Jenni Keast Portfolio - Direct Response/Mail
Transcript of Jenni Keast Portfolio - Direct Response/Mail
Product: Direct-Mail –Bermuda
(Click here to see the rest of my Amex Travel planners in my Portfolio.)
Amex Planners: http://tinyurl.com/4epk8ls
Client: American Express Travel
Target Market: American Express Cardholders
Agency: Bates & Lee
Tone: Sophisticated, lively style with a comic flair for the high-end traveler.
Challenges: (1) To overcome the impression of Bermuda as being too staid and (2) to sell Bermuda as a place to go off-season.
Published in: ‗In Gear‖ Dept., Roads to Adventure Mag. These product reviews were actually advertorial copy intended to move the reader to respond by migrating over to
the Buy Now section where they would order product. As the In Gear editor, I had established a level of expertise
that our readers trusted & were therefore more likely to buy the product I reviewed. The fact that I used many of
these products myself while on my many travel adventures for the publication, lent an added level of trust.
Headers: These add-on headers demonstrate how simple it is to turn an advertorial product ―review" into direct
mail copy (catalog). In some of these copy blocks I‘ve inserted benefit-driven headers, while others are simply
attention-getting creative.
To read more about advertorial product reviews, visit my Portfolio: http://jennikeast.wordpress.com/
To view the ―In Gear‖ Feature Section of Roads to Adventure Magazine visit my Portfolio.
Catalog/Advertorial Outdoor Product Reviews- (with added Benefit-Driven Headers)
Following are some *advertorial outdoor product reviews (close cousin to catalog copy) to which which I‘ve added both benefit-driven
& creative headers.
These advertorial product reviews are similar to what you might read in a magalog. In other words, thickly disguised (or thinly–
depending on how well you do your job) editorial intended to cultivate trust in a customer or consumer in hopes that:
(1) they will become loyal to your brand and
(2) they will buy your product or services.
As long as a company is not being disingenuous about either the fact that they are not strictly an editorial publication or about the
actual merits of their product , it‘s considered perfectly ethical to use advertorial.
By and large consumers trust advertorial publications (magalogs) produced by their favorite brands and do so knowing that these
publications are not editorial (completely unbiased publications.)
If the truth be known, even so-called editorial publications, in deference to their existing or hope-they‘ll–become-advertisers do
product write-ups that favor particular products over others. Anyone who says otherwise is living in journalism school la-la land.
In my case, my ethical standards were satisfied in that at least 90% of the time, I actually tried out the products I wrote about before
extolling their praises. (And had a lot of fun doing it.)
You see, it was important to me that I slept at night … even if I had to sleep on the hard ground in a tent that I spent more time than I
would have like pitching in order to make nice with my conscience :)
So … without further ado, let‘s see what we can do to turn an advertorial product review into an instant selling piece (direct mail-
catalog copy) simply by adding a benefit-driven headline.
Brew, Drink & Be Merry …
all From the Same
Container.
Product: Big Sky Bistro
Outdoor Coffee Press
Note: This has the double
advantage of being both a
benefit-driven & a creative
header. That’s always a good
standard to strive for, but if you
have to choose one over the
other, it’s always best to go the
benefit route.
I‘m going to have fun with this next one, so pardon me while rather than use a benefit-driven header, I use the old intrigue-them-so-they‘ll-read-it approach.
The outdoor brew maker that will make your European friends jealous.
(Alternate Headers)
Expresso your inner cowboy. Reveal your outer European.
Make a shootin’ tootin’ cowboy jealous. Give him a shot from this.
They’ll Laugh When You Bring this Into the Woods.
Then Wish They Had One.
Product: GSI Outdoors Mini-Expresso Maker
(Header)
Finally. A Rugged And
Roomy 4-Season Tent That
Takes The Sting Out Of
Winter Camping.
Product: Eureka Scorpion
Tent
(Header)
The Cutting-Edge Tool that
Works in a Pinch … Makes One-
Tool-at-a-Time Opening a Cinch.
Product: Buck Knives
Bucktools
It’s official.
Alaska now has a
Monopoly on
scenic wonders.
(Alternate
Headers)
Shoot a Moose.
Mush to Jail.
Don’t Collect
$200.
Or …
When She’s Not
Looking at Russia
through her
Binoculars,
Palin Plays This
(Header)
Where is that
lightweight, yet
heavy-duty
windproof vest I
can invest in
without getting
fleeced? You’re
getting warmer.
