question• You ID one member of the talent pool per

month and feature them as an expert• Ways to create the profile or content include

Q&A, 10 Questions with “x”, a written profile or an audio or video interview

• The impact – you’re creating authority for both your company and the talent pool member being featured

• Allows the talent pool to connect and learn from and about each other

• Implied impact – you’re grabbing authority for your company, and it’s implied that if you care enough to sponsor the series, you must be a decent place to work

Strategy #4 – An Oldie, But a Goodie. A Newsletter Focused on a Specific Talent Pool

• Newsletters are powerful, especially when used to focus on and target engagement with specific talent pools

• Simple path – use the content generated in strategies #1, #2 and #3 and #5 to complete a monthly newsletter focused on specific talent pools

• Mixture of things focused on talent pool and a broader view of your company (think 3:1 ratio)

• Naming counts – spend time on that• Do a slick HTML version• Distribution – happens through email, with

digital version available to promote on Linked in and other forms of social media

Strategy #5: Vanity Project (Senior Level Talent Pool Engagement)

• To this point, we’ve shared content and used email marketing and social to distribute

• For the last strategy, you’re going to create your own vanity group of people with same skills, profession or career interests to engage a talent pool

• You create and name the group (example, Newark Number Crunchers, etc)

• Once named, as curator of the group you develop the strategy for how the group communicates, what the value prop is in joining (think learning and development, when it meets online and/or in person)

• Once you have your platform description in place, you market membership to your talent pool and even jump on the phone with interested parties to tell them your goal in doing it, which is to give the gift to the pool

• Create a monthly list of activities and be consistent• Distribution – live events, email, social, LinkedIn groups,

webcasts• Make membership exclusive

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Kris:[email protected]: @kris_dunnLinkedIn: www.linkedin.com/in/krisdunn

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