Jisun kang 09202557 caffe nero
6
DIGITAL MARKETING JISUN KANG 09202557
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power point slides for Caffe Nero's branding strategy by Jisun Kang
Transcript of Jisun kang 09202557 caffe nero
DIGITAL MARKETING
JISUN KANG 09202557
OBJECTIVE
Promoting new brand logo for raise brand equity and awareness by digital marketing
STRATEGY
Viral marketing with Facebook
IMAGINARY PROMOTING AD POST
PROMOTION DETAIL IMAGE
CUSTOMER PARTICIPATION EXAMPLES
EXPECTED OUTCOME(EFFECTIVENESS)
• Raise brand intimacy
• Raise brand awareness
• Help customer to recognize new logo