Jessica Sheahan Social Media Marketing

Professional

Relevant, Timely & Quality Content Will

Drive Your Brand’s Social Media

I moved into the role of Social Media Specialist at Weigel

Broadcasting Co. in October of 2013.

I was able to grow MeTV’s national and local brands exponentially,

most notably growing MeTV’s Facebook fan base from 75,000 likes to

nearly 200,000 likes in only six months.

This accounts for a growth percentage of 167% which was fueled

entirely by quality content, educated insights based on analytics and

a high engagement rate with our fans.

Audience Familiarity

Brand Voice

A/B Testing

Analytics

Reversing Negative Brand Sentiment

Use Brand Voice to Your Advantage

Get In Character

Reverse Negative Brand Sentiment

Give Your Fans What They Want!

Viral Posts Can be Created From Content,

Not Cash!

Quality Content Leads to the Viral Spread of

Information on Social Media

Copy Writing & Graphics

Following Trending Topics on Twitter:

Following Trending Topics: #TheDress

When #TheDress exploded

on Twitter at the end of

February 2015, I saw an

opportunity to join the

conversation as Kmart on

Twitter and proposed the

attached image & tweet.

Cross-Platform

Promotional Opportunities Vine

Twitter

Instagram

You can improve consumer

brand recall by using the

same messaging and imagery

across social platforms. This

strategy reinforces your point

on multiple platforms which,

in turn, improves the chances

of a consumer choosing your

brand.

Instagram

Regardless of the style of copy &

creative required to bring a concept

to life, I have the skills necessary to

drive likes, online traffic & revenue.

14

I’ve Been Invited To Thanksgiving Dinners…

And Have Impressed Collectors With My

Nostalgia-Knowledge…

Red Hot Chili Peppers

Get Trolled? Troll Harder.

Vine

Sears:

• Grew Vine following from

under 4K to 5.5K in 6 months

• Loops have increased from

8K to 25K

• 15+ unique concepts/creative,

translated across social media

platforms

Kmart:

• Grew Vine following from

under 4K to nearly 7K in 6

months

• Loops have increased from

61K to over 111K

• 20+ unique concepts/creative,

translated across social media

platforms

LinkedIn Endorsements Sears Holdings Corporation

Amber was the Social Media

Content & Creative Manager

at SHC until February 2015. I

worked closely with her to

hone my copy writing &

editing skills in addition to

producing content for her

platforms.

Jillian is a peer of mine in my

role as Social Media

Moderator at SHC.

LinkedIn Endorsements Weigel Broadcasting Co.

Melissa is the Marketing

manager of Weigel’s stations.

We worked hand-in-hand

together for the two years I was

with the company.

Neal is the Vice Chairman of

Weigel Broadcasting – MeTV is

his brainchild.

I was Nancy’s client at Weigel &

Greg advised me on MeTV

social media marketing creative.

Testimonials From Upper-Level Management

As Social Media Manager at

Sears Holdings Corporation,

Natalie has been my direct

manager since I joined the

SHC team as a contractor in

June 2014.

Adriana was the Division Vice

President of Digital Media

Marketing, and the head of

our Business Unit at Sears

Holdings Corporation until

February 2015.

Testimonials from Team Members