Florence Stirzaker, Jackson Jarvis and Emma Veness

Proposal•Our company wants to produce a TV channel broadcasting British comedy aimed at a young

audience.

•We want our channel to be completely British and open up opportunities and encourage

British writers and producers to create content for TV.

Our Mission Statement

JEFtv’s mission is to satisfy the youth of Great Britain with great British comedy.

About Our Company

Our company is lead by Florence, Jackson and Emma. We are the people who make the crucial decisions and create

the ideas.

When coming up for a name for company we decided to use the first letter of each name, this created JEF. We know this may seem like we have copied another well

known comdey channel ‘Dave’ but we haven’t and we aim that is we get to air this channel we will make little

adverts making a joke out of both channels using a male name.

Target Audience• 16-25 – British teens to young adults

•People with a good sense of humor but not an obvious sense of humor.

• People that can connect and relate to the shows.

•Our programs are based around the British youth or a British family

Product Profile•Our company is in the TV industry;

•We produce British comedy such as cartoons and sitcoms, our shows have broadcasted on

channels such as comedy central, E4 and BBC3. •We help British writers and producers to get

into the industry.

Opportunities for Others

• Our company is very passionate about British culture and the British people, we aim as a company to help give opportunities

to British students who want to get in the the television and comedy industry.

• This is a major bonus to our company and we see a an amazing way to get more British people in to the worldwide

industry.• Later on if our channel is successful, we would like to put

together a scheme where we not only help people get into the industry but show the younger generation how to do it and

help them along the way.

Competition in the Industry

•We see our main competition as BBC3, Comedy Central and Hat Trick.

• To show where we think we will sit in the industry we have put together these chart.

Comedy Central

BBC3

-Hat Trick

JEFtv -We plan to be this big in the next couple of years. With our growing fan base and our name getting about we think this is very possible

Industry Research

• In the UK, the television industry is dominated by four different networks, the BBC, ITV, Channel 4 and channel five.

• We do need to be aware of the 850 independent production companies, who make the best-known comedy programs, as they will be big completion.

• We believe that there is space in the market for our TV channel as it is a channel devoted to comedy.

BBCThe BBC would be our main conglomerate rival in competition as they are the

biggest conglomerate in The UK and own a large number of channels. BBC Three in particular would be our main competition for viewers as they often have comedies played on their channel, for example they show shows like, Russell Howard’s Good News, Family Guy, American Dad, Gavin and Stacey, Lee Nelson’s Well Good Show

and Cuckoo. However the BBC are different to our channel as they also have documentaries, Dramas and News shows whereas ours is focused purely around

British comedy and celebrates the best comedies shows from Britain. BBC strengths are that they cover a wide range of genres like documentaries, comedies and

dramas, both English and American. In doing this they connect with a very wide audience and almost have something for everyone on their channels. As the BBC

are a big conglomerate company in TV and cover a wide range of shows that appeal to a wide audience they don’t have many weakness. Even though the BBC have no

real weaknesses, we still believe that our TV channel can be just as successful as people are always in the mood for comedy and can find great British comedy on a

British independent TV channel all the time.

Hat Trick Productions

One of the UK's most successful independent production companies is Hat Trick. They have produced many award-winning programs that have been very popular.

Their programs are usually based around light humor. Hat Trick has produced many great British comedies, for example, Armstrong & Miller, Facejacker and Fonejacker, Father Ted and Episodes, all of which have been very successful. Hat Trick are a very

well regarded independent production company as their programs have been nominated for every award in the industry and have also won more awards for their comedies then any other producer in British history apart from the BBC. The comedy programs that Hat Trick produce and show are similar to our production company as they are British comedies, however they seem to be aimed at a mixed audience and have a different type of comedy. As our production company is aimed at ages 16-25 the comedy is more leaning to the adult comedy compared to a more mature type of comedy that Hat Trick produced. Hat Trick production’s weakness would be that as they are an independent company they have to rely on there selves for money and support whereas if they were part of a conglomerate they wouldn’t have as

many worries.

Previous shows

• The City of Manchester• Ran on e4 for 2 series.

• Half an hour long episodes. • Based around 7 boys ad 3 girls that lived in Manchester• Day to day life of ‘skinheads’ aged from 17-25

• The main focus is on Frankie who is the youngest of the bunch, who lives with his 19-year-old girlfriend, Charlotte and his best mate, 20-year-old George. The show included a lot of banter

between the boys. It involved drug use and sex, however unlike skins there is no drama or negative side of the teenage life, and involved funny scenarios on nights out as well as day

to life.

Previous shows

• Maybe Tomorrow• Based on a 19 year old guy called Freddie

from Nottingham • Got kicked out of university for drug taking• Lives in a council flat with his alcoholic mum

and violent stepfather. • He always says ‘tomorrow is a new day’ but

bad occurrences always seem to get in his way.

Previous shows

• Alienated• There were talks of airing in America as it was extremely

popular here in the UK.• It’s about an Irish family called the Collins, who moves to

Phoenix, America • Have trouble getting to grips with the American way of life.• All of these show have been successful enough to run more

than two series on TV.

Strengths• An Independent Company • Celebrates British TV• Popular topic with the public• Clear target Audience• Comedy is a big part of British

culture (especially dry humor)

Weakness• Only do comedy• Some insulting humor to non-

british viewers

Threats• Recession• Strong competition

(conglomerates)• Lots of other comedy channels

Opportunities• Our name is getting more known• Growing fan base

SWOT Analysis

OVERALL• We are a fun and energetic channel who strives to

entertain our audience.• Putting your money with us would benefit you as we

have a growing fan base and bright future ahead. Our past shows have been loved by the public and they want to see more of us.

• With your money we are going to offer not only a channel to view around the clock but a website that lets the public see past shows they have missed and loved called JEFrewind.