JieRen Portfolio

PORTFOLIO

REFRAME A PROBLEM(A PRODUCT AND BUSINESS MODEL DESIGN)

DMGT 704APPLIED THEORY IN DESIGNGROUP MEMBER: AMIR ,JIAN, POURNIMA

The grocery carts in major stores have experienced little changes and served only simple purposes ever since they were first manufactured. There is a need for grocery cart that is safe, portable, easy to assemble, ideal for groceries, durable, and cost ef-ficient. It is also necessary that the cart optimizes all the space available. Our goal is to innovate and create a reliable shopping cart that fits these criterias. We will build a compact, duarbale shopping cart that meets all criteria wanted by consumers and cost effective for the manufactures.

The facus of this study is to understand the relationship between users and grocery carts in order to determine the need and expectations of the target consumers. We seek to enhance the shopping experience of users.

It seems there are a lot of opportunities in regards to the grocery carts as they have a lot of issues which are not sloved. On the other hand,, people are completely de-pendent on supermarkets as they visit the supermarket at least once or twice a week. There is a huge opportunity to open a new business.

WHAT CAN WE DO WITH A GROCERY CART?

RESEACH PLAN0In order to better undersand a grocery cart, we started the project with some questions which can gudie us to reach the objective.There are numerous dilemmas about the shopping carts and these ques-tions, would help us to find out a way to improve the situation.

What is a grocery cart? How does it work? Who is the target user of grocery cart?What is the characteristic

of grocery cart?Why people use grocery

carts?Where do they usually use

a grocery cart?What is the current issues

of grocery cart?What grocery carts people can find in supermarkets?

SECONDRAY RESEACH1 A normal grocery cart has four wheels. The front two wheels control the isde of a cart( it goes any direction). The back two wheels only go straight. There is a angle between front wheels and back wheels( it makes easy to turn around).

REFAME3

Opportunites for design:Design better caster which are proper with different surfaces.Work on body shape and fences regards to have more spacing options.More strength and less corrosion in different cliamtes. More ergonomic handle regards to better maneuver and stablility. Easy to repair and enrich with well accessories regards to cusmter self repair.

Issues for grocery shop:The management will be faced to couple of issues that would probably the most significant of them be" branding".More time would be needed for checked out

PRIMARY RESEACH2Through interviews, we found out that ones who usually use private carts are females who live nearby a supermarket. As they do not have much strength to carry the items from supermarket to their home, they usually prefer a private cart.

REFRAME3There are some problem that the carts are very difficult to put them into a trunk, the carts can not work proper with different surfaces, the space of a shopping cart can not be used efficient-ly.

Difficult to put it into a trunk Bend when check-out

Make trunks dirty after use

Fences are wide easy to drop out

SYNTHESIS4There are some opportunities that design better casters which are proper with different surfaces, work on body shape and fences regarding to have more space, more ergonomic handle to better maneuver and stability.

Value PropositionFor people who use grocery cart when they go to supermarkets, we will provide them a grocery cart that give them a better shopping experience. This will be accomplished through a series of contextual reseach and reframing. Unlike other current grocery cart, our grocery cart will focues on ergonomics and brand attributions.

ERAF System

According to our research, we picked up those definable parts of the system and figured out how they conncet to each other and then discover those gaps we might work on as opportunites. We did this to make sure that we consder as many aspects as we can when reframe the situation.

25 words statement

To design a grocery cart that focuses on enhancing the user experience by eco-de-sign ergonomics, functionality, brand attributions and serving maximum space.

REFINE6

Instead of traditional hard frame, the new designed grocery cart uses eco bag as the container, which creates opputunity for the su-permakret to build more intensive relationship with customers. We redefine the situation by considering the bags design, supply and replacement.

1. For people who go shopping with the stores carts, they can replace the cart bag for free, and get discount when buy small eco bags( or other commodity, depends on the stores strategy)

2. The supermarkets design and sells the cart and bag. Adver-tisemnt, hot topics or festival themes can be invovled in the design elements, which create a new way to communicate with customers, in order to build brand loyalty.

3.Bag manufactures is the new major stakeholder in this service.they produce the bags according the design and get money from the store.

