Retail ManagementChapter 2:

Types of Retailers

Group 1 Wiki Assignment:

General Merchandise Retailer

Mystery Shopping

by Jennifer Read

TAR

GET

My Mystery Shopping

Trip at Target”

OverallCustomer Service Experience

I was generally pleased with the customer service

experience during my recent shopping trip to Target.

During my 1 ½ hour trip, I encountered:

• Was asked if I needed help finding anything, when I was looking for

batteries in the electronics department; the store’s team member

found what I needed quickly.

• Was asked if I needed help finding anything while I was shopping in

the grocery department; I did not need help at that time.

• I was able to scan an item that did not have a price displayed, at

one of many price scanner aisle units located throughout the store.

We use the price scanners in just about every visit. Therefore, they

are very convenient and time-saving (you don’t have to track down

a team member for help).

• I was not “pestered” too many times during my shopping trip.

Loca

tion o

f Te

am

M

em

bers

• I noticed there were many team members, located in

just about in every department. If I had needed help,

it wouldn’t be hard to locate someone.

• I have been in another chain store and had to walk

circles around the store, looking for someone to

assist me.

“Yes, can you help me find the Justin Bieber Calendar that’s advertised?”

The C

heck-o

ut

Exp

erie

nce

Checking out

my items

went quickly

as there

were a lot of

registers

open. The

registers

that had

lines, were

moving

quickly.

The check-out

team member

was friendly

and

knowledgeabl

e on how to

pack my items

into bags.

Sto

re L

ayo

ut

and

Desi

gn

Layout similar to Rapid City

locationThe Rapid City Target store location is laid out in an

attractive and smart way: • There are always a few grocery items up front that

are visible upon entrance, as well as when you are

ready to check-out. • The store is comfortable and inviting to be in, as well

as easy to navigate. • The main aisles are wide enough to hold multiple

shopping carts.

Valu

e Ite

ms

Immediately upon entrance into Rapid City’s

Target, is the dollar value section that

appears to bring in high traffic along all of

the dollar priced bins. We always stop there

first!

Holid

ay D

ispla

ys

Valentine’s Day Display

The entire back east corner of the store

was designated to a Valentine’s Day

display area. Target is smart at designing

each holiday with well thought-out,

organized, and visually appealing large

displays of an assortment of fun products

for people of all ages.

Disp

lay

Varie

ties

Bulk Size

In the far east

corner of the

store, there was

an aisle strictly

displaying

products in

bigger bulk sized

packaging.

Clearanc

e Items

It appeared that

most clearance

items located

throughout the

store (with the

exception of

clothing), are

located in the

aisle end caps

which make it

very convenient

when looking for

clearance-priced

items.

Free

Gift Cards

Purchase 3 of any of the

following Simply Balanced

items and receive 1 item

for free:

o Freeze-dried fruit or

vegetables

o Fruit crispies

o Fruit or nut clusters

o Freeze-dried fruit and yogurt

blends

BOGO

Currently if you

purchase one of the

following, you will

receive a free $50

Target Gift Card:

o iPhone 5s 16GB for

$179.99

o iPad Air Wi-Fi 16GB for

$499

o iPad mini with Retina

display Wi-Fi 16GB for

$399

Or purchase an iPhone 5c

16GB for $49.99 and receive

a free $30 Target Gift Card

Sto

re

Prom

otio

ns

Sto

re

Cle

anlin

ess

The store aisles and shelves

appeared very clean and organized

during my visit. I also noticed there

were team members located

throughout the store, re-organizing

shelves in their respective

departments.