Job Posting Teardown - Adidas

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JOB POSTING TEARDOWN

Transcript of Job Posting Teardown - Adidas

JOB POSTING TEARDOWN

FIRST STOP: CAREERS PAGE

This. Is. A. Career. Page.

FIRST STOP: CAREERS PAGE

Ok, so I have no idea what Omni-Channel Teams are but the page looks fantastic! (And I’m guessing this section changes often.)

Let’s scroll!

FIRST STOP: CAREERS PAGE

Yup. As I thought, different sections for different teams/roles/opportunities.

FIRST STOP: CAREERS PAGE

But I think it’s safe to say that this page is gorgeous!

Let’s scroll some more…

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

And now we get some real people and some very compelling copy to go with them.

FIRST STOP: CAREERS PAGE

Each section has had a very clear CTA that appears to lead to team-specific job listings.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

Our first look at something other than inspiring hero images…

FIRST STOP: CAREERS PAGE

…and Adidas goes bold. Completely setting the scene for their mission, values and purpose.

It’s clear that Adidas knows who it is and more importantly, who they want to attract. They want empowered problem-solvers who are excited to take on the challenges of improving the world through sport.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

“Teams”? I see what you did there.

FIRST STOP: CAREERS PAGE

It’s almost as if they took the writers from their commercials and put them to work on their careers page.

This copy is legitimately inspiring.

FIRST STOP: CAREERS PAGE

And now we get to meet the teams…

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

We spend a lot of time talking about creating context for every element of the candidate experience. So much of that can be done by taking a deep look at the copy being used.

Adidas nails the context by succinctly identifying what each team does in a single sentence… and they do it in a way that should make sense to just about anybody.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

And a section for young career seekers.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

We’ve seen a few companies start to do this.

Instead of burying this on a crappy mission statement page or obscure link, Adidas puts this right on their careers page. Why? Because they want to make sure that you know what you’re getting into and who you’re getting into it with.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

They do such a great job of balancing the intrinsic and extrinsic motivations of career seekers.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

Yes!

FIRST STOP: CAREERS PAGE

Yesss!

FIRST STOP: CAREERS PAGE

Yesssss!

FIRST STOP: CAREERS PAGE

Adidas is building such a strong case for why an applicant should consider applying and what kind of applicant would fit in well.

They’re letting applicants listen to their heartbeat, they’re sharing (some of) their secret sauce and they're showing their soul. And the best part? This isn’t something reserved for multi-national corporations or massive budgets. Any company, of any size, is fully capable of doing this equally as well, or better.

Spending time getting this stuff right couldn’t be more important for your organization.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

Oh what do we have on the next scroll? A snapshot of current openings!

FIRST STOP: CAREERS PAGE

And just when you thought it was all double-rainbows and unicorn dust, something a bit weird…

Why do the titles of these requisitions include numbers like this?

FIRST STOP: CAREERS PAGE

And super-ambiguous terms like this?

FIRST STOP: CAREERS PAGE

Male/female?

FIRST STOP: CAREERS PAGE

Monday/Friday?

FIRST STOP: CAREERS PAGE

own retail?

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

They introduce a blog on the next scroll. A great idea in theory, especially by giving it a focus of “Career-Talk”. But without taking a deep dive, it seems like the featured/recent posts aren’t necessarily focused on careers per se.

Not a huge deal, just pointing it out.

FIRST STOP: CAREERS PAGE

More blog stuff.

FIRST STOP: CAREERS PAGE

FIRST STOP: CAREERS PAGE

Next scroll… and finally, I’ll click to see the job postings.

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

Aside from these guys showing their heads again…

TIME FOR THE JOB POSTINGS

Things look great! Giving each posting some room to breathe and their own “card” definitely helps candidates avoid feeling overwhelmed… unlike many sites with thousands of requisitions listed, sometimes on a single page.

TIME FOR THE JOB POSTINGS

Let’s click one…

TIME FOR THE JOB POSTINGS

Let’s click one…

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

First impression? Beautiful.

Although I’m not too sure what a sweaty woman has to do with a retail position? Design-wise though, the page looks fantastic. Again.