SAVANNAH NEIGHBOURHOOD ASSOCIATION(A ETHNOGRAPHIC RESEACH ON THE SAVANNAH NEIGHBOURHOOD)

DMGT 711CONTEXTUAL RESEARCHGROUP MEMBER: EDDIE, J-LO, BRINEY

an EXCERCISE in DESIGN ETHNOGRAPHY

Secondary ResearchOf Popular MediaS can

TitleT ype Date Area Main topicI nsight Source Link1 Brooklyn Beach

Community

Changes,and

AngrilyD ivides

EastCoastMetropolis

December

10, 2013

Brooklyn.N Y

(Manhattan

Beach

Community

Group and

Manhattan

Beach

Neighborhood

Association))

Twog roups position is

quitec lear: Each wants

nothingt od ow itht he

other.

Lack ofRelationship.AngrilyDivides

NewY orkTimeshttp://www.nytimes.com/2013/12/11/nyregion/brooklyn-beach-community-changes-and-angrily-divides.html?_r=0

2 Jersey City Journal;AfterF ires,

NeighborsSeekt o

'PullT ogether'

EastCoastMetropolis

May9 ,

1993

Jersey City.

NJ

(BergenH ill

Neighborhood

Association)

People to pull together to

fightwithf ires.

Peoplee njoy to help eachother.

NewY orkTimes http://www.nytimes.com/1993/05/09/nyregion/jersey-city-journal-after-fires-neighbors-seek-to-pull-together.html

3A rt Gallery atChelsea,Neighborhoodassociationw ill

EastCoastMetropolis

May5 ,

2010

NewY orkCity,N Y.(Chelsea

Neighborhood

Neighborhood art

gallery opened

Peoplee njoyneighborhood art

NewY orkTimes http://query.nytimes.com/gst/abstract.html?res=F70A11F83D5F13738DDDA80894DD40

THE RESEARCH SCOPE0A Neighborhood Association (NA) is a group of residents or property owners who advocate for or organize activities within a neighborhood. An association may have elected leaders and voluntary dues.

Neighborhood Councils within a city, whose officers are generally elected, are composed of various neighborhood associations and, as such, may be subject to limitations and special rules set up by the Council.

Our research scope is to understand the culture of Savannah neighourbhood asscociations. Through research we hope to understand the history and current situtation which can allow us to create a new serivce that can enhance the living quality of residants.

THE RESEARCH METHODS0

SenseINTENT

KnowCONTEXT

KnowPEOPLE

FrameINSIGHTS

REAL ABSTRACT

Analogous ModelCompetitors Map

ObervationInterview

Culture Probe

our goal is to understand people and their interac-tions with everything during their daily lives. we used more powerful meth-ods and tools. to explore a person's unmet or unspo-ken needs

SENSE INTENT0Popular Media Scan

The Popular Media Scan model shows cultural context happening in the public sphere, reveals patterns and provide direction for futher research.

From the model, We found that reoccuring themes about neighborhood concers and activites as well as adjacent and related players.

Offerings-Culture-Activities Model

The Model revealed broader infulences and corresponding factors while also visualizing why neighbourhood association exist through cultural lenses.

INSIGHTS:EDUCATION and INCOME infulence relationship between neighbors. Relationship between neighbors dictate tpyes of neigbourhood association activites Underying social factors revealed

People Environment Map

INSIGHTS: Demographic patterns that can guide further insights about relationships between people, income, crime, education, housing characteristics and neighborhood features and amneties.

