Jefferson Community College Web Development UpdateApril 17, 2012

Methodology for Website Design

Why do we need a new website?

• Current site is outdated• Doesn’t reflect the image of the college as it

wishes to be seen by• Prospective students• Community partners• Alumni and donors

• It’s the most important communication tool

Web Development: More than just design!

• Guided by the committee, blog• Informed by research• Current site stats• Competitors• Best practices

• Designed by professionals• Refined by you!• Tested with various audiences

Peer and competitive audit

Methodology for Website Design: Sitemap

Sitemaps are used to create the overall structure of the website. They map out and place each page.

Methodology for Website Design: Content Tables

Content Tables describe and prioritize the scope, messaging, and assets that go on each page.

Methodology for Website Design: Wireframes

Wireframes begin to show a rough layout of page material, based on the sitemap navigation and information in the content tables.

Methodology for Website Design: Wireframes

The new site will be design for:• Large (desktop)• Medium (tablet)• Small (smartphone)

The new site will be on-brand

Color Specs are used to create color schemes for the site. This helps keep the site in line with printed marketing materials and create a consistent brand.

Let’s check these out online…

What’s next?• Refine designs based on your feedback (this week)• Creative testing with HS seniors/parents (next week)• Content: thousands of pages need to be updated

and migrated! (May-June)• Coding, testing (May-June)• Usability testing with HS seniors/parents (May)• Go live (Summer)• Training on CMS for staff/faculty (Sept)