Toyota Hybrids Toyota Hybrids

Dave Hermance Dave Hermance

Toyota Technical Center, USAToyota Technical Center, USA

AlternativeFuel

THSTHSFCHVFCHV

Diesel DIDiesel DI

DD--44

VVTVVT--ii

Lean BurnLean Burn EVEVCNGCNG

Hybrid Technology

Sustainable Transportation

Electric Vehicle

Gasoline Engine

DieselEngine

HSDHSD

Potential Hybrid BenefitsPotential Hybrid Benefits

•• Improved Fuel EconomyImproved Fuel Economy

•• Reduced Exhaust EmissionsReduced Exhaust Emissions

•• Improved Power PerformanceImproved Power Performance

•• Combinations of the AboveCombinations of the Above

What Does the Market Want?What Does the Market Want?

A significant and growing percentage of A significant and growing percentage of

customers indicate a willingness to buy customers indicate a willingness to buy

an environmentally friendly vehiclean environmentally friendly vehicle

If, and only if, all other attributes are EQUAL

or Better

Prius HistoryPrius History

12.5 10.1

2001-2003 2004-

52 60

45 51

Model Years 1998-2000 *

City Label FE 43

Highway Label FE 41

0-60 Accel 14.5

Size Class Subcompact Compact Midsize

Minor Model Change Model Change

* Japan only

Combined Label FE 42 48 55

Emissions LEV SULEV AT-PZEV

US Volume ~50,000/3 yr ~50,000/1st yr108,000 for 200

Toyota US Market HybridsToyota US Market Hybrids•• 20012001--2003 Prius2003 Prius

•• 20042004--200x Prius200x Prius

•• 2006 RX 400h2006 RX 400h

•• 2006 Highlander Hybrid2006 Highlander Hybrid

•• 2007 GS 450h2007 GS 450h

•• 2007 Camry Hybrid2007 Camry Hybrid

•• More to followMore to follow

2006 Prius2006 Prius

2006 Prius Specifics2006 Prius Specifics•• MidMid--size size LiftbackLiftback (112.3 ft(112.3 ft33))

•• 110 HP system power110 HP system power

•• $21,725 MSRP base + shipping $21,725 MSRP base + shipping

•• 00--60 mph in 10.1 seconds60 mph in 10.1 seconds

•• Quicker passing than conventional a/t vehicleQuicker passing than conventional a/t vehicle

•• ATAT--PZEV PZEV -- Tier 2 / Bin 3Tier 2 / Bin 3

•• EPA Fuel Economy Label 60/51/55 YMMVEPA Fuel Economy Label 60/51/55 YMMV

–– Saves 352 gallons/year versus midSaves 352 gallons/year versus mid--size averagesize average

•• 241,953 through February 2006 (68 months)241,953 through February 2006 (68 months)

–– Demand exceeds supplyDemand exceeds supply

US EPA US EPA mbinedmbined(Label)(Label)

25.7 mpg25.7 mpg

US EPA US EPA ighwayghway(Label)(Label)

3030 5050 6060 mpgmpg00 4040

30.9 mpg30.9 mpg

22.5 mpg22.5 mpg60 mpg (167%)60 mpg (167%)US EPAUS EPA

CityCity(Label)(Label)

Average 2004Average 2004Midsize & Midsize & CompactCompact

51 mpg (65%)51 mpg (65%)

55.3 mpg (79%/95%/115%)55.3 mpg (79%/95%/115%)

Comparative Fuel EconomyComparative Fuel Economy

30.9 mpg30.9 mpg2005 Prius2005 Prius

Best 2005Best 2005MidMid--Size DieseSize Diese

Best 2005Best 2005MidMid--Size GasSize Gas

28.3 mpg� 214 gpy� 214 gpy� 259 gpy� 259 gpy� 312 gpy� 312 gpy

Lexus RX 400hLexus RX 400h

2006 RX 400h 2006 RX 400h •• 55--passenger luxury SUV (all RX options)passenger luxury SUV (all RX options)

•• 3.3 liter Otto cycle V3.3 liter Otto cycle V--6 6

•• Electric AWD or FwdElectric AWD or Fwd

•• SULEV SULEV -- Tier 2 / Bin3Tier 2 / Bin3

•• 268 HP system peak power268 HP system peak power

•• VV--8 SUV performance (08 SUV performance (0--60 mph in 6.9 seconds)60 mph in 6.9 seconds)

•• Compact car fuel economy (31/27/29 mpg YMMV)Compact car fuel economy (31/27/29 mpg YMMV)