NEIGHBORHOODASSOCIATION

COMMUNITY SERVICE

MEETINGS

EDUCATE

RELIGION

RIGHTSNEEDS

FROM GOVERNMENT

FROM PEOPLE

RELATIONSHIPbetween

NEIGHBORHOODS

SENSE ofBELONGING

HISTORY

EDUCATION

INCOME

KNOWLEDGE

COORPERATE

ROLESFUND

HOUSE TYPE

RELATIONSHIP

RELATIONSHIP

CASUALTIME

DIVESITYCULTURE

INCOME

RELIGION

EDUCATION

VOLUNTEERS

INCOME

SPREADINFO

BE INFLUENCED

BE HEARD

PROTECT

COMFORT

PRIDE

FACILITIES

SAFETY

BELONG

HELPOTHERS

SHARE

REPRESEN-TATION

CRIME

OFFERING

ACTIVITIES

CULTURE FACTORS

BEAUTIFI-CATION

MAINTEN-ANCE

FUN

EDU

ATIONAT

ELPS

CSE

FA

OW

C

NCO

WL

TIN

UC

UC

SH

O

UN

NCO

ND

V

O

E

O

CO

HERS

TATION

OME

O

O

weEIGH

ON

betw

ONSHIP

COMFORTNEIGHBORHOODASSOCIATION

COMMUNITY SERVICE

MEETINGS

EDUCATE

RELIGION

RIGHTSNEEDS

FROM GOVERNMENT

FROM PEOPLE

RELATIONSHIPbetween

NEIGHBORHOODS

SENSE ofBELONGING

HISTORY

EDUCATION

INCOME

KNOWLEDGE

COORPERATE

ROLESFUND

HOUSE TYPE

RELATIONSHIP

RELATIONSHIP

CASUALTIME

DIVESITYCULTURE

INCOME

RELIGION

EDUCATION

VOLUNTEERS

INCOME

SPREADINFO

BE INFLUENCED

BE HEARD

PROTECT

COMFORT

PRIDE

FACILITIES

SAFETY

BELONG

HELPOTHERS

SHARE

REPRESEN-TATION

CRIME

OFFERING

ACTIVITIES

CULTURE FACTORS

BEAUTIFI-CATION

MAINTEN-ANCE

FUN

KNOW CONTEXT0Analogous Model

The model Facilitates comparing that highlights differences in participant relationships and processes among national and local oganizations.

CrimeDetriot Covington, KY New York

MetropolitanCollegetown

City Council of Boulder

Resident

Student

ThrowTrash Fire

VerturningCar

Bother

Non-Student

University Hill Neighborhood

GovernmentQuality of lifeLaws

N.A. Eg: Southeast Boulder NA

N.A. N.A.

106 N.A.s

N.A. ... N.A. N.A. ... N.A. N.A.

Meet Mayor

... N.A. N.A. ... N.A. N.A. ... N.A. N.A. ...N.A. N.A. N.A.s...

Steering

Boulder. COHistorical Small town

The Center of NYC Neighborhood

N.C. N.C. N.C. N.C. N.C.s... City of Detriot

N.C.

N.C.

N.C.

Poletown N.C.

N.A.N.A.

Gov.

N.A.... ...

For their own rights

ncreasing employment

ncreasing Commerce

ncreasing Plant

Home, Vehicles and business

Break-ins

High Crime RateResidents

Green Park Neighborhood

Communica

te

deal with Crim

e atch

deal with

deal with

TrainTra

in

1 Sector 6

Gov.Closed

nat to

replace

Files

Files

Derect Park

Park Service S.C.Department of

park

Residences

N.A.

CNCPartners with

Support

Provides

Gathering

Helping Build

ncreasing Maintain

Providing A

United Vo

ice on

ncreasing

CNTRfor Great

Neighborhoods

NFO RESOURCES

Support,Assistance

By...

N.A.Capacity

City id eProects

Cityidessues

Org.s

S. Covington

Org. N.A.

AbandonedHomes

City of Covington

00,000

Communitynfrastructure

Blight

Lead to

Ruins

Feel

Plans to Demolish 1

in 01, 00 in Net Years

nvests

...

1 N.A.s

Art Gallery at Chelsea

Residences of

Chelsea

Enoy

Enoy

Residences of

New York

Chelsea Neighborhood

Create art

US NEIGHBOURHOOD ASSOCIATIONSINSIGHTS:Parallel and subsidary relationship effects on communication and action channelsUnified voice and common beliefs and values provide powerChain of command for organized reporting and delegating of responsibilities

SAV MISSION

To proclaim the gospel of Jesus ChristTo feed the hungryTo shelter the homelessTo rehabilitate the addict

JuniorLeague

Educated women improve

voluntarism& building their members civic leadership through trainning

Social Workers

Social Workers is the largest

professional social workers in the world, with 132,000 members. NASW works to enhance the professional growth and development of its members, to creat and maintain professional standards, and advance sound social policies

Safety

for YouthMission: To build partnerships that

will save lives, prevent injuries, andpromote safe and healthy lifestylesamong all youth and encourage youthempowement and leadership

youth serving org. and gov. agencies working together toward the common goal of addressing health and safety

CrimeWatch

Police

Res

i

de

n

ces

SCADSecurity

Watching around Savannah

Public crime infoPick people up from some where unsafe

SCADSecurity

CrimeData

SAV

SCAD stu

d

ent

s

S

afe Ride: 8

p

m - 6am (Ni

g

htl

y)

of Highways

Present to appropriate

Keep SAV

Provide solid waste,waste

Historic

Preserve & Protect Savsheritage through advocacy,

involvement

Social

SAVANNAH NEIGHBOURHOOD ASSOCIATIONS

Neighborhood associations highly valued by its residents receives two levels of exteral,direct support: entire neighborhood association collaborative+admin. Support

Competitors Map

INSIGHTS:Exposed neighborhood associations strengths and weakenesses in pacliltating their mission and provided examples of opportunities for improvement.

