Jersey Tourism Annual Report 2013
68
Jersey Tourism Some Interesting Figures from 2013 www.jersey.com
-
Upload
visit-jersey -
Category
Documents
-
view
218 -
download
2
description
Jersey has one of the most comprehensive data sets to be found for any visitor destination. Working with our supplier Island Ark and with the excellent data which comes from the visitor record cards we are able to compile a very thorough analysis of the sector which is available to all tourism related businesses. The 2013 Annual Report contains everything from currency rate fluctuations to length of stay by market.
Transcript of Jersey Tourism Annual Report 2013
Jersey Tourism
Some Interesting Figures from 2013
www.jersey.com
Some Interesting Figures from 2013
2.27million+ vISItorS to WWW.JERSEY.COM
there are 10 visitors to Jersey for every local resident.
100k SInce 2009 German SpeakInGmarketS, have grown every year From
11,890 to 18,360
visits to friends and relations
Day trip visitors in 2013149k +
JerSey haD
207meDIa vISItSIn 2013visitors spend £228m. in Jersey providing
GSt receipts of over £11m
£228m visitor spend
JerSey receIveD
1,364pIeceS oF pr coveraGe
LeISUre vISItorS LenGth oF Stay haS been StatIc For the paSt 4 yearS at an averaGe oF 4.3 nIGhtS
11the averaGe nUmber oF tImeS 90% oF ABC1 Adults Saw the uK CAmpAign
£11m
GS
t
2013 in Focus
1
Jersey tourism annual report
contentsForeword from the Minister for Economic Development 3
Jersey Tourism Department Reports 6
Financial Report 23
Notes on Volume and Value Calculations 24
Summary of Top-Line Figures 2009-2013 25
1. Tourism Volume and Expenditure Estimates 261.1 Introduction 261.2 Total visitor estimates 261.3 Staying leisure visitor estimates 261.4 Visitors staying with friends and relatives (VFR) 271.5 Language students 271.6 Business visitors 271.7 Visiting conference delegates 271.8 Visiting yachtsmen 271.9 Leisure day trips 281.10 Visitor expenditure estimates 281.11 Tax revenue 29
2. Profile of Staying Leisure Visitors 302.1 Total staying leisure visitors by month 302.2 Party composition 302.3 Average length of stay 302.4 Region of residence 312.4.1 UK 312.4.2 France 322.5 MOSAIC profile of UK staying leisure visitors 322.6 Additional visitor profiling 33
3. Registered Bed Stock 34
2013 in Focus
2
4. Accommodation Performance Indicators 354.1 Bed occupancy 354.1.1 Monthly bed occupancy 354.2 Room occupancy 364.3 Room vs. Bed occupancy 36
5. Jersey Link bookings 375.1 Jersey link bookings 37
6. Internet usage 386.1 www.jersey.com 386.2 Website usage 38
7. Employment in the hospitality sector 39
8. Passenger arrivals 40
9. Guide to data sources and notes 41
10. Appendices on www.jersey.com/marketinginfo 43Appendix 1 Visitor volumes 43Appendix 2 Breakdown of expenditure 44Appendix 3 UK visitors by ISBA region 45Appendix 4 French visitors by region 46Appendix 5 MOSAIC profile – UK visitors 47Appendix 6 Length of stay and average stay 48Appendix 7 Travel and booking patterns 49Appendix 8 Age group profiles 50Appendix 9 Accommodation breakdown 51Appendix 10 Bed space occupancy 52Appendix 11 Room space occupancy 53Appendix 12 Jersey Link performance 54Appendix 13.1 Visits to www.jersey.com 55Appendix 13.2 Visits to www.jersey.com by country 56Appendix 14.1 Total arrivals 57Appendix 14.2 UK arrivals 58Appendix 14.3 Inter Island arrivals 59Appendix 14.4 Continental arrivals 60Appendix 15 Exchange rates 61Appendix 16 Weather data 62Appendix 17 Visitor registration card 63
3
The main features for which the 2013 season will be remembered are the recovery which took place as the weather improved in June as UK consumers responded to better economic news following years of low confidence, which had been affecting tourism to Jersey as well as other destinations.
Our statistics provide a mixed picture with a reduction in staying leisure visitors from the UK and Ireland and increases from a number of European source markets such as Germany, Switzerland and France. Overall the value of on-Island spend by visitors matched the 2012 levels at nearly £228m.
As the dominant source market for Jersey, the performance in the UK is always going to have a strong impact on the final result , and therefore the improvement in that economy can only be good news for Jersey going forward. Analysis of statistics showing UK resident trips abroad shows that in 2013 some 58.03m Britons travelled, still significantly down from the 69m.who travelled in 2008 before the effects of the recession started to impact. Jersey , despite some loss in volume has clearly fared more favourably than many other destinations during that 5 year period.
It is pleasing to note that increases were once again achieved in France, our nearest market after a poor year in 2012 when the coastal area of Brittany and Normandy had suffered from poor weather and the French recession. Germany continued to grow for the fifth year in succession reaching 14k. visitors with an average spend of over £800 per person.
Overall whilst the visitor economy has perhaps not been flourishing during the years of economic downturn we should take comfort from the fact that our market share has remained constant and that the industry is now in good shape to seize the growth opportunities which will no doubt emerge with an improving economic situation in the UK .
In the medium term a significant opportunity for Jersey lies in Europe and Scandinavia where there is an awareness of the Island and increasing demand for shorter holidays and more frequent breaks.
However breaking into these markets will require direct flights connecting Jersey on a point to point basis including some midweek connections to increase short stay options. For these new potential markets to be developed and sustained further investment will also be required in consumer marketing and trade support. These actions are likely to require investment from the industry as well as Government to build a partnership approach which will also require input from the Ports of Jersey in facilitating new air services.
Longer haul markets such as China and Russia also have potential, particularly if trading links are opened for financial and other services with the Island which can support the tourism offering.
One local handling agent is already promoting Jersey in Russian speaking markets, resulting in increasing numbers from the Ukraine region and a website has been developed in Mandarin in preparation for increased numbers of Chinese who will be attracted to Britain once visa restrictions are eased.
However for new overseas markets be developed there is more than just the travel package to be considered, and whilst Jersey has many attractive attributes with which to attract new clients there are also considerations of itinerary planning, language and guiding skills and tax rebates to be considered if we wish to be competitive .
During 2013 the Island has once again benefitted from a varied and comprehensive events programme which has provided animation and entertainment for both our local residents and visitors. Many events such as the Battle of Flowers and Air Display are only made possible because of the hours of voluntary work which are undertaken by the many who give their time and expertise and to whom we extend our since thanks. I would also like to include in this the honorary police and others who are such a necessary component of our outdoor event programme.
I would also like to take this opportunity of recognising the valuable contribution of my two Ministerial colleagues, Deputy Carolyn Labey and deputy James Baker who join me in thanking the all of the departmental staff for their superb efforts throughout another challenging year for tourism in Jersey.
Senator Alan Maclean Minister for Economic Development
Foreword from the minister for Economic development
3
marketing review 2013
Jersey Tourism continues to invest significantly into the UK market, the main source of tourism to the Island. In addition to the impact on market development this investment also protects and supports route development of the essential air and sea links so important to island life. However, the UK market is highly competitive, with many new emerging destinations increasing consumer choice. The continued march of low-cost carriers opening new European routes and cut-price ‘sunshine’ destinations, along with deep discounting including in the burgeoning cruise market, presents many challenges for Jersey as a holiday destination.
Whilst these challenges exist, it should not be forgotten that Jersey is a fantastic holiday destination, with a superb selection of travel and accommodation options and an ever-increasing number of trade partners offering packages. The beautiful natural environment, together with unique attractions such as Durrell Wildlife and the Jersey War Tunnels, leaves Jersey perfectly placed as an island getaway.
This natural environment and rich history also provide great opportunities within European markets for growth, principally in France and Germany. France still has ongoing economic pressures but 2013 saw French staying leisure visitors grow by 2% which was above the tourist trend in the west of France from which
the majority of French visitors arrive.This growth was achieved following a significant marketing effort with carriers. Jersey suffered a period of negative press as a tax haven during the year, following the discovery of a key French politician investing in Jersey to minimize his tax in France. France also blacklisted Jersey as a tax haven for a period, which led to the island needing to defend its position until the blacklisting was lifted.
Germany has the strongest economy in Europe and continued efforts with German trade partners have encouraged 5 years of constant growth and a consequent improvement in market value.
Increased resources were placed into Europe, including the appointment of a PR partner in Amsterdam, following the launch of a new direct air link to the capital in early 2013. However, it was disappointing that the Dutch market for leisure visitors reduced during the year, impacted by the loss of the weekend direct charter flight service from Rotterdam.
Following various trips to China by the Economic Development (ED) Minister and ED Officers, China has been identified as a growth opportunity. A partnership has been developed with a trade partner and work has begun on a Chinese information website and a Chinese leaflet was produced in Mandarin for the first time.
6
uK market
The Industry has been fortunate that tourism marketing budgets have not been significantly reduced despite reduction in other areas of Government. This has enabled the deployment of a strategy to maintain the highest level of investment into TV marketing throughout the global recession, when many competitors have reduced marketing investment.
It is well documented that brands that increase or maintain advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during buoyant economic times. Uncertain consumers need the reassurance of known brands and with more consumers at home watching television, higher than expected audiences were delivered from the TV campaign at lower cost-per-thousand impressions.
For the longer term, excellent foundations have been laid upon which to build through consistent messaging through well targeted campaigns to key audiences.
TV remains a primary medium for the UK audience; it is the most compelling tool to visually communicate the island’s key attributes.
TV delivery has been increased by 17%, maintaining investment at a consistent level. As a result, higher than predicted audience levels, coverage and frequency were exceeded across all stations and regions.
Jersey Tourism continued to use the ‘Meet the Locals’ theme from 2012 into 2013, to gain additional leverage and return on investment from the TV advertising. The campaign included four island ambassadors, enabling potential visitors to learn about their love of the island, experienced further through individual video clips of each of our ambassadors on jersey.com and YouTube.
A pattern of TV activity provided presence from Christmas 2012 to May 2013, using a 2 weeks-on, 2 weeks-off pattern. This was subsequently extended to include July, providing a late summer boost. The broad target market of ABC1 Adults, 21.4 million people were reached on TV, providing an average opportunity to see of 9.1 times. (81.8%).
11
In 2013 UK visitor volume declined by 3.1%, spend per visitor increased by 2% and the value of the market reduced by -1%. This is only the second year that the overall value of the UK market has declined although perhaps not surprising following 5 consecutive years of economic difficulty in the UK. Overall GVA performance for the hotels , restaurants and bars sector grew by 3%, the only sector to show any growth in 2013 in Jersey.
the averaGe nUmber oF tImeS 90% oF ABC1 Adults Saw the uK CAmpAign
Condor Ferries joined forces as part of the TV campaign. This increased buying power and as both ads ran during the same commercial break in key regions, both the Island and Condor Ferries benefited from an increase in awareness.
TV was supported with magazines and national press, to increase frequency of exposure. The press market remained depressed, enabling an increase in frequency which achieved a saving of 76% against rate card prices. Branding press reached 6.7 million of Jersey’s primary market an average of 6 times. With TV and Press combined, the UK campaign reached an estimated 90% of ABC1 Adults market, who on average saw the advertising 11 times each, this excludes the extra frequency generated by our co-funded partner opportunities.
The distribution of pureJersey and stayJersey publications was supported by a dedicated brochure response campaign, from January through to April. Brand advertising was also supported through a range of digital activity.
In addition to daily posts on Facebook and Twitter, month-long social media campaigns were run promoting key product messages ran May/June and November/December, to increase engagement amongst Jersey Tourism’s 30k plus Facebook community.
Jersey Tourism was shortlisted for ‘Best Use of Social Media’ in the 2013 Travolution Awards, together with travel heavy-weights P&O Ferries and TUI UK & Ireland (First Choice). Jersey Tourism was also shortlisted for ‘Best Use of Media’ at the CIM Jersey Awards.
Search engine optimisation [SEO] and pay per click [PPC] activity continued throughout the year via Google and Bing, with campaigns run through Microsoft (msn) and Tribal Fusion/Exponential in February/March. Banner display advertising similar to Google activity was used to extend the reach of online marketing across different networks, targeting the Top 5 Mosaic groups.
Throughout the year, 18 enewsletters were sent to selected ‘warm’ Jersey Tourism database contacts (over 120,000), which had either expressed an interest in visiting Jersey or had visited. enewsletters focused on the unique aspects of Jersey that appeal to key audiences, combined with partner offers to communicate value and encourage conversion from enquiries to bookings.
Brochure response and product-specific emails, including walking, were sent to selected contacts at key times of the year, in addition to the industry-focused enewsletter ‘Tourism Week’, distributed each Friday.
Jersey Pass was promoted for the fifth consecutive year and proved to be popular with both consumers and the industry. The scheme is designed to support the Island’s attractions in one comprehensive marketing scheme. The scheme supported 16 attractions in 2013 and created over 20,000 visits.
Jersey pass
The Jersey Pass is an island-wide sightseeing card that lets you make the most of your trip to Jersey.
SAVE UP TO50% on attraction admissions*
The more you do & see ... the more you’ll save
What are the Benefits? FREE Entry to the Top Attractions
Detailed Guide Book
Loads of Special Offers
JERSEY PASS COST SAVING*
2 Day Pass £42** 35%4 Day Pass £55** 50%6 Day Pass £65** 50%
2013 PASSES AVAILABLE FROM APRIL
The complete sightseeing packageAvailable from Jersey Tourism Visitor Centre, Liberation Place, St Helier as well as top attractions and hotels.
For further information or to pre-book 2013 passes visit jersey.com/jerseypass
*based on 4 and 6 day passes
Jersey War Tunnels
Mont Orgueil
Durrell Wildlife Conservation Trust
**price per person for consecutive days
21559 - Jersey Pass 2013 stock A4 AW.indd 1 08/03/2013 15:20
• Total Passes Sold: 3,285• Total Number of Visits: 20,547• Total Number of Pass Days: 15,203• Total Value of Passes Sold: £161,596.00
• Number of Visits per Day: 1.35
Booking patterns show that 61% of visitors claim to have booked via a tour operator, the third successive year this volume has increased and a 13 point increase over the 3 year period. This demonstrates the reliance of the Jersey industry on trade partners to deliver customers.
trade support
It is therefore important that ongoing investment into trade support for tour operators be maintained. This support has seen significant investment into 50/50 marketing trade support, partnership advertising opportunities, as well as opportunities to attend exhibitions.
Jersey Tourism attended trade and consumer exhibitions throughout the year in the UK and Europe, including World Travel Market, ITB in Germany and Vakantiebeurs in Holland.
Jersey Tourism worked with hoteliers on jointly funded seasonal campaigns to drive incremental business during the summer and autumn, using direct mail, email, social media, press and online advertising.
Tactical price-led offers featured in national press classified sections, supported through 50/50 joint marketing funding with tour operators and through Jersey Tourism’s partner marketing opportunities programme.
During the Rugby season, Jersey Tourism worked with the industry to support bookings for the home matches for the Jersey Rugby Club, featuring a dedicated page on jersey.com and with regional press ads in the regions from which visiting supporters were coming.
Towards the latter part of the year, Jersey Tourism worked with the industry to support Tennerfest, featuring a dedicated area on jersey.com, supported by Google and Bing PPC, Facebook ads, social media mentions and banners across jersey.com.
