Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video
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Transcript of Jeremy Helfand | Adobe | 5 Reasons to Be Bullish on Digital Video
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5 Reasons to Be Bullish on Digital Video Jeremy Helfand, VP Monetization, former Auditude CEO
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5 Reasons to Be Bullish on Digital Video
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Devices to outpace # of HHs with TVs
Over 75% of adults will watch video online monthly
Professional content consumption now growing at 3x UGC
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Challenges for Digital Video are Known and Evident
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5:1: The ratio of mobile programmers to desktop programmers for digital video, as disclosed by a Top 3 media company in the U.S.
The Challenges for Digital Video are Known and Evident
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Monetization Possibilities are Evident, and Evolving
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Online video %
Online video % of total online
Monetization Possibilities are Evident, and Evolving
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
93%: Current Rate of Adobe Pass Penetration Among Major Operators
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
74%
50%
0% 20% 40% 60% 80%
TV, PC, phone and tablet
TV only
US Consumers’ Aided Recall of a Video Ad, by Platform Sept. 2011
Source: Nielson, “Cross-Platform Ad Effectiveness Study”
Completion Rates by Spot Position, January – July, 2011
Source: Adobe Auditude, “2012 Adobe Digital Video Advertising Report”
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
5 Reasons to Be Bullish on Digital Video
The Challenges for Digital Video are Known and Evident
Monetization Possibilities are Evident, and Evolving
Advertising Follows Engaged audiences – and Digital Video Engages
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
PUBLISHING
MO
NET
IZAT
ION
Primetime Helps Media Companies Monetize More Effectively
SiteCatalyst
Test + Target
Adobe Media Server
Media SDKs
AudienceManager
Adobe Pass
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe & Digital Video: Partnering with Media Companies to Drive Digital Transformation
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Thank You Jeremy Helfand | [email protected]
© 2012 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.