TAYLOR SWIFT

BACKGROUND

Born on December 13, 1989 in Nashville Country singer First album released in 2006 By 2012 Taylor released a total of 8 albums She is a 7 time Grammy winner Known for writing songs about her life and

experiences with love Taylor has made appearances in movies such

as The Lorax and Valentine’s Day Her most current album, Red, branches away

from the country genre and contains more pop songs

ONLINE/ SOCIAL MEDIA PRESENCE

Taylor swift uses several different social networking sites including facebook, instagram, and twitter

On each of these social networking site Taylor portrays her self as a down to earth individual by posting pictures of herself and her friends doing activities that any normal 23 year old would do

I would describe Taylors social media presence as simple as opposed to other celebrities such as Miley Cyrus

Miley is constantly updating twitter and istagram while Taylor only makes a couple of twitter posts a week about stuff that is important to her

ONLINE COMMUNITIES

Some online communities that exist around Taylor Swift are:

1. The Taylor Swift Forum where fans can go to discuss her music, videos, and upcoming shows

2. Online contests where fans can win tickets to her concerts or meet and greats

These online communities are maintained by fans who support Taylor and want to talk about any upcoming news about Taylor with other fans

ONLINE COMMUNITIES

FINDING YOUR AUDIENCE

I agree that Taylor Swift has found a specific audience

Taylor Swift writes songs about love, heartbreak, boys, and being a teenager

Her target audience is generally teenage girls who can relate to all her songs

TAYLOR SWIFT FANS

MEANINGFUL, SHARABLE CONTENT

Taylor Swift always talks about how appreciative she is of her fans

She will always post meaningful messages online about how her fans are her biggest supporters and she is so grateful to be able to make songs that they enjoy

She will also post pictures of her personal life to give fans an inside look of what her life is like aside from being in the spotlight (pictures of family, pets, friends, backstage at concerts)

ENGAGING WITH FANS

Taylor Swift regularly responds to fans twitter posts and facebook messages, answering as many questions as she can

During concerts she tends to go into the audience and sing some of her songs to get on their level and connect with them on a more personal level

She has made appearances on several talk shows where she allows people from the audience to ask her questions

ENGAGING WITH FANS

CONTINUE THE SOCIAL PUSH

At a Taylor swift concert you have the option to buy merchandise such as Taylor Swift T-Shirts, sweaters, backpacks, etc

TAYLOR SWIFT MERCHANDISE

POST CONSISTENTLY

Taylor Swift will make a new twitter post every couple days to update her fans on what is going on with her life

She will post pictures and videos of what its like to be backstage at one of her concerts, her friends, and her family

When she is updating her social media she tries to respond to fans as much as she can

REFRENCES

http://taylorswift.com/ https://twitter.com/taylorswift13 http://instagram.com/taylorswift# https://www.facebook.com/TaylorSwift http://www.imdb.com/name/nm2357847/bio