Introduction:-Jimmy Choo is a 21st century luxury accessories brand.

It was founded by Mr.Choo in 1996 with his niece Sandra Choi .

 Jimmy Choo was among the first to bring shoes and handbags to Hollywood where the red carpet proved to be the ideal runway for the brand

First Brick and Mortar Store opened in 1996 on Motcomb Street in LondonIn 1998 Jimmy Choo expanded to U.S., Opening two stores in New York and Beverly Hills,CA.

The Expansion continued in well known places like, London, Paris, Rome and Tokyo.

Today, Jimmy Choo encompasses a complete luxury accessories brand. Women’s shoes remain the core of the product offer, alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes.

Products:

Mission: Revenue growth is supported by the store opening programme, through which the Group plans to open 10 to 15 stores per year, as well as the rollout of the recently introduced new store concept across the estate

Vision:

Our aim is to grow towards a regional mix more in line with the wider luxury market through growth in Asia and selected new markets, while maintaining our presence in EMEA and USA and to obtain their vision to create one of the worlds most treasured luxury brand

Objectives/Targets:They are targeting Celebrities and other Models to make their brand a Newly trend in Public.

Strength:Rapid Celebrity Promotions

But the real growth story of Jimmy Choo over the past 14 years has been the riding of a tidal wave of celebrity endorsements, as well as those gushing recommendations in Sex and the City. The series ran on the US channel HBO from 1998 to 2004, but since then two films have emerged and it is still being shown on UK cable channels. Maureen Hinton, the lead analyst at the retail consultancy Verdict, said: "It is a very good brand name that has global appeal – it is perhaps a residue from Sex and the City."

Weaknesses:-Tax structure-High loan rates are possible-Small business units-Brand portfolio-Productivity-Competitive market

Opportunities:-Global markets-New products and services-Growing demand-Venture capital-Growth rates and profitability-Income level is at a constant increase

Threats:-External business risks-Price changes-Increasing rates of interest-Cash flow

Competitors:

Coach

Mechael kors

Achievements:In 2000, he received a state award from the Sultan of his native state in Malaysia. This award bestowed upon him the title of ‘Dato' and commemorates his achievements.

He has received several awards commemorating his status as a notable Malaysian designer, including recognition as the ‘World's Outstanding Malaysian Designer’ in the 2001 ‘Design for Asia Awards’.

He was honored with an ‘Order of British Empire’ in 2002, to recognize his services to the fashion industry in the UK. His shoes have been worn by many members of the royal family.

Failures:Tamara Mellon, also one of the the Co-Founder of Jimmy Choo dragged Jimmy Choo to the Court for some personal reasons between the company.

Now she is also selling similar quality products with half of Jimmy Choo’s price on her personal Website.

Thank You!