WITH

What is the

Golden Circle?

“It is a principle grounded in the

tenets of biology” – Simon Sinek

Why

How

What

What

Neocortex Controls the

-Rational

-Factual

-Logical

-Detail-oriented

-Textual

-Statistical

Why

How Limbic Brain & Amygdala

-Purpose

-Decision-making

-Context

-Instinct

-Emotion

-No Language

“When we communicate from the outside in, people

understand vast amounts of information, but is doesn’t

drive decision-making.” --Simon Sinek

Samuel Langley

Race to build the first airplane

-Focused on being “first”

-Excellent funding

-Gathered the best minds

-Excellent development team

Gave up because he wasn’t first

What’s Right

About Why?

The Wright Brothers Credited with the first man-powered flight, December 17, 1903

No outside funding

Not seeking fame

The right people on board

Belief/faith in the promise of flight

We follow those who

lead, not for them, but

for ourselves. And it’s

those who start with

“why” that have the

ability to inspire those

around them or find

others who inspire

them.

Simon Sinek

One Man

One Dream Immeasurable Impact

Start with

Why