10.00 - 10.30 Welcome - Tea and Coffee

10.30 – 11.00 EI Strategy OverviewJim Cuddy, Dept Manageer, Software Division

Enterprise Ireland,

11.00 – 11.30 New Technologies and Delivery ModesJoe Drumgoole, CEO, Cloudsplit

11.30 – 12.00 Building B2B SaaS Capability Fergus Gloster, Former VP of Salesforce.com

12.00 – 12.30 Innovation Models in the New Software EconomyChris Hofmann, Director of Special Projects,

Mozilla Foundation

12.30 – 13.00 Panel Discussion

13.00 – 13.30 Networking Reception

Best Connected Software from Ireland

Enterprise Ireland’s strategy for the development of the indigenous software industry 2009 -2013

Jim Cuddy

Software and Public Procurement division

Opportunities - Worldwide IT Market 2008 - $1.44Trillion

Average Annual Growth 2001-08 5-7%February 2009 0.5%Forecast slow recovery to 2012 6.0%Source: IDC February 2009

SaaS growth 2009 (enterprise application mkts) 21%Forecast CAGR 2008-2013 20%Source: Gartner May 2009

The New Software Economy

Software Industry – Global Market Drivers

• New Market Driven Business Models• Changes to the Software Value Chain• Driven by new emerging technologies• Highly challenging economic environment

Global Market Drivers => New Software Economy

NSE - New Market Driven Business Models• Pay Per Use

• Software moving from Capital to Current spend– pay per use!

• Software as a Service - Flexibility & supplier choice

• Strong focus on ROI

• Vendors to become service providers • or partner with hosted service providers

• Charge by some measure of "consumption”

• Changed model for product development, release, support

• Implications for funding, valuations etc

• Established vendors changing the way they do business• New market entrants with innovative business models

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NSE - Networked Value Chain

Cus

tom

er

Other SWvendor

Applications SW vendor

Researchpartner

Product devlt.partner

Sales/VAR

Infrastructure SW vendor

Systems integrator

From a conventional ‘Porter’ schema - to a linked model with components supplied from a variety of sources

NSE - Changes to the software value chain

• Response to the challenge of Globalisation • Independence of location provided by the Internet,

• 24/7 operation irrespective of time zone

• Increased focus on emerging markets • Importance of Partnership• Electronic Delivery

NSE - Driven by new emerging technologies• Cloud Computing

• Transfer Traditional IT Services to the Cloud• Scope for the creation of substantial new businesses

• Software as a Service (SaaS)• Existing Companies developing complementary business • New innovative entrants

• Web 2.0• Internet Applications

• Blogs, Wikis, Social Networks, Mashups, Podcasting, • Widgets, RSS

• Service Oriented Architecture

Enterprise Ireland’s Strategy for the development of the indigenous software industry 2009 – 2013

Vision Statement

By 2013, Ireland will be internationally recognised as

having a "best connected" New Software Economy

successfully delivering innovative solutions

on a global scale

Growing an Industry of Scale in Ireland - Three Pillars

Focus on Clusters -Build on existing cluster, identify and develop new areas of opportunity

“Best Connected” NetworksCapitalise on the Networked value chain to leverage assets in MNC’s, Diaspora, Academia, Industry Bodies etc to create virtual scale and address global markets

The New Software Economy -Utilise market trend toward New Business Models and the adoption of emerging technologies

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Pillar 1 - New Software Economy

Emerging Technology

New Business Models

Fu

nd

ing

Ro

ute

to

Mar

ket

Ski

lls

Pillar 1 – New Software Economy

• SaaS Transition Programme• Internet Acceleration Programme with IIA • Specific Management Development Initiatives

• Product Management –Pilot” Master class” - May 2009

• Routes to Markets• Partnerships programme

• Funding • London international VC forum

• Technology Awareness Events• Cloud Computing, Technology Roadmaps

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Key Established Clusters operating in significant established markets

Growing clusters operate in attractive market sectors

Potential emerging and new opportunity areas at an earlier stage of cluster development.

Finance (€237M)eLearning (€218M)Telecom (€210M)

Public sector (€117 M)Travel and Aviation (€30M)Security (€14 M)

Web 2.0HealthcareMobility Customer-centric

Pillar 2 – Focus on Clusters

Stimulate and support cluster activity among companies within sectors

Pillar 2 – Focus on Clusters

• Market based activities• Missions, Events, Trade Fairs

• Collaborative marketing

• Branding

• Networking • CEO Forums

• Technology focussed • Industry Led R&D agendas

• Telecommunications Standards Initiative

Pillar 3 Best Connected – Software from Ireland

Pillar 3 Best Connected - Leveraging Connections

• Technologies – Global IP & Academia• Skills – Academia & MNC’s• Market Access – Diaspora & MNC’s• Funding – VC, MNC’s, Private Investor Networks &

Diaspora• Best Practice – MNC’s & Global Academia

The Scale of the Opportunity

• The potential to double the size of the SW sector- to over €2.5bn by 2013

• Developing an increased cohort of companies of scale• Ensuring a strong flow of innovative start up companies• Position Ireland as a key player in this New Software

Economy globally