LAURELLOjessica ann

POrtfolio

“I am not afraid, I was born to do this.”

- Joan of Arc

Centrum is a multi-vitamin that compensates for vitamins you may miss daily. Over time vegetables like brussels sprouts and broccoli have been commonly connected with something parents made their kids eat to get vital vitamins. With Centrum you can avoid the bitter taste some vegetables have and get your daily vitamins faster.

Client:CAMPAIGN

Client:Sharpie’s have many different uses, but in a world of advancing technology we often forget where we began. Sharpie’s make a bold permanent statement and let imaginations run wild, by the use of these simple tag lines consumers can reconnect with the true meaning of Sharpie.

CAMPAIGN

The brand Band-Aid has been around since the 1920s and has defi nitely stood the test of time. Not only do they offer a quality product but one that has dominated it’s market since the beginning. Because of this the simplicity of this visual and straight to the point copy captures what the brand had already proven.

Client:ONE-OFF

Client:GUERILLA HomeAgain is a microchip for pets that allows them to be identifi ed by vets and local shelters in the case they become missing. HomeAgain advocates for all lost pets and is committed to reuniting owners with their pets. Many people do not realize how many pets actually go missing everyday and how many more could be found with the use of microchip technology.

In order to raise awareness of this growing issue HomeAgain will set up several digital advertising boards within big cities in their heavily traffi cked areas. The digital boards will wrap around poles and feature over 30 different ‘Missing’ posters via HomeAgain’s online alert reporter. When pet owners within 20 miles of the digital boards report their pet missing the animal’s ‘Missing’ poster will be generated and displayed on the board. These posters will fi lter through every hour until the pet is found. People traveling through the areas where the boards are will have the option of scanning a QR code located on every ‘Missing’ poster that will take them to Home Again’s mobile application and immediately give them the shocking statistic about how many pets stay missing without the proper ID.

MISSING

Name: BuddyMale/Female: MaleBreed/Mix: BoxerAge: 8 Years OldLast Seen: In Central Park

Special Features: Black Collar, White patch on belly.

SCAN ME

MISSING

Name: BuddyMale/Female: MaleBreed/Mix: BoxerAge: 8 Years OldLast Seen: In Central Park

Special Features: Black Collar, White patch on belly.

SCAN ME

FOUND

This is the digital display board wrapped around a pole on the platform of a subway station. The ‘Missing’ poster are meant to look life like and appear to come off of the board.[ [

This is the computer generated poster via the HomeAgain website. This is what will appear on the digital posters. Once the pet is found that message will appear over the digital poster and replaced by a new one. [

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Upon scanning the QR code consumers will receive a message from HomeAgain about their mission and then be taken to their mobile application.[ [

NEW MEDIAClient:Beck Taxi located in Toronto, Canada and currently has the biggest fl eet in the area. Although they out number their competitors and maintain a reputation for fast service, the Travel Responsibly smart phone app can only enhance this. With this app consumers are able to get a cab with one click of a button. The app also offers virtual payments and opportunities to earn rewards with frequent use. Because Toronto is a fast pace city and convenience is a top priority, the ability to take care of everything in a few moments is essential to getting from point A to B fast, without the extra fuss.

Sign up, it’s easy.

Username

Password

Let’s Go!

Need A Ride?Need A Ride?Need A Ride?Need A Ride?Need A Ride?Need A Ride?In A Hurry?In A Hurry?In A Hurry?In A Hurry?In A Hurry?In A Hurry?

Sign up, it’s easy.

Username

Password

Let’s Go!

Travel Responsibly Travel Responsibly Travel Responsibly

Upon opening Beck’s app fi rst time users will be asked to create an account to make calling a Taxi a one step job.[ [

Smart Phone App Icon[ [

Next users will be asked to fi ll out contact and payment information to save to their account.[ [Next users will be asked to fi ll out contact and payment information to save to their account.[ [

Enter Your Cell Phone #...

CASH

Save Changes

Please Text Me

Name

Travel Responsibly Travel Responsibly Travel Responsibly Travel Responsibly Travel Responsibly Travel Responsibly

AccountAccountAccount LocationsLocationsLocations CallCallCall RewardsRewardsRewards SettingsSettingsSettings

Enter Your Cell Phone #...

CASH

Save Changes

Please Text Me

Name

Pick Me Up

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Pick Me Up

RewardsRewardsRewards

SetSetSettingstingstings

SettingsSetSetSettingsSettingsSettingsSetSetSettingsSet

CallCallCall

LocaLocaLocations

tionstions

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Travel Responsibly

Travel Responsibly

Travel Responsibly

Travel Responsibly

Travel Responsibly

Travel Responsibly

Locating Your Cab...

YOUYOUYOUYOUYOUYOU

The Cab Will Arrive in:

6 minutes

Schedule

Schedule

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Locations

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Call

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Account Credit: $28.35

Once your account is created getting a cab just takes one click of a button and GPS locating technology takes care of the rest. Depending in the mode of contact the user choose they will receive a call or text when their cab arrives.[ [

The locations feature will allow users to see where the cab they ordered is and how long until it reaches their location.[ [

Consumers who create accounts will have the option to load money to it for faster payment and the opportunity to earn rewards towards future cab rides as a result of frequent use.[ [

experience ADVERTISING DIRECTOR, Zipped MagazineSyracuse, NY (spring 2012)magazine prints once a semester •responsible for 1 full pages of ad space •create advertisements as needed

ACCOUNT MANAGER, TNH: The NewHouse Agency Syracuse, NY (spring 2012)working with a non-profit, Our Secret Prom Dress Closet •creating a advertising campaign

PROJECT LEADER, COMM.unity Syracuse, NY (fall 2011- Present)created overall communications plan •developed PR, Media, and Graphic design plan for the school •overall managing a group of 15 students

ADVERTISING DIRECTOR, Equal Time Magazine Syracuse, NY (spring 2012)contact local businesses to buy ad space •create system for selling ad space (first semester magazine is selling space) •magazine is produced once a semester

DESIGNER/PHOTOGRAPHER, What the Health Magazine Syracuse, NY (fall 2011-Present)creates layouts for two stories •produced once a semester

PROJECT MANAGEMENT, iifa: International Indian Film Academy Awards Toronto, Canada (summer 2011)worked with Wizcraft International Entertainment Pvt. Ltd.•created a volunteer program of over 300 Toronto locals •managed the set up for the sub-events leading up to the awards •helped manage sponsor relations

educationSyracuse UniversityS.I. Newhouse School of Public Communications B.S. Advertising, 2014*Deans List

activitiesSTYLIST (Fall 2011–Present): Volunteer at Jerk MagazineMEMBER (Spring 2011–Present): Sigma Delta Tau Soror-ity, active member

skillsMicrosoft Office•PC•Mac•Photoshop•InDesign•Illustrator•Final Cut Express•Illustration/ Drawing•Conversational Italian•Twitter•Facebook•Tumblr•Wordpress•Simmons•MRI+

me.

{ jalaurel@syr.edu • 440.474.3408 • 801 University Ave. Syracuse, NY 13210 {