Jesus Mountain Coffee Company - RAMACAFE...Jesus Mountain Coffee Company, Jalapa , Nicaragua Sales:...

We Grow. Harvest. Process. Roast. FWe Grow. Harvest. Process. Roast. From Seed to Cuprom Seed to Cup………… to You!to You!

Jesus Mountain Coffee Company, Jesus Mountain Coffee Company, JalapaJalapa, Nicaragua, Nicaragua

Sales: 808 658 0046Sales: 808 658 0046

jesusmountain.comjesusmountain.com

2000 to 20072000 to 2007

Jesus Mountain Coffee CompanyJesus Mountain Coffee Company


� The Lumber Business days

� Early experience in coffee

� First serious attempt on growing coffee

� Acquisition of Jesus Mountain areas

� Formation of a Nicaraguan company

and formation of JMCC

The JMCC StoryThe JMCC Story


The JMCC StoryThe JMCC Story

� Jesus Mountain is located in Nueva Segovia close to Jalapa. The mountain is 1710 meters high

� The mountain divides Honduras from Nicaragua

� We manage and set aside a Cloud Forest Reserve containing many “old growth trees”

� The many water-sources are protected and used to create a park like environment

� The coffee is grown between 1200 and 1300 meters


The Forest ReserveThe Forest Reserve


The PlantationThe Plantation

� 1 million trees under cultivation.

� Full production over the next 4 years

� Follow good agronomic practices

� Maintained nutritional program

� Coffee is grown in managed shade

� Wet processing centrally on the farm

� Drying grounds and milling in Monsonte


The PlantationThe Plantation


WorkforceWorkforce

� 80 people year round

� 300 during harvest

� Considerable economic impact in

Jalapa

� Provide housing and food for

workers

� Continued training for management


WorkforceWorkforce


ProcessingProcessing

� Wet milling on the plantation

� Separation of green from ripe cherry

� Full fermentation

� Cleaning with demucilager after fermentation

� Drying in our mill in Monsonte

� Milling to self imposed grading standards


JMCC Grades and StandardsJMCC Grades and Standards

� Adaptation from Hawaii Grading Standards

� NIC Segovia – ”Strictly High Grown”

� 9 - 12.2 % moisture

� NIC Extra Premium: Size 19+20 8 full imperfections allowed per 300 grams

� NIC Premium: Size 18 12 full imperfections allowed per 300 grams

� NIC #1: Size 16+17 18 full imperfections allowed per 300 grams

� NIC # 2: Size 15 12 % imperfections allowed per 300 grams

� A Nicaraguan Grading System and Certificate of Origin could benefit the Nicaragua’s coffee industry


Marketing Marketing –– Direct SalesDirect Sales

� Create recognition as a single origin coffee

� We market our coffee primarily “in-house”

� We sell green and roasted coffee for wholesale and retail sales

� We create our own labels and produce blends with other coffees

� Our primary markets are in Hawaii and the Pacific region.

� We maintain a Hawaii Sales office + created a marketing company JMCC Hawaii LLC



� Example of a HAWAIIAN BLEND consisting of 90% JMCC coffee



� Development of

100% Nicaraguan

Labels

� Marketing and

Branding is not an

easy undertaking


Hawaii ConnectionHawaii Connection

� Ownership position in Coffees of Hawaii

� Access to a 6 million a year tourist market

� Located within the USA, Overnight Air service US Mail connection

� Internet and Mail-order sales

� Good location for access to US, Pacific and Far East markets


Coffees of HawaiiCoffees of Hawaii

� Different setting for coffee growing

� Locations on Molokai and Maui

� Expensive labor force

� Requires mechanization

� Mechanical harvesting is necessary

� Full irrigation due to climatic condition


COH, Mechanical Picking ResultsCOH, Mechanical Picking Results

Percent evaluation Percent evaluation

of picked fruitof picked fruit

75% Ripe (red cherry)75% Ripe (red cherry)

17% Over17% Over--ripe (brown ripe (brown

raisin)raisin)

8% Under8% Under--ripe (immatureripe (immature

green cherry)green cherry)


Coffee MechanizationCoffee Mechanization


ConclusionConclusion…………..

� We need positive thinking in the

coffee industry so we can move

forward together with a smile

� Being a coffee farmer is not easy

� We need all the help we can get

� As coffee farmers we are united in the

need for better pricing and market

access

Jesus Mountain Coffee Company - RAMACAFE...Jesus Mountain Coffee Company, Jalapa , Nicaragua Sales:...

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