Jersey Tourism supported the promotion of La Fête dé Noué (Christmas Festival) in Guernsey, featuring a dedicated page on jersey.com, radio campaign, press ads and online banner ads, supported with a competition to win a 2 night break to Jersey from Guernsey. Partners included Condor Ferries and the Royal Yacht Hotel.
pr activity
overviewPR activity was conducted primarily in the key markets of the UK, France and Germany where PR agencies are employed. A new agency was appointed in the Netherlands in August and the Department worked alongside trade partners in other European markets and worldwide in conjunction with VisitBritain.
media visitsA key element of the PR activity is to facilitate visiting media and supporting journalists with press packs, itineraries and, when appropriate, guiding services along with travel and accommodation support. Broadcast media are a priority and support was provided for 10 UK TV crews.
Country Print TV Radio Online Total
UK 79 10 6 23 117
France 18 6 0 2 26
Germany 17 6 0 1 24
Holland 11 0 0 2 13
Other worldwide* 12 9 0 6 27
Totals 137 30 6 34 207
* other - includes visits from austria, belgium, Denmark, Switzerland, portugal, china, Dubai and the USa.
Total visits by country Total visits by media type
PrintTV
Radio
Online
UK
France
Germany
Holland
Other
12
media coverageMedia coverage is achieved in conjunction with partner PR activities. The amount of coverage achieved is summarized as follows;
Country Number of articles Opportunities to see the articles
UK 600 576,816,637
France 82 161,394,124
Germany 669 242,700,000
Holland 13 2,417,426
Totals 1364 662,968,993
UK Ten TV & radio programmes including:•BBC One - Antiques Road Trip•BBC Two - Coast, Hairy Bikers and Ice Age & Mammoth•ITV 1 - Ade in Britain and Hungry Sailors•Channel 4 – Time Team•BBC Radio 4 – The Reunion
France Two TV programmes including:•Thalassa /France 3 National on the sea•ARTE TV German-French TV – Cuisine des terroirs (cooking programme)
Germany Two TV programmes including:•NDR - Mare •ARTE - Zu Tisch
Broadcast coverage is a key component of the PR activity, with programmes aired in the UK, France and Germany, as follows:
13
The main objective was to build upon existing awareness of the destination and to give immediate and compelling reasons to visit, focusing on the British eccentricity which appeals to the French market.
The campaign concentrated on the key area of the West of France, but also supported the new direct air link from Paris. A unique creative concept was developed for the French market, with very strong partner support. The general situation in France was described as ‘gloomy’ and as a result, the creative was adapted to provide reasons to escape for ‘absolutely fabulous weekends’, providing a more immediate promise of a British escape.
The main target audience of couples aged 45+ with dual income, no children, and AB1’s with high disposable income. According to research, key spending for this target group list travel and tourism as the number one main household spend. This group of young senior people generally like to travel in France or close to France.
Key to the communications strategy was a successful billboard campaign in the West of France, supplemented
by a direct mail campaign. This was sent to a 3rd party database reaching 30,000 high-income people in the regions of Bretagne, Basse Normandie and Pays de la Loire.
A small press campaign was employed , buying full page space with high-end magazines Elle, Madame Figaro and Figaro Magazine in the Pays de la Loire, Bretagne, Normandie and IDF regions. IDF is considered the wealthiest and most populated of the twenty-seven administrative regions of France.
The digital effort in France utilised the ‘i-love-jersey’ campaign-led website, along with social media, SEO and PPC. This website links into Jersey.com/fr which contains more destination information. Social media is considered to be an effective way to interact and introduce all that Jersey has to offer and this will be developed further through the French Facebook community of over 13,500 followers.
French market
2013 in Focus
online uK Consumer Activity Jan – dec 2013
web social Email device used
1,219,154 Visits
33,735 Facebook Likes
119,000 Subscribers
806,269 web visits via desktop
2,266 Guestlink Bookings
7,400 Twitter Followers
2,031,004 Emails Delivered
280,091web visits via tablet
66.63% New Visits
85,476 YouTube Minutes Watched
20.22*Average Click to Open Rate
125,198 web visits via mobile
* click to open rate is the number of click-throughs as a percentage of the total number of recipients who opened it
2.27million+ vISItorS to WWW.JERSEY.COM
15
JERS
EY T
OUR
ISM
201
3 UK
CAM
PAIG
N AC
TIVI
TYJE
RSEY
TO
URIS
M 2
013
UK C
AMPA
IGN
ACTI
VITY
JERS
EY T
OUR
ISM
201
3 UK
CAM
PAIG
N AC
TIVI
TYAc
tivi
tyD
ec 1
2Ja
n 13
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
TV A
dver
tisin
g (3
0 &
10
seco
nds)
Broc
hure
Res
pons
e Ad
vert
isin
g
Wee
kend
Nat
iona
l Pre
ss &
Sup
plem
ents
(Bra
nd)
Spec
ial I
nter
est M
agaz
ine
Adve
rtis
ing
Pres
s Ad
vert
isin
g (w
ith p
artn
ers)
Enew
slet
ters
(with
par
tner
s)
Sum
mer
Dea
ls P
artn
er C
ampa
ign*
29 M
ay -
23
June
29
May
- 2
3 Ju
ne
Autu
mn
Dea
ls P
artn
er C
ampa
ign
*
Trip
Advi
sor C
ampa
ign
14
June
- 1
9 Ju
ly
14 Ju
ne -
19
July
Onl
ine
Adve
rtis
ing
Soci
al M
edia
Soci
al M
edia
Cam
paig
ns
Wal
k th
is W
ay
Wal
k th
is W
ay
My
Jers
ey M
emor
ies
M
y Je
rsey
Mem
orie
s
Supe
rman
PR
Cam
paig
n**
Tenn
erfe
st D
eals
Cam
paig
n
Publ
ic R
elat
ions
Exhi
bitio
ns/S
how
s/Ro
adsh
ows/
Wor
ksho
ps
Fam
iliar
isat
ion
Visi
ts (T
our O
pera
tors
/Tra
vel A
gent
s)
Join
t Mar
ketin
g (5
0/50
) with
par
tner
s
* Jo
int c
ampa
ign
with
Dol
an, M
orva
n &
Seym
our H
otel
s**
Sup
erm
an P
rem
iere
in Je
rsey
on
14 Ju
ne
16
2013 in Focus
product Development and events
The Product Development team within Jersey Tourism has the primary objective of developing reasons to encourage new, and sustain existing visitor business to Jersey, to support the core values of Jersey’s brand, enhance the visitor’s on island holiday experience and increase on – island spend (including the local domestic economy).
The major focus is on developing ‘on brand’ activity primarily in the shoulder months which is attractive to visitors – both potential visitors and those that have already chosen to visit. Jersey has a reputation of being a very real and genuine place, a beautiful natural destination that is seen as precious and unique. The brand promise is that those that visit will be enriched by the experience that is Jersey.
There are currently four areas of work for the team;
1. General product development
2. Developing a programme of activity throughout the year
3. A Festival and events programme
4. Supporting external event organisers.
Subsidiary activity includes managing the content of www.jersey.com/events, animating ports of entry and other areas of the island and producing supporting documentation, print and promotional materials. The team currently provides the ‘What’s on’ publication’s diary content.
product development team
long term product developmentKey product areas or ‘tourism experiences’ include heritage, food, floral, walking, soft adventure/active, art and culture – ‘products’ that Jersey has in abundance and which are of a really high quality.
The team has the objective of developing longer term ‘products’ to drive new business to the island. Examples include developing the island wide cycle network, amending marriage laws and the development of the ‘active’ product for example. A major area of development has been around the walking product. Initiatives such as the creation of the Channel Island Way, walking festivals and development of off and on-line walking routes and trails has contributed to a third of staying leisure visitors participating in scenic walks with a further 2.63% taking part in the guided walking programme.
In 2013 the team worked on an EU project ‘Cycle West’ with partners from the UK, Normandy and Brittany to develop the ‘Tour de Manche’ cycle routes from France to the UK via Jersey (‘Petite Tour de Manche’). The aim of the project was to encourage staying leisure visitors to cycle around the south west of England, northern France and Jersey. The project included the development of a family route and a coastal cycling route which will be marketed on line (via Sustrans and British Cycling and tourism websites, France Velo Tourism etc.,) and in two newly commissioned guide books; one in French and one in English. Technical meetings took place in Roscoff, St Malo and Cherbourg with partners and technical and editorial visits were hosted on island.
The island wide cycle network way marking signs were updated and replaced (circa 700).
Annual programmes of ActivityEach year the team develops a programme of activity based on key tourism experiences. The aim is to expose a ‘hidden’ Jersey to visitors so they can experience island life and ‘get under the skin’ of the place. A good example is the guided walking programme which delivers nearly 400 guided walks per annum. The walks focus on exposing visitors to our heritage and culture including farm tours, occupation memories, food trails and access to private gardens and homes.
To promote Genuine Jersey and other local products, 40+ local farm and craft markets have been staged at St Aubin and in the Royal Square. These provide animation, colour and activity and offer the visitor opportunities to purchase locally made goods. The markets also create reasons to visit St Helier. As at December 2013, 165 producers were members of Genuine Jersey.
The team manages the open garden programme, Howard Davis Park music programme and administers Jersey’s entry into the Britain in Bloom event. In 2013 there were insufficient parish entries to compete nationally but both St Helier and St Brelade were entered into the winners’ competition as a result of the 2012 entry. A workshop was staged with visiting UK experts to maintain momentum for Bloom groups and coordinators.
Jersey Comes to londonIn 2013 the team staged a ‘Jersey Comes to London’ media event in the capital. This included an event at the headquarters of the Hearst building in Carnaby Street and at the headquarters of IPC magazines in Southwark.
Hearst publishes a variety of magazines including Country Living, House Beautiful, Cosmopolitan, Harper’s Bazaar and Red. IPC magazines include Country Life, Woman’s Weekly, and Woman’s Own, Homes and Gardens and a wide range of specialist publications.
The event was designed to showcase Jersey’s food offering, specifically the Island’s seafood, dairy produce and Jersey Royal potatoes, and Genuine Jersey products including La Mare, Jersey Dairy, locally produced cider and Liberation ales and to promote the island as a visitor destination. Richard Allen, Michelin star chef from the Grand Hotel, Kazz Padidar, local forager and guide together with John Garton from the Genuine Jersey products Association attended. Over 30 editors came to the two sessions.
90 %90 %
19
Festivals and Events
springwalking2013
week
www.jersey.com
Saturday 11 - Saturday 18 May
The Around IslAnd WAlk 2 Guides, 5 days, 50 miles!
enemy AT The door An Island Fortress - discover darker days
50 shAdes of Green Explore our Green Lane Network
www.jersey.com
Sunday 16th – Sunday 23rd JuneJuneinbloom2013
OVER THE HEDGETake a look into some breath-taking private gardens
PARK LIFEEnjoy the Island’s stunning public parks
BLOOMIN’ ESSENTIALDon’t miss our beautifully-scented attractions
www.jersey.com
A celebration of Jersey’s history and heritage Saturday 7th – Sunday 15th September 2013
A MAMMOTH TASK Excavating the Ice Age Island
FINAL RESTING PLACE Explore Victorian Graveyards
ALL AT SEA Jersey’s maritime heritage uncovered
hidden treasures2013
autumnwalking2013
week
Saturday 14 - Saturday 21 September
The Around IslAnd WAlk 2 Guides, 5 days, 50 miles!
enemy AT The door An Island Fortress - discover darker days
50 shAdes of Green Explore our Green Lane Network
www.jersey.com
MEET SOME OF JERSEY’S VERY BEST FOODIE PEOPLE
GENUINE JERSEY PRODUCE
DISCOVER OUR BEAUTIFUL ISLAND
DELICIOUSLY EASY TO GET TO
Grown here, not flown hereThe finest new potatoes, seafood,
dairy produce and much, much more
Taste the Real Jersey
jerseyfood
2013
www.jersey.com/christmas
Saturday 30th November – Sunday 15th DecemberLa Fête dé Noué
20
Jersey Tourism’s existing event strategy is to drive business throughout the year through a programme of festival and events linked to key product areas. Events showcase the products that are available year round and celebrate what Jersey has to offer.
The Product Team staged Liberation Day, the spring and autumn Walking Weeks, the Jersey Food festival, June in Bloom, the Black Butter event at the Elms, the Hidden Treasures heritage festival and La Fete de Noué. These festivals take place primarily in the shoulder months and are aimed at our target audience of 45+ higher spending couples.
Over 40 large events take place each year and the Product Development team will have contributed in some way, either through direct funding and collaboration (Battle, Air Display, Faisie d’Cidre) or through marketing and promotion. The team provides advice and guidance to event organisers, many of whom are volunteers.
Visitor servicesThe Visitor Services team once again welcomed many thousands of visitors into the island, through the doors of the visitor centre at Liberation Place. While the season started with high numbers of French day trippers, the weather across the UK delayed the start of the number of UK visitors to the centre. These figures showed an approximate reduction of approx. 1.5%
However the staff in centre were fully occupied by assisting the marketing team at various well attended exhibitions in Europe. Ie ITB in Berlin and Vakantiebeurs in Holland. At both of these venues, the wealth of language skills and knowledge was much appreciated by the thousands of attendees. One of the team was also asked to join two others from Tourism to act as a Delegate Liaison Officer at the prestigious British & Irish Council held at the L’Horizon in November. The island was also represented at the Condor open day held in Weymouth to mark the reopening of this important port. This event was attended by just under 3,000 visitors in the space of a matter of hours showing the importance of this transport link.
With the slight downturn in total visitor numbers to the centre the retail figures remained strong at £150k net income with an average spend of £2.05 and on line shopping maintained remained steady at £6k due in part to the agreement with one publishing house to act as their distribution and despatch dept for the Jersey calendar.
2013 saw the first full on line booking system for Battle of Flowers ticket sales. Jersey Tourism staff trained the BOF part time team members for this major event and oversaw the operation of the sales outlet in a remote office location on the Esplanade. Advance ticket sales were up on previous years and the Day Parade was a sell out due in part to the ease of booking.
Jersey Conference BureauThe value of business events and visiting delegates increased to £3.5 million from £3.2 million in 2012.
Only the Partners of the Conference Bureau submit business events returns to Island Ark and the number of bed nights, delegates numbers and spend is calculated from these returns.
The number of actual visiting delegates dropped slightly from 6,332 to 5,964 however they stayed on average longer, 3.66 nights, than the previous year (3.44 nights) and bed nights increased marginally from 21,823 to 21,831.
3,444 delegates attended Association events and 2,520 delegates attended Corporate events.
Investment through the Bureau from the private sector was £50,817 against a budget of £100,000 and the Bureau received a total of £220,500 as budgeted from Jersey Tourism/EDD.
Further information can be obtained from the Bureau’s 2013 Annual Review which can be obtained by e-mailing [email protected] or by contacting Hamish Reid on 07787 503130.
There’s so much to talk about...
conferences • business events • meetings • incentives
21500 JCB Brochure 2013 FINAL AW.indd 1 26/11/2013 11:53
vISItor ServIceSweLcomeD Up to
2000vISItorS per Day In hIGh SeaSon
22
2013 in Focus
23
Financial report2013 Actual
£0002012 Actual
£000
Corporate
Strategy and Policy 468 638
Research and Planning 92 99
Communications
Advertising and Media 2,267 2,014
Distribution 439 540
Marketing Services 166 211
Product Development 705 740
Market Development
Trade Relations 374 407
Consumer and Media Relations 1,334 1,386
Visitor Services 278 320
Net Revenue Expenditure £ 6,123 £6,355
note: the above figures include direct salaries and an allocation of economic Development Department (eDD) overheads (£365k).
Key Financial resultstotal revenue expenditure for 2012 was £6,124 a decrease of £231k (-3.63%) compared with 2012the tourism Department received additional carry forward funding of £271k in 2013.
Corporate expenditure decreased by £177k (-24.0%)the decrease in corporate Strategy and policy expenditure was mainly due to a decrease in route development (£195k).
