JMG Creative |Gen Cheah |Megan Lattimer |Joanna Redgrave · PDF fileObjectives • Raise...
Transcript of JMG Creative |Gen Cheah |Megan Lattimer |Joanna Redgrave · PDF fileObjectives • Raise...
Objectives
• Raise awareness about food waste amongst 20% of the
target audience within 6 months
• Educate 30% of our target audience within the first 6 months
• Motivate 35% of our target audience to change their food behaviour
Competiton|Sponsorships|Partnerships
• Create incentive
• 6 week period of the competition
• QR codes
Prizes
1st –
2nd –
3rd –
20%
25%
15%
15%
10%
10%
5%
Grand Total = $10,000,000
Merchandise
Set Up Costs
Promotional
Interactive Media
Miscellaneous
Sponsorship/Partnership
Social Media
Budget
Categories Subcategories
Merchandise - Products
Set-Up Costs - Pop-up store
- Vending Machine
- QR Scanners
Promotional - Foot-step facts
- Bus Shelters
- TV Screens
- Bins on campus
Interactive Media - Website
- App
Miscellaneous - Competition
- Prizes
Sponsorship/Partnership - University Websites
Social Media - Facebook
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Merchandise
Pop-up Store
Vending Machine
QR Scanners
Competition/Prizes
Social Media
Campus Promotion
Timeline