Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core...
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Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers
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Jim Gagliano
The Jockey ClubPresident and Chief Operating Officer
TV: How to Recruit Non-Core Customers
![Page 2: Jim Gagliano The Jockey Club President and Chief Operating Officer TV: How to Recruit Non-Core Customers.](https://reader036.fdocuments.us/reader036/viewer/2022062719/56649eea5503460f94bfb8e4/html5/thumbnails/2.jpg)
1st
*Deloitte State of the Media Democracy report
2nd
Favorite Medium*
4th3rd
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2008 Gender Audience Distribution
Women 18+
Men 18+
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16.3 million viewers
16.5 million viewers
2009 Kentucky Derby
2010 Kentucky Derby
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Hollywood Park and Los Alamitos2010 Late Daily Double
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“We are less about picking winners and more about teaching viewers what they are watching. We want to promote interest in the sport.”
Amy Zimmerman,executive producer, HRTV
®
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Bet Night Live on The Score
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Keeneland NBC Sports
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Keeneland Jockey
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Jim Gagliano
The Jockey ClubPresident and Chief Operating Officer
TV: How to Recruit Non-Core Customers