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![Page 1: Joanna Kane-Potaka Director, Strategic Marketing and Communication ICRISAT Smart Food At Indian Merchants Chamber 18 Nov 2015.](https://reader036.fdocuments.us/reader036/viewer/2022062409/5697c00d1a28abf838cc9278/html5/thumbnails/1.jpg)
Joanna Kane-PotakaDirector, Strategic Marketing and CommunicationICRISAT
Smart Food
AtIndian Merchants Chamber18 Nov 2015
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ICRISAT’s Holistic approachagricultural R4D value chain
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Good for youGood for the planetGood for small holder farmers
Smart Food
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Malnutrition of children < 5 years old 25%
About ½ in Asia and 1/3 in Africa(World Health Organization)
American Journal of Clinical Nutrition In most Western countries, diet related chronic diseases represent the single largest cause of illness and death.
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DIABETIES IS ON THE RISE
HEART PROBLEMS ARE HIGH DUE TO DIET
OVERWEIGHT ISSUES ARE INCREASING IN DEVELOPED AND DEVELOPING COUNTRIES
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Change in calorie contribution
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Scaling upnutrition interventions
Benefit : Cost
16:1
Research undertaking in 40 low and middle income countries (IFPRI, 2014)
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Climate Smart cropsare going to be critical
By the 2030s approximately 40% of the land in sub-Saharan Africa will not be able to support the cultivation of maize. (World Bank 2013)
Forecast a 20% reduction in rice yields in Asia per degree Celsius of temperature rise. (IRRI)
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Good for youGood for the planetGood for small holder farmers
Smart Food Millets
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1/3 of rice, maize and wheat growing areas have experienced a yield plateau or decrease
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Good for youGood for the planetGood for small holder farmers
Smart Food Legumes
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The combination of pulses + cereals, provide protein comparable to that of meat or dairy foods
but with zero cholesterol and low saturated fat content.
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CHICKPEADietary calcium (49-53mg/100g)
is equivalent to that in yogurt and close to milk
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LOW WATER FOOTPRINTLOW CARBON FOOTPRINT
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NATURALLY FERTILIZES THE SOIL – BY ADDING NITROGEN
The production and application of nitrogen fertilizer accounted for up
to 2/3 of the carbon footprintof each crop.
ALSO pulses reduce the carbon footprint of other crops: When durum wheat was grown after a pulse crop, it had a carbon footprint that was 46% lower than if it was grown after spring wheat.
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INCREASES SOIL MICRO-ORGANISMS
Helps crops access nutrients
Breaks disease, weed and insect cycles
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MULTIPLE USES
Food
Feed
Fuel
Building material
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• Demand pull
• Awareness
• New image and ‘buzz’
• Modern healthy convenience foods
• R&D along the value chain
• Policy support
=> Partners and funders
GoalsSmart FoodBranded Communications
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Smart Food Good for youGood for the planetGood for small holder farmers
Thank you!
ICRISAT is a member of the CGIAR Consortium