(Alternate)
Invest in this Vest &
your Money Won’t Be
Gone with the Wind.
(Header)
Take a Wrong Turn? No Worries. This
Tool Sets You Right … Even at Night.
Product: Magellan‘s Pop-Out Magnifier
Client: Alta Vista Shopping.com and SmartHome.com
Note: As the Product Copy Manger/Editor for AltaVista Shopping.com (now defunct), I oversaw
the production of over 20,000 product descriptions––hiring, training & overseeing some 80 writers
(mostly freelance). I even wrote quite a few myself to demonstrate what we were looking for in
terms of style & tone. These are just a few of the descriptions I generated during that period.
Section #III
Note: In the interest of saving space, Product Specs were eliminated from any and all copy blocks
Sony DVD=S53OD
Big Theater Effects Without
a Big Head in Your Way
Fire up your audio system. Sit back.
And prepare to be blown away without
having your view obstructed by a
beehive hairdo. This DVD can be
optimized for your loudspeakers and
your listening room. Sony engineers
gave the DVD-S53OD the important
adjustments required for optimizing your
surround sound.
Only Sony offers the Digital Cinema
Sound™ system that allows you to
enjoy ideal theater sound even when
you don‘t have ideal speaker
placement. A 4-Tap Weighted Average
Letterbox filter achieves greater stability
and reduces interline flicker and jagged
edges. SmoothSlow™ playback
provides enhanced slow-speed
performance in both forward and
reverse so you can scrutinize every
frame. And of course there‘s a pause
button so you can get popcorn without
missing a thing. Except the sticky floor.
Infinity SM-225 Floor Speakers
From Here To Infinity
If Burt Lancaster and Deborah Kerr had
these at the beach house, steam would
have been rising up from the ocean.
That's because any music played through
these speakers––including make-love-on-
the-beach background music–– comes out
with unparalleled sound. If you want loud,
it's LOUD, if you want kick-ass to your
bass, you‘ve got it with the floor-standing,
bass-reflex that lets you rock 'n roll
through the night.
The 1" Fastglass dome tweeter is
an exceptionally lightweight, responsive
new fiberglass composite that greatly
improves efficiency and power handling.
With 101db sensitivity, these
speakers will play loud even when driven
by low-powered receivers. And when the
bass is beefed up, the adjustable tweeter
level control lets you tweak your highs so
they're just right.
Perfect for the beach house and those
midnight swims.
Panasonic KX-TM150B Digital
Answering System w/Caller ID
Total Recall
Who was that person with the
thick, heavy accent who left that
cryptic message on your answering
machine? The only part you
understood was "Hasta la vista, baby."
No problem. You‘ve got his number.
With Panasonic's Caller ID data
feature that displays the name and
number with each message during
playback, you won't have to listen to
your phone messages ten times just to
figure out who called. Total recording
time for messages is 15 minutes so
everybody gets their 15 minutes of
fame on your machine, even if they're
already famous--like Arnold.
Advanced Microchip Technology
makes for improved voice recording
quality over previous models and Call
Screening Toll Saver lets you check
messages from a remote location.
Even better, the system will answer on
the first ring only if you have new
messages. If not, you can hang up and
avoid toll charges.
SmartHome.com
We Swear, You Can Control Offensive Language on TV!
TVGuardian - The Foul Language Filter
• Filters out profanity and offensive phrases
• Connects between your TV and VCR
• Offers three modes of filtering
• Installs easily
You may not be able to control celebrity over ―exposure‖ during televised Super Bowls, but you can do more than just cry ―Foul!‖ at
offensive words and phrases that spew forth from your TV.
It‘s common knowledge. Offensive language is imbedded in practically every movie and TV program today, even programming
intended for children. There‘s just no way you can predict when an expletive or other less-than- wholesome word or phrase is going
to jump out of the airwaves and into the sanctity of your home.
So rather than keeping your finger nervously glued to the Mute button, or foolishly yelling ―Blah, Blah, Blah‖ in a vain attempt to
drown out the words on an otherwise enjoyable movie or TV show (thereby missing what‘s going on), why not allow TVGuardian to
do the work for you?
TVGuardian works on virtually all TV programs and videos played through the VCR. Unlike devices based on the V-
Chip, TVGuardian does not require TV networks to assign special ratings, and TVG does not block programs. Simply pop in a movie
or turn on your favorite TV series and TVGuardian goes to work in the background editing out offensive language.
