JIMS organises International Conference 2013 on 9th Feb/top conferences in india/top pgdm colleges...

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Exploring the Soul of Business:

An Eternal Sustainer

Date Saturday, February 09, 2013

Venue India International Centre*40, Max Muller Marg, New Delhi - 110003

Organized by

* Conrmation awaited

Jagan Institute of Management Studies

3, Institutional Area, Sector-5, Rohini, Delhi -110085, India

Contact - +91 (011) 45184000/01/02

Fax - 011-45184032, 27054106



The word “soul” is shorthand for the deepest, truest or most obviously unique nature of

whatever or whoever we are referring to. A soul is the moral and deliberate regulation and

life of the organization. The “soul” of an organization consists of those aspects that make

it distinctively what it is – for good or ill. Tom Chappel, in his book “The S oul of a Business:

Managing for Prot and the Common Good”, states that working people at every level can

realize personal values and meaning in their jobs without compromising excellence, and

competitiveness. The question which arises is “Can soul really help redesign a business to

benet all stakeholders namely employees, communities and the organization itself?”

“The illiterate of the future will not be those who cannot read and write, but those who cannot

learn, unlearn, and relearn.” (Alan Tofer)

To be competitive in a changing world, it is not only essential that organizations incorporate

and learn new technology and “do more with less”, but it is critical to create structures to

help people cope with changes in the rules. Creation of networked societies has created

new rules wherein customers are more demanding, loyalty and hard work are interpreted

differently and sustainable growth is no more a buzzword. With these new mantras, can soul

searching be of paramount importance not only for organization that is facing erosion of

constancy but for the people as well who are lost and directionless.

How ironic that we are returning to the same old golden rules. In today’s wired and networked

world, the repeat business from loyal customers is no longer just the best business; it’sthe only business. In this ever changing rmament, where the constancy of change is the

only permanent thing, it is important to seek and nd clear goals. Can soul searching help

organizations and the people associated to move forward with joy and ease? Many people

feel totally unconnected to the new reality that is around them. Business structures have

changed so spectacularly, organizations are asking, “How do we sustain?” Those who

compete and win will be those who have the vision and the ability to take a good hard look

at reality, understand it, accept it, and take action today to be successful tomorrow. Just as

breathing is essential but not the sole purpose of living, making money is essential but not

the sole purpose of business. The role of business as an activity intended to create wealth

for its owners by maximising prots does not seem viable in current economic scenario.

Businesses need to shift focus from materialistic concerns to philosophical thinking. The

question is “What type of mind-set do organizations need to be able to survive, win and

sustain? What is the way to connect, communicate and co-exist?

Introduction “Nainam Chidanti Shastrani Nainam Dahati Pavakah

Na Cainam Kledayanty Apo Na Sosayati Marutah” Weapons cannot cut it nor can fre burn it, waters cannot drench and decay it nor can the wind dry it.

Text 23 : Shrimad Bhagwat Gita

ObjectivesThis conference is the gathering place for individuals and

companies committed to building protable and sustainable

enterprise while solving some of the business’s toughest

problems. The Conference is intended to enable professional

exchange of ideas, discover new trends and critical knowledge

to prepare an organization for a world where prots, people

and the values are truly interconnected.

Suggested Sub-Themes*

Macro-Economic Sustainers

• Global Competitiveness

• Global Reforms: Achievements and Opportunities

• Economic Resilience

• Capitalism vs Socialism: What is appropriate for Global

Business?

Social & Legal Sustainers

• Corporate Social Responsibility

• The Changing Cultural Environment

• Ethics and Business

Human Interaction: A Success Factor

• The Laws of Attraction

• Employee Empowerment and Engagement

• Spiritual Leadership

Marketing: A Guiding Light

• Customer Relationship Management

• Internal marketing

• Green Marketing

• Branding

Fuelling the World through Technology

• The Business Impact of Change Management

• Creativity and Innovation

• Integration of Technology and Organizational Strategies

Miscellaneous

• Stakeholders’ Happiness

• Market Integration and Interest rates

• Corporate Governance

*The above mentioned sub themes are only indicative;

interested participants may explore various other dimensions

of sustainable business.

Who Should Participate ?The conference will be extremely benecial for corporate

thinkers and practitioners, academicians, economists,

management students and others who are keen to share

realistic and workable strategies/ practices that can

assist businesses and industry representatives to develop

workplaces in a sustainable and contemporary manner.

Call For PapersOriginal, unpublished papers or case studies reecting on any

of the sub themes are invited for presentation and publication

in the proceedings of the conference. Those interested are

required to send an Abstract as per the following guidelines:

Length 300 words excluding Title/cover page and

References

Font Times New Roman, 12 point

Line Spacing Single

Title Page Title, author(s), afliation(s), contact details

Key words Maximum four

Full papers would be invited for the selected abstracts. These

papers/ cases will be blind reviewed and evaluated on their

originality, focus, learning, clarity and overall presentation.

The Reviewer Board reserves the rights to accept or

reject a paper. The selected papers will be published in the

Conference Proceedings as Conference Volume/ book after

editing by the Editorial Board.

Registration Fees

Corporate`

1500Academicians ` 1000

Students ` 500

Foreign Delegates $ 50 or its equivalent in Indian Rupees

The participation fees can be transmitted via cheque or draft

drawn in favour of “Jagan Institute of Management Studies”

payable at New Delhi. The same should be paid to conrm

registration which can be done latest by January 20, 2013. In

case of paper acceptance for presentation, the participation

fees would be waived off.

Venue

India International Centre

40, Max Muller Marg, New Delhi - 110003

Important Dates

Last Date for Receipt of Abstract Oct. 30, 2012

Conrmatio n of acceptance of Abstract Nov. 10, 2012

Final Paper Submission Dec. 10, 2012

Conrmation of Acceptance of Full paper Jan. 05, 2013

Last Date for Registration Jan. 20, 2013



Jagan Institute of Management Studies was set up in 1993 under the aegis

of Jagan Nath Gupta Memorial Educational Society, a registered non-

prot organization imparting high quality professional education to create

a pool of professionally qualied and skilled managers and entrepreneurs

to meet the growing needs of trade and the industry.

As an Institute of excellence in the elds of management and IT, JIMS has

always strived to rework the curriculum in consonance with the changing

needs of the corporate world. Regular interaction with leaders in business

and academics has helped the Institute in achieving the goal of moving

ahead of time. The standards it has set for the quality of its courses and

programs and the delivery system adopted, have enabled the Institute to

attract students from across the country for its two-year Post Graduate

Diploma in Management and specialized PGDM programs in Retail

Management and International Business.

For queries contact

Convener

Dr. Deepti Pathak (Associate Professor)[email protected], Mobile: +91 8447817186

Jagan Institute of Management Studies

Email : [email protected]

Also visit : www.jimsindia.org

About JIMS

JIMS organises International Conference 2013 on 9th Feb/top conferences in india/top pgdm colleges...

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