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Text positioningThe text on the album front cover is placed underneath and above the main central image of the artist therefore framing it and making the image the focus point so that the consumers eyes are drawn to the artist almost immediately.The artists name and album title are shown on the front cover, they are then repeated on the back however the title of the album is in a bigger text size than the artist’s name. This isn’t a conventional technique because usually the artist wants their name to be more recognisable, this shows that Jessie is breaking the conventions of a normal album design. Underneath this text the track listing is shown in a stereotypical vertical line which allows the song names to be clearly visible.The CD has the artists name in a large text and the album name in a slightly smaller one at the opposing end of the CD. The track listings are shown in a small text size around the outside of the disk; this isn’t conventional however adds a more interesting design to the album.

ImageryThe image on the main cover is of the artist; she is tilting her head back and has her eyes closed. High key lighting is used in this image, especially on her face. Her make-up is done in a classic and sophisticated, her hair style is slicked back and in two buns. The whole image gives a 60’s style and the black and white colours reflect this. Jessie is trying to convey a classic and sophisticated look through the imagery to suggest that she has careful considered how she wants to be represented and also creates the notion that she takes her music seriously. The image also looks similar to a still from one of her videos which shows that she wants to have consistency through her

Typography DesignThe text used throughout the digipak is in capitals and uses a sans serif style, each letter is spaced out so that they spread across the length of the cover and create a border for the image. The text is black so that it stands out against the white background which creates a striking contrast. On the back of the album cover the same idea of all the text being in a line with a border has been shown. The artist and album title are underneath each other and create a box shape. A white line is used underneath to divide the top text from the track listing. This makes the design look simple to read and extremely professional. All text and lines are in white again creating a contrasting black background. The typography on the CD is In the same style and design as the rest of the album this shows clear consistency making for a more sophisticated looking digipak.

Jessie Ware- DevotionColour scheme/house style

The house style used throughout the digipak is extremely simple and uses only white and black which contrast against each other well to create the idea that the album is classic and timeless making the audience feel more inclined to buy it. The album cover consists of a white background with the image of the singer over the top, with a thick white border around both front cover and back and the small text used for track listings creates a border around the circumference of the CD. This border consistency running through the digipak creates an elegant, sophisticated . The colour scheme used for the digipak gives a range of emotions. The conations of black are elegance, power and mystery however white is mainly known for its positive connotations such as innocence and purity. Both colors contrast each other well to make a album cover that appears simple and elegant.