Communications expenditure increased by £72k (0.2%)there was an increase in marketing expenditure in the German market
market development expenditure decreased by £127k (-6.0%)there was a slight reduction in consumer & media relations for 2013 (85k) mainly due to a re-prioritisation and more favourable terms and a slight reduction in visitor Services staff costs for 2013 (42k.)
2013 in Focus
24
•
•
2013 in Focus
25
25
2013 in Focus
26
• •
•
•
• •
2013 in Focus
27
27
2013 in Focus
28
2013 in Focus
29
29
2013 in Focus
30
2013 in Focus
31
0
10,000
20,000
30,000
40,000
50,000
60,000
Region
31
2013 in Focus
32
2013 in Focus
33
•
•
•
•
•
•
33
2013 in Focus
34
2013 in Focus
35
35
2013 in Focus
36
2013 in Focus
37
37
2013 in Focus
38
6. Internet Usage Staying Leisure Visitor Surveys over the past decade have shown a dramatic rise in the number of staying leisure visitors to Jersey who have internet access and use it for holiday information and bookings. Significant increases in access and use for holiday information have been recorded in all countries over many years. It is notable that there has been a greater level of growth in access and use for holiday information by European than by UK visitors (Source: Staying Leisure Visitor Surveys). However, Jersey’s main markets of the UK, France and Germany all have very high levels of internet penetration, with each country having in excess of 80% of their population using the internet. 6.1 www.jersey.com Jersey.com has been in existence as the official Jersey Tourism website since March 1999, and the current version of the site was launched in April 2008. Site content is published in English, French and German. The website offers a number of tools including Accommodation Reservations, Festival & Event search, Flight search, Weather information, Brochure Request facility, Restaurant listings, Attractions, Activities and a wealth of content about what Jersey has to offer visitors and to enable holiday planning. In 2013, there were nearly 2.3 million visits to the site, compared to 2.2 million in 2012. 54% of site traffic in 2013 came from the UK, followed by 11% from France, and the Accommodation Search facility was the most visited area of the website. Source: Google Analytics
6.2 Website Usage Table 11 Website Visits, 2011 - 2013 2011 2012 2013 Visits 2,025,739 2,249,266 2,275,371 Unique Visitors 1,424,113 1,494,777 1,502,351
Visits to Jersey.com by Market, 2011 - 2013 2011 2012 2013
UK 1,061,659 1,210,474 1,219,154 France 286,356 282,886 256,360 Germany 91,846 89,798 94,565
Source: Google Analytics 6.3 www.I-love-Jersey.fr I-love-Jersey.fr is primarily used in the French market and in 2013 there were 46,800 visits to the site and 112,000 page views. There were 8,620 fans, with a typical profile being 38 year old females living in Paris. Source: LMY&R
2013 in Focus
39
39
2013 in Focus
40
2013 in Focus
41
41
2013 in Focus
42
2013 in Focus
43
Ap
pe
nd
ix 1
VIS
ITO
R V
OL
UM
ES
20
09
- 2
01
3
ST
AY
ING
HO
LID
AY
/LE
ISU
RE
VIS
ITO
RS
Ch
an
ge
Avera
ge
2009
2010
2011
2012
2013
13/1
2 '09-'
13
UK
255,9
90
250,6
80
245,9
40
241,1
30
233,6
50
-3.1
%245,4
80
IRE
LA
ND
5,5
70
4,4
40
4,1
00
3,7
60
3,1
30
-16.8
%4,2
00
OT
HE
R C
I16,5
90
16,3
40
18,8
50
20,0
90
20,7
10
3.1
%18,5
20
FR
AN
CE
34,2
60
36,5
10
40,0
50
36,7
60
37,5
10
2.0
%37,0
20
GE
RM
AN
Y9,2
60
10,6
80
13,0
90
13,8
50
14,1
70
2.3
%12,2
10
NO
RW
AY
420
580
730
1,1
60
880
-24.1
%750
SW
ED
EN
570
460
500
430
590
37.2
%510
NE
TH
ER
LA
ND
S3,1
50
3,5
50
3,2
90
2,5
20
2,3
70
-6.0
%2,9
80
BE
LG
IUM
1,6
10
1,5
20
1,4
50
1,4
50
1,2
80
-11.7
%1,4
60
SW
ITZ
ER
LA
ND
2,0
00
1,9
00
2,2
20
2,2
50
2,7
90
24.0
%2,2
30
FIN
LA
ND
150
220
210
170
150
-11.8
%180
DE
NM
AR
K410
450
520
290
320
10.3
%400
AU
ST
RIA
630
410
870
1,2
40
1,4
00
12.9
%910
SP
AIN
420
360
480
310
290
-6.5
%370
PO
RT
UG
AL
380
220
160
250
200
-20.0
%240
ITA
LY
460
340
340
260
280
7.7
%340
CA
NA
DA
480
670
650
860
740
-14.0
%680
US
A1,1
10
1,3
40
1,2
10
1,1
20
1,0
90
-2.7
%1,1
70
AU
ST
RA
LIA
910
1,1
10
1,3
00
1,5
40
1,5
40
0.0
%1,2
80
OT
HE
R4,0
60
3,7
30
3,7
20
3,7
80
2,6
70
-29.4
%3,5
90
TO
TA
L S
TA
YIN
G L
EIS
UR
E 1
338,4
60
335,5
20
339,6
90
333,2
10
325,7
50
-2.2
%334,5
30
Ch
an
ge
Avera
ge
13/1
2 '09-'
13
VIS
ITIN
G F
RIE
ND
S/R
EL
AT
IVE
S 2
101,0
10
99,7
80
101,7
40
100,5
70
99,8
30
-0.7
%100,5
90
LA
NG
UA
GE
ST
UD
EN
TS
32,6
80
2,9
50
3,2
00
3,3
50
3,4
80
3.9
%3,1
30
BU
SIN
ES
S V
ISIT
OR
S 4
88,9
10
99,7
20
103,8
30
109,8
30
112,6
90
2.6
%103,0
00
CO
NF
ER
EN
CE
DE
LE
GA
TE
S 5
9,2
40
9,2
20
9,3
30
6,3
30
5,9
60
-5.8
%8,0
20
VIS
ITIN
G Y
AC
HT
SM
EN
621,4
20
23,2
30
23,4
20
20,5
20
19,8
50
-3.3
%21,6
90
LE
ISU
RE
DA
YT
RIP
PE
RS
798,3
60
101,2
50
103,2
50
101,2
30
101,3
40
0.1
%101,0
90
OT
HE
R 8
20,7
40
18,3
80
15,4
20
13,2
60
13,0
30
-1.7
%16,1
70
TO
TA
L V
ISIT
OR
S680,8
20
690,0
50
699,8
80
688,3
00
681,9
30
-0.9
%688,2
20
1 S
tayin
g leis
ure
vis
itors
are
based u
pon r
etu
rns o
f vis
itor
regis
tration c
ard
s a
nd t
he 2
009 a
nd 2
012 T
ravel S
urv
eys a
nd r
efe
r to
those s
tayin
g in p
aid
accom
modation.
2 V
FR
estim
ate
s r
efe
r to
those s
tayin
g w
ith f
riends a
nd r
ela
tives,
and n
ot
those w
ho s
tay in p
aid
accom
modation.
The e
stim
ate
s a
re b
ased u
pon t
he 2
009 a
nd 2
012 T
ravel S
urv
eys.
3 L
anguage s
tudent
num
bers
are
based u
pon d
ecla
ration
s f
rom
language s
chools
.4 B
usin
ess v
isitor
estim
ate
s a
re b
ased u
pon r
etu
rns o
f vis
itor
regis
tration c
ard
s a
nd t
he 2
009 a
nd 2
012
Tra
vel S
urv
eys.
5 C
onfe
rence f
igure
s a
re s
upplie
d b
y t
he J
ers
ey C
onfe
rence B
ure
au a
nd t
he h
ote
ls a
ctive in t
he C
onfe
ren
ce,
Meetings a
nd I
ncentives m
ark
et.
6 V
isitin
g y
acht
figure
s a
re s
upplie
d b
y t
he J
ers
ey H
arb
ours
.7 L
eis
ure
day t
rips a
re e
stim
ate
d f
rom
the r
esults o
f th
e 2
009 a
nd 2
012 T
ravel S
urv
eys.
8 'O
ther' m
ay r
efe
r to
busin
ess o
r le
isure
vis
its (
e.g
. specific
events
, deliv
eries,
vis
itin
g b
ands,
we
ddin
gs,
funera
ls,
educational tr
ips e
tc.)
.
The 2
009 a
nd 2
012 T
ravel S
urv
eys h
ad a
tig
hte
r definitio
n o
f "O
ther"
than p
revio
us E
xit
Surv
eys,
with
many r
espondents
bein
g r
ecla
ssifie
d a
s leis
ure
or
busin
ess v
isitors
.
43
2013 in Focus
44
Appendix 2
Value of Market Value of Market
£000's £000's
Staying Holiday/Leisure Visitors
UK £495 £119,329 £506 £118,154 2% -1%
Ireland £478 £1,796 £472 £1,476 -1% -18%
Other C.I. £245 £4,930 £249 £5,160 2% 5%
France £281 £10,346 £275 £10,317 -2% 0%
Germany £807 £11,180 £802 £11,359 -1% 2%
Benelux £496 £1,971 £469 £1,863 -5% -5%
Other £684 £9,341 £703 £8,871 3% -5%
Staying Leisure Total 1
£477 £158,892 £483 £157,201 1% -1%
Visiting friends/relatives 1
£222 £22,366 £228 £22,713 3% 2%
Language students 2
£951 £3,186 £953 £3,316 0% 4%
Daytrippers - French £44 £2,773 £45 £2,854 2% 3%
Daytrippers - UK £45 £368 £46 £373 2% 1%
Daytrippers - Other C.I. £85 £1,469 £87 £1,461 2% -1%
Daytrippers - Other £35 £425 £36 £436 3% 3%
Daytrippers - Total 1
£50 £5,035 £51 £5,125 2% 2%
Visiting yachtsmen 3
£108 £2,210 £108 £2,139 0% -3%
Business - Day visitors £85 £3,621 £87 £3,715 2% 3%
Business - Staying visitors £350 £23,489 £358 £24,973 2% 6%
Business visitors - Total 1
£247 £27,110 £255 £28,688 3% 6%
Conference - Association £652 £2,090 £695 £2,405 7% 15%
Conference - Corporate £362 £1,132 £418 £1,048 15% -7%
Conference delegates - Total 4
£509 £3,222 £579 £3,454 14% 7%
Other - Day visitors £50 £266 £51 £273 2% 3%
Other - Staying visitors £625 £4,947 £631 £4,833 1% -2%
Other visitors - Total 1
£393 £5,213 £392 £5,106 0% -2%
Total Visitors £330 £227,233 £334 £227,741 1% 0%
1 Expenditure is calculated by using results from the 2012 Jersey Travel Survey. 2013 estimates have been updated based on Jersey's September RPI.
2 Expenditure is estimated based upon local tuition fees and estimated additional on-Island spend.
3 Expenditure is calculated by using results from the 2012 Visiting Yachts Survey. 2013 estimates have been updated based on Jersey's September RPI.
4 Expenditure is calculated by using results from the 2012 Jersey Travel Survey, Jersey's September RPI and ongoing research into conference delegate rates.
N.b. 2012 figures in the above table have not been reflated to 2013 prices.
2013
BREAKDOWN OF ON-ISLAND VISITOR EXPENDITURE ESTIMATES BY SOURCE MARKET FOR 2012 AND 2013
2012 2013 vs. 2012
Spend per
Visitor
Spend per
Visitor
% Change
Spend per
Visitor
% Change
Value of
Market
2013 in Focus
45
Ap
pe
nd
ix 3
UK
Sta
yin
g L
eis
ure
Vis
ito
rs b
y IS
BA
Re
gio
n 2
00
9 -
20
13
RE
GIO
NU
K H
ou
se
ho
lds
20
09
Ma
rke
t2
01
0M
ark
et
20
11
Ma
rke
t2
01
2M
ark
et
20
13
Ma
rke
t%
Ch
an
ge
Vo
l. C
ha
ng
e2
01
3
Sh
are
Sh
are
Sh
are
Sh
are
Sh
are
13
/12
13
/12
Ind
ex
ISB
A:B
OR
DE
R1
.2%
2,61
01%
2,44
01%
2,67
01%
2,40
01%
2,53
01%
5.4
%1
30
0.9
0
ISB
A:C
EN
TR
AL
SC
OT
LA
ND
6.3
%8,
890
4%10
,120
4%10
,110
4%10
,770
4%10
,120
4%-6
.0%
-65
00
.69
ISB
A:E
AS
T E
NG
LA
ND
6.7
%17
,690
7%17
,250
7%16
,680
7%17
,640
7%17
,430
7%-1
.2%
-21
01
.11
ISB
A:L
AN
CA
SH
IRE
11
.6%
26,2
9010
%28
,640
12%
27,5
4011
%24
,890
10%
22,8
6010
%-8
.2%
-2,0
30
0.8
4
ISB
A:L
ON
DO
N1
9.4
%51
,550
21%
48,2
7020
%47
,630
20%
52,4
8022
%50
,790
22%
-3.2
%-1
,69
01
.12
ISB
A:M
IDL
AN
DS
15
.4%
41,7
9017
%39
,640
16%
38,9
5016
%36
,420
15%
33,1
9014
%-8
.9%
-3,2
30
0.9
2
ISB
A:N
OR
TH
SC
OT
LA
ND
2.1
%4,
640
2%5,
110
2%5,
080
2%5,
130
2%4,
890
2%-4
.7%
-24
01
.00
ISB
A:N
OR
TH
EA
ST
5.1
%6,
890
3%8,
180
3%8,
190
3%7,
930
3%9,
260
4%1
6.8
%1
,33
00
.78
ISB
A:N
OR
TH
ER
N I
RE
LA
ND
2.4
%5,
080
2%4,
980
2%5,
010
2%4,
780
2%4,
500
2%-5
.9%
-28
00
.80
ISB
A:S
OU
TH
ER
N9
.2%
33,3
3013
%32
,030
13%
32,9
8014
%31
,830
13%
32,6
5014
%2
.6%
82
01
.52
ISB
A:S
OU
TH
WE
ST
3.0
%10
,020
4%10
,030
4%9,
970
4%8,
250
3%8,
490
4%2
.9%
24
01
.21
ISB
A:W
AL
ES
& W
ES
T7
.7%
23,2
109%
21,0
109%
19,1
408%
17,9
007%
18,7
408%
4.7
%8
40
1.0
4
ISB
A:Y
OR
KS
HIR
E9
.9%
24,0
0010
%22
,980
9%21
,990
9%20
,710
9%18
,200
8%-1
2.1
%-2
,51
00
.79
TO
TA
L2
55
,99
02
50
,68
02
45
,94
02
41
,13
02
33
,65
0-3
.1%
-7,4
80
ISB
A r
eg
ion
s a
pp
roxim
ate
to
th
e n
on
-overl
ap
UK
IT
V a
reas b
efo
re c
on
so
lid
ati
on
an
d a
re d
ete
rmin
ed
by p
ostc
od
es.
