JILL-MARCHICK OVERVIEW

[email protected] | Mobile: 323-336-3695 | www.linkedin.com/pub/jill-marchick/3/8a6/47

LEARNING MORE ABOUT

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JILL MARCHICK

mailto:[email protected]

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TRAINED AND GROOMED AT LEADING COMPANIES



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SKILLS THAT DISTINGUISH JILL


Well versed in the latest research methodologies and utilizing cutting edge tools, both

quant and qual

Expert at branding, brand health,

creative testing, pricing and

social listening

Successfully able to work cross-

functionally, cross-culturally, and with all levels within an

organization

Thrives in a fast paced and

deadline-intensive environment

A studier of human culture and continually

interested in why people make the decisions they do


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TOUGH CHALLENGES JILL HAS FACED

Starbucks VIA - How do you gain acceptance of product

consumers don’t want?- The Challenge: Completely Re-invent Instant Coffee

in the US, China, UK, Japan- Worked closely with consumers to understand how to

creatively navigate obstacles via non-traditional ideation and ethnography

- Year 1 successful launch - Received a special award for achievement from CEO,

Howard Schultz



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Reese’s Peanut Butter Cups – Mexico and Brazil- How do you overcome past failure to create

a successful launch?- The Challenge: Consumers lacking a product reference for peanut butter,

challenging visual cues (orange packaging), what works in the US doesn’t work outside the country

- Worked with consumers utilizing non-traditional qualitative techniques (co-creation) to determine how to find elusive “ways in” to adoption

- Conducted test markets and fine-tuned execution based on learning - Achieved goals for national launch


TOUGH CHALLENGES JILL HAS FACED


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THE OPPORTUNITY JILL IS SEEKING


To be challenged To create growth To bring a fresh perspective to

research & insights

An environment where one can thrive

on growth and collaborate with others who enjoy

challenge

To Mentor talent


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CONTACT

[email protected]: 323-336-3695

www.linkedin.com/pub/jill-marchick/3/8a6/47




JILL-MARCHICK OVERVIEW

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