Job Search: How to find a job using the internet
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Transcript of Job Search: How to find a job using the internet
A 10 Step
ActionableNo Fail MethodOf Using Social Media
To Secure Employment
STOP BELIEVEING
THERE IS A 10 STEP
NO FAIL PROCESS IT DOESN’T EXGIST
If that was the case you’d be seeing this on
NOT
and I’d have won the
Because the
July Employment Rate would be
0%
And I’d be parting with
Here
’
And I’m stuck parting here
with
Think farming
@jtomblanco
Know what it is you want
Want – Have = Problem
And remember its only a problem
if you don’t know the solution
Be concrete
The more specific you are about what you
want to do, the easier it becomes to
develop a strategy to accomplish it.
“You can’t hit a target you can’t see. You
can’t accomplish wonderful things with
your life if you have no idea of what
they are. You must first become
absolutely clear about what you want.‖
—Brian Tracy, Maximum Achievement
Job Search Analysis
• Identify the required experience, skills,
qualifications, certifications, training and
education that employers are asking for
within the position you want to be
employed
• Get thOSE required experience, skills, qualifications, certifications, training and
education that employers are
asking you to have
Or find someone who is willing to hire you without them
Talk to the MarketThe people currently working in that career field/job title will have the
most valuable advice
How many times do you get a blinding
insight out of your own head?
You get that blinding insight when you
listen to somebody and take that little
snippet of logic or data or whatever, merge
it with something that is in your head and
whammo—out comes a new interesting
thought.
-ROGER MARTIN
’
’
If you are articulate about framing your problem, most
of your friends can give articulate, useful guidance for solving the problem.
Imagine that you have an identical twin
Endowed with the same brains and natural talents that you
have.
You’re both given 1 week to come up with as many job leads/interviews for employment as possible
During that week you come up
with ideas alone in your room
In contrast, your twin
(1) talks with 10 people within the same job field/title he wants to be employed as,
(2) visits three innovative start-ups in his job field to observe what they do,
(3) Volunteers 2 hours a day 5 days a week in the field he’s looking to be employed in,
(4) shows a portfolio of his work to five people,
(5) asks the questions ―What do I need to have to be considered a quality candidate here?‖ and ―What problem do you have within the normal frame of doing business‖ ―What would you do if you were in my shoes and looking for employment‖ at least 10 times each day during these networking, observing, and experimenting activities.
Who will be further ahead in the job search and have more actionable
information?
Only about 500 hires
can be attributed to Social Media
– CareerXroads
Source of Hire Study:
Better understand the
Behavior
not the Technology
People using Social Media
they care about
The emergence of the social web is just our online experiences catching up with our offline experiences . As technology changes the tools we use to communicate we still use the same behavior patterns that we have evolved over thousands of years
IF YOUR PRODUCT SUCKS
SOCIAL MEDIA WON’T FIX IT
http://www.youtube.com/watch?v=PHhfDkLrOpA
Dominate your niche
The answer to that question is your competitive advantage
Examples of your Competitive Advantage
• Hard-to-replicate Talent
• Hard-earned skills
• Higher productivity due to insight or organization allowing you to be cheaper
• Existing relationships
• A network effect supporting you (respected references and trusted sources within your job field
• Unique story that resonates with your target audience
• Emotional intelligence
• Connection to community
Potential employers want to see one thing
above all else:
“Brands are built on what people
are saying about you
not what you’re saying about
yourself.”Guy Kawasaki
• If you're looking for innovators, people who
are going to create things that have never
been created before or solve problems
that haven't been solved, you can't look at
their resumes and find evidence that
they've accomplished what you want them
to accomplish. It hasn't been done, so
it's not going to be on their resumes
THAT’S THE
PROBLEM
Market Share 2010
71.07% 14.46% 9.55% 3.01%
According to recent U.S study by
Cross Tab Marketing:
• 75% of HR departments are now required to research candidates online. That means they’re looking candidates up on Google, Facebook, LinkedIn and Twitter.
• 70% of U.S recruiters and HR professionals say they have rejected candidates based on information they found online.
• 85% of employers say that positive online reputation influences their hiring decisions at least to some extent. And nearly half say a strong online reputation influences their decisions to a great extent.