-4,0
00
-3,0
00
-2,0
00
-1,0
00 0
1,00
0
2,00
0
Vis
ito
r v
olu
me c
han
ges b
y IS
BA
reg
ion
2013 v
s. 2012
45
2013 in Focus
46
Ap
pen
dix
4
2009
% m
arket
sh
are
2010
% m
arket
sh
are
2011
% m
arket
sh
are
2012
% m
arket
sh
are
2013
% m
arket
sh
are
Ch
an
ge 1
3/1
2
BR
ITT
AN
Y12
,810
35%
13,6
5034
%14
,960
41%
14,5
2039
%15
,620
42%
8%
GR
EA
TE
R P
AR
IS5,
660
16%
6,07
015
%7,
050
19%
5,86
016
%5,
770
15%
-2%
NO
RM
AN
DY
5,22
014
%5,
630
14%
5,54
015
%4,
780
13%
5,47
015
%14%
LO
IRE
VA
LL
EY
5,91
016
%6,
030
15%
6,51
018
%6,
100
16%
6,17
016
%1%
SO
UT
H E
AS
T91
02%
1,19
03%
1,32
04%
1,23
03%
1,00
03%
-19%
SO
UT
H W
ES
T89
02%
910
2%1,
100
3%94
03%
920
2%-2
%
ME
DIT
ER
RA
NE
AN
610
2%60
01%
920
3%59
02%
530
1%-1
0%
PO
ITO
U-C
HA
RE
NT
ES
530
1%58
01%
680
2%85
02%
510
1%-4
0%
NO
RT
H E
AS
T49
01%
510
1%60
02%
520
1%44
01%
-15%
NO
RT
H50
01%
550
1%51
01%
460
1%37
01%
-20%
PIC
AR
DY
380
1%32
01%
410
1%36
01%
320
1%-1
1%
BU
RG
UN
DY
170
0%21
01%
220
1%31
01%
240
1%-2
3%
CH
AM
PA
GN
E18
00%
260
1%23
01%
240
1%15
00%
-38%
TO
TA
L34,2
60
36,5
10
40,0
50
36,7
60
37,5
10
2%
Fre
nch
reg
ion
s r
ep
resen
t g
rou
ped
dép
art
em
en
ts,
wh
ich
are
dete
rmin
ed
by t
he f
irst
two
dig
its o
f F
ren
ch
po
stc
od
es.
Fre
nch
Sta
yin
g L
eis
ure
Vis
ito
rs b
y R
eg
ion
2009-2
013
2013 in Focus
47
Appendix 5
Type Group % Households Type Description % Households 2009 2010 2011 2012 2013 Index 2013
1 3.5% Global Power Brokers 0.3% 0.4% 0.4% 0.4% 0.3% 0.3% 0.91
2 Voices of Authority 1.2% 1.8% 1.8% 1.8% 1.9% 1.8% 1.56
3 Business Class 1.5% 3.3% 3.3% 3.4% 3.3% 3.7% 2.50
4 Serious Money 0.6% 1.4% 1.4% 1.5% 1.4% 1.3% 2.31
5 Professional Rewards 8.2% Mid-Career Climbers 2.3% 4.0% 4.0% 4.0% 3.9% 4.1% 1.77
6 Yesterday's Captains 1.8% 4.3% 4.5% 4.3% 4.1% 4.7% 2.53
7 Distinctive Success 0.5% 1.6% 1.5% 1.6% 1.6% 1.3% 2.69
8 Dormitory Villagers 1.3% 3.3% 3.3% 3.3% 3.2% 3.4% 2.63
9 Escape to the Country 1.3% 2.4% 2.4% 2.6% 2.5% 2.4% 1.80
10 Parish Guardians 1.0% 2.0% 2.0% 2.1% 1.9% 2.0% 1.97
11 4.4% Squires Among Locals 0.9% 2.1% 2.0% 2.0% 2.1% 2.0% 2.32
12 Country Loving Elders 1.3% 1.6% 1.6% 1.8% 1.6% 1.8% 1.38
13 Modern Agribusiness 1.4% 1.7% 1.6% 1.7% 1.5% 1.6% 1.21
14 Farming Today 0.5% 0.9% 0.9% 1.0% 0.9% 0.8% 1.55
15 Upland Struggle 0.3% 0.4% 0.4% 0.5% 0.4% 0.4% 1.23
16 8.8% Side Street Singles 1.2% 1.1% 1.1% 1.2% 1.1% 1.0% 0.88
17 Jack of All Trades 2.0% 2.5% 2.6% 2.5% 2.5% 2.5% 1.26
18 Hardworking Families 2.6% 3.4% 3.5% 3.3% 3.3% 3.5% 1.31
19 Innate Conservatives 3.0% 4.5% 4.6% 4.5% 4.7% 4.6% 1.57
20 4.4% Golden Retirement 0.7% 1.2% 1.2% 1.1% 1.1% 1.2% 1.75
21 Bungalow Quietude 1.8% 2.3% 2.3% 2.2% 2.2% 2.3% 1.29
22 Beachcombers 0.6% 1.0% 0.9% 0.9% 0.9% 1.0% 1.70
23 Balcony Downsizers 1.3% 1.1% 1.2% 1.1% 1.2% 1.1% 0.87
24 11.2% Garden Suburbia 2.1% 3.9% 3.7% 3.9% 3.8% 4.2% 1.97
25 Production Managers 2.6% 3.9% 4.1% 3.9% 3.8% 4.1% 1.56
26 Mid-Market Families 2.7% 2.7% 2.6% 2.7% 2.7% 2.6% 0.97
27 Shop Floor Affluence 2.7% 2.4% 2.4% 2.5% 2.5% 2.3% 0.85
28 Asian Attainment 1.0% 0.4% 0.4% 0.4% 0.5% 0.5% 0.50
29 5.8% Footloose Managers 1.7% 2.5% 2.4% 2.5% 2.5% 2.3% 1.35
30 Soccer Dads and Mums 1.3% 1.4% 1.5% 1.5% 1.4% 1.4% 1.05
31 Domestic Comfort 1.1% 2.5% 2.4% 2.3% 2.4% 2.2% 2.06
32 Childcare Years 1.5% 1.5% 1.4% 1.4% 1.4% 1.4% 0.90
33 Military Dependants 0.2% 0.1% 0.1% 0.1% 0.1% 0.1% 0.62
34 5.9% Buy-to-Let Territory 1.8% 0.7% 0.7% 0.6% 0.7% 0.7% 0.37
35 Brownfield Pioneers 1.4% 0.6% 0.7% 0.6% 0.6% 0.6% 0.47
36 Foot on the Ladder 2.4% 1.6% 1.5% 1.7% 1.6% 1.4% 0.58
37 First to Move In 0.4% 0.2% 0.3% 0.4% 0.4% 0.2% 0.62
38 8.7% Settled Ex-Tenants 2.1% 1.1% 1.1% 1.1% 1.0% 1.1% 0.52
39 Choice Right to Buy 1.7% 1.5% 1.6% 1.5% 1.6% 1.6% 0.92
40 Legacy of Labour 2.7% 1.1% 1.1% 1.1% 1.2% 1.1% 0.41
41 Stressed Borrowers 2.2% 1.4% 1.4% 1.3% 1.4% 1.4% 0.64
42 5.2% Worn-Out Workers 2.3% 0.7% 0.8% 0.7% 0.8% 0.8% 0.35
43 Streetwise Kids 1.1% 0.4% 0.4% 0.3% 0.4% 0.4% 0.37
44 New Parents in Need 1.8% 0.4% 0.3% 0.3% 0.4% 0.4% 0.21
45 5.2% Small Block Singles 1.8% 0.3% 0.3% 0.3% 0.3% 0.3% 0.15
46 Tenement Living 0.8% 0.3% 0.2% 0.3% 0.3% 0.3% 0.31
47 Deprived View 0.5% 0.1% 0.1% 0.1% 0.1% 0.1% 0.14
48 Multicultural Towers 1.1% 0.3% 0.4% 0.3% 0.4% 0.4% 0.34
49 Re-Housed Migrants 1.0% 0.3% 0.3% 0.3% 0.4% 0.4% 0.44
50 6.0% Pensioners in Blocks 1.3% 0.4% 0.4% 0.4% 0.4% 0.4% 0.33
51 Sheltered Seniors 1.1% 0.4% 0.5% 0.4% 0.4% 0.4% 0.32
52 Meals on Wheels 0.9% 0.5% 0.5% 0.5% 0.5% 0.5% 0.55
53 Low Spending Elders 2.7% 1.4% 1.4% 1.4% 1.3% 1.2% 0.47
54 7.4% Clocking Off 2.3% 2.8% 2.8% 2.7% 2.6% 2.7% 1.20
55 Backyard Regeneration 2.1% 2.2% 2.4% 2.3% 2.3% 2.0% 0.99
56 Small Wage Owners 3.1% 2.2% 2.2% 2.2% 2.1% 2.2% 0.71
57 7.0% Back-to-Back Basics 2.0% 0.9% 0.8% 0.9% 0.8% 0.8% 0.40
58 Asian Identifiers 0.9% 0.1% 0.1% 0.2% 0.1% 0.1% 0.09
59 Low-Key Starters 2.7% 1.2% 1.1% 1.0% 1.1% 0.9% 0.34
60 Global Fusion 1.4% 0.7% 0.7% 0.7% 0.8% 0.9% 0.61
61 8.5% Convivial Homeowners 1.7% 1.7% 1.7% 1.7% 1.8% 1.8% 1.08
62 Crash Pad Professionals 1.1% 1.3% 1.3% 1.2% 1.3% 1.3% 1.22
63 Urban Cool 1.1% 1.3% 1.3% 1.3% 1.5% 1.3% 1.17
64 Bright Young Things 1.5% 1.2% 1.1% 1.1% 1.3% 1.3% 0.83
65 Anti-Materialists 1.0% 0.4% 0.5% 0.5% 0.5% 0.5% 0.50
66 University Fringe 0.9% 0.6% 0.6% 0.6% 0.5% 0.5% 0.57
67 Study Buddies 1.1% 0.1% 0.2% 0.2% 0.2% 0.2% 0.15
MOSAIC is a geodemographic profiling system based upon UK postcodes.
MOSAIC profile of UK Staying Leisure Visitors 2009 - 2013
This table shows the geo-demographic profile of visitors to Jersey between 2008 and 2012. The higher the index figure (this is the proportion of Jersey visitors compared to the UK
population for each Mosaic Group), the more likely Jersey is to attract visitors from a particular Mosaic group.
Ex-Council Community
Claimant Cultures
Upper Floor Living
Alpha Territory
Rural Solitude
New Homemakers
Small Town Diversity
Liberal Opinions
Active Retirement
Suburban Mindsets
Careers and Kids
Elderly Needs
Industrial Heritage
Terrace Melting Pot
47
2013 in Focus
48
Ap
pen
dix
6
CO
UN
TR
YS
tay
1 -
3 N
igh
ts4 -
6 N
igh
ts7 N
igh
ts8+
Nig
hts
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
UK
39%
41%
40%
41%
39%
25%
26%
28%
28%
30%
28%
26%
26%
25%
25%
8%
7%
7%
6%
6%
4.8
4.7
4.8
4.7
4.7
IRE
LA
ND
34%
38%
34%
38%
38%
27%
27%
28%
23%
27%
31%
26%
30%
31%
29%
8%
9%
7%
8%
6%
5.0
5.0
5.0
4.9
4.8
OT
HE
R C
I91%
93%
93%
93%
93%
7%
6%
5%
6%
5%
2%
1%
1%
1%
1%
0%
0%
0%
1%
0%
2.0
1.9
1.9
1.9
1.9
FR
AN
CE
89%
89%
88%
89%
89%
8%
9%
9%
9%
9%
2%
2%
2%
2%
2%
1%
1%
1%
1%
1%
2.1
2.1
2.1
2.1
2.0
GE
RM
AN
Y25%
26%
23%
22%
21%
26%
24%
31%
19%
20%
33%
37%
34%
47%
48%
15%
14%
13%
12%
11%
5.9
5.9
5.9
6.2
6.1
NO
RW
AY
32%
47%
57%
25%
35%
35%
20%
25%
11%
23%
20%
21%
8%
61%
34%
13%
11%
10%
3%
8%
5.1
4.7
4.5
5.7
5.1
SW
ED
EN
25%
41%
30%
61%
30%
58%
32%
30%
23%
55%
8%
11%
12%
10%
8%
8%
16%
28%
6%
7%
4.3
4.8
6.7
3.7
4.4
HO
LL
AN
D37%
41%
41%
42%
49%
23%
26%
23%
26%
26%
26%
24%
28%
26%
18%
15%
9%
7%
7%
7%
5.1
4.9
4.9
4.8
4.4
BE
LG
IUM
52%
52%
54%
53%
54%
32%
32%
32%
31%
32%
10%
11%
10%
14%
10%
6%
5%
4%
3%
3%
3.7
3.7
3.7
3.9
3.7
SW
ITZ
ER
LA
ND
44%
40%
36%
38%
40%
32%
30%
35%
33%
32%
13%
20%
19%
20%
18%
11%
10%
9%
9%
10%
4.4
4.9
4.9
4.9
4.8
FIN
LA
ND
40%
44%
60%
51%
52%
44%
42%
20%
35%
24%
7%
8%
10%
9%
20%
9%
5%
10%
5%
3%
4.1
3.8
4.2
3.8
3.8
DE
NM
AR
K57%
61%
65%
51%
54%
16%
17%
17%
21%
19%
19%
10%
12%
19%
22%
7%
12%
6%
8%
5%
4.0
4.0
3.7
4.6
3.9
AU
ST
RIA
54%
42%
50%
53%
49%
21%
20%
15%
19%
16%
16%
29%
29%
25%
31%
9%
10%
6%
3%
4%
4.2
4.9
4.7
4.1
4.5
SP
AIN
48%
61%
63%
58%
53%
24%
23%
20%
25%
31%
6%
8%
8%
8%
5%
21%
8%
9%
9%
12%
5.2
3.9
4.0
3.9
4.4
PO
RT
UG
AL
45%
65%
49%
60%
45%
30%
19%
29%
15%
31%
7%
9%
8%
10%
11%
18%
6%
14%
16%
14%
4.9
3.6
5.0
4.9
5.0
ITA
LY
39%
64%
64%
59%
62%
54%
21%
19%
30%
19%
3%
8%
7%
4%
10%
4%
7%
10%
7%
10%
4.2
3.5
4.0
4.0
4.1
CA
NA
DA
47%
50%
47%
44%
39%
29%
30%
24%
28%
36%
7%
9%
9%
7%
6%
17%
11%
21%
21%
19%
5.0
4.4
4.7
5.0
5.0
US
A68%
71%
63%
63%
64%
23%
21%
25%
23%
25%
4%
4%
6%
8%
7%
5%
4%
6%
6%
4%
3.3
3.1
3.7
3.6
3.4
AU
ST
RA
LIA
59%
56%
58%
61%
60%
26%
29%
29%
25%
29%
7%
9%
8%
8%
7%
9%
6%
5%
6%
4%
3.8
4.0
3.8
3.7
3.7
OT
HE
R65%
62%
58%
59%
55%
21%
21%
24%
25%
28%
7%
11%
10%
9%
8%
7%
6%
8%
7%
9%
3.5
3.7
4.0
3.8
4.2
TO
TA
L47%
48%
48%
49%
48%
23%
23%
24%
24%
25%
23%
22%
22%
22%
22%
7%
6%
6%
6%
5%
4.4
4.3
4.3
4.3
4.3
Perc
en
tag
es a
re d
eri
ved
fro
m a
ll t
ho
se c
om
ple
tin
g r
ele
van
t secti
on
s o
f V
isit
or
Reg
istr
ati
on
Card
s.
Perc
en
tag
es m
ay n
ot
ad
d u
p t
o 1
00%
du
e t
o r
ou
nd
ing
.
