Jessie Keith Portfolio

• Jessie Keith • SYRACUSE UNIVERSITY CLASS OF 2013 INDUSTRIAL & INTERACTION DESIGN

PINECONE OTTOMAN • FALL 2012

AURORA SHOE CO.Design a product for :

AURORA SHOE CO. APPROACHED SYRACUSE UNIVERSITY INDUSTRIAL & INTERACTION DESIGN 5TH YEAR STUDENTS WITH AN OPPORTUNITY TO

DESIGN A PRODUCT FOR THEM BY RE-PURPOSING THEIR LEATHER SCRAPS LEFTOVER FROM THE SHOES THEY PRODUCE.

SCRAPS

INTERVIEW WITH OWNER • PRODUCTS MADE BY HAND • BIGGEST MARKET IN JAPAN • SIMPLISTIC AESTHETIC

DESIGNOPPORTUNITY

CREATE AN OTTOMAN • FOR BOUTIQUES IN JAPAN WHERE AURORA SHOE CO SELLS THEIR SHOESENVIRONMENT

EXPERIENCE

BOUTIQUE - IN -

JAPAN

TRENDRESEARCH

ENVIRONMENT EXPERIENCE

BOUTIQUE - IN -

JAPAN

CREATE AN OTTOMAN FOR AURORA THAT CREATES A RELATIONSHIP EXPERIENCE.

CREATE A FUNCTIONAL PRODUCT OUT OF LEATHER SCRAPS TO LIVE IN JAPANESE BOUTIQUE.

20% of STARBUCKS interiors are made up

of products manufactured by local companies in the location of the store. This

creates a unique relationship with the brand.

URBANOUTFITTERS has a simplistic, natural

aesthetic where they use re-purposed materials as

furniture compliments.

SIMPLISTIC • NATURAL MATERIAL AESTHETIC NO DESIGNATED SPOT TO TRY ON SHOES SIMPLISTIC • LAYERED CLOTHING SOLD

• INSPIRATION •

• INSPIRATION •

TRENDRESEARCH

FORM

AURORA SHOES • NATURAL • SIMPLISTIC AESTHETIC WOVEN • HEMP CONSTRUCTION ROUND • LAYERED AESTHETIC

TRENDRESEARCH

IDEATIONSKETCHESl a y e r e d a e s t h e t i c

p i n e c o n e i n s p i r a t i o n

UNDERSTANDING LEATHER • FORM DEVELOPMENT • EXPLORATION • WOVEN SCRAPS ON ROPE

PINECONEOTTOMAN

THIS OTTOMAN IS DESIGNED TO LIVE WITHIN THE BOUTIQUES WHERE AURORA’S SHOES ARE SOLD. WHILE A CUSTOMER IS TRYING ON A PAIR OF

SHOES FROM AURORA, THEY SIT ON AN OTTOMAN MADE FROM THE SHOE SCRAPS TO CREATE THIS PRODUCT RELATIONSHIP.

PINECONEOTTOMAN

- side view -

PINECONEOTTOMAN

- top view -

THIS OTTOMAN IS ALSO DESIGNED TO LIVE WITHIN THE HOME OR OUTDOORS

PINECONEOTTOMAN

COSE • WINTER 2011

SELF TESTING • NOT INTUITIVE • TOO MANY PRODUCTS • COULD NOT STAND PAIN • TOO MUCH INFORMATION

EMPATHY

INTERVIEWS

EMILY AGE 70 • ACTIVE LIFESTYLE ROB AGE 20 • ACTIVE LIFESTYLE

• TRAVELS ALL OVER THE WORLD TO PAINT

• ALWAYS TRAVELING AROUND THE US TO VISIT HER FAMILY

• WHEN SHE TRAVELS SHE OFTEN FORGETS TO PACK HER GLUCOSE MONITOR

OR WHILE SIGHT SEEING FORGETS TO BRING HER MONITOR ON-THE-GO

• A MEMBER OF THE DRUMLINE IN THE SYRACUSE UNIVERSITY MARCHING BAND

• VARIOUS TIMES HAS PASSED OUT ON THE FIELD BECAUSE HE WASN’T ABLE TO

PROPERLY TEST HIS BLOOD SUGAR LEVELS WHEN HE NEEDED TO

• EXISTING GLUCOSE MONITORS AREN’T CONVENIENT TO CARRY WITH YOU WHILE

BEING ACTIVE SINCE THERE ARE SO MANY DIFFERENT COMPONENTS

ELIMINATE PAIN ON-THE-GO / ACTIVE LIFESTYLE TRENDY + SIMPLIFY

INTERVIEW INSIGHT( KEY POINTS TAKEN FROM INTERVIEWS THAT WILL BE IMPLEMENTED INTO FINAL DESIGN )

