JK Enterprises

What we do:JK Enterprises works closely with tourism, economic development, literacy, downtown revitalization, youth development,

and non-profit organizations. Projects include website & newsletter creation and management, fundraising project creation & implementation, creating and managing photo/video archives, community relations projects, grant writing & administration, and program development. Clients include municipalities, county health department, rural community development, engineers, architects, contractors, distributors, education, entertainment and healthcare providers.

For all our clients, we produce and distribute press releases, newsletters, and blast emails. We identify potential grants, submit grant proposals and manage reporting for grants received by our clients. JK Enterprises also creates and manages websites, produces multi-media presentations and marketing collateral.

Jan Kostielney (JK), owner, is a published author of non-fiction books as well as articles on websites, in magazines and newspapers. She is an accomplished photographer whose photos are used on many websites, in professional brochures and magazines as well as educational textbooks.

Special Skills• forming partnerships and teams designed to bring needed skills, expertise, and connections to

the table• accurately assessing needs and determining the best course of action to be taken to fill the

gaps• stimulating teams toward achievable actions• fostering relationships between individuals, organizations and companies to achieve strategic

goals• creating strategic plans and achieving them using minimal resources

Marketing Experience• Create and write strategic marketing and communications plans for international manufacturing companies, national long-term-care facilities, local/regional small

businesses, small regional zoo, literacy councils and downtown restoration organizations; one previous plan increased market share by an average of 4% each year for four years in a niche market.

• Managed corporate world-wide marketing strategies and campaigns for international manufacturing companies. Annual sales of the corporation increased average of 8% ($720,000) as trackable result of strategic marketing plans.

• Developed and presented series of seminars and workshops for niche markets resulting in 30% polled increase of customer satisfaction and average of 11% increase in product use. (Including long-term-care facilities, rehabilitative services) Regularly present papers at national and international conferences regarding literacy, childhood education, forming partnerships, and (previously) various topics regarding erosion, water quality, and construction practices.

• Managed content of official Michigan City, Indiana, website and promoted the site ; determined additions and changes, and wrote all copy. Photographed Michigan City events and venues and provided photos to public via website. (2001 hits – 2.2 million; 2008 hits – nearly 16 million) [www.emichigancity.com] (Site receives an average of 70K individual visitors each month.)

• Created and managed content of official website for Michigan City Mainstreet Association (www.mcmainstreet.com), the statewide Indiana Afterschool Network (www.inafterschoolnetwork.com , LaPorte County Literacy Coalition (www.lpliteracycouncil.com), READ LaPorte County (www.readlaportecounty.com) and (currently) Rural LaPorte County Economic Development (www.rurallaportecounty.com).

• Planned, organized and managed more than 200 trade show exhibits in 42 states over a six-year period resulting in a 37% average increase in qualified leads gathered for future sales calls. Trained multiple trade show exhibit staffs; corporate officers stated the shows using trained staff members were perceived as "extremely beneficial" in exit polls in comparison with previous poll results of "average benefit.“

• Present reports to regional and county-wide committees, agencies and organizations and speak about events and fundraisers.

• Write and issue press releases, letters from the Mayor to various corporations, organizations and individuals; create "online scrapbook albums" illustrating events and the City's tourism attractions. Write articles for websites, newsletters, trade journals. Create marketing collateral such as brochures, flyers, web content, blast emails, etc for all organizations, clients and events with which I work.

• Design and write annual (State of the City) reports for City Council members; create newspaper inserts, advertisements, presentations; and create/implement marketing plans for city-owned attractions. Design and write bi-monthly City News newsletter and quarterly Health & Fitness and Customer Service newsletters for city employees.

• Wrote copy for MC Chamber of Commerce and MC Economic Development’s “annual reports” through local advertising agency. Write newsletter articles for Michigan City Economic Development Corporation newsletter for site selectors.

Management• Hired staff in Idaho corporate office; JK managed/supervised staff while traveling 200+ days/year and working

from home office in Indiana.

• Hired distributor companies and trained their sales staffs. Responsible for sales in a territory from Manitoba, Canada to Louisiana and all points East, JK sought potential distributors, evaluated the company’s sales strategies and abilities, determined which could become exceptional corporate partners, developed relationship between potential distributor and corporate staff, and then negotiated contracts. Once distribution partnership was created, JK trained the distributor’s sales staff on how to use and sell corporate products and services, how to work with Dept. of Transportation, Army Corps of Engineers, and other typical corporate customers. Annual sales in this “Eastern Territory” increased average of 11% ($990,000).

• Managed “Community Involvement Committee” for the city-wide America In Bloom project which involves creating partnerships with local service organizations, religious communities, neighborhoods, and businesses. Responsible for creating and implementing plans for media events, judges’ visits, and submission of project documentation. Project received Special Award for Historic Preservation in first year of involvement

JK Enterprises has experience in multi-media:

• Created video presentation as lead-in for international conference’s opening session• Created video script and served as Technical Advisor for environmental documentary (marsh

restoration in LA) shown on Discovery, The Learning Channel, and The Outdoor Channel• Created multiple websites • Wrote copy and created photo albums for www.emichigancity.com; view press releases and other

materials there as well• Created radio and television scripts and scripts for on-hold telephone system• Write articles for print and online trade journals and other publications• Managed all in-house communications and outside communications for several international

companies

Contributing To Our Success -JK is/has served as…

• Former Director, Michigan City Mainstreet Association• Chair, AIM HIGH MC Attraction Marketing Committee (formed by Mayor Chuck Oberlie)• Chair, Marketing Committee, Washington Park Zoo Strategic Planning Task Force • Chair, Mayor’s Campaign Against Cancer• Chair, America In Bloom project: Community Involvement• Board Member, LaPorte County Literacy Council• Board Member, Nurturing Minds Literacy Program• Board Member, READ LaPorte County literacy • Board Member, LaPorte County Cancer Task Force (American Cancer Society)• Board Member/founder, Indiana Afterschool Network• Member, LaPorte County Multi-Hazard Mitigation Planning Commission• Member, LaPorte County Pandemic Planning Group• Member, Marketing Committee, Michigan City Economic Development Corp.• Member, Rural LaPorte County Economic Development

JK Enterprises is very interested in working with you, helping you and your company to identify the paths that will continue to bring you success.

Our website address is www.jkenterprises-marketing.biz – please visit us there for samples of our work.

You’ll also find us at LinkedIn: www.linkedin.com/in/janetwoodungerkostielney