( M ) a d M a n C a R E E R G O a L S

Mad Results. Amazingly successful results. Out-

of-the-ordinary results that happen because of a

smart strategy, beautiful design and an excep-

tional team. I desire to create and/or be part of

teams that embrace smarter design thinking,

therefore creating smarter brand communica-

tions. I have a unique sense of building brand

through positioning, personality, and affiliation.

I’m seeking like-minded design thinkers who are

working from a global perspective, experiment-

ing with innovative methods of communica-

tion, and working on fresh initiatives to bring

the best ROI to clients. I’m pursuing work with

folks who work hard but have serious fun in the

space we create together, which will allow me to

keep exercising my conceptual strengths. I will

continue to attempt to bridge the gap between

business and design, business thinking and

design thinking. As well, I desire to continue to

give back as a (m)ad man mentor to others.

R E C E n t C a R E E R H I G H L I G H t S

• PPD ad for Ogilvy, top three highest scoring ads

for Contract Pharma’s June 2010 issue.

• 2010 social media and PR campaign, includ-

ing blog creation, for Mad Men Contest raises

12,323 votes and widespread charity awaremess

• Anti-obesity TV campaign for BCBSNC,

2008 ADDY GOLD +

• 75th Anniversary TV campaign for BCBSNC,

2008 ADDY SILVER +

• The Carolina Inn (Aramark), sales kit series,

2008 ADDY GOLD

• Very successful BCBSNC mailing campaigns

(New Blue Points, DentalBlue suite)

• Comprehensive production design and team

building for the The Body Shop Inc.

• Inclusive Health TV and radio campaign

• Development of a successful brand strategy

process for all clients to help in finding their

proper positioning personality and affiliation.

• Proven experience as both a designer and an

advertising creative/art director. As a creative

director/art director I develop TV, Web, print,

and viral advertising as well as supportive col-

lateral design, including corporate identity and

direct mail support

• Managed teams of designers to create publica-

tions and promotional design for a $39 million

non-profit organization

• Successful programming chair for two years for

AIGA Raleigh, part of NYC Gain (business/design)

Conference as key volunteer, and Chair of B2D

(Business to Design) Series on present AIGA board

C O R E C O M p E t E n C I E S

• Conceptual thought leadership

• Branding design and execution

• Retail design production management

• Brand development expertise

• Corporate identity development

• Over 18 years of management experience

• Advanced creative software user

• Detailed and quality-oriented presentation skills

• Production purchasing expertise

• Champion of design community, mentoring,

and charitable causes

J E f f B O w M a n R E S u M E919-412-1070 • jeff@bowmancreative.com • 1312 Cane Creek Dr., Garner, NC 27529

Talented creative director, (m)ad man* with proven success at building strong creative

teams, developing brands and producing award-winning design, advertising,

marketing, and communications for a wide range of clients, businesses and consumer

products. Created (M)ad Men Making Change* to showcase people in (m)advertising

who are making positive change in the world: www.madmenmakingchange.com

associate Creative director Ogilvy, DurhamDuham, NC, Nov. ‘09 – PresentCreative direction working conception to prodcution on PPD campiagns: Center of Excellence brand develop-ment and campaigns, China, Ireland market advertising. (Contractual as Bowman Creative*).

associate Creative director The Catevo GroupRaleigh, NC, Nov. ‘08 – Nov. ‘09Creative direction role under senior creative director.Designed ad campaigns, print collateral, interactive design and successful B2B mail cam-paigns. Mentor to younger designers. Assistant to creative director in developing creative processes and brand position-ing procedures. Assisted in developing creative brand strategies for clients. Major accomplishments:• Blue Cross and Blue Shield

of NC (BCBSNC), New Blue Points Mailer

• Inclusive Health TV and radio campaign

• MEMA capabilities• TCG 15th Anniversary “Party

in a Box” mailer• Sirchie.com Web site• BCBSNC, design of Dental-

Blue suite introduction

director of design/CreativeThe Stone AgencyRaleigh, NC, Mar. ‘07-Nov. ‘08Creative direction and design. Leader of full-time creative staff and multiple freelance designers. Created or super-vised creative for advertising (broadcast, print, viral and interactive), design, produc-tion and marketing needs of the agency’s clients. Reported to president.Clients included: Blue Cross and Blue Shield of NC, The Body Shop Inc., Novozymes, Madison River

Communications, Trane, Big Life, RBC Centura Bank, General Wholesale Distributors, National Power and Newcomb and Co.

Creative director/owner *Bowman Creative RDU/RTP, NC, 2001-2007; 2009-Present Creative consulting and design business. Developed brand strategy and branded design for comprehensive advertising, marketing, design campaigns and creative products for multiple clients. Designed branded corporate identity design, extensive print and web campaigns, annual reports, fund-raising collateral campaigns, and multimedia/video production. Clients include: Ogilvy (IBM, Kodak, PPD), Misys Healthcare Systems, GlaxoSmithKline, Blue Cross and Blue Shield of NC, Wake Forest University, Trail-blazer Studios, Local Govern-ment Federal Credit Union, and The Carolina Inn.

Creative director Baptist State Convention of NCCary, NC, 1991-2001Creative director of the in-house creative team for this $39-million dollar non-profit organization. Supervised full-time and freelance graphic designers, producing around 450+ various branded, market-ing and design projects a year.

art director Rockett, Burkhead, and Winslow AdvertisingRaleigh, NC, 1987-1991Art directed and designed advertising materials such as TV commercials, magazine and newspaper ads, etc. Graphic design of brochures, direct-mail pieces, posters, corporate identity programs, merchan-dising programs, point-of-pur-chase displays, packaging, etc.

Developed various branded corporate identity and col-lateral campaigns; as well as employee incentive programs, media kits and point-of-pur-chase branded materials. Clients: Cort Furniture Rental, WhiteGMC/Volvo, Mitsubishi, Campbell’s Soup, Ciba-Geigy, Rich-SeaPak Corp., Exide Electronics, Cablevision (many affiliates), Golden Corral, Iams, First American Savings Bank, The First, FA, Carlyle and Co., Impel Marketing.

art directorHoward, Merrell, and Partners Advertising Raleigh, NC, 1984-1987Art directed for this full-service ad agency. Clients: W.R. Grace & Co., CooperTools, Rhone-Poulenc (UnionCarbide), Uniroyal, Indigo Lakes Resorts, Southern National Bank, Wondergro Lawn Care Products, Costa Del Mar Sun-glasses, Cornpopper Gourmet Popcorn Stores, Clayton Marcus, N.C. State Fair.

S O f t w a R E / t E C H n I C a L K n O w L E d G EAdvanced knowledge of the latest versions of the Adobe Creative Suite products (AI, PS, InDesign, Acrobat) and QuarkXpress. Knowledge all of the Microsoft Office products, including Word, PowerPoint and Excel. Enough basic knowledge of Adobe After Effects, Flash, HTML, and Fire-works to design for files use in those programs. Skilled with iMovie and the iLife suite for TV rough cuts.

E d u C a t I O nEast Carolina University,Greenville, NC BFA in communications artsMajor: graphic design, Minor: illustrationCum laude

J E f f B O w M a n R E S u M E P A G E 2919-412-1070 • jeff@bowmancreative.com • 1312 Cane Creek Dr., Garner, NC 27529

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