How does it work?
TVGuardian works by monitoring the closed caption content and muting the sound when it detects profanity. The closed captioned
signal is a hidden signal that is embedded in the video signal of most broadcast television and videotapes. If you have the closed
captioning on your TV turned on, it also modifies the closed caption text, replacing it with a more acceptable substitute. (Rest of copy
is product specs.)
SmartHome.com
Ferret out Fibbers, Save Secrets and Track Time in Tokyo with a Truth Detector Spy Watch
Get four high-tech gadgets in one with the Truth Detector Spy Watch.
• Know who's telling the truth and who's not, instantly
• Make sure your mission plans don't get stolen with a 3-level secret message encoder
• A high-tech mission alarm alerts you when it's time for action
• Be an agent anywhere with accurate time in 24 cities around the world
Good news for closet CIA operatives and wannabe Secret Service agents. You don‘t need to be the long arm of
the law to find out who‘s lying and whose not. You just need an arm.
With The Truth Detector Spy Watch— an advanced system that uses real lie detector technology—you can
determine whether that mechanic who asked you if you were ―sitting down‖ while he gave you that outrageous
repair quote is on the up and up or just jerking your timing chain.
Ferreting out falsehoods is easy. Just ask the person you're testing (of course you don‘t tell them that‘s what
you‘re doing) to hold their index and middle fingers against the biofeedback sensors. With their fingers still on the
sensors, ask them a question, like, ―Do I really need a new engine?‖ As they answer, press the SET button
once, which brings up a chart. The more bars appear on the screen, the less likely it is they‘re being honest. Look
for other clues, such as rapid eye movement or a flushed face to help you decide.
But truth detection is just the tip of the iceberg! This multi-use spy gadget also incorporates a 3-level secret
message encoder (for the ultimate in security), a high-tech mission alarm (which will not self destruct in 60
seconds) and accurate time in 24 international travel destinations around the globe.
Isn‘t this good news? Now you can be a Secret Agent Man without them giving you a number or taking away your
name.
SmartHome.com
Fido Fed Up With Not Being Fed?
AutopetfeederFeed your pets at a set time every day, even if you have an unpredictable schedule.
• Never forget to feed your pet again
• Promotes better pet health — they won't overeat
• Food stays fresh and clean
• You decide when and how much your pet eats
• Keeps pet fit and trim
You called home and told Fido you‘d be late for dinner. Not yours—his. Since Fido can‘t talk, ergo he can‘t answer the phone, your
words were lost. All he knows is that he‘s hungry—again.
Save your therapy money over the guilt you feel for forgetting to feed Fido (or feline Fifi) and hook on to the Autopetfeeder—the
ultimate low-maintenance pet feeder that will guarantee—as God is your witness—that your pet will never go hungry again.
The Autopetfeeder automatically dispenses your pet's favorite dry food. Just fill the see-through container with pet food (Caution: a T-
Bone will jam it), and the Autopetfeeder will release a pre-determined amount of food at any time of day you choose. It's perfect for
any pet owner with an unpredictable schedule, or for anyone that simply wants to take a quick weekend trip without letting their pets
overeat or go hungry. No more letting your social life be determined by your pet!
Designed for either cats or dogs, this remarkable feeder can be programmed to dispense food up to eight times a day, seven days a
week, 365 days a year. Food is delivered to the bowl over several minutes, using a slow-moving auger, which is totally pet safe, even
if Fido or Fifi sticks his or her eager little tongue up the food chute! An additional stirring mechanism inside the
storage container minimizes the possibility of clogs and jams.
Each Autopetfeeder includes a dishwasher-safe bowl for easy cleaning and a 24-hour programmable timer with built-in battery
backup. A non-chewable cord ensures pet safety. Available in small, medium and large sizes.
SmartHome.com
Those Dirty Rats—Get Rid of Rodents Easily Without Glue or Poison!
Rat Zapper
• Rid your home of rodents without seeing or touching them
• Electric shock exterminates rodents instantly
• Red strobe light indicates when the chamber needs to be emptied
• Battery-operated - place it anywhere you have a rodent problem
Have you noticed? That the best-laid plans of men to catch mice go astray? Rats may be even harder to entrap.