BEAUTIFICATION

SAFETY

COMPLEMENTCOMPETE

HISTORIC SAVFOUNDATION KEEP SAVANNAH

BEAUTIFUL

SCAD SECURITY

NATL ALLIANCE OF BEAUTIFICATION

CRIMEWATCH

NATL ORG

FOR YOUTH

SOCIAL

COMPLEMENTCOMPETE

SAVANNAHMISSION

NATL ASSOCIATIONOF SOCIAL WORKERS

JUNIORLEAGUE

KNOW PEOPLE0Primary Research Plan

What cultural factors contribute to the existence of neighbor-hood associations in Savannah?

How are neighborhood associations in Savannah organized and structured?

What methods doneighborhood associations inSavannah use to support andpromote their existence?

What are the perceivedsuccess, failures,opportunities and obstacles of neighborhood associa-tions in Savannah?

geography ofneighborhood,mission, environment,people

members and nonmembers(residents)and theirdemographics

history of needsresidents andmotivations of NA

economic, political, historical evens, technologies, as wellas other groups who interact the NA and its residents

organizational, practices, hierarchy, leadership, chain ofcommands, communicationchannels, language and terms

funding,communication,management

goals, initiatives andresults, evaluationprocess, reviewsystem

to understand whatSavannah recognizesas a NA

to understand triggers, forces andinspiration behind NAs

to understand drivers that may encourage or discourage theNAs missions

to understand how they operate and conduct business

to understand how they representthemselves

to understandpossible morale, participation and membership drivers, factors persuadingsupport and involvement

NA websites, citymap, NA members

census for entireneighborhood, NA formembers

city website, NAhistory sources - web/residents

news media, NAmembers

NA leaders andmembers

social media, newsmedia, residents

social media, news, media, city council,NA leaders andmembers, residents

quantitative andqualitative, secondary,primary

quantitative andqualitative, secondary,primary

qualitative, secondary,primary





observation, interview




observation, interview,self-report, co-design

observation, interview,self-report

observation, interview,self-report, survey

NA members, citycommunity planningdept.

NA leaders andmembers

NA leaders andmembers, residents

NA members, residents, city council,other organizations that have partnered with NA

layered map ofsavannah

layered map ofsavannah

ERAF model, layeredmap of savannah

layered analogousmodel, ERAF model

anatomy model

artifacts and graphs

graphs with quotes/audio

Research Question What do we need toknow?

Why do we need toknow this?

What type of datawill answer thisquestion?

What type ofresearch methodswill we use?

Who do we contactfor access?

How will we sharethe information?

Observation

For our extensive observations we strategically selected multiple neighbourhoods throughout the city, We observated the meetings that hold by the neighbourhood associations.

The selected locations are:

Summerside NeighbourhoodArdsley Park NeighbourhoodDowntown NeighbourhoodBaconPark NeighbourhoodWest Savannah Neighbourhood

How is a n

eighborhood associa on in Savannah de ned?

What cultural factors contribute to the existence of

neighborhood associaons in Savannah?

Who are the a

ected oulaons?

What are the internal and external inuences?

How are neighbo

rhood as

sociao

ns in S

avannah

organied

and stru

ctured

?

What

etho

ds do ne

ighb

orho

od assoc

iaon

s in Savann

ah

use to su

ort a

nd ro

oted

their e

xisten

ce?

What a

re th

e erceiv

ed successe

s and failur

es

of neighborhood associa

ons in

Savan

nah?

