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Jewel  Page  Shelton  4216  Seamore  Street,  Henrico,  VA,  23223,  804.244.6420,  jewelpshelton@yahoo.com/jewelpshelton@gmail.com  

   

PROFESSIONAL  EXPERIENCE    RHEMA  OUTREACH  AND  CONSULTING,  LLC  (formerly  JPS  Desktop  Designs)/myOFFICE  (Virtual  Assistant  Services)  Owner/Operator,  Richmond,  VA/  August  1994  -­‐  present  Graphic  Design,  Marketing  and  consulting  for  non-­‐profit  organizations  and  small  businesses  (project  work,  time  and  materials),  and  Virtual  Assistant  support    MARKETSOURCE/ALPHARETTA,  GA/  2008-­‐  present  Store  Manager  (TARGET  MOBILE),  Richmond,  VA,  August  2013  –  present  • Directly  train,  motivate  and  manage  4-­‐7  part  time  sales  associates  to  increase  sales  and  revenue  of  wireless  products  

and  services  through  direct  selling  within  Target  Mobile  Store.  Engage  in  side-­‐by-­‐side  selling  with  associates,  establish  and  maintain  relationships  with  Target  Mobile  and  Target  leadership  and  employees,  and  on  going  coaching  as  needed  

• Hand-­‐selected  (by  my  District  Manager)  to  serve  as  the  “un-­‐official”  Richmond  Trainer;  trained  7  Store  Managers,  1  District  Manager,  and  14+  Wireless  representatives  (for  my  own  store  as  well  as  others),  refer  and  interview  perspective  candidates  as  requested  

• Intentional  team  schedule  planning  in  order  to  secure  that  human  resources  are  effectively  scheduled  at  the  ideal  days  and  times  for  success  

• Meet  and  exceed  KPI  goals  (baseline,  attach,  trade-­‐ins,  etc.),  and  random  Mystery  Shops  • Servant  Leader-­‐Team  Player-­‐Goal  Driven!    National  Sales  Representative  (T-­‐MOBILE  USA),  Va.  Beach,  VA,  April  2013  –  August  2013  

Sales:  • Driving  sales  productivity  and  customer  satisfaction  within  Client’s  National  Retail  partners  (Clients;  Wal-­‐Mart,  

Sam’s  Club,  Costco,  AAFES/Army  &  Air  Force  Military  Exchange  Services)    • Engaging  in  side-­‐by-­‐side  selling  •  Growing  sales  performance  and  other  key  metrics  through  sales,  training  and  

marketing  promotions;  Developing  and  managing  in-­‐store  promotions,  and  coordinating  with  appropriate  personnel;  Implementing  and  managing  sales  events  in  national  retail  locations  

• Positioning  Client’s  value,  including  but  not  limited  to:  Creating  product  and  brand  awareness,  Communicating  competitive  knowledge  and  advantages  of  Client  products  and  services,  Communicating  Client  benefits  compared  to  competition,  Effectively  communicating  Client  plans,  features,  products  and  services  to  customers,  Creating  first-­‐rate  customer  experiences,  Supporting  select  retail  outlets  in  assigned  geographical  territory  Training  and  Coaching  

• Providing  Client  product  and  service,  including  but  not  limited  to  providing  customer  service  consultation  at  national  retail  locations,  Ensuring  that  Client  retailers  are  equipped  with  trained,  and  trusted  wireless  experts  of  all  Client  products  and  services,  Coaching  for  content  and  skill  improvement  to  the  national  retail  store  management  and  wireless  sales  representatives,  Providing  positive  reinforcement  and  adult  learning  techniques  to  promote  learning  and  skill  improvement,  Providing  general  coaching  to  sales  representatives  to  sell/demonstrate  Client  products  and  services  to  potential  customers  

• Maintaining  sound  knowledge  of  specific  wireless  products  and  services,  Attending  requested  training  sessions  and  conference  calls,  Attending  Trade  Shows  in  order  to  represent  Client,  Reviewing  new  product  and  service  offerings  from  Client  

 

Relationship  Development:  • Establishing  and  managing  critical  relationships  with  national  retail  stores  •  Developing  and  managing  positive  

business  relationships  with  national  retail  store  management  and  employees  at  assigned  partner  locations  

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• Consulting  with  store  managers  in  their  development  of  detailed  monthly  business  plans  for  each  assigned  location,  Seeking  consensus  on  monthly  Client  goals,  including  but  not  limited  to:  Managing  and  tracking  progress  against  plan,  Communicating  progress  and  opportunities  with  store  managers  and  Client  leadership,  Meeting  regularly  with  store  management  including  site  visits,  Serving  as  a  point-­‐of-­‐contact  for  business  consultation,  Serving  as  a  point  of  escalation  for  questions  or  issues  including  individual  customer  issues  merchandising,  partnering  with  store  managers,  ensuring  correct  product  mix  and  quantities,  including  but  not  limited  to  ensuring  proper  merchandising  at  locations,  including  product  placement,  maintenance,  and  brand  compliance,  Increasing  visibility  of  Client’s  products  and  services,  Restocking  merchandise  as  needed  and  allowed,  Working  with  in-­‐store  personnel.  