Few of them actually fall for the poison plan, glue-board gimmick or ultrasonic ultimatum. For the occasional gene-
deficient rodent that does take the bait, you‘re left with a hideously contorted smelly carcass that lays prostrate
behind your refrigerator. Not exactly sanitary—or safe. Especially when you consider that rats carry a host of
germs of several diseases—including plague, food poisoning and typhus.
With the Rat Zapper you never have to handle the body. Or be left with that dreaded kitchen carnage. How does it
work? First, you bait the trap with ordinary dry pet food, or Rat Zapper‘s specialty bait. Then, when the rodent
enters the long blue plastic
box searching for his midnight snack . . .Holy Voltage Batman! It gets the shock of its short rat life. That‘s
because the electronic system senses the rat‘s presence, and then delivers enough electrical energy to send him
off to his Great Reward—quickly—so the rodent never suffers.
Disposal is clean and easy. First, a red strobe light on the top blinks when it's time to empty the chamber. Then
you just tip the Zapper over a proper waste receptacle and say good riddance to Rizzo. To use the Zapper again,
simply add new bait, turn the system on and put it back wherever rats tend to ―hang‖ and do their rodent thing. It‘s
the perfect no-fuss, no-muss, and guiltless rat-elimination system ever! (Rest of copy is product specs)
This copy was written strictly for
fun as few clients would want to
go this far with this particular
subject matter!
⌘ Coldwater Creek ⌘ Territory Ahead ⌘ Miscellaneous
The style of catalog copy writing in this section fits one or more of the following types:
⌘ Quietly upscale descriptive ⌘ Narrative ⌘ Snob Appeal ⌘ Image All the
Way You, You, You ⌘ Jes‘ Folks
French knot big shirt (V.1)
Being ―all buttoned up‖ never looked
this alluring. Slightly proper, but still
full-on feminine, this Asian-inspired,
French-knot pale pink big shirt
crafted in India is just destined to
travel—with you in it of course. All-
over embroidery, gently flared
bottom and a front breezy opening
make it a perfect pairing with loose
silky pants or your just-can‘t-part-
with pair of lived-in jeans. Elegant,
yet whimsical, frog-knot closures
beg to be unbuttoned—just for the
fun of it. Linen/rayon. Machine
washable, cold. Imported. Misses S-
M-L and XL; petites PS-PM-PL and
PXL; women‘s 1X-2X and 3X. $55.
French knot big shirt
(V.2)
Anata kawaii. Translated that
means ―you are cute‖ in
Japanese. And you will be in this
Asian-inspired, French-knot big
shirt made in India. With that kind
of cultural heritage, this shirt is
destined to travel—with you in it of
course. Slightly proper, yet full-on
feminine with intricate
embroidery, gently flared bottom
and breezy opening that makes
this soft salmon stunner a perfect
topper for loose silky pants or your
just-can‘t-part-with pair of jeans.
Elegant, yet whimsical, frog-knot
closures beg to be unbuttoned—
just for the fun of it. Linen/rayon.
Machine washable, cold.
Imported. Misses S-M-L and XL;
petites PS-PM-PL and PXL;
women‘s 1X-2X and 3X. $55.
Pintuck Detail Jacket and Dress Set
Heaven knows you never liked purple
prose. All those maudlin metaphors
and precious moments…pleaseeee …
that‘s just not your style. But the color
purple—now that‘s a different story.
Especially when your favorite color is
displayed so richly on this plum
gorgeous jacket and dress set that
sheathes you in slits—throwing out
some decidedly leggy curves that
takes even you by surprise. A loose-fit
jacket over the sleeveless, zip-back
dress makes you feel even more lá de
da. But since life is not all flowy and
dramatic, pretty pintuck detail on the
agoya shell buttoned-jacket adds just
the right amount of needed nuance.
Polyester and Polynosic; hand wash
cold. Imported. Misses S-M-L-XL; (21"
dress; 36‖ jacket) women‘s 1X-2-X-3X.
