Jeff Holland Career Highlights LinkedIn Profile: http://linkedin.com/in/JeffHolland

Career Infographic: http://re.vu/ffejdnalloh

Offering more than 20 years’ successful PR and MarComm experience combined with a masters degree in business administration. Highly

successful in designing and implementing creative media campaigns, utilizing strategic partnerships, and product introductions. Strong

transportation and renewable sustainable energy background, event management and international exposure with a proven track record

handling print, electronic and televised events. Established outstanding media relationships around the globe with journalists, editors, and

producers. Willing to travel and relocate.

• Corporate communications • Public relations • Product publicity • Crisis communications • New Media Communications • Product launch public relations • Media relations • Franchise dealer communications • Government affairs • Diversity and GLBT communications

• Charitable giving campaigns • Investory relations • Corporate presentations • Media training • Satellite media tours • Internal communications • Press releases • Webcasts • Speech writing • Social Media

Executive Summary

GM TEN Event

• Developed concept and event with Best Productions and Michael Bay when I was in charge of the GM Western Region producing and communicating GM's annual TEN event where celebrities walked a catwalk alongside some of the hippest cars from General Motors. Program gained international exposure for General Motors from auto, business and celebrity press. Worked to elevate the GM brand in the California market and was a catalyst to GM vehicle inclusion in the Transformers movie franchise.

• Video: https://www.youtube.com/watch?v=nhCxRMpZb9A

Created the communications plan and all PR materials for the Buick Velite concept car reveal that included Tiger Woods’ participation at Torrey Pines during the Buick Invitational. Generated media coverage from automotive, business and sports/ golf press during the reveal event gaining national exposure for the concept car and the Buick brand.

Buick Velite Launch Program

Created event plans and communication materials for Chevy and later Suzuki’s Bonneville Salt Flats class record teams. Involved motorsports media allowing them to drive the vehicles for their own seat time experience which enhanced coverage of the event using first-hand experiences and highlights.

Bonneville Salt Flats World Speed Record Media Programs

Launch Vehicles and Creation of the GM Performance Division

Served as communications lead for the launch of the GM Performance Division that included publicizing more than 300 specialty vehicles and 40 concept cars over four years debuting at both the Specialty Equipment Manufacturers Association (SEMA) event in Las Vegas and numerous Concourse and auto show events inclusive of Pebble Beach, Amelia Island, Goodwood and the North American Int’l, Chicago, Los Angeles and New York Auto Shows.

Tony Hawk celebrity guest…

Initiated and executed Suzuki’s involvement for the initial two years of the TV show, “Top Gear America” where the Suzuki SX4 was highlighted as the Stig’s celebrity vehicle in each episode. Garnered international attention due to the popularity of the show and the celebrity component.

Suzuki on Top Gear

The Stig…

• Partnered with editors from Source Interlink Publications in an epic 30 day story called “Tokyo to LA the Hard Way” during the launch of Suzuki’s new Kizashi sport sedan where editors from Motor Trend, Truck Trend and Motorcyclist Magazines drove a Kizashi sport sedan, Equator truck and V-Strom dual sport bike from Suzuki’s production plant in Hamamatsu, Japan up the “Ring of Fire” through Siberia, across to Alaska, down the AlCan highway and finishing in LA at Motor Trend’s HQ. The coverage ran in daily blogs written by each editor detailing their journey and in each of the print publications.

• Sample Video Coverage:

• https://www.youtube.com/watch?v=utbHTrMo3qU

• https://www.youtube.com/watch?v=kBg4g2x2u3Q

• https://www.youtube.com/watch?v=pYRLk19sAjk

• Sample Print Coverage:

• http://www.motortrend.com/extra/1012_suzuki_kizashi_tokyo_to_la_the_hard_way/viewall.html

• http://www.motorcyclistonline.com/news/tokyo-to-la-hard-way

Tokyo to LA the Hard Way

Suzuki Ring of Fire App • Led the development and communications team to launch the innovative Suzuki

Kizashi Ring of Fire App which debut in the Apple Top 100 downloaded apps. Also created interest and buzz by promoting to automotive and tech reporters by distributing iPads to 20 of the top journalists resulting in national coverage promoting the app and the vehicle.