SANITATION26

ALCOHOL SALES25

YOUTH ACTIVITIES24

LOITERING23

POLITICS22

TAXES21

JOBS20

FIRE SAFETY17

TRAFFIC19

EDUCATION18

BURGLARY16

KIDS SAFETY15

HOMICIDES14

PHYSICAL EXPRESSIONS12

BEAUTIFICATION11

OBJECTS9

ARTIFACTS8

PRESENTERSPHYSICAL BEHAVIORS

7

SEATING ARRANGEMENT6 TECHNOLOGY4

ATTENDANCE5

ITINERARY3

VERBAL COMMUNICATION27

TIME1

PLACE2

ITINERARY3

ITINERARY3

ITINERARY3

ITINERARY3

ATTENDANCE5

ATTENDANCE5

ATTENDANCE5

ATTENDANCE5


7

ARTIFACTS8

ARTIFACTS8

ARTIFACTS8

ARTIFACTS8

OBJECTS9

OBJECTS9

OBJECTS9

ATTENDANTS10

ATTENDANTS10

ATTENDANTS10

ATTENDANTS10

ATTENDANTS10

ATTENDANTS10

PHYSICAL EXPRESSIONS12

PHYSICAL EXPRESSIONS12 PARTICIPATION13

PARTICIPATION13

PARTICIPATION13

PARTICIPATION13

VERBALCOMMUNICATION27



TIME1

PLACE2

TIME1

PLACE2

TIME1

PLACE2

TIME1

PLACE2


7


7

CONTENT

SANITATION26

ALCOHOL SALES25

YOUTH ACTIVITIES24

LOITERING23

POLITICS22

TAXES21

JOBS20

FIRE SAFETY17

TRAFFIC19

EDUCATION18

BURGLARY16

KIDS SAFETY15

HOMICIDES14

BEAUTIFICATION11

FIRE SAFETY17

TRAFFIC19

EDUCATION18

BURGLARY16

KIDS SAFETY15

HOMICIDES14

BEAUTIFICATION11

SANITATION26

ALCOHOL SALES25

YOUTH ACTIVITIES24

LOITERING23

POLITICS22

TAXES21

JOBS20

FIRE SAFETY17

TRAFFIC19

EDUCATION18

BURGLARY16

KIDS SAFETY15

HOMICIDES14

BEAUTIFICATION11

SANITATION26

ALCOHOL SALES25

YOUTH ACTIVITIES24

LOITERING23

POLITICS22

TAXES21

JOBS20

FIRE SAFETY17

TRAFFIC19

EDUCATION18

16

15

HOMICIDES14

BEAUTIFICATION11

SANITATION26

ALCOHOL SALES25

YOUTH ACTIVITIES24

LOITERING23

POLITICS22

TAXES21

JOBS20

CONDUCT

CONDITIONS

Residents

Trash Recycling

Loitering

Noise fromcars

Crime

Police

Fireman

Alderman

Alert of Fire

Career fair

Neighbourhood Association Meeting System Map

After five observations of neighbourhood meetings, we found the elements which are in the system of N.A. and know who takes part into those meetings,

Activity Easter Egg Hunt- Ardsely Park Neighborhood Asscoication Activity

Detailed description of activity Time 4/19/2014 10:00-11:00

People Objects Enviroment Messages Services

Comments

-First Presbyterian Church-Sidewalk-Hedeman Park-Porch of Church-Parking

-Cleaning

-This acitivity was for N.A membership only.-It was rain when the activity began.-This activity was for celebratetion Easter.

We did not only take part in the meetings ,we also joined their events. We took part into the Easter Egg hunting which was hold by Ardsley Park Neighbourhood Assocaiton.

Process of data collection

Downtown N.A. meeting with huge conference room

Summerside N.A. meeting with police officer involved

The System Map of Savananah Neighbourhood Association

Culture Probe

Culture probe allows us to find unsporken inisghts from our target users. We create a diagram which allow the Savannah residents to build their dream neighbourhood. From this stage, we can know what kind of building or service they want to get in order to know their needs.

We designed two maps accroding to the real road map of Savannah and designed some buildings which allow them to fill into the block.

In order to have more deep understanding about the culture of neighbourhood assocation, we conduct several interviews including of residant of Savannah, Savannah City Council alderman and president of Downtown Neighbourhood Asscoation.

Interview

Affinity Diagram

FRAME INSIGHT0

From previous stages, we got a lot of inisght, Affinity diagram is tool which we used to find the most important insight and systheszed ideas.

A Shot in the DarkINSIGHT: Neighborhood associationsset goals blindly in an attempt to beeverything to everyone in theircommunity.