PXS-PS-PM-PL and PXL. (19" dress;
33‖ jacket). $89
Coldwater Creek
BLUE & WHITE BATIK-LOOK PRINT DRESS
You‘re thousands of miles away in Belize, in San Pedro on the
Anbergris Cay. In the morning you swim with the sting rays. In
the evening you sip the Chilean wine with the ruggedly
handsome boat captain—a direct descendant from a British
pirate, he tells you. You know about pirates. And you know what
to wear…that flowing little blue and white batik-look print
number. Cool, airy and tropical—with just a little reserve. ―One
piece or two‖? the waiter asks as you reach down to fasten your
side tie. ―One,‖ you reply. Is he flirting with you? Or maybe it‘s
the wine. ―Lovely dress,‖ whispers the dark-skinned Nigel in his
crisp English accent. Hmmm? You answer him dreamily as the
person who wants your job stands over your chair asking
snidely asking you if you had too much sun at lunch. Oh well, it
doesn‘t matter. You have the dress. She doesn‘t. USA-made of
imported rayon; dry clean. Regular S-M-L. Blue & white print.
Back zipper. [R01473] $138
Long Oval Coral Pendant Necklace (Ver. 1)
You can‘t be. Not when you‘re wearing a pendant this unique.
Made of re-constituted coral inlay stone distinguished by a slight
matrix that runs through it—making this stone very unMatrix
like: natural, bright and unusually shaped. You simply won‘t find
another exactly like it. If you do, get worried—you‘re probably
not real. 2.4" long oval pendant slides along an 18" serpentine
chain of sterling. Imported. $49
Long Oval Coral Pendant Necklace (Ver. 1)
Call it ―Neo-Matrix‖. Meaning what? Meaning that in this
case, it‘s the matrix (running through it) that makes this
wonderfully alluring pendant so very unMatrix like.
Natural, bright and unusually shaped, you simply won‘t
find another exactly like it. If you do, get worried. You‘re
probably not real. But then, only Neo would know for
sure. 2.4" long oval pendant slides along an 18"
serpentine chain of sterling. Imported. $49
MABE OVAL EARRINGS
―Don‘t cast your pearls before swine,‖ your mother
always said during your pig-tailed prepubescence.
Later, in your early twenties, you learned the hard way
what she meant. So now you dress in a way that shows
that you know your worth: Classic, simple clothes and
the jewelry to match. Like these shiny oval mabe pearl
earrings set in sterling silver. Graceful, yet with a
clean, contemporary design, they succeed wonderfully in
bringing out your understated beauty—day or night.
Love. Success. Happiness—the pearl symbolizes all of
this. And you‘ll never settle for anything less. About 1"
long and 5/8" wide. USA-made. Specify Eurowires or
clips. [R70151] $75 pair
Peterman‘s Catalog style-
Overkill yes, but a fun example
of the narrative style
Coldwater Creek.
Touché for this Torchiere
It was the glass that launched a thousand lamps. Over a hundred years
ago, one artist‘s obsession with creating an art form out of discarded stained
glass gave birth to the now-famous, Tiffany Lamp. Louis Comfort Tiffany‘s
unparalleled craftsmanship brought more than just comfort to the well-heeled
homes of such turn-of-the-century notables as Mark Twain and Cornelius
Vanderbilit––it also brought a sense of beauty and style never before seen in
the American home. This classic pink rose touchiere buffet lamp continues the
Tiffany tradition with its bold colors, opalescent sheens and a slight variation in
glass shape, color and placement—making this glass act a one-of-a-kind
treasured keepsake. Measures 9" x 24". Imported.
Alternate Header: A Glass Act
Dale Tiffany Pink Rose Torchiere
Lamp
Coldwater Creek: Category: Home Décor
Coldwater Creek
Product: Pewter Medallion
An Uncommon Loon
It‘s the spirit of the northern lakes, a haunting cry that reaches over caverns of time and calls us back to a place where creatures flew over still, dark lakes and never heard the sound of man. The loon has much to tell us, if we but listen.
Designer Ken Kantro has captured this ancient bird in a stunning pewter medallion hat hangs gracefully on the end of a 24‖ sterling silver chain—forever reminding us that we were not the first to bathe under the light of a pale summer moon. $45.00
Pre-Adam’s Family
Volatile, but with real family values. Rarely leaves its nest. Screams a warning one moment, shrieks with laughter the next, cries inconsolably when thinking of the past (and it‘s a long one), and yodels—whenever. Sound loony? No, it‘s just the ―Loon Family‖—birds of a black and white feather that stick together, no matter how crazy things get. To celebrate the world‘s oldest bird (20 million years, to be-not-so exact), designer Ken Kantro has crafted this stunning pewter medallion with the image of the ancient loon forever captured on the end of a 24‖ sterling silver chain. $45.00
PRINTED POPOVER SKIRT SET #R21873
The Woman In the Red Dress
Gilda leaves her gilded cage looking for love
in all the right places. Secretly hoping that in
one of the street cafes or out-of-the way book
stores of Provence, she‘ll find him. She raises
her standard when she wears her fiery, but
feminine, red dress that suggests, rather than
seduces. The top flows effortlessly from its
padded shoulders and curves ever so slightly
above the graceful skirt. The slit on the side
reveals just enough leg to fire the imagination
of the young man standing in the corner. He
didn‘t come looking for just anyone. He was
tired of the games, weary of the empty-
headed women who gave too willingly and
settled so easily. He wanted the one who
would make him want to be a better man. He
wanted the woman with the red dress.