Avera
ge S
tay
Nig
hts
Len
gth
of
Sta
y a
nd
Avera
ge S
tay -
Pro
file
of
Sta
yin
g L
eis
ure
Vis
ito
rs 2
009 -
2013
2013 in Focus
49
Ap
pe
nd
ix 7
Tra
vel
& B
oo
kin
g P
att
ern
s -
Pro
file
of
Sta
yin
g L
eis
ure
Vis
ito
rs 2
009
- 2
013
CO
UN
TR
YW
hen
bo
oked
% F
irst
Tim
e V
isit
ors
< 1
mo
nth
1 -
3 m
on
ths
> 3
mo
nth
s
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
UK
52%
49%
55%
58%
60%
44%
47%
44%
44%
45%
29%
29%
29%
29%
29%
38%
37%
35%
35%
36%
32%
34%
36%
35%
35%
81%
81%
78%
82%
80%
IRE
LA
ND
41%
38%
45%
48%
54%
51%
50%
49%
45%
48%
33%
40%
36%
37%
32%
38%
34%
33%
32%
39%
29%
27%
30%
31%
29%
94%
94%
95%
95%
95%
OT
HE
R C
I49%
42%
45%
48%
52%
10%
13%
11%
12%
10%
59%
60%
59%
56%
54%
32%
29%
29%
32%
31%
9%
11%
12%
12%
14%
51%
52%
45%
51%
51%
FR
AN
CE
62%
61%
65%
67%
68%
60%
61%
61%
62%
59%
62%
60%
60%
56%
59%
31%
32%
32%
34%
32%
7%
8%
8%
10%
9%
10%
8%
6%
6%
6%
GE
RM
AN
Y62%
65%
68%
73%
71%
78%
79%
78%
80%
82%
25%
22%
19%
19%
18%
36%
33%
34%
38%
40%
39%
45%
47%
43%
43%
58%
65%
65%
71%
69%
NO
RW
AY
33%
35%
51%
80%
82%
63%
62%
39%
75%
65%
28%
31%
41%
35%
31%
37%
44%
40%
34%
31%
35%
25%
20%
31%
38%
75%
66%
71%
64%
77%
SW
ED
EN
66%
49%
58%
65%
78%
66%
57%
72%
61%
37%
31%
36%
29%
37%
57%
41%
42%
36%
40%
27%
28%
22%
35%
23%
16%
49%
65%
67%
68%
64%
HO
LL
AN
D56%
55%
57%
59%
58%
74%
78%
80%
82%
78%
34%
35%
31%
32%
37%
35%
40%
40%
39%
40%
30%
25%
29%
29%
24%
51%
51%
53%
56%
49%
BE
LG
IUM
50%
58%
60%
64%
68%
72%
72%
77%
69%
71%
42%
45%
39%
31%
40%
34%
32%
34%
35%
36%
24%
22%
27%
34%
24%
34%
35%
21%
31%
31%
SW
ITZ
ER
LA
ND
55%
59%
65%
61%
62%
63%
74%
63%
69%
71%
35%
39%
28%
30%
34%
43%
36%
41%
41%
34%
28%
25%
31%
29%
32%
79%
78%
77%
75%
74%
FIN
LA
ND
56%
55%
71%
67%
72%
76%
74%
61%
77%
72%
39%
64%
24%
42%
33%
41%
22%
59%
46%
41%
20%
14%
18%
12%
26%
70%
56%
62%
56%
78%
DE
NM
AR
K40%
32%
39%
50%
58%
62%
55%
64%
63%
69%
45%
37%
43%
32%
39%
32%
34%
31%
43%
29%
22%
29%
26%
25%
32%
57%
60%
51%
71%
73%
AU
ST
RIA
55%
47%
67%
77%
78%
73%
75%
68%
62%
66%
32%
23%
29%
28%
19%
38%
31%
46%
57%
32%
30%
46%
26%
16%
49%
68%
67%
60%
71%
76%
SP
AIN
36%
39%
51%
41%
38%
51%
50%
51%
55%
42%
61%
59%
58%
52%
42%
21%
22%
24%
32%
33%
18%
19%
18%
16%
25%
77%
67%
55%
76%
64%
PO
RT
UG
AL
28%
25%
24%
23%
20%
45%
57%
42%
34%
35%
50%
64%
69%
53%
62%
42%
25%
21%
34%
21%
9%
11%
10%
13%
17%
90%
76%
92%
80%
87%
ITA
LY
33%
24%
32%
30%
32%
79%
67%
69%
72%
59%
61%
59%
56%
48%
35%
28%
28%
25%
34%
46%
11%
13%
19%
17%
19%
72%
49%
56%
71%
75%
CA
NA
DA
48%
44%
58%
56%
57%
59%
64%
66%
69%
69%
35%
34%
27%
33%
25%
42%
39%
41%
34%
40%
22%
27%
32%
32%
35%
83%
70%
75%
74%
76%
US
A41%
38%
40%
42%
38%
53%
68%
65%
61%
67%
45%
43%
41%
42%
34%
40%
40%
35%
34%
34%
15%
17%
24%
24%
32%
82%
78%
72%
78%
76%
AU
ST
RA
LIA
41%
37%
46%
48%
54%
57%
60%
67%
58%
59%
44%
38%
37%
39%
31%
34%
30%
33%
32%
33%
23%
31%
30%
28%
36%
71%
67%
67%
69%
72%
OT
HE
R47%
37%
41%
50%
45%
62%
58%
63%
60%
57%
46%
47%
44%
49%
52%
39%
34%
32%
31%
29%
15%
19%
24%
20%
19%
88%
82%
78%
85%
82%
TO
TA
L52%
49%
55%
59%
61%
45%
49%
47%
47%
47%
35%
36%
34%
34%
33%
37%
34%
34%
35%
36%
28%
30%
32%
31%
31%
72%
71%
67%
71%
69%
Perc
en
tag
es a
re d
eri
ved
fro
m a
ll t
ho
se c
om
ple
tin
g r
ele
van
t secti
on
s o
f V
isit
or
Reg
istr
ati
on
Card
s.
Perc
en
tag
es m
ay n
ot
ad
d u
p t
o 1
00%
du
e t
o r
ou
nd
ing
.
By A
ir
Tra
vel
% T
ou
r O
pera
tor
49
2013 in Focus
50
Ap
pen
dix
8
Ag
e G
rou
ps a
nd
Avera
ge A
ge -
Pro
file
of
Sta
yin
g L
eis
ure
Vis
ito
rs 2
009 -
2013
CO
UN
TR
YA
ge G
rou
ps (
years
)
35 -
44
45 -
54
55 -
64
65 -
74
75+
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
UK
3%
3%
3%
3%
3%
8%
9%
8%
8%
8%
14%
13%
12%
12%
11%
21%
20%
20%
19%
19%
24%
24%
23%
22%
23%
19%
20%
21%
22%
24%
11%
12%
13%
13%
14%
55
56
56
56
57
IRE
LA
ND
5%
3%
4%
4%
3%
19%
18%
16%
12%
13%
20%
18%
17%
18%
19%
18%
20%
21%
20%
21%
21%
23%
21%
22%
22%
12%
13%
14%
17%
18%
5%
5%
6%
6%
5%
48
50
50
52
52
OT
HE
R C
I18%
17%
18%
15%
14%
23%
22%
22%
21%
23%
20%
20%
19%
20%
19%
20%
19%
18%
21%
21%
11%
13%
13%
13%
13%
6%
7%
7%
7%
8%
2%
2%
2%
2%
2%
42
41
41
42
42
FR
AN
CE
6%
7%
7%
7%
7%
17%
15%
15%
15%
16%
22%
19%
20%
20%
20%
24%
26%
26%
24%
23%
20%
20%
20%
20%
20%
8%
9%
9%
10%
10%
3%
3%
3%
4%
3%
46
47
47
48
47
GE
RM
AN
Y2%
2%
2%
2%
1%
7%
5%
6%
5%
5%
19%
15%
13%
14%
11%
24%
27%
25%
29%
29%
21%
24%
23%
25%
25%
21%
21%
24%
19%
19%
6%
7%
8%
7%
8%
53
55
56
55
56
NO
RW
AY
3%
11%
12%
4%
3%
6%
9%
13%
9%
9%
15%
19%
21%
15%
9%
23%
27%
17%
22%
23%
32%
20%
17%
22%
28%
18%
10%
14%
22%
23%
3%
4%
5%
7%
5%
50
48
47
54
55
SW
ED
EN
2%
6%
10%
3%
7%
7%
5%
9%
5%
9%
10%
14%
10%
12%
13%
29%
31%
22%
26%
30%
35%
34%
27%
39%
28%
12%
10%
20%
11%
11%
5%
1%
3%
3%
1%
54
51
51
54
50
HO
LL
AN
D2%
2%
3%
3%
3%
10%
6%
8%
7%
8%
18%
15%
14%
14%
14%
28%
29%
29%
25%
25%
26%
32%
31%
33%
32%
11%
11%
11%
14%
14%
5%
4%
5%
4%
5%
51
53
52
53
53
BE
LG
IUM
4%
6%
3%
3%
5%
10%
8%
12%
10%
9%
18%
19%
13%
16%
18%
33%
31%
32%
26%
28%
20%
26%
24%
29%
29%
10%
8%
10%
11%
9%
5%
2%
6%
5%
2%
48
49
51
52
50
SW
ITZ
ER
LA
ND
5%
5%
2%
3%
4%
12%
11%
10%
9%
9%
22%
18%
16%
16%
14%
23%
22%
28%
29%
32%
22%
20%
23%
22%
22%
11%
17%
17%
16%
12%
5%
7%
5%
4%
7%
49
52
52
52
52
FIN
LA
ND
3%
0%
24%
4%
3%
9%
18%
7%
15%
18%
25%
33%
31%
26%
21%
35%
37%
25%
28%
42%
17%
4%
8%
20%
12%
10%
8%
5%
7%
3%
1%
0%
0%
0%
0%
46
45
40
46
45
DE
NM
AR
K5%
4%
5%
2%
5%
5%
6%
8%
6%
8%
11%
15%
14%
17%
8%
29%
17%
21%
26%
24%
32%
29%
32%
21%
25%
12%
25%
19%
26%
22%
6%
5%
2%
2%
9%
55
55
53
53
55
AU
ST
RIA
2%
3%
5%
4%
4%
8%
8%
6%
8%
6%
15%
16%
13%
10%
15%
32%
25%
34%
25%
34%
18%
21%
19%
26%
25%
20%
24%
17%
23%
12%
5%
4%
6%
4%
4%
52
54
52
54
52
SP
AIN
9%
3%
6%
2%
1%
17%
8%
15%
10%
9%
22%
17%
19%
16%
16%
16%
29%
26%
16%
33%
16%
20%
13%
36%
21%
15%
18%
17%
12%
14%
5%
4%
4%
7%
6%
49
52
49
54
52
PO
RT
UG
AL
15%
7%
6%
12%
5%
29%
29%
23%
26%
18%
21%
24%
17%
28%
20%
18%
27%
25%
14%
23%
10%
9%
11%
10%
18%
5%
4%
17%
10%
12%
2%
0%
2%
0%
3%
44
41
47
41
47
ITA
LY
9%
9%
4%
7%
6%
18%
17%
17%
18%
24%
32%
17%
22%
26%
26%
20%
25%
23%
22%
15%
14%
20%
26%
16%
12%
6%
8%
8%
9%
11%
1%
4%
0%
1%
6%
42
47
47
45
46
CA
NA
DA
4%
4%
3%
3%
2%
5%
8%
6%
5%
5%
9%
6%
7%
8%
9%
19%
17%
12%
16%
11%
24%
24%
25%
20%
31%
24%
24%
25%
29%
22%
15%
16%
22%
20%
21%
55
58
61
60
62
US
A3%
4%
5%
2%
3%
9%
10%
7%
9%
10%
14%
10%
15%
13%
11%
22%
17%
12%
14%
17%
22%
25%
25%
26%
24%
20%
25%
29%
27%
24%
10%
10%
8%
8%
13%
52
56
56
56
57
AU
ST
RA
LIA
4%
2%
2%
3%
3%
11%
9%
8%
8%
8%
10%
10%
8%
11%
9%
20%
15%
17%
17%
15%
28%
30%
30%
29%
29%
21%
28%
27%
26%
31%
6%
6%
8%
6%
6%
53
57
57
56
57
OT
HE
R15%
8%
11%
11%
6%
22%
21%
22%
21%
22%
17%
17%
19%
14%
20%
13%
19%
17%
18%
18%
17%
19%
15%
19%
18%
12%
14%
11%
12%
13%
4%
2%
4%
4%
3%
45
46
45
46
47
TO
TA
L5%
4%
4%
4%
4%
9%
10%
10%
10%
10%
15%
14%
14%
14%
13%
22%
21%
21%
21%
20%
23%
23%
22%
22%
22%
17%
18%
19%
19%
20%
9%
10%
10%
10%
11%
53
54
54
54
55
Perc
en
tag
es a
re d
eri
ved
fro
m a
ll t
ho
se c
om
ple
tin
g r
ele
van
t secti
on
s o
f V
isit
or
Reg
istr
ati
on
Card
s.
Perc
en
tag
es m
ay n
ot
ad
d u
p t
o 1
00%
du
e t
o r
ou
nd
ing
.
Avera
ge A
du
lt A
ge
16 -
24
25-3
4Y
ears
2013 in Focus
51
Appendix 9
Accommodation Establishments by Category 2009 – 2013
2009 2010 2011 2012 2013
Hotels 71 70 68 67 67Guest Houses 43 42 44 43 42Self-Catering 24 24 25 25 26Campsites 4 4 4 3 4Youth Hostel 0 1 2 2 2Total 142 141 143 140 141
Accommodation Bed Spaces by Category 2009 – 2013
2009 2010 2011 2012 2013
Hotels 9,045 9,199 9,189 9,089 8,976Guest Houses 982 984 1,055 1,011 977Self-Catering 760 922 870 928 983Campsites 1,250 758 762 612 636Youth Hostel 0 24 80 139 151Total 12,037 11,887 11,956 11,779 11,723
N.B. Self-catering attached to hotels/guest houses appear within the hotel /guest house totals.
Figures may not agree with previous figures due to being measured at a different time of the year.
