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TITLECUSTOMER’S TYRE BUYING

BEHAVIOUR AT MARKET PLACES(JK TYRE)

PRESENTED BY:-

MAYANK GOYAL

MAIMS

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ABOUT COMPANY

JK Tyre was incorporae! in "es Ben#a$ in

%e&r'ary ()* (+,( J K Tyre was na.e! on /e na.e o0 La$a J'##i$a$ 

Sin#/ania an! La$a Ka.$apa Sin#/ania

MAJORCOMPETITORS OF JK TYRE

• APOLLO• MRF• GOODYEAR• BRIDGESTONE

• CEAT

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VISION & MISSION

VISION:-To &e a.on#s /e .os a!.ire! co.panies

in In!ia* co..ie! o e1ce$$ence

MISSION:- Be a 2'so.er O&sesse! 2o.pany

 No( Tyre Bran! in In!ia Mos pro0ia&$e Tyre 2o.pany in In!ia De$i3er En/ance! 4a$'e o a$$ sa5e/o$!ers

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OBJECTIVE OF RESEARCH

To 0in! o' c'so.er sais0acion $e3e$ re#ar!in# JK yre

 per0or.ance in Mar'i Swi0 To 0in! o' c'so.er awareness sa's wi/ '&e$ess yre

ec/no$o#y To a5e c'so.er %ee!&ac5 on per0or.ance o0 T'&e$ess Tyres To s'!y &ene0is o0 '&e$ess yres 0ee$ &y c'so.ers S'!y o0 e1c$'si3e co'ners o ser3e c'so.ers in &eer way To 0in! o' w/e/er /e 0acors 'n!er s'!y a00ec /e &'yin#

 &e/a3ior an! awareness sa's o0 c'so.ers or no

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HYPOTHESIS

Ho: Tyre c/ec5'p !oes no a00ec /e awareness

sa's o0 c'so.er

Ho: Dri3in# sa's !oes no a00ec /e sais0acion$e3e$Ho: Dri3in# sa's !oes no a00ec /e awareness

sa'sHo: Tyre c/ec5'p !oes no a00ec yre c/an#e

sa's

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RESEARCH METHODOLOGY

Researc !es"#$ Descr"%"'e researc

Sa(%)e !es"#$ Sra"*e! sa(%)"$#

Sa(%)e s"+e ,. /0r 10 as2s

S03rces 0/ !aa Pr"(ar4 !aaSec0$!ar4 !aa

Daa c0))ec"0$ 00)s O1ser'a"0$

I$er'"e5"$#Us"$# a'a")a1)e "$/0r(a"0$

Me0!s 0/ !aa c0))ec"0$ 63es"0$$a"re (e0!Pers0$a) "$er'"e5

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ANALYSIS OF DATA

 JK TYRE

MRF

GOODYEAR

OTHERS

.7 8.7 ,.7 9.7 .7 .7 ;.7 <.7 =.7 >.7 8..7

=<?.7

>,?<.7

=?;.7

=9?9.7

8,?;.7

<?9.7

8?.7

8;?<.7

SATISFACTION LEVEL

NOT SATISFIED

SATISFIED

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>;7

7

CUSTOMER AWARENESS ABOUT TUBELESS TYRE TECHNOLOGY 

 YES NO

SATISFACTORY GOOD VERY GOOD

.?..7

8.?..7

,.?..7

9.?..7

.?..7

.?..7

;.?..7

<.?..7

=.?..7

>.?..7

?;.7

=,?.7

8,?..7

CUSTOMERS FEED BACK ON TUBELESS TYRE PERFORMANCE

PERCENTAGE

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.7

-7

8.7

8-7

,.7

,-7

9.7

9-7

:.7

:-7

;?..7 :?=.7<?;.7

:.?=.7

9:?:.7

;?:.7

STATUS OF BENEFITS OF TUBELESS TYRES FEEL BY CUSTOMERS

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FINDINGS

67)8 c'so.ers are sais0ie! wi/ /e per0or.ance o0 J5 yre*

w/ic/ is s$i#/$y $ess /an MR% sais0acion $e3e$A$.os a$$ /e c'so.ers 9+,8 are aware a&o' /e '&e$ess yre

ec/no$o#y So we can say /a /is ec/no$o#y wi$$ &e 3ery

 &ene0icia$ 0or /e co.panies in near 0''re  6;)8 c'so.ers sai! /a '&e$ess yre per0or.ance is #oo!

 No&o!y sai! /a i is &a! or no sais0acory2'so.ers sai! /a $ess p'nc're an! sa0ey are /e .a<or &ene0is

o0 '&e$ess yres as co.pare o '&e ype yres2'so.er B'yin# Be/a3ior 3ery .'c/ !epen!s on !ea$er=s

s'##esion an! on /e con!iion o0 soreDri3in# sa's a00ec /e sais0acion $e3e$

Tyre c/ec5'p an! !ri3in# sa's !oes no a00ec /e awareness sas

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RECOMENDATION

2os a!3ana#e is necessary &' i s/o'$! no re0$ec

in /e >'a$iy o0 pro!'cs Means se$$in# yo'r

 pro!'c a a reasona&$e price is #oo! &' i s/o'$!

no &e a cos o0 >'a$iy o0 pro!'c2o.pany co'$! co.e in wo-w/ee$er se#.en o

increase /eir sa$es

2o.pany s/o'$! 'se /e raw .aeria$ o0 &eer>'a$iy 0or /e $on# $i0e o0 /e yre

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