Imported crinkle rayon; dry clean. Regular S-
M-L-XL (skirt about 36‖ long); petites PXS-
PS-PM-PL (31‖) In red (040). [R21873] $98
the set Women‘s 1X-2X-3X. [R218743] $108
the set.
From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom
If your bedroom doubles as your bored room, then it‘s time to change your linens. California bedding designer Kathleen McCoy has
the answer for those decorating deficient doldrums: luxury linens that bring the outdoors inside.
McCoy mutters the mantra of the new millennium: Simplify. Make home your haven. She also knows that what should be the ultimate
haven within our home—the bedroom—is often relegated to the back burner when it comes to decorating priorities. Rather than
being shown off proudly, it‘s the one room in the house that we often shut off as soon as the doorbell rings. ―They‘re
here…quick, shut my bedroom door!‖ is the familiar last-minute cry.
Bringing in the Outdoors
Belle Notte Linens have changed all that. McCoy, who founded the company just four years ago, approaches the job of designing
bedrooms as passionately as she once approached her wedding gown creations. Maybe with even more passion when you consider
that the romantic aura she creates with her bedding designs help keep the nuptial fires burning long after the gown has faded. With
an emphasis on texture, Bella Notte‘s luxurious pre-softened linens, which include duvet covers, throws, pillow shams, curtains and
sheets, tend to have a high ―touch factor.‖ They also reflect the popular trend of buyers wanting more natural and inviting, vintage-
inspired prints.
McCoy meets the need for this earthy ambience by choosing tones and hues inspired from nature itself, like muted lilacs that make
one think of freshly picked Spanish lavender and sage greens reminiscent of a wild California garden. McCoy‘s line of fashion
bedding is constructed from over 13 types of fabrics such as silk, linen, chenille and velvet. While using many of these fabrics for bed
linens isn‘t new, it‘s her talent for employing innovative applications and finishing techniques for these classic fabrics that make these
creations truly one-of-a-kind.
Boil, Boil…She Does it Vat Way
McCoy‘s secret for creating that soft and natural vintage look is simple. She literally throws bolts of varying types of fabric into a giant
vat that contains a particular dye lot. The color adheres to the fabrics differently, giving each fabric its own unique variation on a
theme. The result when all put together? A harmonious, yet non-monotonous look that makes one feel that their bedroom has been
transported into the middle of a mountain meadow, reflecting all the subtle shades and hues that nature brings. Read Page
Two on Next Slide ….
Advertorial feature web article written for Udeco, profiling Bella Notte‘s
Linens.
From Boring to Beautiful…Belle Notte’s Linens are Transforming the Bedroom
Continued from first slide …
Linens That Let You Have a Life
In spite of their beguiling good looks, McCoy‘s linens are low-maintenance. Most luxury linens not only carry a hefty price tag, they
require special care and cleaning. Not so with Bella Notte‘s bedding. Most of them are washer and dryer safe. In fact, McCoy‘s linens
loved to be laundered; they become softer and more supple with each wash. They‘re also child and pet friendly. It was her own
bustling brood that inspired her concept of durable luxury. ―For my own bed, I wanted something really gorgeous—that didn‘t have to
be off-limits to my kids and animals,‖ says Mc Coy. ―And it had to be something that would keep looking and feeling great in spite of
all the traffic.‖
Everyone’s an Artist
As unique as McCoy‘s bedroom creations are, she‘s not exclusive about her products. McCoy is an artist and believes that her
customer should feel similarly inspired when putting together their own bedroom look. That means not doing the traditional bedding
thing that often discourages pieces from one line of linens to be mixed with pieces from other lines. McCoy‘s pieces are designed for
the customer to be able to create eclectic,
truly individualized bedrooms that reflect their own unique style. And she doesn‘t care if the duvet cover is hers, but the pillow is from
―somewhere else.‖
Escape to Home
Belle Notte is an Italian phrase that means ―beautiful night.‖ For most of us having a beautiful night conjures up an image of getting
away from home. Images of a Tuscan villa or a bed and breakfast in the middle of wine country come to mind. McCoy, however, has
proven that you don‘t have to leave home to create an amorous ambiance.