 

Management:  • Participating  in  retail  partner’s  weekly  sales  meeting,  including  but  not  limited  to:  Providing  regular  reports  to  

sales  leadership,  Participating  in  and  completing  required  sales  training.  Support  part  time  Event  Reps  by  ensuring  proper  inventory  is  on  hand  and  store  staff  is  equipped  to  participate  in  side-­‐by-­‐side  selling.  

 Senior  Regional  Manager,  Mobile  Broadband  Field  Engagement  Team  (T-­‐MOBILE  USA),  Mid-­‐Atlantic  Region,  March  2008  -­‐  2012  • Professionally  represented  MarketSource  and  T-­‐Mobile  at  all  times.  My  role  as  a  "3rd  party/contractor",  was  

never  questioned  or  considered  as  a  result  of  my  ability  to  absorb  and  embrace  the  culture  of  T-­‐Mobile,  while  remaining  transparent  about  my  employment  through  MarketSource  and  exemplifying  our  core  values.  

• Established  relationships  and  maintained  regular  communication  with  regional  leadership,  channel  Directors  (Retail,  RPS,  SMB,  B2B,  Enterprise  and  Marketing),  District  Managers,  etc.  Maintained  valuable  relationships  resulting  from  being  on  the  original  "HotSpot"  team  from  its  gestation;  Established  building  and  maintaining  professional  business  relationships  with  retail  store  personnel  within  the  Mid-­‐Atlantic  and  other  regions  

• Successfully  “driving  sales”,  product  awareness,  and  increasing  visibility  and  value  in  mobile  broadband  products  and  data  plans  through  passionate  training,  and  event  support  as  needed,  at  all  levels,  in  all  channels.  Assisted  the  Mid-­‐Atlantic  Region  in  meeting,  and  many  times  exceeding  post  and  pre-­‐paid  monthly  goals  95%  of  2011  

• Worked  closely  with  regional  leadership  to  identify  and  implement  opportunities  to  promote  and  support  mobile  broadband  sales;  Developed  and  implemented  new  regional  customer  events  and  incentive  programs  

• Drove  product  sales  and  retention  at  events  through  customer  and  employee  interaction  by  educating  customers  and  retail  personnel  on  why  the  product  and  plan  best  suited  the  customer’s  lifestyle  needs  and  desires  

• Reviewed  regional  sales  data  to  identify,  resolve  and  escalate  issues,  and  report  on  trends.  Coordinate  motivational,  effective  and  appropriate  healthy  regional  and  district  incentives/contest  to  encourage  consistent  sales,  based  on  discernment  gained  from  internal  reporting/data  

• Provided  consistent  feedback  to  product  managers  and  field  management  on  issues,  opportunities,  and  competitor  activities  (including  competitive  shops)  

• Participated  in  regular  training  sessions,  team-­‐building  activities,  events,  meetings  and  conference  calls  •  • Attended  and  participated  in  execution  of  presentations  at  high  profile  special  events  (national  and  regional  

trade  shows)  that  required  my  expert  product  knowledge  and  dynamic  presentation  ability  • Established  "go-­‐to"  expert  on  mobile  broadband  technology  and  supporting  new  product  launches  • Provided  mobile  broadband  representation  at  local,  regional,  and  national  sales  events  and  trade  shows  • Coordinated  OEM  field  resources  to  support  the  Mid-­‐Atlantic  Team  • Maintained  a  sound  knowledge  of  specific  wireless  products  and  services,  including  competitor  products  • Regularly  met  and  exceeded  learning  requirements,  and  attended  live  training  events  • Assisted  with  planning  strategic  B2B  sales  opportunities  training  and  support    • A  present  driving  force  behind  meeting  or  exceeding  sales  goals  within  entire  region    CAMPAIGNERS/EL  SEGUNDA,  CALIFORNIA  Senior  Brand  Advocate/Team  Lead  (T-­‐MOBILE  USA),  Mid-­‐Atlantic  Region,  May  2005  -­‐  March  2008  • Ensured  client  satisfaction  and  retention  through  quality  service  and  proactive  consultation  

