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1 JAGUAR LAND ROVER
OUR COMP
We employ around 29,000 people garound 190,000 more through our dand local businesses.
All of our vehicles are engineereand while we have ambitious plans heart of the business remains in thebillions of pounds i n our state-of-theand development facilities. In fact, Jthe biggest UK investor in R&D in thand is in the global top 100 for R&Dalong with our ongoing support of loand encouragement to get young pengineering, has led to Jaguar LanResponsible Business of the Year A
Last year Jaguar Land Rover somore than 170 countries – up 19%These gures make Jaguar Land R
exporters by value in the UK, with 8produced in the UK being sold abro
J AGUAR LAND ROVER is the UK’s largest prembusiness, built around two iconic British car braleading manufacturer of premium all-wheel-drive vworld’s premier luxury sports saloon and sports ca
J A G U A R L A N D R O V E R C O M P A N Y I N F O R M A T I O N
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OUR VEHICLES
THE COMPANY’S VEHICLE line-up consists of sixJaguar and six Land Rover models, ranging fromelegant sports cars through to hugely capable SUVs.
XF SPORTBRAKE combines Jaguar’selegance and renement with great versatility
XJ redenes what a luxurycar should be. It’s a dramaticcombination of beauty, luxuryand power
F-TYPE COUPÉ is a true Jaguar sports car, engineeredfor high performance and responsive handling
F-TYPE CONVERTIBLE is the natural successorto the E-Type – Jaguar’s iconic 1960s sports car
XK is the rened Grand Tourer withthe heart and soul of a sports car
XF delivers innovative design, renedengineering and stunning performance
RANGE ROVERThe ultimate luxury SUV
RANGERange R
DEFENDER Combining supreme capability andfunctionality, Defender is the archetypal Land Rover
FREELASUV, wit
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Number 1 Brand (J.D. Power Survey, U
F-TYPE
The Golden Steering Wheel Award (Auto Bilam Sonntag, Germany)
World Car Design of the Year
Car of the Year (2013 Middle East Motor A
Prime Minister’s Award (Good Design Award
Good Design Award (The Australian InternDesign Awards)
Sportscar of the 21st Century (Car & Driver
Best Car Design (CAR Awards, Braz
Best Import Cabriolet above 30,000 Eu(Autozeitung, Germany)
Best Convertible of the Year (Auto123.com,
2014 Automotive Excellence Award for D(Popular Mechanics Magazine, USA)
Convertible of the Year (Top Gear, U
XF
Best Executive Car (Telegraph Motoring Awa
XJ
Best Luxury Car (Telegraph Motoring Awar
Jaguar Land Rover won around 200 i nternationalawards in 2013. Most were for our products,but we also won for our directors, our businessin China, our apprenticeship programmes, ourpeople and our plants.
OUR AWARDS
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Jaguar Land Rover’s UK operations take place at ve
locations, with three vehicle manufacturing plants –two in the West Midlands at Castle Bromwich andSolihull, one near Liverpool in Halewood – and twoadvanced design and engineering centres at Gaydonand Whitley in the Midlands. It is from these ve sites
that Jaguar Land Rover currently produces the rangeof vehicles that sell in over 170 countries.
The company is greatly expanding its UK facilitieswith a new £500m Engine Manufacturing Centrenear Wolverhampton, while large-scale global growthand investment will see the construction of furthermanufacturing plants in China and Brazil in 2014and beyond.
Jaguar Land Rover is also regularly investing in itsexisting UK facilities. The continued expansion atour sites has resulted in a substantial increase in jobs in recent years.
OUR FACILITIES
JAGUAR’S CASTLE BROMWICHplant employs over 3,000 peopleto produce all six Jaguar models:the all-new F-TYPE Coupé andConvertible; the XK grand tourer;and the XJ, XF and XF Sportbrake.
The Castle Bromwich sitebecame a dedicated Jaguar factoryin 1980. Today, Castle Bromwich’semployees work across a 112-acresite that is home to some of theworld’s most advanced aluminiumbody construction facilities and340 body construction robots. The
facility consiand nal ass
models, as wwhich opera
In 2012 eBromwich saemployees rintroduction shift and theJaguar F-TY
The Casta key role into Jaguar Lacommitment
CASTLE BROMWVEHICLE MANUFACTURING
ENGINEMANUFACTURINGCENTREPRODUCTION STARTS 2015
HALEWOODVEHICLEMANUFACTURING
CASTLEBROMWICHVEHICLEMANUFACTURING
WHITLEYGLOBAL HQ,ENGINEERING& DESIGN
SOLIHULLVEHICLEMANUFACTURING
GAYDONENGINEERING,DESIGN & TESTFACILITY
J AGUAR LAND ROVER is one of the headline-grabbing success stories of manufacturingindustry in Britain today. With employee numbers doubling over the last four years,it is also the country’s most dynamic automotive business.