TIME FOR THE JOB POSTINGS

I really, really love the copy they include…

TIME FOR THE JOB POSTINGS

{But I feel two paragraphs selling the candidate on the company again is a bit overkill. You have them already, that’s why they clicked the job ad. They want the job ad!

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGSThis is where things become really, really impressive.

TIME FOR THE JOB POSTINGS

For starters, they include a clear navigation for the job ad.

Navigation… for the job ad.

TIME FOR THE JOB POSTINGS

If there’s something that most companies fail to do in job ads, it’s giving context to their skills and requirements.

Not Adidas.

TIME FOR THE JOB POSTINGS

This is what you’ll be doing

TIME FOR THE JOB POSTINGS

This is HOW You’ll be doing it.

TIME FOR THE JOB POSTINGS

There’s nearly zero ambiguity in this ad. Adidas makes it crystal clear to candidates what they will be responsible for specifically.

TIME FOR THE JOB POSTINGS

Let’s zoom in for a second.

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

As much as job ads are about enticing great people to apply, they’re also supposed to encourage unqualified applicants to opt out. A candidate can’t read this section and not understand what they’ll be required to do and what they’re expected to have experience with. Adidas makes it simple to recognize if they’re qualified or not, which helps everybody.This is the level of specificity every company should strive for in every element of the actual posting.

TIME FOR THE JOB POSTINGS

Let’s scroll and see if there’s anything under this…

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

WHAT THE WHAT?!?

TIME FOR THE JOB POSTINGS

Ok, while I believe this could be a bit more graphically interesting, this is pretty rad.

TIME FOR THE JOB POSTINGS

Legitimate question: how useful is this section at the bottom of a job posting though? My brain tells me this makes more sense at the top or in a floating sidebar.

TIME FOR THE JOB POSTINGS

Is there anything else if we scroll?

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

Related jobs. Well played. Why? Because it gives candidates the chance to stay in the experience. They don’t have to click back or resubmit info if one of these matches their interest.

TIME FOR THE JOB POSTINGS

Surely, there’s nothing else… Right?

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

Wrong. They have a video. How awesome is that?!?

Everybody loves a great recruiting video and judging by the amazing things we’ve seen so far, the bar is high.

Let’s click play and see what we get…

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

… wait.

TIME FOR THE JOB POSTINGS

…a product video?

TIME FOR THE JOB POSTINGS

Everything has been nearly perfect so I guess it’s ok to leave us like this?

TIME FOR THE JOB POSTINGS

Let’s scroll once more just to be sure…

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

And the world is alright again.

TIME FOR THE JOB POSTINGS

Let’s click apply and make sure it actually goes to an application.

There’s nothing worse then a CTA for “Apply” lead to a different version of the ad or anything other than an application.

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

Hmmm… Will giving you my email start an application?

TIME FOR THE JOB POSTINGS

TIME FOR THE JOB POSTINGS

Success!!! We’re into the actual application. That’s exactly how that should work!

FINAL THOUGHTS

FINAL THOUGHTS

There are so many things Adidas has done really, really well in this experience.

The design is top-notch. The copy at every step has been brilliant. The layout makes total sense. The experience felt less like a job search and more like truly discovering an opportunity and experiencing a brand.

Aside from a few discrepancies in requisition titles (which I’m guessing lands on the shoulders of actual recruiters) and a random product video at the bottom of a job posting, Adidas proves that it is light years ahead of the vast majority of brands when it comes to experience in their job postings.

FINAL THOUGHTS

While Adidas is doing amazing things with their job postings, the biggest takeaway is this:

This type of experience is achievable by any company, large or small.

Where Adidas really wins is understanding who they are as a company and what kind of people make up the (moisture-wicking) fabric of their culture and then clearly communicating that throughout the entire experience.

Let’s give a hand to Adidas!

FINAL THOUGHTS

While Adidas is doing amazing things with their job postings, the biggest takeaway is this:

This type of experience is achievable by any company, large or small.

Where Adidas really wins is understanding who they are as a company and what kind of people make up the (moisture-wicking) fabric of their culture and then clearly communicating that throughout the entire experience.

Let’s give a hand to Adidas!

THANK YOU

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