51
2013 in Focus
52
Ap
pe
nd
ix 1
0
Bed
sp
ace o
ccu
pan
cy 2
012 a
nd
2013
2012
Jan
Feb
Mar
Ap
rM
ay
Ju
nJu
lA
ug
Sep
Oct
No
vD
ec
Year
Bed n
ights
availa
ble
163,1
30
178,2
17
210,0
83
305,4
20
353,2
09
346,4
55
360,9
88
362,5
00
340,4
30
278,5
79
222,6
39
200,3
76
3,3
22,0
26
Bed n
ights
sold
29,1
12
48,6
96
76,0
05
116,4
16
190,2
95
230,5
27
260,2
42
283,8
09
226,5
66
112,3
94
56,2
74
54,1
21
1,6
84,4
57
To
tal
bed
occu
pan
cy
18%
27%
36%
38%
54%
67%
72%
78%
67%
40%
25%
27%
51%
Hote
l bed n
ights
availa
ble
126,3
33
141,7
73
166,1
71
241,2
71
275,2
72
267,1
80
278,6
90
278,4
73
266,4
96
225,4
22
185,5
94
163,5
70
2,6
16,2
45
Guest
House b
ed n
ights
availa
ble
10,6
21
10,7
75
16,2
92
21,4
24
26,4
47
26,7
90
27,6
61
28,6
46
24,8
97
20,6
04
12,8
52
10,8
08
237,8
17
Serv
iced b
ed n
ights
availa
ble
136,9
54
152,5
48
182,4
63
262,6
95
301,7
19
293,9
70
306,3
51
307,1
19
291,3
93
246,0
26
198,4
46
174,3
78
2,8
54,0
62
Unserv
iced b
ed n
ights
availa
ble
26,1
76
25,6
69
27,6
20
42,7
25
51,4
90
52,4
85
54,6
37
55,3
81
49,0
37
32,5
53
24,1
93
25,9
98
467,9
64
Bed n
ights
sold
in s
erv
iced a
ccom
modation
23,9
54
40,8
59
67,2
01
103,3
52
172,9
27
198,7
40
222,2
63
239,6
36
192,9
77
99,3
50
51,5
86
47,6
88
1,4
60,5
33
Tota
l bed o
ccupancy in s
erv
iced
17%
27%
37%
39%
57%
68%
73%
78%
66%
40%
26%
27%
51%
Hote
l bed n
ights
sold
22,6
18
38,7
43
63,4
64
97,7
57
161,2
79
185,7
43
206,2
20
222,8
04
181,4
08
94,0
39
49,2
63
46,1
07
1,3
69,4
45
Guest
House b
ed n
ights
sold
1,3
36
2,1
16
3,7
37
5,5
95
11,6
48
12,9
97
16,0
43
16,8
32
11,5
69
5,3
11
2,3
23
1,5
81
91,0
88
Hote
l bed s
pace o
ccupancy
18%
27%
38%
41%
59%
70%
74%
80%
68%
42%
27%
28%
52%
Guest
House b
ed s
pace o
ccupancy
13%
20%
23%
26%
44%
49%
58%
59%
46%
26%
18%
15%
38%
Oth
er
bed n
ights
sold
5,1
58
7,8
37
8,8
04
13,0
64
17,3
68
31,7
87
37,9
79
44,1
73
33,5
89
13,0
44
4,6
88
6,4
33
223,9
24
Oth
er
bed s
pace o
ccupancy
20%
31%
32%
31%
34%
61%
70%
80%
68%
40%
19%
25%
48%
2013
Jan
Feb
Mar
Ap
rM
ay
Ju
nJu
lA
ug
Sep
Oct
No
vD
ec
Year
Bed n
ights
availa
ble
173,6
94
178,4
73
231,3
60
302,6
08
362,3
57
354,2
03
366,6
75
367,0
54
347,1
41
284,2
61
221,9
39
188,9
50
3,3
78,7
15
Bed n
ights
sold
26,5
92
41,8
94
79,2
97
104,3
02
199,3
43
219,4
84
267,8
56
288,8
80
221,1
79
120,8
86
56,1
26
52,9
89
1,6
78,8
28
To
tal
bed
occu
pan
cy
15%
23%
34%
34%
55%
62%
73%
79%
64%
43%
25%
28%
50%
Hote
l bed n
ights
availa
ble
135,2
86
143,8
60
180,7
54
234,1
08
276,0
11
267,9
90
276,9
23
277,2
33
267,1
89
222,9
37
181,7
39
153,6
11
2,6
17,6
41
Guest
House b
ed n
ights
availa
ble
9,4
77
10,7
77
18,9
80
21,7
05
26,8
35
26,6
40
27,3
96
27,5
28
25,5
60
21,1
97
12,3
88
10,8
46
239,3
29
Serv
iced b
ed n
ights
availa
ble
144,7
63
154,6
37
199,7
34
255,8
13
302,8
46
294,6
30
304,3
19
304,7
61
292,7
49
244,1
34
194,1
27
164,4
57
2,8
56,9
70
Unserv
iced b
ed n
ights
availa
ble
28,9
31
23,8
36
31,6
26
46,7
95
59,5
11
59,5
73
62,3
56
62,2
93
54,3
92
40,1
27
27,8
12
24,4
93
521,7
45
Bed n
ights
sold
in s
erv
iced a
ccom
modation
22,5
79
36,6
29
71,6
30
92,3
93
175,5
09
190,6
63
230,7
27
243,6
18
188,7
93
103,3
70
50,5
47
45,6
05
1,4
52,0
63
Tota
l bed o
ccupancy in s
erv
iced
16%
24%
36%
36%
58%
65%
76%
80%
64%
42%
26%
28%
51%
Hote
l bed n
ights
sold
21,5
92
35,6
00
68,5
98
87,6
69
165,1
84
178,8
19
215,9
58
226,9
93
178,2
33
98,2
50
48,3
08
44,0
25
1,3
69,2
29
Guest
House b
ed n
ights
sold
987
1,0
29
3,0
32
4,7
24
10,3
25
11,8
44
14,7
69
16,6
25
10,5
60
5,1
20
2,2
39
1,5
80
82,8
34
Hote
l bed s
pace o
ccupancy
16%
25%
38%
37%
60%
67%
78%
82%
67%
44%
27%
29%
52%
Guest
House b
ed s
pace o
ccupancy
10%
10%
16%
22%
38%
44%
54%
60%
41%
24%
18%
15%
35%
Oth
er
bed n
ights
sold
4,0
13
5,2
65
7,6
67
11,9
09
23,8
34
28,8
21
37,1
29
45,2
62
32,3
86
17,5
16
5,5
79
7,3
84
226,7
65
Oth
er
bed s
pace o
ccupancy
14%
22%
24%
25%
40%
48%
60%
73%
60%
44%
20%
30%
43%
2013 in Focus
53
Ap
pen
dix
11
Ro
om
sp
ace o
ccu
pan
cy 2
012 a
nd
2013
201
2Ja
nF
eb
Mar
Ap
rM
ay
Ju
nJ
ul
Au
gS
ep
Oc
tN
ov
De
cY
ea
r
Ro
om
nig
hts
ava
ila
ble
74,1
04
81
,762
96
,79
51
36
,76
915
7,0
31
15
3,2
75
160
,049
16
0,4
85
152
,180
128
,882
103
,608
92
,05
91,4
96
,99
9
Ro
om
nig
hts
so
ld22
,542
33
,373
47
,63
36
6,6
25
10
1,0
31
115
,830
124
,90
113
5,7
92
119
,33
766
,01
037
,25
031
,83
59
02
,159
Ro
om
nig
ht
occ
up
an
cy
30
%4
1%
49
%49
%64
%76
%78
%8
5%
78%
51%
36%
35%
60
%
Hote
l ro
om
nig
hts
availa
ble
61,1
91
69
,158
80
,76
81
17
,37
01
34
,189
130
,26
013
6,2
14
136
,121
130
,228
110
,012
90
,177
79
,27
71,2
74
,96
5
Gue
st
Ho
use r
oo
m n
ights
availa
ble
5,0
77
5,1
87
8,1
30
10,7
15
13
,30
11
3,4
10
13,7
34
14
,263
12
,30
510
,01
36
,15
25
,21
61
17
,50
3
Serv
ice
d r
oo
m n
igh
ts a
vaila
ble
66
,268
74
,345
88
,89
812
8,0
85
147
,49
014
3,6
70
14
9,9
48
150
,384
142
,533
120
,025
96
,32
984
,49
31,3
92
,46
8
Oth
er
roo
m n
ights
availa
ble
7,8
36
7,4
17
7,8
97
8,6
84
9,5
41
9,6
05
10,1
01
10
,101
9,6
47
8,8
57
7,2
79
7,5
66
104
,53
1
Roo
m n
igh
ts s
old
in
se
rvic
ed
acco
m18
,370
27
,810
41
,38
860
,597
94
,33
110
8,4
73
11
5,8
61
126
,807
111
,585
60
,990
33
,08
02
7,2
88
826
,58
0
Tota
l ro
om
occup
an
cy in
se
rvic
ed
28%
37
%47
%47
%64
%76
%7
7%
84%
78%
51%
34%
32%
59
%
Hote
l ro
om
nig
hts
sold
17
,248
26
,103
38
,36
45
6,9
26
87,6
93
100
,903
106
,46
911
7,5
49
10
4,6
52
57
,30
73
1,5
55
26
,23
87
71
,007
Gue
st
Ho
use r
oo
m n
ights
sold
1,1
22
1,7
07
3,0
24
3,6
71
6,6
38
7,5
70
9,3
92
9,2
58
6,9
33
3,6
83
1,5
25
1,0
50
55
,573
Hote
l ro
om
occup
an
cy
28
%3
8%
47
%49
%65
%77
%78
%8
6%
80%
52%
35%
33%
60
%
Gue
st
Ho
use r
oo
m o
ccu
pa
ncy
22%
33%
37
%34
%50
%56
%68
%6
5%
56
%3
7%
25
%2
0%
47
%
Oth
er
roo
m n
ights
so
ld4
,17
25,5
63
6,2
45
6,0
28
6,7
00
7,3
57
9,0
40
8,9
85
7,7
52
5,0
20
4,1
70
4,5
47
75
,579
Oth
er
roo
m o
ccup
an
cy
53
%7
5%
79
%69
%70
%77
%89
%8
9%
80%
57%
57%
60%
72
%
201
3Ja
nF
eb
Mar
Ap
rM
ay
Ju
nJ
ul
Au
gS
ep
Oc
tN
ov
De
cY
ea
r
Ro
om
nig
hts
ava
ila
ble
78,6
27
82
,394
105
,41
11
34
,00
115
7,8
81
15
4,1
55
159
,437
15
9,5
12
152
,849
128
,376
102
,676
86
,46
01,5
01
,77
9
Ro
om
nig
hts
so
ld2
1,3
30
30
,021
47
,41
261
,44
710
2,2
57
11
2,3
40
129
,305
13
8,2
25
117
,262
69
,785
36
,478
31
,22
28
97
,084
Ro
om
nig
ht
occ
up
an
cy
27
%3
6%
45
%46
%65
%73
%81
%8
7%
77%
54%
36%
36%
60
%
Hote
l ro
om
nig
hts
availa
ble
65,6
88
70
,134
88
,00
61
14
,12
31
34
,88
21
30
,98
013
5,3
46
135
,346
130
,432
108
,362
88
,154
74
,02
91,2
75
,48
2
Gue
st
Ho
use r
oo
m n
ights
availa
ble
4,7
95
5,7
90
8,9
59
10,6
56
13
,27
31
3,2
30
13,5
87
13
,671
12
,623
10
,45
96
,36
35
,18
31
18
,589
Serv
ice
d r
oo
m n
ights
availa
ble
70,4
83
75
,924
96
,96
51
24
,779
148
,15
51
44
,21
014
8,9
33
149
,017
143
,055
118
,821
94
,517
79
,212
1,3
94
,07
1
Oth
er
roo
m n
ights
availa
ble
8,1
44
6,4
70
8,4
46
9,2
22
9,7
26
9,9
45
10,5
04
10
,495
9,7
94
9,5
55
8,1
59
7,2
48
107
,708
Roo
m n
igh
ts s
old
in
se
rvic
ed
acco
m1
8,1
10
26,3
52
42
,42
556
,136
95
,59
11
04
,98
212
0,3
07
129
,030
109
,516
63
,349
31
,67
42
6,5
96
824
,068
Tota
l ro
om
occup
an
cy in
se
rvic
ed
26
%35
%44
%45
%65
%73
%8
1%
87%
77%
53%
34%
34%
59%
Hote
l ro
om
nig
hts
so
ld1
7,1
74
25
,364
39
,89
852
,70
58
9,5
43
98
,048
111
,63
611
9,7
72
103
,12
159
,660
30
,230
25
,44
077
2,5
91
Gue
st
Ho
use r
oo
m n
ights
sold
936
98
82
,52
73,4
31
6,0
48
6,9
34
8,6
71
9,2
58
6,3
95
3,6
89
1,4
44
1,1
56
51,4
77
Hote
l ro
om
occup
an
cy
26%
36%
45
%46
%66
%75
%82
%8
8%
79%
55%
34%
34%
61%
Gue
st
Ho
use r
oo
m o
ccup
an
cy
20%
17
%28
%32
%46
%52
%64
%6
8%
51
%35
%23
%2
2%
43%
Oth
er
roo
m n
ights
so
ld3,2
20
3,6
69
4,9
87
5,3
11
6,6
66
7,3
58
8,9
98
9,1
95
7,7
46
6,4
36
4,8
04
4,6
26
73,0
16
Oth
er
roo
m o
ccup
an
cy
40%
57%
59
%58
%69
%74
%86
%8
8%
79%
67%
59%
64%
68%
53
2013 in Focus
54
Appendix 12
Jersey Link - Jersey Tourism Central Reservations 2009-2013
Bookings Bednights Revenue
Value per
Bednight
2009 January 252 2,615 £91,952 £35.16
February 334 2,684 £97,397 £36.29
March 368 2,930 £111,629 £38.10
April 485 3,825 £151,689 £39.66
May 565 4,158 £168,120 £40.43
June 553 3,921 £168,376 £42.94
July 602 4,251 £180,886 £42.55
August 568 3,396 £144,377 £42.51
September 372 2,068 £76,514 £37.00
October 144 806 £25,820 £32.03
November 104 589 £19,573 £33.23
December 91 454 £14,531 £32.01
Total 4,349 30,441 £1,145,546 £37.63
2010 January 213 1,954 £68,186 £34.90
February 257 1,925 £67,602 £35.12
March 442 3,338 £120,484 £36.09
April 444 3,156 £115,553 £36.61
May 411 2,787 £108,261 £38.84
June 507 3,352 £135,824 £40.52
July 697 4,601 £193,504 £42.06
August 542 3,079 £127,405 £41.38
September 328 1,682 £59,961 £35.65
October 139 792 £29,314 £37.01
November 114 657 £23,730 £36.12
December 68 329 £12,813 £38.95
Total 4,132 27,273 £1,049,322 £38.47
2011 January 260 2,504 £93,810 £37.46
February 285 2,459 £86,732 £35.27
March 355 2,666 £104,334 £39.14
April 365 2,386 £92,541 £38.78
May 540 3,680 £152,603 £41.47
June 493 3,365 £144,649 £42.99
July 620 4,127 £182,336 £44.18
August 529 3,419 £146,542 £42.86
September 298 1,364 £51,578 £37.81
October 92 591 £20,574 £34.81
November 79 474 £18,194 £38.38
December 61 510 £21,269 £41.70
Total 3,948 27,194 £1,099,175 £40.49
2012 January 226 2,037 £78,804 £38.69
February 189 1,652 £65,057 £39.38
March 272 2,103 £81,966 £38.98
April 306 2,263 £95,363 £42.14
May 311 2,307 £87,995 £38.14
June 311 2,065 £86,067 £41.68
July 376 2,836 £116,817 £41.19
August 389 2,398 £102,817 £42.88
September 209 1,199 £45,227 £37.72
October 122 636 £21,610 £33.98
November 104 776 £25,588 £32.97
December 80 564 £23,288 £41.29
Total 2,895 20,836 830,599£ £39.86
2013 January 196 2208 87,177£ 39.48£
February 184 1899 72,088£ 37.96£
March 263 2256 92,763£ 41.12£
April 326 2742 105,518£ 38.48£
May 285 2059 78,830£ 38.29£
June 318 2258 92,840£ 41.12£
July 356 2435 99,785£ 40.98£
August 330 2065 78,530£ 38.03£
September 161 1011 38,660£ 38.24£
October 100 612 21,017£ 34.34£
November 66 434 15,526£ 35.77£
December 54 529 15,988£ 30.22£
Total 2639 20508 798,722£ 38.95£
2013 vs. 2012 -9% -2% -4% -2%
N.B. This data is collated based on monthly reports. Any booking modifications made after the
release of these figures will have slightly altered the actual achieved data that is reported on in
section 5.1 of the report. The yearly totals above include the adjustments.