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THE SUCCESS OF the Range RoverEvoque and Land Rover Freelander 2 hashad a major effect on production at JaguarLand Rover’s Halewood manufacturingplant, located on the outskirts of Liverpool.
An increase in demand meant thatthe factory began 24-hour production,introducing an extra shift in mid-2012.The workforce has also increased to over4,500, which is three times the number
of employees in 2010.The Land Rover Freelander 2 started
production here in 2006 and a new LandRover Experience off-road facility wasbuilt next to the plant to showcase the4x4 ability of the new vehicle.
Over £230m has been invested inHalewood between 2010 and 2013,primarily for Range Rover Evoqueproduction, and includes a £5m storage
facility ‘kipper rack’, which was critical inenabling Halewood to move to 24-hourproduction. The plant also has its ownbody press shop and paint shop.
The Halewood plant has received anumber of awards in recognition of itsgrowth, investment and contribution tothe local economy, especially sincethe successful launch of the RangeRover Evoque in 2011.
THE SOLIHULL PRODUCTION planthas been the home of Land Rover formore than 65 years and is also JaguarLand Rover’s largest site with over 6,000employees, who are all busy building thecompany’s unique blend of functional utilityand premium SUVs.
The vast 300-acre site is where theDefender, Discovery 4, Range Rover andRange Rover Sport are made and is thecentre for the world’s largest capacityautomotive aluminium plant. Facilities atSolihull include stamping, body-in-white,paint shop, trim and nal assembly,
Defeand a
In RovelatestSolihinvesthe cthe glauncbringmanuvery body
RANGE ROVER EVOQUE
FREELANDER 2
RANGE RORANGE ROVER
HALEWOODVEHICLE MANUFACTURING
SOLIHULLVEHICLE MANUFACTURING
8 J AG UA R L AN D R OV ER
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MUCH OF THE innovative design anddevelopment for our products takesplace at Jaguar Land Rover’s advancedresearch and development centre inGaydon, Warwickshire. With around 6,000employees, this high-tech facility has beenthe nerve centre, initially for Land Roverand now for both brands, since 2000.
The Gaydon site features cutting-edgeresearch and development facilitiesincluding a large anechoic chamber for
vehicle renement testing, an extreme hot
and cold climate test facility and extensivetest track facilities for all new models, withhigh-speed braking straights and a varietyof on- and off-road surfaces.
Gaydon is also home to Jaguar LandRover’s Virtual Innovation Centre, whichcombines state-of-the-art virtual and high-end visualisation technologies that worktogether to greatly increase the efciency
of the product development process,
resulting in products coming to marketfaster and reducing the requirement forphysical prototypes.
Gaydon is also the home to the LandRover and Range Rover design studios.
The Jaguar Land Rover centreat Gaydon sits alongside the BritishMotor Industry Heritage Trust’s HeritageMotor Centre, whose displays includenumerous historic Jaguar and LandRover vehicles.
WHITLEY, ON THE outskirts of Coventry,became home to the global headquartersof Jaguar Land Rover in 2011, with astylish new building constructed to servethe purpose.
This extends a facility which rst became
an engineering centre in 1987, then just
for JaJagu
Kehere,enginincluddesig
An anechoic chamber (above) andLand Rover’s design studios are twoof the key facilities located at Gaydon
GAYDONENGINEERING, DESIGN AND TEST FACILITY
WHITLEYGLOBAL HEADQUARTERS, ENG
1 0 J AG U AR LA N D R OV ER
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CHINA AND
BRAZILJOINT VENTUREWITH CHERYAUTOMOBILE ANDEXPANSION IN BRAZIL
ENGINE
MANUFACTURINGCENTREWORLD-CLASSNEW PLANT
EXPANDING GLOBALMANUFACTURING
WHEN IT STARTS FULL production in2015, Jaguar Land Rover’s Engine
Manufacturing Centre will be one of themost advanced of its kind in the world.Based in the heart of the UK at i54 SouthStaffordshire – between the company’sthree other manufacturing sites atHalewood, Castle Bromwich and Solihull
– it is the rst new plant that Jaguar Land
Rover has built from the ground up. Totalinvestment in the site stands at morethan £500 million and the programme willcreate almost 1400 jobs by the time theplant reaches full capacity.
