Jesse Schell - The Pleasure Revolution: Why Games Will Lead the Way
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The Pleasure RevolutionWhy Games Will Lead the Way
Jesse SchellGSummit 2013
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Real LifeGames
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Choco-fication!
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Rewards can Backfire
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Self-Determination Theory
Competence Autonomy RelatednessI want to be
good at what I do!
I want freedom!
I want to connect to
others!
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“Hafta” “Wanna”
Slavery FreedomWork Play
Efficiency Pleasure
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Games are special because…
• They are interactive• They are designed
ENTIRELY for pleasure
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Games provide:
• Clear Feedback• A Sense of Progress• The Possibility of Success• Mental and Physical Exercise• A Chance to Satisfy Your Curiosity• A Chance to Solve a Problem• A Feeling of Freedom
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Pleasure is COMPLEX
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Pleasure is… CONTEXTUAL
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Pleasure is… CONTEXTUAL
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Steenburgh & Ahearne: Motivating Salespeople: What Really Works
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Sensation
Fantasy
DiscoveryLaughter
Story
Challenge
Thrill
Triumph
Expression
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Gamify
Pleasurize
Improve Motivational Design
-or-
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Five Keys to Motivational Design
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Key 1: Make it Appealing
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Key 2: Make it Engaging
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Key 3: Make it Effortless
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Key 4: Make it Uncheatable
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Key 5: Make it Not Embarrassing
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Pleasure is…• Complex and Counterintuitive• Embarrassing to discuss
• Not fully understood by anyone• The motivation for EVERYTHING we do• The key to design in the 21st century
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You CAN make your experiences better
• Ask yourself these simple questions:– Given what I know about
my guests…– Why will they like this
experience?– How can I get them to like
it more?