OPPORTUNITYI SAW AN OPPORTUNITY TO DESIGN A GLUCOSE MONITOR THAT WOULD LIVE ON KEYS SINCE THEY ARE AN ITEM MOST PEOPLE HAVE WHILE ON-THE-GO. DURING MY

INTERVIEWS I OBSERVED PEOPLE FIDGETING WITH THEIR KEYS, WHICH IS WHAT INSPIRED MY INTERACTION AND FORM OF MY FINAL GLUCOSE MONITOR DESIGN.

s q u i s h y t e x t u r e

c l i p o n

c u s t o m i z e c o l o r

IDEATIONSKETCHES

FORM STUDIES

CLIP ONTO KEYS • SMALL FORM • ACCESSORY • CUSTOMIZE COLOR

COSE • FINAL MODEL • SOLIDWORKS • KEYSHOT

FINAL PRODUCTCOSE

SKU OPTIONS

COLOR SKUS TO APPEAL TO YOUNGER + OLDER

DEMOGRAPHICS

1 . 2 .

4 .3 .

+ -

H OW- TO - U S E

CLIP GLUCOSE MONITOR DEVICE ONTO KEYS STICK FINGER IN HOLE TO TEST BLOOD SUGAR LEVELS

DEVICE GLOWS WITH NUMBER FOR POSITIVE READING DEVICE GLOWS RED WITH NUMBER FOR NEGATIVE READING FOR A QUICK VISUAL CUE

L O G G I N G T E S T R E S U LT S

SIGNAL SENT TO ELECTRONIC DEVICES • AUTOMATIC LOGGING RESULTS • NOTICE PATTERNS • DOCTOR USE

103 • April 16th, 2013 • 3pm

98 • April 16th, 2013 • 8am

206 • April 15th, 2013 • 9pm

98 • April 15th, 2013 • 1pm

197 • April 15th, 2013 • 8am

A P R I L 2 0 1 3 T E S T R E S U LT S103 • April 16th, 2013 • 3pm

98 • April 16th, 2013 • 8am

206 • April 15th, 2013 • 9pm

98 • April 15th, 2013 • 1pm

197 • April 15th, 2013 • 8am

A P R I L 2 0 1 3 T E S T R E S U LT S

COSE IN USE

3 DIFFERENT SCENARIOS OF USERS WITH COSE WHILE ON-THE-GO

WATCH DEVICE SUCKS FLUID THROUGH SKIN

MONITORS BLOOD SUGAR WITHOUT

PIERCING THE SKIN

PRESENT 5+ YRS

D E V I C E S O N T H E M A R K E T TO DAY

“CURRENT DEVICES ON THE MARKET THAT TEST BLOOD SUGAR LEVELS WITHOUT A PAINFUL NEEDLE PRICK ARE BULKY AND NOT TRENDY. WITHIN 5 YEARS I ENVISION THIS SAME TECHNOLOGY OF TESTING BLOOD SUGAR LEVELS WITHOUT A PRICK COULD BE IMPLEMENTED INTO A SMALL, ACCESSORY LIKE DEVICE.”

SECURITY SCARF • THESIS SPRING 2013

INSPIRATION

DESIGN A PRODUCT FOR PEOPLE WHO ARE MUGGED OR PICKPOCKETED OF THEIR PERSONAL BELONGINGS

“I CHOSE TO FOCUS MY THESIS ON CREATING A PRODUCT THAT CAN DISCRETELY HIDE ONE’S PERSONAL BELONGINGS. I SAW THIS AS AN OPPORTUNITY BECAUSE DURING THE 2012-2013 SCHOOL YEAR AT SYRACUSE UNIVERSITY, 17 MUGGINGS OCCURRED ON AND AROUND CAMPUS. I WANTED TO DESIGN NOT ONLY FOR THE SAFETY OF THE STUDENTS, BUT DESIGN TO INSTILL A SENSE OF CONFIDENCE AND SECURITY WHEN ONE LEAVES THEIR HOME.”

