Jim romeo b2 b copywriter - how long should blogs be
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Transcript of Jim romeo b2 b copywriter - how long should blogs be
JIM ROMEO B2B COPYWRITER: DO
LONG-FORM BLOGS GET MORE
LINKS AND SHARES THAN SHORT
LENGTH BLOGS?
IT SEEMS MOST BLOGS ARE SHORT
- SAY 500 WORDS OR LESS. SOME
ARE MAYBE 75O- 800 WORDS. BUT
WHY? IS THIS NUMBER BASED ON
RESEARCH?
IF IT IS I COULDN’T FIND MUCH, IF ANY.
MOST RESEARCH AND WRITING
STRONGLY PROMOTES A LONG- FORM
BLOG. AT LEAST 1000 WORDS AND
USUALLY MORE!
ON AVERAGE, 18 PERCENT OF COMPANIES’ BLOG
POSTS ARE 750WORDS OR MORE.
LONG-FORM BLOG POSTS, HOWEVER, GENERATE
MORE THAN NINE TIMES MORE LEADSTHAN SHORT-
FORM BLOG POSTS.
CURATA
[HTTP://WWW.CURATA.COM/RESOURCES/EBOOKS/CONT
ENT-MARKETING-TACTICS-TECHNOLOGY-PLANNER],2015
CONTENT MARKETING TACTICS & TECHNOLOGY
PLANNER
BUZZSUMO’S ANALYSIS OF 100 MILLION
ARTICLES SHOWS THAT IN-DEPTH ARTICLES
GET THE MOST SHARES ON SOCIAL MEDIA IN
THEIR SAMPLE OF 100 MILLION ARTICLES,
SHORT FORM CONTENT (LESS THAN 1000
WORDS) WAS SHARED 16 TIMES AS OFTEN AS
THE LONG-FORM WORK. 3,000-10,000 WORD
POSTS AVERAGED THE MOST SOCIAL MEDIA
SHARES (8859).
Source:
HTTPS://NEILPATEL.COM/BLOG/WHY-YOU-NEED-TO-CREATE-
EVERGREEN-LONG-FORM-CONTENT-AND-HOW-TO-PRODUCE-
IT/
UICK SPROUT BLOG POSTS LONGER THAN 1,500 WORDS GET
68% MORE TWEETS AND 22% MORE LIKES THAN SHORTER
ONES MY ANALYSIS OF 327 BLOG POSTS ON QUICK SPROUT
SHOWED THAT LONGER POSTS GET MORE SOCIAL MEDIA
ENGAGEMENT. POSTS GREATER THAN 1500 WORDS AVERAGED
293.5 TWEETS AND 72.7 LIKES, WHEREAS POSTS UNDER 1500
WORDS AVERAGED 174.6 TWEETS AND 59.3 LIKES. DATA
SHOWS THIS AS A POWERFUL CONTENT STRATEGY.
source: https://neilpatel.com/blog/why-you-need-to-create-evergreen-long-form-
content-and-how-to-produce-it/
WORDSTREAM INCREASED THEIR ON-PAGE TIME AND USER
ENGAGEMENT BY INCORPORATING LONG-FORM CONTENT ON
THEIR BLOG. INITIALLY, THE WORDSTREAM TEAM WAS SKEPTICAL
OF THE LONG-FORM CONTENT STRATEGY AND PUBLISHED
ARTICLES OVER 1000 WORDS. THEY ONLY FOCUSED ON SEARCH
ENGINE OPTIMIZATION. THEY CHANGED THEIR BLOGGING AND
MARKETING STRATEGY. A MAJOR FACTOR THAT INCREASED THEIR
AVERAGE ON-PAGE TIME FROM 1:35 TO 4:33 WAS LONG-FORM
CONTENT. THEIR MOST POPULAR ARTICLE FOR 2013 WAS 2300+
WORDS OSTS UNDER 1500 WORDS AVERAGED 174.6 TWEETS AND
59.3 LIKES. DATA SHOWS THIS AS A POWERFUL CONTENT
STRATEGY.
ACCORDING TO ROBERT MARSH ON COPYHACKERS
[HTTPS://COPYHACKERS.COM/2016/02/SHORT-LONG-
CONTENT/] REE DRUMMOND WRITES AT
THEPIONEERWOMAN.COM. HER BLOG, STARTED IN 2006, IS
MASSIVELY POPULAR. SHE HAS 11X MORE FOLLOWERS ON
FACEBOOK THAN SETH GODIN—3,311,500 OF THEM. HER
POSTS ROUTINELY GET HUNDREDS OF COMMENTS,
THOUSANDS OF SHARES, AND TENS OF THOUSANDS OF
LIKES.
ACCORDING TO HUBSPOT, 'THE
IDEAL BLOG POST LENGTH IS
ROUGHLY 2,100 WORDS. BUT THEY
DO SAY IT VARIES BY TOPIC.https://blog.hubspot.com/marketing/anatomy-perfect-
blog-post]
WHEN ORBIT MEDIA SURVEYED 1000 BLOGGERS, BASED ON 2016
DATA, THEY FOUND THE AVERAGE LENGTH TO BE 1,054 WORDS
[HTTPS://WWW.ORBITMEDIA.COM/BLOG/BLOGGER-TRENDS/]. THEY
GO ON TO SAY THAT THE PERCENTAGE OF POSTS THAT ARE 500
WORDS OR LESS IS HALF WHAT IS WAS TWO YEARS AGO AND
THAT THE PERCENTAGE OF POSTS THAT ARE 2000+ WORDS LONG
HAS DOUBLED EVERY YEAR.
THEY INDICATED THE STRONGEST RESULTS FROM THEIR
READERSHIP WAS FROM BLOGS IN LENGTH THAT RANGED FROM
1000-2000 WORDS IN LENGTH.
MORAL OF THE RESEARCH: LONG FORM
BLOGS ARE PROBABLY A BETTER BET!
DO YOU HAVE ANY EVIDENCE TO THE
CONTRARY?
JIM ROMEO
B2B COPYWRITER
SUPPLY CHAIN, LOGISTICS, SOFTWARE AND TECH
WWW.JIMROMEO.NET
