Jeff Hancock - Stanford UniversitySMS text conversation during surgery Social interaction Text a...
Transcript of Jeff Hancock - Stanford UniversitySMS text conversation during surgery Social interaction Text a...
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Jeff Hancock
Affordances and the Psychology of Social Media
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FaceBook Self-Affirmation Technique
Self-Affirming
View your profile
Toma & Hancock (2013) PSPB
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FaceBook Self-Affirmation Technique
Self-Affirming
View your profile
Control
View someone else’s profile
yoked profile
Toma & Hancock (2013) PSPB
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Toma & Hancock (2013) PSPB
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Toma & Hancock (2013) PSPB
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Music
News
Games
YouTube
Would you like to do another study for extra credit?
After Neutral Feedback
= 30.8% Facebook
Music
News
Games
YouTube
After Negative Feedback
= 59.6%
χ2(1,N=86)=7.11,p=0.01
Toma & Hancock (2013) PSPB
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Golder&Macy(2011).Science.
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N=689,003
% Negative Posts Withheld
% Positive Posts Withheld
% Random Posts Withheld
% Random Posts Withheld
% Negative Posts
Kramer, Guillory & Hancock (2014) PNAS
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N=689,003
% Negative Posts Withheld
% Positive Posts Withheld
% Random Posts Withheld
% Random Posts Withheld
Less NegativeMore Positive
% Negative Posts
Less PositiveMore Negative
Kramer, Guillory & Hancock (2014) PNAS
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Condition Activity Instructions
Social support Text a Friend
SMS text conversation during surgery
Social interaction Text a Stranger
Distraction Angry Birds Play during surgery
Control Nothing Normal surgery
Mediated Social Support and Surgery
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ROOM IN NEW YORK (1932)
EDWARD HOPPER
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Jeff Hancockwith
Catalina TomaJamie GuilloryAdam KramerChris Woodruff
AffectandSocialMediaAffordances: