Jewish Federations of North America - Five Areas of Focus
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Transcript of Jewish Federations of North America - Five Areas of Focus
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8/8/2019 Jewish Federations of North America - Five Areas of Focus
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Build Sustainable Momentum
Strategy Implementation
Envision
the Future
5 Areas
of Focus
Select
Initiatives
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Envisioning the Future
Position The Jewish Federation of North America
as the premier and preeminent non-profitorganization in the world
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Five Areas of Focus
Powerof the
Collective
Positioningfor the
Future
FinancialResource
Development
Israel &Overseas
Talent
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Passport
Survivors
Engagement
Collective
Power of the Collective
Sample initiative:
Peoplehood and Identity- build upon existingand/or spearhead new initiative(s)
Goal:
Reenergize, excite and engage the Jewishcommunity around collective action (overseasand domestic) to address critical needs of theJewish people. Develop a system and culture
based more on collaboration than compliance.
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Passport
Survivors
Engagement
Collective Sample initiative:
Passport to Jewish Life: A system-wideoutreach and engagement effort to enableindividuals and families to pursue their Jewishjourneys through financial incentives andconcierge - stewardship services.
Goal:
Repositioning the Federation system as the hub
of Jewish life, not only for Jews in needoverseas, but also for any North American Jew
Power of the CollectivePower of the CollectivePower of the Collective
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Passport
Engagement
Collective Sample initiative:
Survey survivor population to discoverindividual needs and Shoah Survivor Servicescampaign including pairing up individual
survivors with Next Gen.
Goal:
Ensure that adequate direct and indirect
support systems are in place globally to ensurea dignified and comfortable existence forsurvivors and allow them to age-in-place withdignity and respect.
Survivors
Power of the CollectivePower of the Collective
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Passport
Survivors
Collective Sample initiative:
Strategic coordination of opportunities for theconsumer and for federation to support Jewishliteracy and create a sense of belonging (E.g.Birthright Israel MASA; OTZMA; Jewish ServiceLearning)
Goal:
A multiple gateway framework to market and
promote engagement opportunities under Jewishauspices connecting the next generation ofyoung adults to the continental Jewishcommunity, Israel and Jews around the world
Engagement
Power of the CollectivePower of the Collective
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Campaign
Community
Branding
Mission Sample initiative:
Execute clear messaging platforms
Goal:
Strong PR and articulation of our mission,areas of focus, and impact
Mobility
Positioning for the Future
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Campaign
Community
Branding
Mission Sample initiative:
Refine branding and marketing of theAnnual Campaign and the developmentproduct portfolio
Goal:
Position Annual Campaign to meet needsof broader community and target segments
Mobility
Positioning for the Future
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Campaign
Branding
Mission Sample initiative:
Launch a series of social networkinginitiatives
Goal:
Position the Jewish Federations as inclusive,broad-based tent that helps nurturecommunity engagement and connection
Mobility
Community
Positioning for the Future
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Campaign
Community
Branding
Mission Sample initiative:
Pursue disciplined process to strengthencontinental branding of the JewishFederations
Goal:
The Jewish Federation brand is morerecognized (higher awareness and appeal)
Mobility
Positioning for the Future
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Campaign
Community
Branding
Mission Sample initiative:
Enable cross-Federation sharing andupgrading of data on those who move
Goal:
Grow New Moves program to includemajority of Federations and offer templatewelcome kit
Mobility
Positioning for the Future
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Sample initiative:
Develop an early outreach initiativecollaborating with colleagues and youngadult programs to excite and attract thenext generations
Goal:
Identify criteria and new sources of qualityprofessionals
Identify
Recruit
Develop
Retain
Talent (Professional Staff)
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Identify
Recruit
Develop
Retain
Sample initiative:
Initiate a Management Development RotationProgram (retail model) to bring in non-traditional talent
Goal:
Fill the pipeline with quality candidates at alllevels
Talent (Professional Staff)
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Identify
Recruit
Develop
Retain
Sample initiative:
Ongoing development & teambuilding SPlanning planning for successes,strength & succession; support for new CEOs
Goal:
Demonstrate value/benefit of strong peoplemanagement, strengthen and improve skills,and supplement the pipeline
Talent (Professional Staff)
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Identify
Recruit
Develop
Retain
Sample initiative:
Focus on the work environment and work lifeflexibility and management skills; Project onGender Balance
Goal:
Raise awareness of a value of HRD, assureimplementation of strategies to retain bestpeople
Talent (Professional Staff)
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Sample initiative:
Create an inclusive process to identifySuccess factors for the volunteer leaders ofthe future
Goal:
Identify criteria, identify new sources ofquality volunteers
Identify
Recruit
Develop
Retain
Talent (Volunteer Staff)
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Identify
Recruit
Develop
Retain
Sample initiative:
Use a personal key leaders approach torecruit colleagues to the Federationmovement
Goal:
Fill the pipeline with quality candidates at alllevels
Talent (Volunteer Staff)
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Identify
Recruit
Develop
Retain
Sample initiative:
Create a comprehensive approach toincreasing Board effectiveness in theFederation and JFNA
Goal:
Enhance leadership and business skills ofvolunteers and supplement the pipeline
Talent (Volunteer Staff)
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Identify
Recruit
Develop
Retain
Sample initiative:
Focus on the work environment forvolunteers, utilizing the Brudney study andother data, and include a focus on GenderBalance
Goal:
Raise awareness of value of strong HRDpractices and implement strategies to retain
best people
Talent (Volunteer Staff)
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New Models
Federations
Financial Resource Development
Challenges and Opportunities:
Declining market share and need to re-buildthe base; donor acquisition and retentionShifting donor expectations and need to re-position the Annual Campaign; Mobile, diverse
market segments
Goal:
Deliver platform of domestic and global
products and services that help Federationssuccessfully engage donors at all levels
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New Models
Federations Challenges and Opportunities:
Shifting donor expectations require innovationin all targeted giving
Goal:
Increased fundraising from a more diversifiedmarket
Financial Resource Development
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Long-term
Short-term
Israel and Overseas
Challenge and Opportunity:
Focus on resolving Jewish Agency/JDC
allocation split issue
Goal:
New allocation mechanism(s) for collectivefunds in place
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Key Questions for Discussion
How aligned are five areas of focus with our collective vision for theorganization?
How would this executive board define progress and success for thisorganization one year from now?
What is the process and involvement with volunteers and Federations toinsure we are in alignment?
How would you put on priority the five areas we have been discussing?
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Organizational Strength
I
mpact/Value-add
Weak Medium Strong
Low
Medium
High
Next Steps
Prioritization of strategic initiatives will be evaluated against organizationalstrengths and value-add potential