EXISTING PRODUCTS THAT HOLD OUR BELONGINGS. . .

. . . ARE A SIGNIFIER THAT

YOU MIGHT BE CARRYING

VALUABLES, WHICH MAKES

US VULNERABLE

EXISTING PRODUCTS THAT DISCRETELY HIDE VALUABLES . . .

NOT TRENDY • INCONVENIENT TO ACCESS WHEN HIDDEN UNDER CLOTHING • SIGNIFIER CARRYING VALUABLES

INTERVIEWS

“I feel more vulnerable than ever when leaving my house to walk to campus. I sometimes leave my valuables at home like my laptop or wallet in fear that I could be the next victim.”

- Ayla, Senior Fashion Design Student

I INTERVIEWED 50+ PEOPLE WHO WERE A MIX OF SYRACUSE UNIVERSITY STUDENTS, PROFESSORS AND RESIDENTS OF THE OFF CAMPUS NEIGHBORHOODS. I WANTED TO GET AN IDEA OF WHAT THEY CARRY WITH THEM ON-THE-GO AND WHY. I ALSO WANTED TO KNOW WHAT ITEMS WERE THE MOST VALUABLE TO THEM AND GET A SENSE OF THEIR REACTION TO CRIME IN SYRACUSE. THE MOST POPULAR NECESSITY ITEMS WHILE ON THE GO WERE A CELLPHONE, DEBIT/CREDIT CARD, HOUSE KEYS AND CAR KEYS. EVERYONE EXPRESSED INTEREST IN HAVING A NEW PRODUCT THAT COULD DISCRETELY HIDE THEIR VALUABLES IN A FASHIONABLE WAY.

WHY NOT STORE THINGS IN THE ITEMS WE WEAR?

DISCRETE + HIDDEN • SENSE OF MYSTERY • NOT TYPICAL STORAGE • HEIGHTENED SENSE OF SECURITY

THROUGH OBSERVATIONS I NOTICED STUDENTS ON CAMPUS STORING THEIR PERSONAL BELONGINGS IN THEIR CLOTHING SUCH AS TUCKING MONEY IN THEIR SHOE OR THEIR HOUSE KEYS UP THEIR SLEEVE. THE MOST INTRIGUING OBSERVATION I HAD WAS OF PEOPLE STORING THEIR CELL PHONE’S IN THEIR SCARVES. SINCE SCARVES ARE VERY TRENDY AND ARE A NECESSITY DEPENDING ON THE WEATHER, I CHOSE TO IMPLEMENT A SERIES OF POCKETS WITHIN SCARVES TO ADD MORE VALUE TO A TYPICAL SCARF.

TRENDRESEARCH

KNIT GOODS • TACTILE EXPERIENCE • VISUAL TEXTURE FLUIDITY OF FABRIC • LAYERING • MOVEMENTORIGAMI • VISUAL TEXTURE • BREATHABLE • ADJUSTABLE

FORM COLOR

TRENDRESEARCH

COLOR

FLORAL

IDEATION SKETCHESt e x t u r e d a e s t h e t i c

p e e l b a c kc o l l a r

h i d d e n p o c k e t s

d i f f e r e n t o c c a s i o n s

SKETCHES OF BRAINSTORMING SCARF CONCEPTS THAT CAN DISCRETELY HIDE + STORE PERSONAL

BELONGINGS (CELLPHONE, KEYS, DEBIT/CREDIT CARDS, MONEY, ETC) WHILE ON-THE-GO.

PRODUCT DEVELOPMENT

playing with idea of different fabrics for different situations. terrycloth = beach

playing with single zipper pocket with

textural gradient knit

bright vs. light colors to play with what colors attract one’s attention

playing with jersey knit material and how

a knot(s) can hide belongings

testing sheer material to target scarves for

different types of weather

material makes slit for pocket very discrete.

pockets appear as hand warmers

pocket with designated spots for

phone, cards and money

“I like that these scar ves can be adjusted to CREATE

MULIPLE FUNCIONS . I don’t find the need to store things in any place other than

my pockets.”“I’m not sure if ZIPPERS

are the best type of closure for me. I CAN’T ACCESS my

things FAST ENOUGH or discretely.”