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• Clients:  Delta  Airlines,  United  Airlines,  American  Airlines,  US  Airways,  Hyatt,  Sofitel,  FedEx,  Starbucks,  Borders  Books  &  Music,  Red  Roof  Inn,  and  American  University  

• Partnered  with  the  National  Account  Management  team  to  develop  and  implement  client  related  service  plans  for  new  and  existing  customers  that  were  consistent  with  business  objectives  of  T-­‐Mobile  HotSpot  

• Managed  Mid-­‐Atlantic  territory  (MD,  DC,  VA,  NC,  and  SC),  served  as  key  point  of  contact;  serviced  customers  through  scheduled/unscheduled  on-­‐site  visits,  and  provided  special  event  support  and  training  on-­‐site,  as  well  as  remotely  

• Facilitated  training  and  service  related  demonstration  support  to  hundreds  of  partners  and  their  customers;  Coordinated  up-­‐selling  opportunities  for  product  and  services  

• Updated  job  knowledge  by  regularly  participating  in  educational  opportunities;  reading  trade  publications  and  completing  collegiate  level  coursework  

• Researched  competitive  products  by  identifying  and  evaluating  product  characteristics,  market  share,  pricing,  and  advertising  and  maintaining  research  databases.  Reviewed  and  monitor  usage  reports  in  order  to  plan  future  strategies  

• Partnered  with/embraced  each  client's  needs  and  culture  in  order  to  insure  and  enhance  the  customer's  internet  experience  

• Accomplished  organizational  goals  by  requesting  and  accepting  ownership  for  new  projects,  and  in  doing  so,  demonstrated  opportunities  to  add  value  to  the  team  accomplishments  

• Identified  key  decision  makers  in  venues;  build  and  maintain  solid  relationships;  Maintained  strong  client  relationships  to  retain  and  increase  T-­‐Mobile  HotSpot  market  share  

• Provided  industry  trends  and  data  for  T-­‐Mobile  HotSpot  and  bench-­‐marked  their  performance  against  their  competitors  and  industry  standards  

• Fielded  and  troubleshot  T-­‐Mobile  HotSpot  service  related  issues  and  complaints  from  venues  and  coordinated  solutions  through  the  technical  support  department,  NOC,  and  Back  Office  support  

• Built  and  maintained  relationships  with  customers  at  the  local/national  management  levels,  which  allowed  for  familiar  collaboration  across  the  organization  

• Served  as  the  customer  advocate/expert  in  issue  resolution  and  technical  support  through  virtual  or  on-­‐site  product/service  training  

Education  • ASHWORTH  COLLEGE,  Norcross,  GA/Marketing  Communications  Certificate/  Expected  Completion:  July  2015    • VIRGINIA  UNION  UNIVERSITY,  Samuel  DeWitt  Proctor  School  of  Theology,  RICHMOND,    /Christian  

Leadership/Expected  Completion:  December  2015  • STRAYER  UNIVERSITY,  Richmond,  VA/  Marketing  coursework  • UNIVERSITY  OF  PHOENIX-­‐ONLINE/  Marketing  coursework    • J.  SARGEANT  REYNOLDS  COMMUNITY  COLLEGE,  Richmond,  VA/  Marketing,  AS    Additional  Skills  • Marketing  (Strategic  Planning),  Public  Relations  and  Communications  (including  Social  Media)  as  Servant  

Leader  at  Anointed  New  Life  Baptist  Church  • Skilled  in  Social  Media  Management  (Facebook  Twitter,  Ping,  Google+,  etc.),  Graphic  Design,  and  Desktop  

Publishing,  Entrepreneur  • Skilled  knowledge  of;  

Equipment  (Hardware/Devices):  Mac/Apple,  PC  (including  Phones,  Tablets,  Laptops  and  Desktop  solutions)      Software/Applications:  Microsoft  Office  2013  software  products  (Word,  Excel,  Publisher,  PowerPoint,  Outlook,  Access,  InfoPath  Designer  &  Filler,  OneNote,  SharePoint  Workspace),  Microsoft  Groove,  Microsoft  XP,  Microsoft  Windows  7  &  8,  Microsoft  Vista,  Adobe  products,  including  Photoshop,  Lotus/IBM  Notes  9,  IBM/Lotus  Domino  and  Mobile  Solutions  including  Android,  iOS,  Symbian  and  Windows  Mobile  operating  systems