Jobs2 Web The Shift Has Hit The Fan
description
Transcript of Jobs2 Web The Shift Has Hit The Fan
The Shift Has Hit The Fan.
Michael Hanson, Sr. Account Executive
The Definition of Shift
Verb1. to exchange2. to change
Why Shift?
Two Reasons
Great Talent.
&
Opportunity(or survival)
The Talent Shift
Web 2.0 +Pre-Web Web 1.0
craigslist
The Recruiting ShiftCraigslist
The Organizational Shift
Career Site
Benefits
Culture
Diversity
College
About Us
Search Jobs
ATS Req Management Job Search
ApplicantsReporting
MarketingPaid Job Boards
Job Distributors
Print & Offline
Niche Boards
Campaigns
Events
Sourcing Tools
Email Marketing
Micro Sites
Resume Search
Spending $$$With Each Job
Not Recycling OrNot Remarketing To Candidates
No Search Engine Traffic
No Web 2.0 ToolsOr RSS/XML Feeds
Minimal Reporting
Not Capturing PassivesOr Brand / Future Interest
Not Driving Employee / Viral Referrals
Minimal/Manual Social Network Recruiting
The Strategy Shift$ Job Boards
$ Sourcing$ Advertising
Single Hire
UnselectedTrashed
1 Time UseOf Prospects
Transactional Recruiting
TwitterTwitter
FaceBookFaceBook
Linked In
Linked In
Sees Job
Sees Job
ApplyApply
EmailEmail
Multiple Hires
Ongoing Contact
ActivePass
ive
Interactive Recruiting
AttractInteractCaptureMeasure
RecruiterPersonalNetworks
RecruiterPersonalNetworks
RecruiterPersonalNetworks
How NOT to Shift
How TO Shift
Interactive Media Footprint(Strategy)
Automated Job & Content
Marketing
InteractiveChannel / Mix
Marketing
Candidate Experience, Capture & Workflow
Talent Community
Interaction & Monitoring
Interactive Analytics and Measurement
MeasureMeasureMeasureMeasure
The Budget ShiftYear 1:
100% Spend
Job Boards & Print65%
Job Boards & Print65%
Headhunters 10%Headhunters 10%
Referrals 15%Referrals 15%
Sourcing 10%Sourcing 10%
Year 2:80% Needed
Job Boards & Print30%
Job Boards & Print30%
Headhunters 5%Headhunters 5%
Referrals 20%
Sourcing 10%Sourcing 10%
Social Networks 5%
Direct Hires 20%(SEO & SEM)
Year 3:60% Needed
Job Boards & Print 10%Job Boards & Print 10%
Referrals 30%
Headhunting/Sourcing 10%Headhunting/Sourcing 10%
Direct Hires 30%(Search Engines,
Career Site)
Social Networks 10%
Talent Community 10%
Talent Community 10%
Think before shifting.
Shift responsibly.
www. .com
Mike_Jobs2Web
michaellhanson
michaellhanson
Connect!