JENNIFER LAWRENCELexi Bianchin and Kendall Aragon

Strengths Weaknesses

Genuine

Confident

Relatable

Successful Actress

No filter

No Social Media

Network

Busy Actor

Opportunities Threats

You Tube/Talk Show

Dior Endorsement

Music Hit

Future Film

Exposure

Magazine and

Tabloids

Phone Hacking

Scandal

Younger & Older

Actress

TRENDING INTO 2015

Lawrence hasbeen nominated

for 182awards in her career.

Of these nomina-tions, Lawrence has won

79 times.

These awards span from Academy Awards,

Critic's Choice Movie Awards, People's Choice Awards, Teen Choice Awards,

to Screen Actors Guild

Awards.

The top trending person and actress of 2014.

Most blogged actress of 2014.

“The Hanging Tree” has appeared on 18 charts all over the world.

PAST SUCCESS & FUTURE OPPORTUNITY

Wint

er's

Bone

Like

Crazy

The B

eave

r

X-Men

: Firs

t Clas

s

The H

unge

r Gam

es

Silver

Lini

ngs

Playbo

ok

House

at t

he E

nd o

f the

Stre

et

The H

unge

r Gam

es: C

atch

ing F

ire

Amer

ican

Hustle

X-Men

: Day

s of

Fut

ure

Past

The H

unge

r Gam

es M

ockin

gjay:

Par

t 1 $-

$200,000,000.00

$400,000,000.00

$600,000,000.00

$800,000,000.00

$1,000,000,000.00

$1,200,000,000.00

International Box Office

Domestic Box Office

Video Sales

Gross Film Revenues starring Lawrence 10’-14’

Feb. 26, 2015 - SerenaNov. 20, 2015 - The Hunger Games Mockingjay: Part 2 Dec. 25, 2015 - JoyMay 27, 2016 - X-Men: Apocalypse In Negotiations - The Dive James Cameron; Francis Lawrence

WHAT’S NEXT?

= $4,391,429,976.00

BRAND EQUITY

“True luxury requires genuine materials and the craftsman’s sincerity. It is only meaningful when it respects tradition.” Dior

CURRENT ENDORSEMENT

3 YEAR DEAL: $15M “Our goal is always to unleash her confidence, femininity and feeling of success – making her shine… We became a trusted personal stylist by connecting with women on a genuine level – equal parts expert, confidante and friend who tells it like it is.” ANN INC.

REINFORCE IMAGEAUTHENTIC & LOYAL Volkswagen’s Goal: Triple U.S. sales in vehicles by 2018.Lawrence drives a Volkswagen EOS. This association with this brand would influence 13-30 year old women to invest in an affordable car. Lawrence’s current loyalty to the brand could potentially make sales soar.