–– Saves 350Saves 350--450 gal / yr versus comparable luxury SUV450 gal / yr versus comparable luxury SUV

•• $46,060 ($44,660 fwd) MSRP base + shipping$46,060 ($44,660 fwd) MSRP base + shipping

•• 23,954 sales thru February 2006 (11 months) 23,954 sales thru February 2006 (11 months)

•• > 25% of RX sales> 25% of RX sales

Highlander HybridHighlander Hybrid

2006 Highlander Hybrid2006 Highlander Hybrid•• 77--passenger SUV (all Highlander options, many standardpassenger SUV (all Highlander options, many standard

•• 3.3 liter Otto cycle V3.3 liter Otto cycle V--66

•• FWD and 4WDFWD and 4WD--ii

•• SULEV SULEV –– Tier 2 / Bin 3Tier 2 / Bin 3

•• 268 HP system peak power268 HP system peak power

•• VV--8 SUV performance 8 SUV performance

•• Compact car fuel economy (33/28/30 fwd YMMV)Compact car fuel economy (33/28/30 fwd YMMV)

–– Saves 280 gal / yr versus Trends M/S SUV averageSaves 280 gal / yr versus Trends M/S SUV average

•• $33,030 / $34,430 MSRP base (Fwd / 4wd) + shipping$33,030 / $34,430 MSRP base (Fwd / 4wd) + shipping

•• 23,883 sales thru February 2006 (9 months) 23,883 sales thru February 2006 (9 months)

•• > 25% of Highlander volume> 25% of Highlander volume

GS 450hGS 450h

Photo

GS 450hGS 450h•• Luxury sport sedanLuxury sport sedan

•• Top model in GS familyTop model in GS family

•• 3.5 liter V3.5 liter V--66

•• SULEV SULEV -- Tier 2 / Bin 3Tier 2 / Bin 3

•• System combined Power 339 HPSystem combined Power 339 HP

•• 00--60 mph (5.2 sec)60 mph (5.2 sec)

•• Amazing midAmazing mid--range rerange re--accelerationacceleration

•• Label Fuel Economy 25/27/26 mpg Label Fuel Economy 25/27/26 mpg

•• Saves 160 gal/yr to performance competitorsSaves 160 gal/yr to performance competitors

•• First rear wheel drive full hybridFirst rear wheel drive full hybrid

•• Small volume premium price “Halo” vehicle Small volume premium price “Halo” vehicle

Camry HVCamry HV

Camry HV SpecificsCamry HV Specifics•• 55--pass midpass mid--size car based on best selling US sedansize car based on best selling US sedan

•• 2.4 liter Atkinson cycle L2.4 liter Atkinson cycle L--44

•• ATPZEV ATPZEV –– Tier 2 / Bin 3Tier 2 / Bin 3

•• 187 system HP187 system HP

•• 00--60 mph in 8.9 seconds 60 mph in 8.9 seconds

•• EPA label estimates 40/38/39 (YMMV)EPA label estimates 40/38/39 (YMMV)

–– Saves 220 gal / yr versus Trends M/S average and is Saves 220 gal / yr versus Trends M/S average and is

more than 1 second quicker 0more than 1 second quicker 0--6060

•• $25,900 MSRP base + $25,900 MSRP base + shippingshipping

•• 4,000 units per month sales plan from ~May (~10%)4,000 units per month sales plan from ~May (~10%)

•• Kentucky production starts this fall Kentucky production starts this fall

Cumulative US Hybrid SalesCumulative US Hybrid Sales

Through October

0

50

100

150

200

250

300

350

400

450

Dec

-99

Jun-

00D

ec-0

0Ju

n-01

Dec

-01

Jun-

02D

ec-0

2Ju

n-03

Dec

-03

Jun-

04D

ec-0

4Ju

n-05

Dec

-05

Total Accum Sales

Toyota Accum Sales

Honda Accum Sales

Ford Accum Sales

Cumulative Toyota Hybrid Cumulative Toyota Hybrid SalesSales

Through October

0

100

200

300

400

500

600

CY

1997

CY

1998

CY

1999

CY

2000

CY

2001

CY

2002

CY

2003

CY

2004

CY

2005

Cumulative Global

Cumulative US

Global Toyota Sales GoalsGlobal Toyota Sales Goals��300,000 hybrids total by 2005300,000 hybrids total by 2005

��300,000 per year rate by mid300,000 per year rate by mid--decadedecade

•• 1,000,000 per year rate by early next decade1,000,000 per year rate by early next decade

–– ~600,000 in the US, over 20% of US sales~600,000 in the US, over 20% of US sales