2013 in Focus
55
Appendix
13.1
Vis
its
to
ww
w.j
ers
ey.c
om
, 2
00
9 -
201
3
200
92
01
02
01
120
12
20
13
Jan
ua
ry
133
,48
810
5,7
49
14
5,8
46
323
,96
32
06
,03
7
Fe
bru
ary
100
,41
910
5,2
49
11
9,7
39
156
,19
61
75
,94
3
Ma
rch
116
,72
612
5,2
71
14
0,5
32
181
,01
02
03
48
2
Ap
ril
131
,16
412
0,6
40
15
2,4
30
194
,38
72
14
70
9
Ma
y1
39
,50
613
1,0
82
19
0,5
56
208
,79
82
29
71
1
Ju
ne
138
,80
913
6,9
78
19
7,3
86
216
,70
02
27
06
1
Ju
ly1
55
,62
618
8,3
11
20
8,8
74
236
,77
42
45
08
2
Au
gu
st
123
,99
016
2,6
27
21
1,4
69
221
,04
32
58
25
8
Sep
tem
be
r9
0,2
71
121
,63
21
42
,76
615
1,6
13
16
26
86
Octo
ber
61,1
26
96
,89
41
97
,72
913
6,9
41
14
86
74
No
ve
mb
er
49,1
74
80
,74
81
63
,30
011
7,4
49
10
0,9
20
De
ce
mb
er
47,4
20
76
,69
31
55
,11
210
4,3
92
10
28
08
To
tal
1,2
87
,71
91,4
51
,87
42,0
25
,739
2,2
49,2
66
2,2
75,3
71
so
urc
e:
Go
og
le A
naly
tics
55
2013 in Focus
56
Appendix
13.2 2
00
92
01
02
01
12
01
22
01
32
00
92
01
02
01
12
01
22
01
32
00
92
01
02
01
12
01
22
01
3
Ja
nu
ary
96
,30
56
3,9
36
91
,06
02
26
,01
01
22
,26
86
,22
87
,77
91
1,7
39
26
,79
61
6,2
42
4,4
12
4,9
76
7,1
21
12
,45
21
2,1
89
Fe
bru
ary
60
,08
95
8,8
70
66
,04
08
4,1
53
96
,22
68
,82
61
1,2
33
15
,44
82
2,0
11
20
,92
48
,48
07
,52
0
4
,86
17
,51
49
,17
5
Ma
rch
69
,62
57
1,9
14
74
,21
99
6,7
84
10
5,9
46
12
,49
81
5,0
98
19
,09
92
8,1
41
25
,11
99
,49
36
,66
1
5
,91
47
,46
99
,08
6
Ap
ril
77
,99
06
0,7
69
72
,46
59
9,0
28
11
7,8
34
17
,42
61
8,7
23
31
,81
63
5,3
61
31
,06
26
,09
46
,69
8
5
,10
18
,18
58
,97
6
Ma
y8
4,2
25
66
,73
49
9,2
78
11
1,3
47
12
9,5
59
15
,77
71
9,9
26
30
,38
02
8,5
29
27
,46
08
,32
18
,15
4
6
,72
67
,02
38
,79
4
Ju
ne
85
,85
17
2,4
29
10
0,2
38
11
3,7
81
12
9,1
02
12
,18
42
0,1
89
26
,25
72
9,0
49
21
,11
76
,00
96
,94
4
1
9,3
11
7,9
36
9,2
80
Ju
ly9
0,0
11
10
5,9
32
11
0,0
72
12
8,6
23
13
5,5
45
20
,36
22
9,5
14
33
,33
12
8,8
74
28
,30
76
,03
96
,61
0
8
,18
98
,67
88
,50
4
Au
gu
st
73
,71
88
7,8
66
10
7,0
26
11
5,5
24
14
0,2
78
12
,85
22
2,8
93
30
,72
32
8,1
81
30
,02
84
,67
85
,37
9
6
,73
98
,31
81
1,0
15
Se
pte
mb
er
50
,04
46
6,2
06
70
,99
87
9,3
85
88
,45
79
,55
01
3,1
82
20
,55
41
6,1
73
17
,75
73
,14
43
,75
6
4
,20
34
,43
15
,32
6
Octo
be
r2
6,3
65
44
,96
31
04
,41
26
3,8
93
70
,73
19
,79
91
4,1
12
30
,21
71
7,9
83
17
,18
62
,72
32
,91
5
6
,44
03
,91
44
,14
4
No
ve
mb
er
18
,17
93
4,0
03
84
,54
05
0,4
83
38
,53
66
,49
31
1,6
15
18
,99
71
0,7
73
10
,59
12
,48
52
,92
0
7
,32
24
,68
14
,36
9
De
ce
mb
er
17
,21
13
2,2
57
80
,91
14
1,4
63
44
,67
26
,29
81
1,4
14
17
,39
51
1,0
15
10
,56
72
,67
02
,60
4
9
,91
99
,19
73
,70
7
To
tal
74
9,6
13
76
5,8
79
1,0
61
,25
91
,21
0,4
74
1,2
19
,15
41
38
,29
31
95
,67
82
85
,95
62
82
,88
62
56
,36
06
4,5
48
65
,13
7
91
,84
68
9,7
98
94
,56
5
So
urc
e:
Go
og
le A
na
lyti
cs
Vis
its
to
ww
w.je
rse
y.c
om
by c
ou
ntr
y o
f re
sid
en
ce
Fra
nc
eU
KG
erm
an
y
2013 in Focus
57
Ap
pen
dix
14.1
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
2009
2010
2011
2012
2013
JA
N39
,895
35,6
5938
,680
39,7
3537
,156
6,80
07,
432
8,13
87,
905
7,13
346
,695
43,0
9146
,818
47,6
4044
,289
FE
B42
,565
42,3
7641
,755
39,3
3942
,600
9,00
29,
559
10,6
6011
,022
8,51
151
,567
51,9
3552
,415
50,3
6151
,111
MA
R52
,914
52,8
6550
,441
53,1
1750
,494
11,6
8612
,350
14,8
0415
,590
15,2
7264
,600
65,2
1565
,245
68,7
0765
,766
AP
R60
,142
49,2
8461
,139
59,9
6557
,207
34,1
2537
,803
38,7
5233
,361
31,4
2394
,267
87,0
8799
,891
93,3
2688
,630
MA
Y71
,399
69,2
8469
,560
67,3
8669
,693
45,0
5844
,835
44,0
4541
,713
46,5
0711
6,45
711
4,11
911
3,60
510
9,09
911
6,20
0
JU
N72
,778
74,3
3974
,559
76,2
9272
,475
45,5
3746
,485
48,8
9446
,871
47,3
2611
8,31
512
0,82
412
3,45
312
3,16
311
9,80
1
JU
L80
,546
82,6
9883
,719
78,0
3178
,445
54,0
4556
,241
59,0
0249
,555
53,2
1113
4,59
113
8,93
914
2,72
112
7,58
613
1,65
6
AU
G84
,332
86,4
0884
,381
84,0
6983
,320
75,5
1376
,363
72,3
4365
,171
72,5
9015
9,84
516
2,77
115
6,72
414
9,24
015
5,91
0
SE
P72
,714
74,0
0374
,081
72,1
8969
,223
42,7
8643
,253
43,1
0045
,087
44,5
7511
5,50
011
7,25
611
7,18
111
7,27
611
3,79
8
OC
T61
,009
64,3
3163
,617
58,4
4861
,236
22,7
6622
,354
32,2
0322
,511
24,1
1683
,775
86,6
8595
,820
80,9
5985
,352
NO
V49
,047
47,2
2046
,662
50,2
1349
,428
7,67
68,
629
9,35
911
,700
9,42
956
,723
55,8
4956
,021
61,9
1358
,857
DE
C46
,481
41,7
8247
,000
47,3
7547
,716
10,6
9012
,455
11,6
7711
,401
11,8
4957
,171
54,2
3758
,677
58,7
7659
,565
SU
MM
ER
164,
878
169,
106
168,
100
162,
100
161,
765
129,
558
132,
604
131,
345
114,
726
125,
801
294,
436
301,
710
299,
445
276,
826
287,
566
SP
RIN
G20
4,31
919
2,90
720
5,25
820
3,64
319
9,37
512
4,72
012
9,12
313
1,69
112
1,94
512
5,25
632
9,03
932
2,03
033
6,94
932
5,58
832
4,63
1
AU
TU
MN
133,
723
138,
334
137,
698
130,
637
130,
459
65,5
5265
,607
75,3
0367
,598
68,6
9119
9,27
520
3,94
121
3,00
119
8,23
519
9,15
0
WIN
TE
R23
0,90
221
9,90
222
4,53
822
9,77
922
7,39
445
,854
50,4
2554
,638
57,6
1852
,194
276,
756
270,
327
279,
176
287,
397
279,
588
YE
AR
733,8
22
720,2
49
735,5
94
726,1
59
718,9
93
365,6
84
377,7
59
392,9
77
361,8
87
371,9
42
1,0
99,5
06
1,0
98,0
08
1,1
28,5
71
1,0
88,0
46
1,0
90,9
35
Fig
ure
s a
re b
as
ed
up
on
de
taile
d r
ep
ort
s p
rovid
ed
by t
he
Ha
rbo
ur
Off
ice
an
d J
ers
ey A
irp
ort
.
N.B
. F
igu
res
are
fo
r a
ll p
as
se
ng
er
arr
iva
ls a
nd
in
clu
de
re
turn
ing
re
sid
en
ts, d
ay t
rip
pe
rs a
nd
bu
sin
es
s v
isit
ors
.
Mo
nth
ly t
ota
ls a
re e
ffe
cte
d b
y t
he
nu
mb
er
of
we
ek
en
ds
th
at
fall in
a p
art
icu
lar
mo
nth
.
Su
mm
er
= J
uly
an
d A
ug
us
t, S
pri
ng
= A
pri
l to
Ju
ne
, A
utu
mn
= S
ep
tem
be
r a
nd
Oc
tob
er,
Win
ter
= J
an
ua
ry t
o M
arc
h a
nd
No
ve
mb
er
to D
ec
em
be
r
TO
TA
L A
IR A
RR
IVA
LS
TO
TA
L S
EA
AR
RIV
AL
ST
OT
AL
AR
RIV
AL
S
To
tal
Pa
ss
en
ge
r A
rriv
als
20
09
- 2
01
3
57
2013 in Focus
58
Ap
pen
dix
14.2 2
00
92
010
201
120
12
20
13
200
920
10
201
12
01
220
13
20
09
201
020
11
20
12
201
3
JA
N32
,077
29,0
6431
,864
32,3
6330
,261
1,33
71,
664
1,98
21,
838
1,71
833
,414
30,7
2833
,846
34,2
0131
,979
FE
B34
,985
35,1
9335
,120
32,6
7235
,253
1,75
32,
454
2,37
22,
714
1,85
636
,738
37,6
4737
,492
35,3
8637
,109
MA
R44
,470
43,9
1241
,808
44,5
7342
,676
3,40
13,
335
3,17
13,
505
4,09
647
,871
47,2
4744
,979
48,0
7846
,772
AP
R50
,513
41,1
2551
,859
51,5
9148
,707
8,52
311
,591
9,88
48,
242
7,95
559
,036
52,7
1661
,743
59,8
3356
,662
MA
Y61
,135
58,4
2859
,271
56,7
4158
,991
10,1
8610
,105
10,3
578,
866
11,1
4471
,321
68,5
3369
,628
65,6
0770
,135
JU
N61
,667
62,9
9963
,169
65,4
2861
,037
11,0
939,
343
11,2
2910
,462
10,3
0172
,760
72,3
4274
,398
75,8
9071
,338
JU
L68
,830
70,5
2971
,845
66,2
9166
,880
14,1
1712
,858
15,4
1612
,123
13,7
7082
,947
83,3
8787
,261
78,4
1480
,650
AU
G73
,262
75,2
6073
,118
72,8
5171
,060
19,8
5918
,757
20,2
0516
,405
18,2
0493
,121
94,0
1793
,323
89,2
5689
,264
SE
P62
,334
62,6
4963
,382
61,8
5959
,742
10,7
8510
,105
10,7
7111
,502
10,5
8373
,119
72,7
5474
,153
73,3
6170
,325
OC
T52
,587
54,4
0454
,349
50,5
6851
,912
7,43
57,
586
8,80
26,
753
5,96
260
,022
61,9
9063
,151
57,3
2157
,874
NO
V40
,675
39,4
6038
,570
42,6
4641
,361
2,25
92,
475
2,37
22,
971
2,66
742
,934
41,9
3540
,942
45,6
1744
,028
DE
C39
,959
36,2
1140
,437
41,6
4640
,839
2,47
43,
439
3,04
22,
680
2,50
142
,433
39,6
5043
,479
44,3
2643
,340
SU
MM
ER
142,
092
145,
789
144,
963
139,
142
137,
940
33,9
7631
,615
35,6
2128
,528
31,9
7417
6,06
817
7,40
418
0,58
416
7,67
016
9,91
4
SP
RIN
G17
3,31
516
2,55
217
4,29
917
3,76
016
8,73
529
,802
31,0
3931
,470
27,5
7029
,400
203,
117
193,
591
205,
769
201,
330
198,
135
AU
TU
MN
114,
921
117,
053
117,
731
112,
427
111,
654
18,2
2017
,691
19,5
7318
,255
16,5
4513
3,14
113
4,74
413
7,30
413
0,68
212
8,19
9W
INT
ER
192,
166
183,
840
187,
799
193,
900
190,
390
11,2
2413
,367
12,9
3913
,708
12,8
3820
3,39
019
7,20
720
0,73
820
7,60
820
3,22
8
YE
AR
622
,49
46
09,2
34
624
,792
61
9,2
29
60
8,7
19
93
,22
293
,712
99,6
03
88
,06
190
,757
715
,716
70
2,9
46
724
,395
70
7,2
90
69
9,4
76
Fig
ure
s a
re b
ased
up
on
deta
iled
rep
ort
s p
rovid
ed
by t
he H
arb
ou
r O
ffic
e a
nd
Jers
ey A
irp
ort
.
N.B
. F
igu
res a
re f
or
all p
assen
ger
arr
ivals
an
d in
clu
de r
etu
rnin
g r
esid
en
ts, d
ay t
rip
pers
an
d b
usin
ess v
isit
ors
.
Mo
nth
ly t
ota
ls a
re a
ffecte
d b
y t
he n
um
ber
of
weeken
ds t
hat
fall in
a p
art
icu
lar
mo
nth
.