Even though only a minority of the population is involved in the association, they set ambitious goals to reach each and every diverse resident and respond to individual motivations instead of patterns. These unrealistic goals discourage involvement and contribute to negative perception of the association.

As a neighborhood association, we try to be refective of our diversity.

If you dont provide the interest, no

one will show up.NA offcer

There is an opportunity to increase involvement by using the network of infuential residents who are connected and concerned.

How might we

find and keep these connectedresidents involved

persuade residents to share theirnetworks

compensate for diferentpersonal schedules

overcome skepticism

recognize their effort

create a positive buzz

create a platform to attract peoplewho are connected

Be MineINSIGHT: Residents crave socialgenuine social experiences from theirinteractions with their neighborhoodassociation.

Residents are attracted to the social aspect of neighborhood associations. They are more likely to be involved if they have existing relationships with other residents or if social engagment activities are ofered.Socializing is an integral part of our neighborhood association. We maynot know each other outside of the meetings.

Yall love me?Alderman Van R. JohnsonYes. ResidentsI love yall, too. Alderman Van R. Johnson

There is an opportunity to create ways for people to connectwith each other and form meaningful realtionships; not just surface level relationships based purely on impersonal exhanges.

How might we

make it easy to be neighborly

build trust between neighbors

engage more residents in neighborhood socializing

connect residents with those thatare like minde

introduce new neighbors to theneighborhood

Dust in the WindINSIGHT: Neighborhood associationstend to be more reactive thanproactive in their facilitating ofservices and ofering of activities

Neighborhood associations make plans based on uncertainties. They arent always prepared backup plans so they are constantly adjusting and responding to change on-the-fly.

We allow ourselves to be fexible by responding to our needs and reflecting the current abilities of the organization through our structure

We have to get thebasics down frst

(running ourorganization) beforewe can address anysocial aspects of the

organization orneighborhood.NA

Offcer

There is an opportunity to overcome self-driven restrictionsthat force them to be more reactive and less proactive.

How might we

give them more freedom

make the associations more self-reliant

help them to forecast and anticipate challenges

take real accounts of their stocksand fows

reorder the hierachial structureso that it is less linear and moreresponsive to input

Runner UpINSIGHT: Neighborhood associationsare not as efcient as they want to bein addressing needs and wantsof the community.

Neighborhood associations are distinctive entities within the communitythat often lack resoures, power and appeal to be effective and effcient.

As a neighborhood association, we are utilized by the city and ourresidents to assist with problem solving, propelling goals andaddressing issues.

We use diferentways, like taking

them to lunch, tryingto build friendships,whatever we can do,

to infuence ouralderman in givingus support for ouridea.NA Offcer

There is an opportunity to create or improve a system that uses neighborhood associations as mediaters that are more connected and focused for the beneft of the entire community.

How might we

connect residents to problem solvers

inform neighborhood associationsof their common issues

create authenticity in processes

establish validity of our eforts

improve information disconnects

expedite the time it takes for information to be sent and received

All the Eggs in 1 BasketINSIGHT: Neighborhood associationsfollow antiquated process models oflimited operations, functions andpurpose oferings to residents.

Multi-dimesional residents have various needs, but only one platform style is available. This style attracts specific residents with specific issues that might not be reflective of the whole.As a neighborhood association we have created a platform for people tohave face-to-face interactions by hosting regular meetings, in hopes thatpeople attending.

I used to participatein my neighborhoodassociation. We all

joined together backthen.resident

There is an opportunity to reimagine the meeting so that it is resident-centered instead of fulflling an overused city model.

How might we

center around the residentsschedules instead of city schedules

create a safe, appealing environment

learn all of the issue and prioritize fairly

have residents own theprocess/transparency

create multi-modal platformsrefective of the time shift thepowerfrom ofcals to residents

A Shot in the Dark

Be MineNeighborhood only social media forsharing only what residents feel iscomfortable and/or relevant.

Physical and virtual local case studiesthat serve as learning opportunities forbecoming and staying viable.

All the Eggs in 1 Basket

Runner Up

Dust in the Wind

Physical and virtual database ofwant-ads and resources located in ornear each neighborhood.

Physical and virtual user-friendlyethonographic informed tool kits thathelp to focus eforts where theyremost impactful.

