Jeremy Gleason Iscope Media | Iscope Digital
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Transcript of Jeremy Gleason Iscope Media | Iscope Digital
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Online Lead Generating Formula
(KR + OPO) x (CS+LS+SS+PPC) = TTTT x OF = LL + FU = C
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keyword researchKR =
The Google keyword tool will tell you;
What your prospects are typing into Google to search for your products and services
How many times the phrases have been searched
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https://adwords.google.com/o/KeywordTool
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Set to ‘Exact’ match
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Exact match local results
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OPO = On Page OptimisationYour Keyword must be found in the web page ‘meta-tags’;
• Page URL• Page title• Page heading and sub-headings• Description tag• Image tags
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Web page content should contain a minimum of 500 words of relevant, on-topic text.
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CS = Content Syndication
Multi-media content created and syndicated online •Articles – article directories, web2.0 sites• Video – Youtube, Vimeo, etc• Audio - iTunes• Slideshows – Slideshare, Sliderocket, etc• PDFs – Scribd, Docstoc, etc
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SS = Social sharing
Post on your website or blog and target social shares; • Twitter• Facebook• Google+•LinkedIn•Instagram•Pinterest
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LS = Local Search• Google Places• Google+ Local for Business
These are ‘broken products’, but they are all local business have to work with – so we must use them!
• Use Google+• Get reviews• Get citations – make sure your business name, address & phone number are uniform on all sites
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PPC = Pay Per ClickGoogle’s changes in search algorithms and displayed results are viewed by many as a way to make PPC (Google Adwords) more attractive to businesses.
Pros: Can bring targeted buying traffic Instant results
Cons: Need expert help to set up Must be managed or can get very expensive
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Google search trends for 2013
A brief aside; Google search changed dramatically in 2012 and will do so again in 2013. The move will be towards the following metrics;
• User-experience• Google+• Social sharing• Authorship• Incoming links from relevant websites
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TT = Targeted Traffic
It is better to have 100 visitors who are targeted – find you through relevant keywords - than 1000 visits from searchers who found you through non-relevant keywords
Relevant keywords = ‘buyer’ keywords
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TT x OF = LOF = Opt-in Form
Collect prospect information;
• Name• Email• Phone number• Nature of enquiry
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The opt-in form will only work if you are making the right offer!
It must be RELEVANT and VALUABLE!
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Targeted Traffic x Optin Form = L
L = Lead
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L + FU = C
Lead + Follow-up = Customer
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Follow up via email and/or telephone
By email, at some point you MUST ask for the sale, but provide more VALUE first!
If you ask for and receive a telephone number then this is a STRONG lead – call them back ASAP!
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Lead Generating Websites
• Wordpress websites• SEO – Content creation & syndication• PPC set-up & management• Social media set-up & management• Training & Workshops