The facility will manufacture the rst
family of premium, advanced technologyengines to be entirely designed and
built in-house by Jaguar Land Roverfor exclusive use in the company’sfuture vehicles.
A new Jaguar sedan, debuting in 2015,will be the rst vehicle to be equipped
with these four-cylinder engines. As well as bringing Jaguar Land Rover’s
engine supply back to its production door-step, EMC will provide signicant resourcethat will support continued innovation. Theplant will also create a further 3,500 highlyskilled manufacturing jobs in the supplychain and the wider UK economy.
NOW TChina isChangsbetweepartner,
Set tonew resfacility aJaguar specic
The £
both theby blendexperieJaguar knowledcustome
£500million
£500 million is beinginvested into developingthe new EngineManufacturing Centre’ssite near Wolverhampton.
Jaguar Land Rover CEO Dr Ralf Speth (lefof Chery Automobile Mr Yin Tongyao celeb
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15 JAGUAR LAND ROVER
The company’s worldwide workforce is expected togrow by some 11% during the nancial year 2013/14,
to around 29,000 people.
Our HR vision and strategy is carefully designed tosupport long-term business goals. As the company’sSafety Commitment states: ‘Our greatest asset is ourpeople, nothing is more important than their well-being’.Strong foundations have been laid for a culture committedto innovation, quality and collaboration.
Jaguar Land Rover is committed to equal opportunities,inclusion and promoting diversity, with zero tolerance ofany form of discrimination.
Improving the gender balance is a priority at JaguarLand Rover, which offers a development programmefor women and operates the well-regarded Engineering
Network for Women, now in its 12th year, and theWomen in Engineering Sponsorship Scheme for femaleundergraduates interested in engineering careers.
The company was awarded the ‘Two Ticks’ symbol inrecognition of its actions to employ, keep and developthe abilities of disabled staff. Diversity Councils span theorganisation, bringing policy to life, and best practice isrecognised at the annual Diversity + Inclusion Awardsevent, now in its eighth year.
5,000
10,000
15,000
20,000
25,000
30,000
20
2 4
9 1 3
2012
2 0 ,
8 8 7
2011
1 7 ,
2 5 5
2010
1 6 ,
3 8 4
The Gua
Top 300 Employe
The Times Top 100 GraduateEmployers
CLIMBING THE GRADUATE LEAGUE TA
AVERAGE UK STAFF NUMBERS
20122011 201
26
60 127
98%Staff retention reemployee loyalty
OUR PEOPLE
J AGUAR LAND ROVER is the UK’s largest automotive employer, with the company’s greatest as set being its people.Thanks to our focus on employee benets, learning and development, we are recognised as an employer of choice.
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OUR TECHNOLOGY
J AGUAR LAND ROVER continues to invest in the signicant transformation of its engineeringcapabilities as it develops the next generation of premium vehicles for customers worldwide.
Exploded view of epicyclic gear setsand nal drive gear on the world’s
rst nine-speed gearbox which made
its debut in the Range Rover Evoque
WE CONTINUE TO INVEST IN NEW TECHNOLOGIES, NEW ARCHITECTURES AND NEW PRODUCTS IN ORDER TO DRIVE FUTURE GROWTH. THIS YEARWE ARE INVESTING BILLIONS IN NEW PRODUCTS, INCREASED CAPACITY
AND FUEL-EFFICIENT TECHNOLOGIES.
The company is embarking on an unprecedented investmentin product creation and capital investment, spending billionsof pounds on a programme which will see 40 new or updatedmodels introduced over the ve year period from 2011.
To deliver these new products, along with the advancedtechnologies which drive them, Jaguar Land Rover isexpanding its engineering resources and developing itsengineering facilities globally and adopting state-of-the-artvirtual engineering tools. These enable exciting new vehiclesand technologies to be brought to market quicker, moreefciently, and with improved quality, durability and reliability.
Incorporating knowledge from leading-edge high-techindustries like aerospace and motorsport, these new virtualengineering methods are revolutionising the way vehicles aredeveloped, harnessing massive computing power to deliverlevels of performance and quality which simply could not beachieved using traditional processes.
With the accelerating need for new technologies to createthe desirable new products which consumers around the worlddemand, Jaguar Land Rover has focused special attention ona number of key areas of advanced research and technologyincluding connectivity, electronics and entertainment systems,and both conventional and hybrid powertrains.