Physical and virtual record keeping andmessaging to create transparency thatincreases trust and sharing

How might we create a Physical Savannah neighbourhood association center

FACILITATING CREATIVE THINKING(A FACILITATING CREATIVE WORKSHOP AT TYBEE ISLAND MARINE SCIENCE CENTER)

DMGT 732FACILITATING CREATIVE THINKINGGROUP MEMBER: AGNES, ERIC, DANILA

OVERVIEW0Goal of the Workshop

The Tybee Island Marine Science Center, currently located at the south end of Tybee Island, is in need of funding for the construction of a new building at the north end of the island; the current site of the museum is outdated, and the centers needs have outgrown the present site. Although this non-profit center is open to visitors of all ages, it serves primarily as a site of science education for young students.

The estimated funds needed are $1.6 million, while only $600,000 have been collected so far. The staff and administration at the center have not publicized its existence or any fund-raising events on a large scale. As facilitators, this team has the opportunity to design a creative process that empowers the Marine Science Center to ideate innovative solutions that will help them raise the funds needed for the construction of the new building.

Expected Outcomes

The aim of each activity is to help participants think creatively. The first part of the process is called warm-up activity which is designed to seek new opportunities for a new Marine Science Center. New opportunities mean more attraction to investors. The second part of the process is called visual storytelling activity. The visual storytelling activity helps partic-ipants review the history of their life. The history map is applied to pull out insights from the history so that all the participants can share knowledge with each other.The overall goal of these two activities is to make the future strategic plan of Tybee Island Marine Science Center more rewarding.

The Group

The Marine Science Center at Tybee Islands main purpose is to raise funds for the construction of a new building. The center has hosted two events in the past with the purpose of fundraising and promotion, but the funds raised in these events were not sufficient to meet the centers goal.

The purpose of this exercise is to teach this group to apply the creative process towards a solution wherein they are able to better communicate amongst themselves, while successfully promoting the center and its activities.

Cathy J Sakas Kathryn Williams William Gasbett Oscar Snodqrass Christtinas

Participants of Warm-up Activity

Chantal Audran Beth Palme Michael Neal Cody Shelley Maria Procapio Marilyn Sobwick

Participants of Visual Storytelling Activity

Cathy J Sakas Kathryn Williams William Gasbett Chris Hines Dean Petterson

Chantal Audran Beth Palme Cody Shelley Maria Procapio Marilyn Sobwick

Both activities took place in the Marine Science Center in Tybee Island. The building features a classroom in the second floor, which is used mainly for class sessions and meetings.

All participants work in the center and are familiar with the space we used to facilitate the activities.

WARM-UP0

The warm-up activity provides participants an opportunity to think out of box for creative solutions and then delve into construction of a system map based on the idea. It helps participants find the opportunities within the system map. For the warm-up activity, it is important to focus on the centers main goal. With this in mind, the participants are instructed to list the most important things with which the Marine Science Center and the Ocean provides them. Following that, facilitators and participants work together in order to turn those key points into different seminal events. This activity involved writing, discussing important facts and creating events.

Key Ideas

For the first part of the activity participants work as one team, interacting and discussing important issues. By playing this game before system map, it makes easy for participants to get their minds moving and prepare them for the construction of the map. For the second part of the activity, the group are divided into two teams where they create different events related to the Marine Science Center. They then explore these events by creating an ERAF (Entities, Relations, Attributes, Flows included) Map, finding the flow and relationships between the entities involved in the events.

ACTIVITY PLAN

5 min

5 min

5 min

3 min

10 min

5-10 min

5-10 min

5-10 min

5-10 min

Choose 2 subjects from Topic 2 to match each subject in Topic 1

Compose subjects

Create events

ain insihts

STEP

1.5 HOUR TOTAL

TIME FACILITATOR INSTRUCTIONS

ease iscuss toether then rite on the ansers one on each post-it then post it onto the ban boes eve ran on the hiteboar

Cop the 2 subjects on the post-it then post them onto each subject ansers e have in Topic 1

ave a oo at the sstem map aain an iscuss in roup to ain some insihts then share them

ERAF

Flows are the directional relations between entities. They are like preposition in that they indicate to and from, before and after or in and out.

Describe how the entities connect with one another. Relations can be thought of as the verbs describing the nature of connection.

