0104

D E L I V E R A B L E S

Letterhead design: Invoice, Location & Model release, CV, Cover letterBrand stampCustom logoB&W Business Card ‘Thank You’ PostcardsSample pack (networking)Sample pack postcardsEnvelopesAddress stickers, Logo seal stickersA5 Printed/PDF portfolioWebsite proposalFacebook pageTwitter page

C O N C E P T

Designing a range of print and digital collateral to promote the photographic personal and professional practice of Leeds College of Art BA (Hons) Photography second year student, Jessie Leong, influence was taken from her specialism in fashion and bold, empowering portraiture from high fashion magazines with a contemporary and minimal monochromatic colour palette exterior, with colour revealed throughout the editorial design of her photographic printed and PDF portfolio as well as her social networking and digital promotional media.

J E S S I E L E O N GP H O T O G R A P H Y

B R I E F / C O N C E P T

Develop the Jessie Leong Photography brand and identity through a range of print and digital outcomes.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

0204

S P E C I F I C A T I O N S

Avenir Typeface, various weights

120gsm satin/coated letterheads, 297mm x 210mm (Genie Printing Service Ltd, Brighton, United Kingdom)130gsm satin/coated stock double sided print envelopes (various sizes)350gsm satin/coated stock, 85mm x 55mm business cards (Moo)350gsm gloss laminate/uncoated double sided print stock, 148mm x 105mm ‘Thank You’ postcards (Moo)350gsm gloss laminate/uncoated double sided print stock, 148mm x 105mm ‘Sample Pack’ postcards (Moo)240gsm gloss laminate/uncoated address label stickers150mm x 150mm custom rubber ink stamp (The English Stamp Company)

P R I N T E D S T A T I O N A R Y R A N G E

Developing a range of branded, printed stationary to help develop and strengthen the Jessie Leong Photography brand, along with easing methods of communication to clients and industry contacts with a level of professionalism, design consistency, and consideration.

J E S S I E L E O N G P H O T O G R A P H Y

B R I E F / C O N C E P T

Develop the Jessie Leong Photography brand and identity through a range of print and digital outcomes.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

0304

S P E C I F I C A T I O N S

www.jessieleong.com domain name purchase through 1-2-3 reg, to be applied to existing Cargo Collective template (cargocollective.com/jessieleongphotography) in the near future through CSS editing and the transferring of the IP address.

Avenir/Helvetica typeface used throughout, sans serif web safe.

RGB 72dpi images for applied full-screen backgrounds through drop down menu and random scroll selections.

D I G I T A L D E S I G N M E D I A

Developing the proposed aesthetic and concept behind jessieleong.com, the major online platform for networking and documenting the client’s work in a high-end and professional manner.

Consistency with the printed portfolio is kept with the use of B&W images contrasting with bold brights as full-screen photographs are loaded when selected projects are chosen throughout the header bar drop-down menus.

Working from an existing Cargo Collective template, easy edits can be made through HTML and CSS by the client for easy adaptability, along with consideration for a small, student budget to ensure the website and it’s content remains manageable and usable.

J E S S I E L E O N G P H O T O G R A P H Y

B R I E F / C O N C E P T

Develop the Jessie Leong Photography brand and identity through a range of print and digital outcomes.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I

0404

S P E C I F I C A T I O N S

Avenir Typeface, various weights

130gsm satin coated stock 150mm x 107mm double sided print stock sample pack350gsm satin/coated stock, 85mm x 55mm business cards (Moo)170gsm/100gsm, 210mm x 148mm satin stock magazine portfolio, full colour CMYK, double sided (Digital Printing Services, Lincolnshire)350gsm gloss laminate/uncoated double sided print stock, 148mm x 105mm ‘Thank You’ postcards (Moo)350gsm gloss laminate/uncoated double sided print stock, 148mm x 105mm ‘Sample Pack’ postcards (Moo)

P O R T F O L I O & N E T W O R K I N G

Developing a range of portfolio and networking printed media to promote Jessie Leong’s personal and professional photographic practice, encouraging and strengthening contacts with both industry professionals and clients (current and future); including business cards, sample pack (CV, Cover letter, Business card and Sample pack photographs), and an A5 printed magazine portfolio, taking influence from the industry by emulating the visual representation of a high fashion magazine, appropriate and fitting to the context of the images in the client’s existing portfolio and body of work to date.

J E S S I E L E O N G P H O T O G R A P H Y

B R I E F / C O N C E P T

Develop the Jessie Leong Photography brand and identity through a range of print and digital outcomes.

S O P H I E W I L S O NB A ( H O N S ) G R A P H I C D E S I G NO U G D 3 0 1 D E S I G N P R A C T I C E I I I