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19 JAGUAR LAND ROVERJAGUAR LAND ROVER MEDIA INFORMATION 19
JAGUAR LAND ROVER MEDIAINFORMATION
JAGUAR LAND ROVER’S virtual innovation centrebrings together state-of-the-art virtual and high-endvisualisation technologies. This increases the efciency
of the product development process – resulting infaster time to market, and less investment in physicalprototypes – and helps us to achieve more robust resultsthan traditional physical engineering, design and testing.
The Virtual Reality Ergonomics laboratory is adedicated ergonomics facility, using virtual realitysimulations to optimise vehicle interior ergonomicsand manufacturing or dealer servicing processes. Itis equipped with two head-mounted displays whichenable the user to be totally immersed in the vehicleenvironment, as well as digital motion-capturetechnology to help optimise vehicle ingress/egressor manual processes.
Another key innovation in Virtual Realisation is JaguarLand Rover’s driving simulator, which was introduced in
2013 to support the development of driving dynamics andnoise, vibration and harshness (NVH) performance.Thisenables engineers developing new chassis conceptsand systems to test the performance of the proposeddesign in a realistic driving environment with typicalJaguar or Land Rover driving positions. This capabilityoffers engineers a more comprehensive pre-prototypedevelopment phase and faster issue resolution.
ENGINEERINGVEHICLES IN T HEVIRTUAL WORLD
JAGUAR LAND ROVER began utilising 3D printingtechnology in 1992 and now operates one of the UKlargest installed 3D printing capabilities. 3D printingenables functional prototypes to be produced in a vaof materials directly from a virtual design. Traditionaprototype parts took weeks or months to produce; insome circumstances 3D printing has reduced this toa matter of hours.
Jaguar Land Rover uses four different 3Dprinting technologies; Selective Laser Sintering,Stereolithography, Polyjet and Fused DepositionModelling. Through these technologies in excess of50,000 components and models are produced eachyear. It is possible to print parts up to almost a metrelong, meaning large components such as interiordoor trims or rear diffusers, as seen on the F-TYPE Coupé, can be printed in a timeframe that would beunachievable by conventional methods.
Many of the 3D printed parts are tted directly to
prototype vehicles which are sent around the world ftest and development purposes. The variety of matethe rapid prototyping department offers allows enginto tailor their prototype part to suit the test environme
3D printing over the last 22 years has become anessential tool and touches every aspect of the producreation process, from early design iterations througto engineering prototypes and on to manufacturingaids on the production line at all of Jaguar LandRover’s manufacturing facilities.
RAPIDPROTOTYPING
HOW COMPUTER SIMULATIONSHELP WITH VEHICLE DEVELOPMENT
3D PRINTING IS A KEY ENABLERFOR RAPID PRODUCT CREATION
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2 1 J AG U AR LA N D R OV ER
HYBRIDENGINEERING
JAGUAR LAND ROVER is developing new engines,new materials, ‘green’ and lightweight technologies. As well as intensive work on lightweight vehicletechnologies, Jaguar Land Rover is also focusing onpowertrains for the future.
There is no single solution to cleaner, greenervehicles and Jaguar Land Rover is investing in a rangof future powertrain solutions that will develop both thinternal combustion engine and alternative powertrain
As well as hybridisation and electrication, we are
working across a range of technologies includingmethods of making engines more compact andlightweight, improving the fuel-injection systems toenhance economy, reducing the friction in gearboxesand nding ways to harness more of the energy lost
in exhaust and cooling systems.We recently launched the world’s rst SUV diesel
hybrid in Range Rover and Range Rover Sport andhave a number of research projects underway fora future mild-hybrid and plug-in hybrid.
JAGUAR LAND ROVER DRIVES THE
LATEST IN ADVANCED TECHNOLOGY As the UK’s biggest investor in automotive researchand development, Jaguar Land Rover is leading theway in developing innovative new solutions in severalkey areas. Major advances are currently being madein powertrain development and the use of hybrids,electronics and entertainment, and further into the future,technologies such as driverless vehicles.
We also aim to improve existing technology, toevolve interiors and exteriors, discover new energystorage and transmissions solutions, and to enhanceperformance and the use of lightweight materials. Thesedevelopments are informed by Jaguar Land Rover’soverall strategy of looking continually to reduce CO2
emissions and be completely carbon neutral by 2020.To create an environment that will result in such
progressive ideas and successes, Jaguar Land Roverpartners with a range of leading companies, suchas Williams Advanced Engineering, who offer theirown expertise. This is complemented by a plan toeducate and develop engineers at home and abroad,partnering with schools, colleges and universities,forging an alliance with the Warwick ManufacturingGroup (WMG) at Warwick University. With sucha major focus on development, the company isenhancing its status as a world leader ininnovation and technologies of the future.