SYSTEM MAP TEMPLATEVijay Kumar, ERAF SYSTEMS DIAGRAM, P146-149

RELATIONS

ACTIVITY IN PROCESS

STEP 1 STEP 2 STEP 3 STEP 4 STEP 5 STEP 6

Identify entities of the system

Analyze the diagram

Discuss the diagram and

extract insights

ENTITY

FLOW

ATTIBUTE

Marine Science Center

Goal:

Partcipants:

( )SYSTEM MAPWARM-UP ACTIVITYPass the sheet to collect answersWrite down the answers Post the answers onto the board

that are related to topic 1Rule out those related answers from topic 2; Draw from

the left ones from topic2 and all from topic 1With the answers in hand, discuss to come up with

activities/events held by the center

PRESENT THE IDEASWORK ON THE MAP

-DEFINING THE ENTITIES

WORK ON THE MAP-

RELATIONS, FLOWSATTRIBUTES

GROUP 1 OYSTER BED OBSERVATION : How the nutrients feed the oyster and how the wildlife interacts with oyters

GROUP 2 To promote awareness and community conncetion with the endanged NARW and their GA calving grounds

The warm-up activity opened participants mind and inspire them to have a new perspective when they are to start a new project. By taking part in the activity, they learn a new skill to launch a project by applying the system map to thoughts. Awareness has been raised that they would involve people in the commmunity more and make them know more about them, through which it would be more approachable to the investiment from capital campaign.

Takeaways

VISUAL STORYTELLING0

The visual storytelling activity helps participants review the history of the center. Participants approach this task as both an impartial historian and as an intuitive storyteller. Participants follow the steps below to construct a timeline of the Tybee Island Marine Science Center by reviewing events held from the very beginning. A history map enables participants to mark the events for a long period of time.

Key ideas

The history map is designed for insights that could be pulled out from the history. Facilitate participants notice their peak-and-valley line and record what are the highlights, what are the holding patterns of low points, what helps them transition from a low to a high, what they can learn from the past to make their future strategic plan more rewarding?

VISUAL STORY TELLING

5 min

5 min

5 min

3 min

10 min

5-10 min

5-10 min

STEP TIME FACILITATOR INSTRUCTIONS

1.5 HOUR TOTAL

Facilitate to identify highlightsD ebrief and discuss

Prepare for the materialEncourage the participants to communicate before the activityGo over the material

Refer to the materials and write down the events Categorize the events Post onto the history map

The Key points that made the events sucessful

History of trying many different events and initiative to advance the center Hands on learning courses and fun activities Educational programs and dedicated board, staff and volunteers Programs for all ages Access to Ocean Community support Increasing reaching audience

The common themes to the low points events

Limited funding and small facility Poor administration and limited funding Loss of federal univity and state grants The centers willingness to grow and innovate

Reasons why the events transform from a low to high

Change of staff and new fundings for new programs Constant evaluation and revision Constant building on past success and future needs Establishment of the center as a go to for science education Rescue of marine life washed up on the beach Better staff and better reach to public Being comfortable with being an authority

The learnings from the past make the future strategic plan more rewarding.

To be honed in on key points for potential funders Keep in mind what made the center unique Tap into the access to ocean and being good at education Compose chronology to give more perspectives Engage the general public and keep up to public demands Show donors the feedback from children Record and document the history of the center to look back at things that were successful at past and use them in future To be more informative Impact passion and enthusiasm

THE HISTORY MAP TEMPLATEThe GROVE Consultant International, THE PERSONAL COMPASS, P5-8

ACTIVITY IN PROCESS

DATELINE

Decide the dateline of the

story

PEAKS AND VALLEYS

Draw the cardio-gram of the peaks

and velleys

LEARNINGS

Discuss the map and extract

insights

( )HISTORY MAPVISUAL STORY TELLING ACTIVITY

CONSTRUCTION OF THE STORY

Chart the key People, Places of the historical

events

Recall the historical key events

TO B

E CO

NTI

NU

ED

GOAL

EVENTS

LEARNING

PEOPLE

LOCATION

TIMELINE 1985

e.g. Tybee Island

Sparks of insight and synthesis that arise from drawing out the story.

Your inspiration and ambitions.

Positive Events

Key people & places that ground your story

positive events are charted above the midline

Negative EventsNagative events are charted below the midline

Pe events a

JieRen Portfolio

Documents

Transcript of JieRen Portfolio