Joan Maxwell resume June 2016
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Joan Maxwell 12 Snowberry Court, Orinda, CA 94563 Phone: (260) 413-5016 E-Mail: [email protected] Summary Strategic, creative, enthusiastic, positive, entrepreneurial leader with experience growing companies and businesses from small to large. Strengths include planning visual strategies, product assortments, managing cross-functional teams for focus and success. Comfortable in dynamic environments, and adept at merging hindsight, trend, and innovation. Experience MakerSights, San Francisco, CA 2015 - Present n Advisor/Senior Merchant o Provide merchant expertise to a start-up focused on helping brands leverage data to make better consumer-centric, timely decisions John Muir Hospital, Walnut Creek, CA 2015 - Present n Advisor, Patient and Family Advisory Committee (2015 – present) o Provide input to doctors, nurses, and administration to improve the patient experience. Speaking to groups within the hospital, at medical retreats, to other hospitals, and masters nursing students Vera Bradley, Fort Wayne, IN January 2002 – January 2015 n Vice President, Merchandising (March 2011 –January 2015) o Pioneered development of the merchant function at Vera Bradley – created job descriptions, hired team, worked cross functionally to integrate the function into the broader business model, built reports & systems from the ground up o Developed and managed the master seasonal calendar, from concept to delivery, and worked cross-functionally on process improvements to shorten timelines and improve planning o Created category management and seasonal planning, working on 5 seasons concurrently for a $500 MM+ business (handbags, accessories, travel, home, gifts). Introduced new collection of solid black which developed into 15% of volume by Year 2.
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Transcript of Joan Maxwell resume June 2016
Joan Maxwell12 Snowberry Court, Orinda, CA 94563Phone: (260) 413-5016 E-Mail: [email protected]
SummaryStrategic, creative, enthusiastic, positive, entrepreneurial leader with experience growing companies and businesses from small to large. Strengths include planning visual strategies, product assortments, managing cross-functional teams for focus and success. Comfortable in dynamic environments, and adept at merging hindsight, trend, and innovation.
ExperienceMakerSights, San Francisco, CA 2015 - Present
n Advisor/Senior Merchanto Provide merchant expertise to a start-up focused on helping brands leverage data to
make better consumer-centric, timely decisionsJohn Muir Hospital, Walnut Creek, CA 2015 - Presentn Advisor, Patient and Family Advisory Committee (2015 – present)
o Provide input to doctors, nurses, and administration to improve the patient experience. Speaking to groups within the hospital, at medical retreats, to other hospitals, and masters nursing students
Vera Bradley, Fort Wayne, IN January 2002 – January 2015n Vice President, Merchandising (March 2011 –January 2015)
o Pioneered development of the merchant function at Vera Bradley – created job descriptions, hired team, worked cross functionally to integrate the function into the broader business model, built reports & systems from the ground up
o Developed and managed the master seasonal calendar, from concept to delivery, and worked cross-functionally on process improvements to shorten timelines and improve planning
o Created category management and seasonal planning, working on 5 seasons concurrently for a $500 MM+ business (handbags, accessories, travel, home, gifts). Introduced new collection of solid black which developed into 15% of volume by Year 2.
o Member of Executive Team, involved in all strategy and long range planningn Senior Director of Visual Merchandising (January 2002 – March 2011)
o Created a visual merchandising program for specialty gift retailers to build the brand presence/awareness – program provided significant higher increases for retailers who participated & pioneered a way for brands to have a significant presence in specialty gift channel
o Developed rewards program to encourage participation; sold over 10,000 cabinets to retailers plus other furniture, fixtures, signs.
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o Teamed with Visual Creative Director to develop the concept for the Vera Bradley stores, creating a residential environment that produced significantly higher $/sq ft than mall averages. Created an outlet mall concept for the brand that also achieved top $/sq ft in outlet malls.
o Served on leasing team as the merchant presence (with EVP Sales and Visual Creative Director) for 3 years, picking locations for Vera Bradley owned retail stores – from 10th store to 78th location
o Served as the visual lead on a team that developed shops-within-shops in Japan 2011-2013
Donna Karan Hosiery, Sara Lee Corp., Winston Salem, NC 1996 - 2001n Key Account Executive
o Managed Nordstrom account – largest volume account ($15MM), including seasonal assortment planning, replenishment planning, training, marketing, and event planning
Eileen West 1983 –1996
n Various roles from operations to sales and licensing as company grew from $5MM to $25MMo Built Queen Annes’ Lace and Eileen West as key brands in major department stores
I Magnin, San Francisco, CA 1976-1983n Divisional Merchandise Manager, Fine Apparel, other buying positions
Bloomingdales, NYC, NY 1973-1975n Training Program, Asst Buyer, etc.
EducationMiami of Ohio, Oxford, OH 1969-1973n Bachelor of Science, Retailing
OrganizationsPatient and Family Advisory Committee, John Muir Hospital, 2015 - present
