Jeremy Yap's Copywriting portfolio
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Transcript of Jeremy Yap's Copywriting portfolio
The JMY Files
A portfolio By: Jeremy Michael Yap
Published Print
Ad Campaign
Link: h(p://www.marke1ng-‐interac1ve.com/look-‐smoking-‐kills-‐wallet/
Link: h(p://www.marke1ng-‐interac1ve.com/look-‐smoking-‐kills-‐wallet/
Link: h(p://www.marke1ng-‐interac1ve.com/look-‐smoking-‐kills-‐wallet/
Link: h(p://www.marke1ng-‐interac1ve.com/look-‐smoking-‐kills-‐wallet/
Winner of Silver Tinta Award (student category)
Inter-University Finalist (Future Leaders’ League Unilever)
TV
All of these posted are screenshots.
To be able to watch all the TVCs please visit: jmichaelyap.tumblr.com
Tropicana Coco Quench
Best in Class, judged by Lawin Bulatao and Third Domingo
Jollibee Palabok
Best in Class, judged by Third Domingo
Amerex Fire Extinguiser
Best in Class, judged by Third Domingo
Makati Medical Center
2nd place in Class, judged by Third Domingo
Pan de Manila
4 place in whole batch, judged by Third Domingo
Absolute
SM Department Store
Chippy
Q Tips
Radio (Scripts)
Tanduay Ice
*Ice Ice baby plays in background Jeremy: Ayos tong kantang to ah. Renzo: Kung tingin mong ayos yan, mas ice to!! Tanduay Ice, ICE NA ICE!!!
Best in Class, judged by Third Domingo
Eagle Fire Extinguisher
*Firetruck Sirens Voice over: Nobody likes hearing that sound. Eagle Fire Extinguisher! Get rid of fire before it gets rid of you.
Tisyu
Renzo: Pare, Nagaral ka na ba? Jeremy: Huh? Para saan? Renzo: Pare, may exam tayo mamaya. Jeremy: TISYU naman eh. Renzo: TISYU Talaga. Jeremy: Oh tara, aral na tayo. Renzo: Joke lang pare wala tayong exam. Jeremy: TISYU ka talaga!!!! TISYU, Walang Maduming usapan.
Bon Chon Delivery
Merphi: Saan kaya ako pwedeng kumain? Jazz(low and weak voice): Sa Bon Chon. Sa Bon Chon siguro. Merphi: Ikaw, saan kaya ako pwedeng kumain? Minette(energetic and fast voice): Sa Bon Chon!!! Siyempre sa Bon Chon!!! Masarap ang pagkain sa Bon Chon! Masarap yung balat ng chicken, pwedeng maanghang, pwedeng matamis!! Juicy ang laman ng Chicken….. Blah blah blah Voice over: It’s all in the delivery. Dial 633-1818 For Bon Chon Delivery!
Comelec ( No Vote buying) Politician: Hindi ba gusto ninyong umunlad ang Pilipinas? People: Oo! Politician: Ayaw niyo ng Corruption diba? People: Ayaw! Politician: Gusto niyo ng maraming trabaho diba? People: Oo! Politician: Kaya ako nalang yung iboto niyo, kaya ko naman iyun eh…oh, sainyo yan sainyo yan (hearing paper bills in the background) sige lang. basta ako iboboto niyo ah. Voice over: Huwag bumoto ng Hipokrito. Don’t vote buy. Isang paalala mula sa Comelec.