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Message in Nike Thunder Thigh Ad
I have Thunder Thighs.And that’s a complimentbecause they are strongand tonedand muscularand though they are unwelcomein the petite sectionthey are cheered on in marathons.Fifty years from nowI’ll bounce a grandchild on my thunder thighsand then i’ll go out for a run.Just do it.
Nikewomen.com
Company Information
Nike’s “Thunder Thighs” campaign is targeted to women and telling them that thunder thighs are
favored and that women should embrace theirs. Nike wants to get away from the obsession to be thin
and trying to cut down sizes. Nike wants women to embrace what they have knowing that they can be
powerful in their own right. They say that we no longer need to stay trim but instead work on build-
ing our bodies to show how strong women really are. There are a few advertisements to this campaign
along with one that addresses women’s butts. This advertisement campaign has brought a lot of atten-
tion to Nike and has made a lot of readers happy about they way everything is positive about women’s
bodies then being degrading saying you have to look a certain way and if you don’t then you don’t be-
long. Nike is promoting their women’s line of clothing that will fit all women, no matter what the size.
These ad’s bring smiles to women and teenagers all over the world.
Innovative,sleek,work
http://discoveringfeminismspring09.blogspot.com/2009/04/nike-ad-campaign.html
http://www.usatoday.com/sports/columnist/brennan/2005-08-18-brennan_x.htm
Typefaces
1.Palatino Linotype
palatino Linotype
2.Lao UI
Lao UI
3.Eras Bold ITC
Eras Bold ITC
4. Lithos Pro
Lithos Pro
5. Segoe UI
Segoe UI
6. KalingaKalinga
7. Microsoft New Tai Lue
Microsoft New Tai Lue
8. Rockwell
Rockwell
9. Trajan Pro
Trajan Pro
10. Berlin Sans FB
Berlin Sans FB
I decided to use the font Trajan Pro. This font is clean cut and goes
well with my advertisement and Nike as a company. I also decided to use
segoe UI for my body font because it fit well with trajan pro and the
overall advertisement.
I Have Thunder Thighs
Just do it.
I have Thunder Thighs.
And that’s a complimentbecause they
are STRONGand TONEDand MUSCULARand though they are
unwelcome in the
petite section they are
cheered on in marathons.
Fifty years
from now i’ll bounce a
grandchild on my
thunder thighs and then
i’ll go out for a run.
Nikewomen.com
I HAVE THUNDER THIGHS
I have Thunder Thighs.
And that’s a complimentbecause they
are strongand tonedand muscular and though they are unwelcome
in the petite section they are cheered
on in marathons. Fifty years from now
I’ll bounce a grandchild on my thunder
thighs and then i’ll go out for a run.
NIKEWOMEN.COMJUST DO IT.
I have Thunder Thighs. And that’s a compliment because they are strong and toned and muscular and though they are unwelcome in the petite section they are cheered on in marathons. Fifty years from now I’ll bounce a grandchild on my thunder thighsand then i’ll go out for a run.
I HAVE THUNDER THIGHS
Nikewomen.com
JUST DO IT