Presented  by:    CELIA  DANN  JESSICA  HARRISON  ROSIE  HOMEWOOD  KATIE  OTTEWELL  BECKY  SMITH  

•  BRAND  HISTORY  &  STRUCTURE  •  DESIGN  EQUATION  •  JIL  SANDER  WOMAN  

•  CLOTHING  MARKET  •  COMPETITORS    

•  TECHNOLOGY  •  BRAND  DEVELOPMENT    

•  1943  -­‐  HEIDEMARIE  JILINE  SANDER  

•  1973  -­‐  FIRST  WOMEN  COLLECTION    

•  1979  -­‐  COSMETICS  AND  FRAGRANCES  LAUNCHED  

•  1980  -­‐  BRAND  SUCCESS  INCREASES,  WOMEN’S    POSITION  IN  SOCIETY  CHANGES  

•  1997  -­‐  FIRST  MENS  COLLECTION  SHOWN  IN  MILAN  

•  1999  -­‐  JIL  SANDER  EXITS  COMPANY  

•  2005  -­‐  RAF  SIMONS  JOINS  AS  CREATIVE  DIRECTOR  

•  2011  -­‐  JIL  SANDER  NAVY  LAUNCHES  

DESIGN  EQUATION  

•  THE  UK  CLOTHING  MARKET  WAS  WORTH  £47.1BN  IN  2010  

•  57%  OF  UK  POPULATION  ARE  BUYING  THEIR  CLOTHES  FROM  SUPERMARKETS  

•  IT  IS  PREDICTED  THAT  THE  CLOTHING  AND  ADORNMENTS  MARKET  WILL  EXPAND  BY  5.3%  OVER  THE  NEXT  FIVE  YEARS  AND  WILL  REACH  THE  WORTH  OF  £52BN  BY  2016  

•  IN  THE  UK  47%  OF  THE  POPULATION  ARE  ONLY  BUYING  CLOTHES  ON  SALE  OR  IN  PROMOTIONS  

     

MINTEL,  BRITISH  LIFESTYLES  REPORT,    AUGUST  2011,  ALEXANDRA  RICHMOND  MINTEL,  FASHION  ONLINE  UK,  APRIL  2010  

COMPETITORS    INSPIRED  HIGH  STREET  

COLLECTIONS  

BRAND   ADVANCES  IN  TECHNOLOGY  

 BURBERRY  

 ‘Retail  Theatre’  

 DONNA  KAREN  

 Quick  Assortment,  

Fashion  Film  

 STEFAN  ECKERT  

 3D  Holographic  Fashion  

Show  

 PRADA  

 Mobile  Phone  

LOW  TECH  

HIGH  TECH  

QUIET  

LOUD  

JIL  SANDER  

TRUSSARDI  HELMUT    LANG  

ZARA  REISS  

CALVIN    KLEIN  

DONNA    KAREN  

PRADA  ARMANI  

?  PERCEPTUAL  

MAP  

Media  Pack    Average  age  of  reader  -­‐  34    Readership  -­‐  1,307,000      Women  readership  -­‐  89%    ABC1  Demographic  -­‐  70%    AB  Demographic  -­‐  34%    

SINGLE  PAGE  ADVERTISEMENT:    

£24,400  

UK  

“MODERNITY,  PURITY  AND  

UNDERSTATED  LUXURY”  

 

ANY  QUESTIONS

?  

hNp://www.retailtechnologyreview.com/absolutenm/templates/retail_supply_chain.aspx?arVcleid=1711&zoneid=1    hNp://www.youtube.com/watch?f�eature=player_embedded&v=0Eu4-­‐�iCoFe0      hNp://www.jilsander.com/      hNp://www.wgsn.com/    hNp://www.telegraph.co.uk/technology/mobile-­‐phones/8811932/Fashion-­‐designer-­‐Jil-­‐Sander-­‐launches-­‐mobile-­‐phone.html\    

     Jones,  T.  (2008).  Fashion  Now:  v.  2  (Paperback)  Taschen    Werel,  S.  (2010)  '50  Fashion  Designers  you  should  know  (paperback)  Prestel  Vela    www.dazeddigital.com/fashionweek/womenswear/ss12/arVcle/11542/1/jil-­‐sander-­‐womenswear-­‐ss12    www.dazeddigital.com/fashionweek/womenswear/ss12/arVcle/11561/1/trussardi-­‐womenswear-­‐ss12    hNp://www.donnakaran.com/    hNp://www.vogue.co.uk/voguemediapack/swfa/    www.drapersonline.com    hNp://www.utalkmarkeVng.com/pages/ArVcle.aspx?ArVcleID=18855&Title=Burberry_unveils_‘Retail_Theatre‘_concept_in_flagship_stores    hNp://www.vogue.co.uk/news/2010/09/08/burberry-­‐retail-­‐theatre-­‐launch    hNp://www.emerging-­‐technologies-­‐news.info/index.php/new-­‐technology/burberry-­‐blends-­‐fashion-­‐technology/