J AGUAR LAND ROVER announced in early 2011 that it would deliver 40 signicant product actions in thenext ve years. We have already launched a number of all-new vehicles, from the new Range Rover andRange Rover Sport to the all-new Jaguar F-TYPE model. We’ve also introduced new driving technologies –with new four- and six-cylinder petrol engines in Jaguar and Land Rover products as well as a new nine-speedtransmission and active driveline in the Range Rover Evoque – and the world’s rst diesel hybrid SUV.
All-Wheel Drive has also been introduced to Jaguar XJ and XF for the rst time.
OUR INNOVATIVE FUTURE
The hybrid Jaguar C-X75 prototype has been jointlydeveloped with Williams Advanced Engineering
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RESEARCHPARTNERSHIPS
JAGUAR LAND ROVER is strengthening its engagementwith the world’s foremost technology businesses andacademic bodies by leading a signicant number of
research projects investigating a range of technologiesfrom new materials to future powertrain solutions.
We are involved in a consortium with MIT AgeLab,DENSO and Touchstone Evaluations that aims to reducethe potential for driver distraction in future vehicles’human machine interface (HMI) systems by developingmethods for measuring the demands made on driversby the latest HMI technologies.
Jaguar Land Rover and Intel have already begunwork on multiple levels across engineering, research andmarketing as Jaguar Land Rover progresses its ambitionsto deliver the best in-car infotainment experience. A newOpen Software Technology Centre in Portland, Oregon,USA, which will open in 2014, will complement theestablished Jaguar Land Rover infotainment team basedat the company’s product creation facility in Gaydon, UK.
The Portland technology centre will also fosterlong-term research projects – including electrication,
smart and connected cars and HMI – that will beundertaken by the Jaguar Land Rover R&D team at thenew National Automotive Innovation Campus (NAIC) atthe University of Warwick when it opens in 2016. TheNAIC is designed to create a large-scale collaborative
research environment, bringing academics from theUK’s leading universities together with researchersand engineers from Jaguar Land Rover and thecompany’s supply chain, in a single, multi-purpose,state-of-the-art research facility.
COLLABORATION AIDSTECHNOLOGY DEVELOPMENT
Jaguar Land R
worldwide, includinconduct extremefacility in Internat
chambers, s
The vision for the new NAIC campusat the University of Warwick
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Jaguar Land Rover is the only UK automotive companyto achieve a Platinum Big Tick in the Business in theCommunity (BITC) Corporate Responsibility Index2013 and was awarded Responsible Business ofthe Year 2013 by BITC.
Jaguar Land Rover is also involved in a numberof schemes that help to encourage talented youngpeople to become the next generation of engineers andtechnologists to sustain the business over the long term.
As well as the Land Rover 4x4 in Schools and F1 inSchools Technology Challenges, the Jaguar Maths inMotion Challenge is an annual competition for childrenaged nine and upwards that engages students in anexciting and motivating mathematics-based projectwhereby they work together to design and racevirtual vehicles.
Jaguar Land Rover is also committed to the educationand training of its employees in order to build a stronger,more qualied workforce. In 2013 Jaguar Land Rover
provided 42,425 days’ training, including courses on healthand safety, management and leadership, technical skillsand personal skills such as time management and howto inuence people.
Our educational commitments are matched by anambitious Environmental Innovation initiative, which plansto build on the progress already made by the companyin reducing its environmental impact, and contributing tosociety by investing in related local and global projects.
FOR JAGUAR LAND ROVER, building vehicles is only part of the story. The company is also
committed to playing an active and responsible role in every community that we operate in, teamingup with schools and colleges, looking to offset our CO
2 emissions and address environmental concerns,
and assist many other causes through a number of charitable initiatives.
COWWIDERRPORATE AND SOCIAL RE-SPONSIBILITY
OUR WIDER COMMUNITY
17,000 1,000The hours donated by ouremployees towardsvolunteer projects.
The number of UK schoolsthat entered JaguarLand Rover’s educationprogrammes.
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27 JAGUAR LAND ROVER
RECOGNISING OJAGUAR LAND ROVER HONOURE
Jaguar Land Rover is committed to greatly reducing itsenvironmental impact and growing its business responsibly.Guided by the Sustainable Development Policy, we takea 360-degree approach to sustainability, at every stage ofbusiness operations and across the product lifecycle.
