Jewelone case study 1
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Transcript of Jewelone case study 1
AERO RIDERS
PREPARED
BY
1) P.PRASANTH
2) B.V.VIGNESH
3) K.S.ARVINDAKARTHIK
Emerald = quality consciousness + perfection in manufacturing + business ethics.
Emerald Jewel Industry India Limited (Emerald) was established in 1984.
Board of Directors
Management Team
Mr. K. SRINIVASANMANAGING DIRECTOR
TECHNICAL DIRECTOR
Mr. G.K. VENKATAGOPAL
WHOLE TIME DIRECTOR
Mrs. SHAKTHI SRINIVASAN
DIRECTOR
Mr. M. KARUNAKARAN
Mr. C. R.NARAYANASWAMY
Mr. R. VENKATESAN
Management Team
Emerald started it business by working with goldsmiths and then established its own manufacturing in 1992. Emerald transformed conventional methods of jewellery manufacturing into technology and talent driven process.
The ultra modern manufacturing facilities in Coimbatore are an example of the same. Currently Emerald has the esteemed tag of being the “Largest Jewellery Manufacturer in the SAARC Countries”. Jewellery manufactured by Emerald commands a premium in the market for its uniqueness of design and quality workmanship.
The Company caters the demands of domestic Indian markets and also exports to countries like Singapore, Dubai, UK and USA. The Group is retaining the coveted “Export House” Status for its continuous excellent performance in exports.
Corporate Profile
Emerald is known for its large number of design base (over 1 lac designs). All designs have been developed internally by an active team to efficient designers who are involved extensively in market survey. They attend various trade shows and events to know currents trends in markets.
The guiding force of Emerald has been the Managing Director, Mr. K Srinivasan, who has 25 years of rich and varied experience in the field of jewellery manufacturing.
He is ably assisted by his wife, Mrs. Shakthi Srinivasan and Mr. G.K. Venkatagopal who are in capacity of Directors with Emerald.
The vision and ideas of the top management has guided and lead the company towards excellence.
Corporate Profile
The Company provides employment to over 2000 people. The incredible commitment and the dedication of the employees fuel the growth of the Company.
The in-house 'training centre' provides extensive training in the areas of design, production, stone setting, etc. to the work force before absorbing them into the regular stream to maintain uniformity of quality and perfection.
Timely exchange of ideas between employees and management helps in attaining continued improvements in all spheres of the management.
Highly qualified engineers and professionals help the management in achieving the objectives of the company.
Corporate Profile
AT present government has banned to import gold form other countries
It is very bad situation for jewelers makers So this company also facing critical problem
to sell Jewells in indian market So they have decided to manufacture and sell
their products in abroadBut they have no idea to change their
business
AT PRESENT
THANK YOU