Jisun kang 09202557 caffe nero

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DIGITAL MARKETING JISUN KANG 09202557

description

power point slides for Caffe Nero's branding strategy by Jisun Kang

Transcript of Jisun kang 09202557 caffe nero

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DIGITAL MARKETING

JISUN KANG 09202557

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OBJECTIVE

Promoting new brand logo for raise brand equity and awareness by digital marketing

STRATEGY

Viral marketing with Facebook

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IMAGINARY PROMOTING AD POST

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PROMOTION DETAIL IMAGE

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CUSTOMER PARTICIPATION EXAMPLES

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EXPECTED OUTCOME(EFFECTIVENESS)

• Raise brand intimacy

• Raise brand awareness

• Help customer to recognize new logo