Jaguar Land Rover launched its key EnvironmentalInnovation strategy in 2009 to cut the impact of its products.This ‘whole-life’ planning seeks to reduce both tailpipeand manufacturing CO2 emissions at every stage – fromproduct design, raw materials, production and transport ofcomponents to factories, manufacturing, transport of productsto customers, product use, and the end of the vehicles’ life.
Since 2007, Jaguar Land Rover has reduced operationalCO2 by 21%. We have achieved a 23% reduction in tailpipeemissions from our vehicles, a 75% reduction in waste tolandll per vehicle, reduced water use by 17% per
vehicle and lowered carbon emissions from logisticsby 18% per vehicle.
The implementation of efciency measures has included
the equipping of the R&D centre at Whitley with 1.17MWphotovoltaic panels, lowering its reliance on fossil fuels.
Using powertrain efciencies, aerodynamics and
lightweight materials, we create vehicles that use resourcesefciently and can be recycled as much as possible at
the end of their life. We are also developing hybrid andelectric vehicle technologies that could dramatically reduceemissions in the future.
Jaguar Land Rover’s commitment to the environmentcontinues, with the 2020 Sustainability Roadmap clearlydening the road ahead. With the necessary building blocks
in place to shape our future, we are rmly on a path to
sustainable growth.
JAGUAR LAND ROVER’s commitment to reduce
impact, and its continued focus on developing prothe Environmental Innovation strategy, has been vision and awarded for its efforts.
Having received the coveted Pl atinum Big Tickoutstanding sustainable business approach by BCommunity (BITC) in April 2013, Jaguar Land Ro
highly acclaimed ResponsibYear Award three months la
This prestigious award recommitment to embedding every aspect of our busines
achievements in a number as our attention to sustaina
OUR APPROACH TO RESPONSIBLE BUSINESS
T AKING A 360-DEGREE approach to sustainability, and reducing
the impact on the environment, is at the forefront of our thinking.
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29 JAGUAR LAND ROVER
JAGUAR LAND ROVER MEDIA INFORMATION 29
OUR HISTORY
The origins of Jaguar can be traced back to a companythat began by making motorcycle sidecars in 1922. TheSwallow Sidecar Company, co-founded by William Lyons,later started building automobiles and moved to Coventry,switching its name to Jaguar after the Second WorldWar. It produced premium saloons and sports vehicles,including the legendary XK120.
Around this time, Rover started to develop a new all-terrain vehicle, designed by Maurice Wilks. Lightweightand rustproof, the rst Land Rover was clad in aluminium
alloy, due to the post-war steel shortage. It introduced4x4 capabilities to road vehicles and was soon adoptedby a wide variety of users from farmers to explorers.
Jaguar’s reputation was enhanced around the world byits motorsport success in the 1950s, winning the Le Mans24 Hours race no less than ve times in that decade –
twice with a C-Type in 1951 and 1953, and then with aD-Type in 1955, 1956 and 1957. In 1961 the companylaunched what became perhaps the most iconic sportsvehicle of all time, the E-Type.
To meet an increasing demand for recreationaloff-roaders, the Range Rover made its debut i n 1970.Then, as the Range Rover became seen as more
upmarket, the Land Rover Discovery was launchedin 1988 as a third model in the range.
Meanwhile Jaguar merged with a succession ofmajor manufacturers in the British automotive industry,then became independent again in the 1980s beforebeing purchased by Ford in 1989.
Land Rover was bought by BMW in 1994, whichexpanded the range further by introducing theFreelander. Land Rover then re-joined Jaguar underFord ownership in 2000, with the two companiesbecoming ever more closely linked over the nextfew years, sharing engineering knowledgeand facilities.
In 2008, the two were bought by Tata Motors, India’sbiggest vehicle maker, and ofcially joined together
as one company in 2013. Sales and prots have
risen year on year since 2009. As for the future, Jaguar Land Rover is focused
on sustainable and protable growth, expanding
both its product range and presence around theworld and investing heavily in new products andadvanced technologies to serve its growing globalcustomer base.
JAGUAR LAND ROVER is a company that brings together two much-loved, highly prestigiousBritish vehicle brands. After Tata Motors acquired Jaguar and Land Rover in 2008, it unitedthe two marques into a single company whose success has ourished, with memorablevehicles and innovative technologies that add to a long-lasting legacy.
JAMEDIA
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