Su
mm
er
= J
uly
an
d A
ug
ust,
Sp
rin
g =
Ap
ril to
Ju
ne, A
utu
mn
= S
ep
tem
ber
an
d O
cto
ber,
Win
ter
= J
an
uary
to
Marc
h a
nd
No
vem
ber
to D
ecem
ber
Pa
ss
en
ge
r A
rriv
als
fro
m t
he
UK
20
09
- 2
01
3
TO
TA
L U
K A
IR A
RR
IVA
LS
TO
TA
L U
K S
EA
AR
RIV
AL
ST
OT
AL
UK
AR
RIV
AL
S
2013 in Focus
59
Ap
pen
dix
14.3 2
00
92
010
201
120
12
201
320
09
201
0201
120
12
20
13
200
920
10
20
11
201
220
13
JA
N5,
095
4,27
54,
904
5,36
84,
584
261
473
550
481
449
5,35
64,
748
5,45
45,
849
5,03
3
FE
B5,
396
5,37
65,
523
5,17
15,
511
827
578
1,24
11,
506
746
6,22
35,
954
6,76
46,
677
6,25
7
MA
R6,
589
7,61
27,
510
6,66
36,
086
917
987
1,56
11,
855
1,47
97,
506
8,59
99,
071
8,51
87,
565
AP
R5,
705
5,64
46,
074
5,82
45,
489
4,06
33,
005
5,63
14,
939
4,61
29,
768
8,64
911
,705
10,7
6310
,101
MA
Y5,
635
6,36
06,
693
6,07
96,
090
7,25
97,
148
7,65
18,
066
8,21
312
,894
13,5
0814
,344
14,1
4514
,303
JU
N7,
023
6,53
47,
027
5,83
96,
043
6,44
05,
690
7,14
17,
488
8,85
213
,463
12,2
2414
,168
13,3
2714
,895
JU
L6,
221
6,58
76,
749
6,74
95,
735
8,99
48,
507
11,5
338,
298
10,1
1115
,215
15,0
9418
,282
15,0
4715
,846
AU
G5,
313
5,76
05,
801
5,72
35,
570
12,9
4312
,221
13,6
6011
,696
13,3
0018
,256
17,9
8119
,461
17,4
1918
,870
SE
P6,
564
7,01
26,
888
6,28
45,
893
6,21
06,
400
7,48
76,
861
8,35
912
,774
13,4
1214
,375
13,1
4514
,252
OC
T6,
694
7,02
06,
756
5,83
26,
778
2,38
32,
897
6,36
93,
783
4,19
99,
077
9,91
713
,125
9,61
510
,977
NO
V7,
131
6,80
17,
403
6,37
16,
591
706
1,23
61,
775
1,30
41,
200
7,83
78,
037
9,17
87,
675
7,79
1D
EC
5,38
54,
592
5,44
14,
709
5,27
21,
504
1,98
71,
818
1,90
41,
518
6,88
96,
579
7,25
96,
613
6,79
0
SU
MM
ER
11,5
3412
,347
12,5
5012
,472
11,3
0521
,937
20,7
2825
,193
19,9
9423
,411
33,4
7133
,075
37,7
4332
,466
34,7
16
SP
RIN
G18
,363
18,5
3819
,794
17,7
4217
,622
17,7
6215
,843
20,4
2320
,493
21,6
7736
,125
34,3
8140
,217
38,2
3539
,299
AU
TU
MN
13,2
5814
,032
13,6
4412
,116
12,6
718,
593
9,29
713
,856
10,6
4412
,558
21,8
5123
,329
27,5
0022
,760
25,2
29W
INT
ER
29,5
9628
,656
30,7
8128
,282
28,0
444,
215
5,26
16,
945
7,05
05,
392
33,8
1133
,917
37,7
2635
,332
33,4
36
YE
AR
72,7
51
73
,57
37
6,7
69
70
,61
26
9,6
42
52
,50
751
,129
66,4
17
58,1
81
63
,038
12
5,2
58
124
,70
21
43,1
86
128
,793
13
2,6
80
Fig
ure
s a
re b
ased
up
on
deta
iled
rep
ort
s p
rovid
ed
by t
he H
arb
ou
r O
ffic
e a
nd
Jers
ey A
irp
ort
.
N.B
. F
igu
res a
re f
or
all p
assen
ger
arr
ivals
an
d in
clu
de r
etu
rnin
g r
esid
en
ts, d
ay t
rip
pers
an
d b
usin
ess v
isit
ors
.
Mo
nth
ly t
ota
ls a
re e
ffecte
d b
y t
he n
um
ber
of
weeken
ds t
hat
fall in
a p
art
icu
lar
mo
nth
.
Su
mm
er
= J
uly
an
d A
ug
ust,
Sp
rin
g =
Ap
ril to
Ju
ne, A
utu
mn
= S
ep
tem
ber
an
d O
cto
ber,
Win
ter
= J
an
uary
to
Marc
h a
nd
No
vem
ber
to D
ecem
ber
TO
TA
L I
NT
ER
-IS
LA
ND
AIR
AR
RIV
AL
ST
OT
AL
IN
TE
R-I
SL
AN
D S
EA
AR
RIV
AL
ST
OT
AL
IN
TE
R-I
SL
AN
D A
RR
IVA
LS
Inte
r-Is
lan
d P
as
se
ng
er
Arr
iva
ls 2
00
9 -
20
13
59
2013 in Focus
60
Ap
pen
dix
14.4 2
00
92
010
201
120
12
201
320
09
201
0201
120
12
20
13
200
920
10
20
11
201
220
13
JA
N2,
723
2,32
01,
912
2,00
42,
311
5,20
25,
295
5,60
65,
586
4,96
67,
925
7,61
57,
518
7,59
07,
277
FE
B2,
184
1,80
71,
112
1,49
61,
836
6,42
26,
527
7,04
76,
802
5,90
98,
606
8,33
48,
159
8,29
87,
745
MA
R1,
855
1,34
11,
123
1,88
11,
732
7,36
88,
028
10,0
7210
,230
9,69
79,
223
9,36
911
,195
12,1
1111
,429
AP
R3,
924
2,51
53,
206
2,55
03,
011
21,5
3923
,207
23,2
3720
,180
18,8
5625
,463
25,7
2226
,443
22,7
3021
,867
MA
Y4,
629
4,49
63,
596
4,56
64,
612
27,6
1327
,582
26,0
3724
,781
27,1
5032
,242
32,0
7829
,633
29,3
4731
,762
JU
N4,
088
4,80
64,
363
5,02
55,
395
28,0
0431
,452
30,5
2428
,921
28,1
7332
,092
36,2
5834
,887
33,9
4633
,568
JU
L5,
495
5,58
25,
125
4,99
15,
830
30,9
3434
,876
32,0
5329
,134
29,3
3036
,429
40,4
5837
,178
34,1
2535
,160
AU
G5,
757
5,38
85,
462
5,49
56,
690
42,7
1145
,385
38,4
7837
,067
41,0
8648
,468
50,7
7343
,940
42,5
6247
,776
SE
P3,
816
4,34
23,
811
4,04
63,
588
25,7
9126
,748
24,8
4226
,727
25,6
3329
,607
31,0
9028
,653
30,7
7329
,221
OC
T1,
728
2,90
72,
512
2,04
82,
546
12,9
4811
,871
17,0
3211
,975
13,9
5514
,676
14,7
7819
,544
14,0
2316
,501
NO
V1,
241
959
689
1,19
61,
476
4,71
14,
918
5,21
27,
425
5,56
25,
952
5,87
75,
901
8,62
17,
038
DE
C1,
137
979
1,12
21,
020
1,60
56,
712
7,02
96,
817
6,81
77,
830
7,84
98,
008
7,93
97,
837
9,43
5
SU
MM
ER
11,2
5210
,970
10,5
8710
,486
12,5
2073
,645
80,2
6170
,531
66,2
0170
,416
84,8
9791
,231
81,1
1876
,687
82,9
36
SP
RIN
G12
,641
11,8
1711
,165
12,1
4113
,018
77,1
5682
,241
79,7
9873
,882
74,1
7989
,797
94,0
5890
,963
86,0
2387
,197
AU
TU
MN
5,54
47,
249
6,32
36,
094
6,13
438
,739
38,6
1941
,874
38,7
0239
,588
44,2
8345
,868
48,1
9744
,796
45,7
22W
INT
ER
9,14
07,
406
5,95
87,
597
8,96
030
,415
31,7
9734
,754
36,8
6033
,964
39,5
5539
,203
40,7
1244
,457
42,9
24
YE
AR
38
,577
37
,44
23
4,0
33
36
,31
840
,632
219
,955
23
2,9
18
226
,95
72
15
,645
21
8,1
47
25
8,5
32
270
,36
02
60,9
90
251
,963
25
8,7
79
Fig
ure
s a
re b
ased
up
on
deta
iled
rep
ort
s p
rovid
ed
by t
he H
arb
ou
r O
ffic
e a
nd
Jers
ey A
irp
ort
.
N.B
. F
igu
res a
re f
or
all p
assen
ger
arr
ivals
an
d in
clu
de r
etu
rnin
g r
esid
en
ts, d
ay t
rip
pers
an
d b
usin
ess v
isit
ors
.
Mo
nth
ly t
ota
ls a
re e
ffecte
d b
y t
he n
um
ber
of
weeken
ds t
hat
fall in
a p
art
icu
lar
mo
nth
.
Su
mm
er
= J
uly
an
d A
ug
ust,
Sp
rin
g =
Ap
ril to
Ju
ne, A
utu
mn
= S
ep
tem
ber
an
d O
cto
ber,
Win
ter
= J
an
uary
to
Marc
h a
nd
No
vem
ber
to D
ecem
ber
TO
TA
L C
ON
TIN
EN
TA
L A
IR A
RR
IVA
LS
TO
TA
L C
ON
TIN
EN
TA
L S
EA
AR
RIV
AL
ST
OT
AL
CO
NT
INE
NT
AL
AR
RIV
AL
S
Co
nti
ne
nta
l P
as
se
ng
er
Arr
iva
ls 2
00
9 -
20
13
2013 in Focus
61
Ap
pe
nd
ix 1
5
Den
No
rS
we
Sw
zE
uro
US
AC
an
Au
sJap
an
2009
Mar
8.04
9.68
11.8
51.
631.
081.
431.
802.
0614
1.57
2009
Ju
n8.
7410
.60
12.7
61.
791.
171.
651.
912.
0415
8.90
2009
Sep
8.15
9.28
11.1
81.
661.
091.
601.
721.
8114
3.20
2009
Dec
8.39
9.37
11.5
71.
671.
131.
621.
701.
8015
0.51
2010
Mar
8.36
9.02
10.9
31.
591.
121.
521.
541.
6614
1.83
2010
Ju
n9.
069.
7011
.60
1.61
1.22
1.50
1.59
1.76
132.
382010
Sep
8.62
9.28
10.6
51.
541.
161.
571.
621.
6313
1.41
2010
Dec
8.68
9.09
10.5
01.
461.
161.
561.
551.
5212
6.60
2011
Mar
8.44
8.88
10.1
31.
471.
131.
601.
561.
5513
2.95
2011
Ju
n8.
258.
6310
.13
1.35
1.11
1.61
1.55
1.50
129.
572011
Sep
8.65
9.13
10.6
61.
411.
161.
561.
621.
6012
0.35
2011
Dec
8.90
9.28
10.7
21.
461.
201.
551.
591.
5211
9.71
2012
Mar
8.93
9.12
10.5
91.
441.
201.
601.
601.
5513
2.70
2012
Ju
n9.
229.
3610
.87
1.49
1.24
1.57
1.60
1.53
125.
372012
Sep
9.37
9.26
10.6
11.
521.
261.
611.
591.
5612
6.05
2012
Dec
9.20
9.09
10.6
61.
481.
231.
601.
591.
5413
2.10
2013
Mar
8.84
8.89
9.92
1.44
1.19
1.60
1.60
1.55
132.
702013
Ju
n8.
729.
2310
.19
1.44
1.17
1.57
1.60
1.53
125.
372013
Sep
8.93
9.70
10.4
11.
461.
201.
611.
591.
5612
6.05
2013
Dec
8.92
10.0
310
.59
1.46
1.20
1.60
1.59
1.54
132.
10
Se
lec
ted
ex
ch
an
ge
ra
tes
ag
ain
st
ste
rlin
g s
inc
e M
arc
h 2
00
9
1.2
0
1.2
5
1.3
0
Euro
£ S
terl
ing
vs
. E
uro
20
09
-2
01
3
1.0
0
1.0
5
1.1
0
1.1
5
Mar
2009
Ju
n2009
Sep
2009
Dec
2009
Mar
2010
Ju
n2010
Sep
2010
Dec
2010
Mar
2011
Ju
n2011
Sep
2011
Dec
2011
Mar
2012
Ju
n2012
Sep
2012
Dec
2012
Mar
2013
Ju
n2013
Sep
2013
Dec
2013
Euro
61
2013 in Focus
62
2009 2010 2011 2012 20132009 to
2013 ave.
1981 to
2013 ave.
Jan 102.4 87.4 88.9 78.3 55.0 82.4 71.3
Feb 107.3 106.4 87.8 104.6 109.3 103.1 97.1
Mar 241.1 193.2 190.1 228.4 141.5 198.9 143.8
Apr 217.3 320.2 282.4 253.5 231.1 260.9 208.3
May 271.1 290.2 300.8 267.6 231.0 272.1 243.9
Jun 301.9 339.2 257.1 211.2 229.9 267.9 254.5
Jul 279.0 302.9 283.6 260.5 337.9 292.8 266.4
Aug 234.7 229.4 237.9 271.1 306.8 256.0 246.7
Sep 243.8 224.0 213.0 219.8 178.0 215.7 193.5
Oct 120.9 137.3 137.5 106.4 152.6 130.9 125.0
Nov 77.6 96.2 105.1 104.2 63.6 89.3 85.7
Dec 89.0 76.9 51.6 75.5 89.9 76.6 67.6
Year 2286.1 2403.3 2235.8 2181.1 2126.6 2246.6 2003.8
2009 2010 2011 2012 20132009 to
2013 ave.
1981 to
2013 ave.
Jan 99.4 93.9 53.8 56.6 123.4 85.4 91.1
Feb 46.6 123.3 72.2 24.0 67.9 66.8 69.4
Mar 45.0 30.9 27.6 30.4 147.0 56.2 69.3
Apr 62.7 14.0 0.2 112.8 55.8 49.1 56.2
May 40.5 39.4 18.0 69.8 67.1 47.0 54.4
Jun 46.3 44.6 44.8 91.6 23.5 50.2 48.7
Jul 44.2 30.8 91.8 58.2 34.4 51.9 45.8
Aug 22.7 101.0 43.0 67.0 23.6 51.5 50.7
Sep 23.3 53.5 66.0 63.8 46.9 50.7 62.3
Oct 73.4 124.3 40.2 176.1 134.6 109.7 105.8
Nov 216.3 192.4 27.0 132.0 148.7 143.3 105.9
Dec 107.9 109.4 247.4 202.8 119.4 157.4 120.6
Year 828.3 957.5 732.0 1085.1 992.3 919.0 880.2
2009 2010 2011 2012 2013
2009 to
2013 ave.
1981 to
2013 ave.
Jan 21 22 16 21 26 21.2 19.5
SUNSHINE (hours)
FORT REGENT Signal Station
RAINFALL (mm)
MAISON ST LOUIS Observatory
RAIN DAYS (0.2 mm or more)
MAISON ST LOUIS Observatory
Jan 21 22 16 21 26 21.2 19.5
Feb 11 22 21 13 17 16.8 15.6
Mar 13 13 8 10 18 12.4 15.7
Apr 18 5 1 19 16 11.8 13.7
May 16 11 8 14 16 13.0 12.8
Jun 8 6 14 22 13 12.6 10.8
Jul 17 14 13 14 9 13.4 11.4
Aug 7 17 16 15 12 13.4 11.2
Sep 6 10 14 13 15 11.6 12.5
Oct 16 20 19 26 25 21.2 18.7
Nov 27 25 14 22 22 22.0 19.5
Dec 24 15 23 27 24 22.6 19.9
Year 184 180 167 216 213 192.0 181.3
2009 2010 2011 2012 2013
2009 to
2013 ave.
1981 to
2013 ave.
Jan 4.5 4.4 6.6 8.3 6.3 6.0 6.6
Feb 6.1 6.0 8.5 5.7 5.3 6.3 6.5
Mar 8.8 7.8 9.0 10.3 6.1 8.4 8.5
Apr 11.2 11.3 13.8 9.7 9.2 11.0 10.4
May 13.5 13.0 14.0 13.3 12.0 13.2 13.4
Jun 16.8 16.7 15.6 16.1 14.7 16.0 16.0
Jul 18.1 18.7 17.0 18.1 19.2 18.2 18.1
Aug 18.3 17.5 17.5 18.6 18.7 18.1 18.3
Sep 16.8 16.1 17.5 15.7 16.6 16.5 16.5
Oct 14.2 13.6 14.6 13.3 14.9 14.1 13.5
Nov 11.4 9.0 12.4 9.4 9.6 10.4 10.0
Dec 6.9 4.2 9.0 8.3 8.5 7.4 7.4
Year 12.2 11.5 13.0 12.2 11.8 12.1 12.1
MEAN DAILY AIR TEMPERATURE (Degrees Celsius)
MAISON ST LOUIS Observatory
Appendix 16
2013 in Focus
63
2008 in Focus
53
Appendix 21
63
Appendix 17
For further information visit
www.jersey.com
Jersey tourism, Liberation place, St helier, Jersey Je1 1bb tel: +44 (0)1534 448800 Fax: +44 (0)1534 448897
e-mail: [email protected]