“I like the idea of adding TEXTURE to the scar ves. It adds a sense of VISUAL

DISTRACTION .”

“This scarf has one pocket. I WISH THERE WERE

MULTIPLE HIDDEN POCKETS . I’m also left handed so it’d be nice to have

POCKET PLACEMENT easy access for righties or lefties.”

“What if there were scar ves for DIFFERENT SEASONS? It’s often RAINY in Syracuse.”

USER TESTINGTHROUGH USER TESTING I CHOSE TO FOCUS ON WOMEN AS MY TARGET AUDIENCE SINCE THEY FOUND MORE OF A NEED TO HAVE A PRODUCT THAT CAN DISCRETELY HIDE THEIR VALUABLES

IN A FASHIONABLE WAY. THROUGH USER TESTING I ALSO GAINED INSIGHT TO APPLY TO MY FINAL DESIGNS.

GradientSECURITY SCARF

Made from roving yarn, this scarf has a textural gradient with a

combination of loose to tight stitches. Tight stitches indicate where the

pocket is located. The gradient of stitches allows the user to feel their

way to the pocket location. The location of the pocket can be used to

warm one’s hands to make it less obvious that one may be retrieving

personal belongings. Within the main pocket is a hidden pocket that is

used to store valuables. Belongings slip into hidden pocket with ease.

Since the scarf is a circle scarf, there is only a single pocket. One who is

a lefty or righty user can access the pocket from either side. (All scar ves

made by hand. I taught myself how to sew with a machine and knit)

HOW-TO-USE • SCARF DISCRETELY HIDES VALUABLES WITHIN KNIT POCKET

POCKET LOCATION • SCARF COLOR SKU OPTIONS

ResistantSECURITY SCARF

Made from nylon with a polyester lining, this water resistant circle scarf

is designed to be worn during rainy weather, physical activities (ex.

snowboarding), or when around areas with water (ex. beach). It is also

ideal for tourism since weather can be unpredictable while sight seeing.

Not only during rainy weather would one’s valuables be protected in

the damp weather, but the scarf can be pulled over the head to function

and wear as a hood. The scarf is also adjustable to be worn loosely or

can be tightened to bring personal belongings closer to one’s body. This

allows a user to feel their valuables close to their body, which creates a

heightened sense of security. The pocket on the inside is deep with an

open top for quick and easy access. The pocket is secured when cord

is pulled tight. It also blends in with the stripped lining. Since the scarf

is a circle scarf, there is only a single pocket. One who is a lefty or right

user can simply turn the scarf around in access the pocket. (All scar ves


HOW-TO-USE • SCARF DISCRETELY HIDES VALUABLES WITHIN WATERPROOF POCKET

OrigamiSECURITY SCARF

Made from cotton fabric, this scarf is made up of origami ‘for tune teller’

shapes to create a visual texture. The upper par t of the scarf is made

up of multiple colors to attract one’s attention to the upper por tion

of the body while the user retrieves personal belongings in pockets

located behind the white areas. The idea is to create a visual distraction

to make it less obvious while one retrieves personal belongings. There

are multiple levels of pockets to consider keeping belongings separate.

There are also multiple pockets to consider lefty and righty users. The

pockets are fairly deep, are open on top and made from stretchy jersey

knit to allow for quick and easy access of belongings. (All scar ves made

by hand. I taught myself how to sew with a machine and knit)

HOW-TO-USE • SCARF DISCRETELY HIDES VALUABLES IN MULTIPLE POCKETS

ArtichokeSECURITY SCARF

Made from felt and jersey knit fabric , this scarf was inspired by the

way a plant blossoms in sunlight and the way a peacock attracts

mates when opening their feathers. The idea is to create a “sleight

of hand” illusion where one can attract a passerby’s attention with

the bright yellow color on one side while retr ieving their personal

belongings on the opposite side. Pockets are located within petal

forms and are held together with snaps. Multiple pockets allow the

option to keep valuables separate from one another. There are also

multiple pockets to consider both lefty and r ighty users. (All scar ves


HOW-TO-USE • SCARF DISCRETELY HIDES VALUABLES WITHIN PETAL FORM POCKETS


THANK YOU.

JESSIE KEITH • [email protected] • 207.664.9707

KJTHANK YOU.

JESSIE KEITH • [email protected] • 207.664.9707

Jessie Keith Portfolio

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