jmbrooks2_Proj._02_Print_and_Banner_Ads_Brooks_ad

Jennifer Brooks

Newspaper, Magazine, Banner Ads

Brooks_ad.indd 1 9/26/10 11:46 AM

Jensen Guitar and Music Co., which has been in business since 1973, is primarily a guitar shop, al-

though they also specialize in other instruments. They have three locations, two in Santa Barbara and

one in Santa Maria. The company offers repair services, installation and setups. Lessons in guitar,

bass and drums are also available in the shops. Jensen hosts a children’s camp, “rock camp,” which

performs locally. Rental equipment is also available in-store. You can also have small intimate con-

certs in one of their shops, which they call the “MainStage.”

Source: jensenguitar.com

The Ad’s purpose is to advertise repairs, as well as bring attention to the availability of their Main-

Stage.

The main audience would be musicians, or parents of aspiring musicians.

Jensen Guitar & Music Co.

Guitar Repairs

Click on MainStage Events at www.jensenguitar.com

Electric shop 563.3200 Acoustic shop 687.4027

Musical

Educational

Historical

Rockin’

Fun


Stencil StdStencil Std

Eccentric stdEccentric std

Charlemagne std

Charlemagne std

Blackoak StdBlackoak Std

Copperplate Light

Copperplate Light

Brush Script StdBrush Script Std

Geneva RegularGeneva Regular

Papyrus RegularPapyrus Regular

Times RegularTimes Regular

Hobo StdHobo Std

Rosewood Std

Rosewood Std

I chose Hobo Std because it has that art nou-

veau feel that was so prevalent in 1970’s rock

posters. Jensen seems proud to have been

around since 1973, so a font that represents

that generation’s musical advertising would be

appropriate. It’s also a font that is legible both

large and small, so regardless of the size of the

advertisement, the message will not be lost.

It’s likely that I will choose to use a simpler

font for the body copy. I think Geneva

Regular would compliment the Hobo font

nicely without sacrificing legibility.


I wanted to continue the art nouveau feel of the text with an image. I altered an image of a guitar and added my own art nouveau type deorations, then scanned and traced the drawing in illustrator. The idea was to make the strings look broken, because it is an advertisement for guitar repairs.


russotti

Text Box

Nice drawing!

Guitar Repairs

Click on MainStage Eventsat

www.jensenguitar.com

Jensen Guitar

Music Co.

Electric Shop 563.3200 Acoustic Shop 687.4027


russotti

Text Box

Layout needs to have more unity. Use a grid to align elements.

russotti

Callout

Good crop. Enlarge to create a more dynamic image. Needsmore black areas for contrast.

russotti

Pencil

russotti

Callout

Two lines should be much closer to create a unite.

russotti

Pencil

russotti

Callout

all 4 elements are floating and don't add to the design other than fill space.

russotti

Line

hgcvhg

Jensen Guitar & Music Co.

Guitar

Repairs

Click on MainStage Events at

www.jensenguitar.com

Electric Shop 563.3200 Acoustic Shop 687.4027


russotti

Callout

This type would work best in san serif font and bold. Using white type. and on black background. Gray box separates infor from rest of design.

russotti

Callout

Think about creating a more interesting arrangement for the store name.

russotti

Callout

Guitar should be larger and have more white to create contrast.

russotti

Callout

Rethink placement for this.

Jensen Guitar Music Co.Click on MainStage Events at www.jensenguitar.com

Guitar RepairsElectric Shop 563.3200Acoustic Shop 687.4027


russotti

Text Box

Best layout of 3 layouts.

jmbrooks2_Proj._02_Print_and_Banner_Ads_Brooks_ad

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