• Print Coverage Example in Road & Track: http://www.roadandtrack.com/new-cars/car-technology/news/a1736/new-driving-app-for-ipad-iphone-by-suzuki-17950/

Led the communications team in development of Suzuki’s back-to-back record-setting efforts at the Pike’s Peak Hill Climb where “Monster” Tajima drove a 1,000 horsepower Suzuki up the hill breaking the 10 minute record barrier. Publicized the event by hosting world-renowned journalists to cover the event garnering recognition for the Suzuki brand in the US and abroad at this historic event. Print Coverage Example: http://content.usatoday.com/communities/driveon/post/2011/06/suzuki-sx4-bests-hyundai-genesis-in-pikes-peak-hill-climb/1#.VV0qck9Viko Video: https://www.youtube.com/watch?v=7VAJaZAV-gQ

Pike’s Peak Hill Climb Championship and World Record

Toyota Dream Build Challenge • Led the communications and PR efforts for Toyota’s first-ever “Dream

Build Challenge” app and website working with Gardner Communications and Toyota Racing Development on four dream car builds headed by Toyota race team members from NASCAR and NHRA generating coverage and notoriety for Toyota vehicles and TRD.

• Print Coverage Example: http://www.autoguide.com/auto-news/2012/10/toyota-dream-build-challenge-cars-dont-disappoint-2012-sema-show.html

Led the event that launched the world’s largest concentrated solar power facility called Ivanpah which involved project partner Google and the secretary of energy and incorporated the Sony Epic Records’ musical act The Fray who debuted their new album “Helios” and filmed the video for their hit single “Love Don’t Die” at the facility and performed at the event. Generated more than 2 billion impressions in print and social media helping publicize the facility and the NRG brand. Website development: http://ivanpah.nrg.com/ Print coverage example: http://earthtechling.com/2013/10/the-frays-love-dont-die-at-giant-ivanpah-solar/ Video: https://www.youtube.com/watch?v=9tIXhVMOU3A

Launching the World’s Largest Solar Power Facility

Recent Writing Examples • Created the NRG Renew Blogspot working with the executive team to

publicize and amplify relevant news items including projects for Starwood Resorts, MGM Mandalay Bay, Arizona State University, Levi’s Stadium, St. Croix and Richard Branson’s Necker Island microgrid for the renewables piece of the NRG business:

• http://www.nrg.com/news/breaking-news/post/nrg-renew-and-sunshare-celebrate-one-of-nations-largest-community-solar-portfolios

• http://www.nrg.com/news/executive-blog/post/how-kaiser-permanente-is-going-green-with-nrg

• http://phx.corporate-ir.net/phoenix.zhtml?c=121544&p=RssLanding&cat=news&id=2007583

• http://www.nrg.com/news/executive-blog/post/st-croix-facility-brings-solar-power-to-the-caribbean

• http://www.nrg.com/news/executive-blog/post/ivanpah-the-real-facts

• http://www.nrg.com/news/executive-blog/post/powering-higher-education-in-a-new-way

• http://www.nrg.com/news/breaking-news/post/nrg-mgm-team-up-to-bring-solar-power-to-the-strip-1

• http://www.nrg.com/renew/projects/microgrid/necker/

• http://www.sfgate.com/style/unionsquared/article/These-newlyweds-took-off-with-their-photographer-5567287.php

• https://www.youtube.com/watch?v=zSKqilSrhFU

• Press Release/ Writing Examples: • http://investors.nrg.com/phoenix.zhtml?c=121544&p=irol-newsArticle&ID=1871038&highlight=

• http://investors.nrg.com/phoenix.zhtml?c=121544&p=irol-newsArticle&ID=1834971&highlight=

• http://investors.nrg.com/phoenix.zhtml?c=121544&p=irol-newsArticle&ID=1837695&highlight=

• http://www.businesswire.com/news/home/20141029005958/en/NRG-Energy-Celebrates-Spanish-Town-Estate-Solar#.VV0h6k_BzGc

• Broll Video and Image Selection Examples: • http://www.nrg.com/renew/media-resources/

Community & Industry Leadership

• Served on the Board of Directors (2008-2011) – Motor Press Guild

• PR Executive Committee Member – Solar Energy Industry Association

• Public Relations Society of America

• American Brain Tumor Association & Angel’s Depot Volunteer

Additional Industry Association Participation

Automotive Heritage I was a third generation GM employee and my family has been involved

with NHRA racing for the past 50 years and own the Maple Grove Raceway in Pennsylvania which was built by my wife’s great grandfather.

Thank You Should you have any additional questions, please call

me at 562.640.1758 or e-mail at ffejdnalloh@hotmail.com