You can stay right where you are, snugly ensconced within the four corners of your romantic-inspired Belle Notte bedroom and begin
the beguine once again. To complete the transformation, just throw in some well-placed scented candles, a home spa evening, a
little aromatherapy and you have the ultimate respite from the daily vicissitudes and stresses of life.
For related editorial web content in the category of Homes and Home Décor Visit my House Styles Guide located
in my Portfolio.
Day-O. Day oh oh oh. Daylight come
and she want to leave home. With or
without Belafonte, you're taking off to
Bermuda… Antigua…Barbados—
wherever sun and rum come together
and let you forget about acquisitions and
mergers and efficiency experts. The only
thing you want to be efficient about is
getting that smooth, perfectly painted-on
tan. As for mergers? Well, after your
feet slip into your cushiony Sedona Sun
Sandals and the rest of you pours into
that fabulous little tangerine sun
dress, then maybe you'll see what the
night life has to offer.
With wide, supportive leather straps;
sunny, tapestry footbeds; and sure-
footed molded synthetic soles. Get
outside and see what happens. Imported
Territory Ahead – Spec
Item # 330011 STRETCH SAILOR TROUSERS
It's hard to find sailor pants that don't--well,
well make you look a sailor. Not that that's
bad--it just wasn't quite the look you were
going for. You want the adventurous feel of
authentic navy pants, but without the swab-
the-decks utilitarian effect. Not to worry, with
these thoroughly modern maritime trousers
that feature a flattering flat front and decidedly
nautical flair, you can play sailor without ever
having to enlist.
Details include: a bandless natural waist, four-
button front flap, jeans-style rise, straight but
roomy legs, and back darts that slim the lines
through waist and hips. Anchor buttons keep it
traditional--but with a touch of flair. Machine
wash. Imported in two colors: Navy; White.
BLUE & WHITE BATIK-LOOK PRINT DRESS
You‘re thousands of miles away in Belize, in San Pedro on the Anbergris Cay. In the morning you swim with the
sting rays. In the evening you sip the Chilean wine with the ruggedly handsome boat captain—a direct descendant
from a British pirate, he tells you. You know about pirates. And you know what to wear…that flowing little blue and
white batik-look print number. Cool, airy and tropical—with just a little reserve. ―One piece or two‖? the waiter asks
as you reach down to fasten your side tie. ―One,‖ you reply. Is he flirting with you? Or maybe it‘s the wine. ―Lovely
dress,‖ whispers the dark-skinned Nigel in his crisp English accent. Hmmm? You answer him dreamily as the
person who wants your job stands over your chair asking snidely asking you if you had too much sun at lunch. Oh
well, it doesn‘t matter. You have the dress. She doesn‘t. USA-made of imported rayon; dry clean. Regular S-M-L.
Blue & white print. Back zipper. [R01473] $138
Sedonna Sun Sandals
Your life has been a tapestry of rich and royal hue.
Your favorite sandals are no different. Earthy, yet
colorful, they're as close as you can get to feeling
shoeless. Because everyone knows you'd go barefoot
all the time if you could—tripping the light fantastic
over fields of pumpkin-colored Mexican Hat
Coneflowers or golden Santa Phlox. In lieu of that you
do the next best thing; you slip into your cushiony
Sedonna Sun Sandals with tapestry footbeds and don
your new floaty sundress. Just so you can go outside
and dare the ephemeral Arizona sky to come a
tumblin' down, a tumblin' down.
Long Oval Coral Pendant Necklace (Ver. 1)
Call it ―Neo-Matrix‖. Meaning what? Meaning that in this
case, it‘s the matrix (running through it) that makes this
wonderfully alluring pendant so very unMatrix like.
Natural, bright and unusually shaped, you simply won‘t
find another exactly like it. If you do, get worried. You‘re
probably not real. But then, only Neo would know for
sure. 2.4" long oval pendant slides along an 18"
serpentine chain of sterling. Imported. $49
Web – Product Copy – Toys & Baby, Software
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