• "LinkedIn profiles maintained by a
candidate are more accurate than the
Resume maintained by the same
candidate...:
• http://www.fistfuloftalent.com/2010/03/linkedin-profiles---
more-accurate-than-resumes-sad-but-true.html
LinkedIn Profiles - More Accurate
Than Resumes
Stop Spending all of
your time Looking for
work like this
•Job Boards percentage of job-seekers who actually get their jobs off the boards is relatively low about 5-10 percent
•Recruiters -- About 10-20 percent of people in search find their jobs through recruiters
•Cold Calling --
Approximately 10-20 percent of
people in search find their jobs by
cold calling on potential decision
makers in companies
CareerXroads 8th Annual Source
of Hire Study:
CareerBuilder is accountable for 3.95%
of external hires
Monster 3.14%
HotJobs 1.35%
How do your actions track
to the things that are important
• Jobs seekers spend % of their
time looking at online job postings
• –and less than one-third of their time
reaching out to others (UpMo.com)
ALTHOUGH
27.3% of new hires resulting from
employee referrals
80% of jobs found from networking
Adriana Llames
Focus on the before
the how.
Liz Lynch
Form Relationship
Centric Goals
Who Can my Ability to
Achieve that Goal
Be in the
relationship before
the sale
Here comes everybody
Stop believing networking yields
Real relationships are patterns of mutual investment.
I invest in you, you invest in me.
» Umair Haque
• The reason very few people are willing to
refer job leads and opportunities is because
they don’t yet enough
to make a referral.
start giving back before you start
taking
Stop saying I already did
that networking thing
• ―I sent out a copy of my resume to all
my friends to see if they could pass it along‖
• Using your contacts insight just
as a resume conduit creates a
huge missed opportunity
Use them to gather any and all
purposeful information
because 9 times out of 10 they are not
going to have a job to refer you to
Some topics you might want to ask
about:•Marketing decisions: who are your target markets? Why?
•What’s the plan moving forward?
•How does the company generate prospecting lists?
•How are sales organized?
•Who builds sales demos?
•Incentive programs for customers… and incentive programs for the salespeople… motivate
what behaviors?
•Who owns purchasing decisions
•Who is on the Board of Directors, and why?
•Major client accounts: how much of the overall revenue do they represent?
•What new strategic projects are planned for next year?
•What strategic projects are being considered?
•What does top management see as the number one obstacle to growth?
•What do the rank and file see as the number one obstacle to growth?
•What their department is working on?
•What business opportunities their company is focused on?
•How they interface with the department you’re interested in?
•What are the top corporate initiatives, and company concerns/risks?
•What bothers your contact about their company?
•What’s bugging their boss?
Kim Kardashian & Paris Hilton are friends
but that’s not the same as the friend I’ve know since I was
five and who babysits my children
MAP YOUR SOCIAL
GRAPH
• CLOSEST CONFIDANTS
• GOOD FRIENDS WHO YOU SEEK
ADVICE FROM AND TALK TO OFTEN
BUT YOU STILL DON’T TELL THEM
EVERYTHING
• PARTY FRIENDS
HOW DO YOU Communicate
with them
• PHONE
• TEXT
• IN PERSON
Temporary Ties
Weak Ties
Strong Ties
So What’s the problem
is a theoretical cognitive limit to the number
of people with whom one can maintain
stable social relationships. These are
relationships in which an individual knows
who each person is, and how each person
relates to every other person
HOW DO MOST
PEOPLE STAY IN
TOUCH
Lets Be Honest
Which one are you
going to give money to
Target where you want
to work
• http://www.streatsahead.com/Images/Target.jpg
SIMPLE
• If you know what you want to do
• you can indentify where you want to work
• by determining how far you are willing to
travel and what benefits you need to accept
a position
• ONCE YOU KNOW WHERE YOU
want to work Then Identify the
people that are connected to
that employer
Leverage the contacts within that agency
• With the people who are going to influence
the hiring process
http://images.businessweek.com/ss/08/07/0723_home_based
_tips/image/04-metings.jpg
If you’re good at it
people will offer you a joband
If you’re not then why on earth
would someone actually hire you
Go get good at it-Seth Godin
http://blogs.jobdig.com/wwds/2009/03/31/seth-godin-says-dont-try-to-get-a-job/
1. Stop believing that there is anyone that has a NO FAIL process
2. Know what it is you want
3. Complete a Job Search Analysis
4. Talk to the Market
5. Stop Believing Social Media will be the answer to all of your problems
6. Provide Proof of your skills
7. Track your tasks in the job search to the most important parts: personal referrals and networking
8. Focus on the who before the how
9. Be in the relationship before the sale
10. Stop believing networking yields instant results.
11. Think outside the box
12. Target where you want to work. Identify who, where, and how to seek assistance from your network in securing employment
13. Get good at what you do, once you’re there get face time with people that are going to influence the hiring decision
Please forward this to as
many people as you can and
ask them to make it better
and show the results
AND by better I mean shorter
More effective
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• How Social Networks Are Changing Everything
• By Jeffrey F. Rayport
• What the Personal Branding Debate Can Teach Us about PR, Social Media & Ourselves
• By Tiffany Monhollon | May 8, 2009
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• In Brand Yourself As, Networking, Personal Branding, Positioning | 8 Comments
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