Earthquake Hazard Assesments for Building Codes - Final Report
Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists...
Transcript of Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists...
![Page 1: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/1.jpg)
what goes around, comes around
![Page 2: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/2.jpg)
The amount of care that a car usually needs is frequently overlooked. In the demanding lives of people nowadays, it’s easy to make up one excuse to another when it comes to getting their cars serviced. Cars are a very important and often expensive investments. People rely too much on their cars to take them from one place to another, but cannot find the time to make sure their car has all the appropriate services done. We’re here to help people out in their busy lives.
We help people take care of their cars by performing maintenance on their cars, at the requested time and place of the customer. Customers are conveniently able to use an app or visit the website to make an appointment and track the status.
We make sure than you continue with your busy lifestyle without having to stop and think of having to get your car serviced as a burden. We take our time to ensure that your car is able to keep up with your fast paced lifestyle.
Core Values
Why
How
What
we do what we do
difference we make
we do what we do
![Page 3: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/3.jpg)
We are the only car maintenance company that provides on-demand car care by performing car maintenance anywhere anytime for car owners with busy schedule and on the go who wants convenient car care.
Positioning Statement
![Page 4: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/4.jpg)
Competitive Research
TAGLINE: On with life.CORE VALUES:
MISSION: HOW WE DO ITOur Mission is to build relationships that are consistent with our values and we strive to fulfill the needs of every customer. Our franchise has built a reputation on providing courteous, honest service. Our customers appreciate the way we do business, and we know you will too.
VISION: WHAT DIFFERENCE WE MAKETo ac t i ve l y pu r sue , i n coopera t ion wi t h t he corpora te o f f i ce o f Meineke Car Care Cen te r s L LC. , t he be t t e rmen t o f t he Meineke F ranch i se Sys tem, fo r t he bene f i t o f ou r member s and a l l conce rned.
WHY WE DO WHAT WE DOWe have excellent customer satisfaction ratings. We strive to do this by creating an environment, which develops the strengths and enhances the personal and professional abilities of each individual. Within this environment, we offer our employees a unique, exciting and enriching workplace. Our employees embrace our core values of integrity, respect, responsibility and growth. These are the cornerstones of our business.
![Page 5: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/5.jpg)
Competitive Research
TAGLINE: Cars like us. People love us.CORE VALUES:
MISSION: HOW WE DO ITPeople taking care of people… and their cars.
VISION: WHAT DIFFERENCE WE MAKEThe best place to shop and care for your car.
WHY WE DO WHAT WE DOThe right thing to do, is to do the right thing.We don’t sell, we solve.Work together, succeed together.Putting our customers first puts us in first place.Stable and loyal—it’s just how we were built.We won’t quit until it’s fixed.
![Page 6: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/6.jpg)
Competitive Research
TAGLINE: Trust the Midas Touch®CORE VALUES:
MISSION: HOW WE DO ITIn fac t , we guarantee* al l our work. And, we’re known for our l i fe t ime-guaranteed brake pads, shoes, muf f le rs and shocks and s t ru ts*. Our l imi ted l i fe t ime guarantee is val id for as long as you own your car.
VISION: WHAT DIFFERENCE WE MAKEYe s , w e a r e a c o m p a n y o n t h e m o v e , m o t i v a t e d b y t h e v a l u e s t h a t h a v e m a d e u s a s u c c e s s : t r u s t , s e r v i c e , r e l i a b i l i t y a n d t h e f a m o u s “ c u s t o m e r f i r s t ” c o m m i t m e n t t h a t b u i l t t h e M i d a s b r a n d .
WHY WE DO WHAT WE DOWe believe that auto care should be a hassle-free experience. For over 50 years, we have built trusted customer relationships based on Midas reliability and professional service. And because we know that quality parts and services are important to you, we stand behind them with our guarantees.
![Page 7: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/7.jpg)
Competitive Research
TAGLINE: Never IdleCORE VALUES:
MISSION: HOW WE DO ITWe are building the world’s leading engine and automotive maintenance business by bringing Hands on Expertise for the benefit of customers every day.
VISION: WHAT DIFFERENCE WE MAKESince 1866, Valvoline has been innovating and pushing the limits of engine performance.
WHY WE DO WHAT WE DOVa l vo l i n e ha s been i n no va t i ng and b r ea k i ng new g round i n mo t o r o i l b y u t i l i z i ng t e c hno l ogy t o c r ea t e t h e f i n e s t q ua l i t y mo to r o i l s and l ub r i can t s .
![Page 8: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/8.jpg)
Competitive Research
TAGLINE: Leave Worry Behind®CORE VALUES:
MISSION: HOW WE DO ITJiffy Lube® pioneered the fast oil change industry more than 35 years ago. Today, more than 20 million customers every year rely on Jiffy Lube to keep their vehicles running the way your vehicle manufacturer intended. It’s the mission of everyone at Jiffy Lube to go beyond oil changes alone, to help alleviate the anxiety that routine vehicle maintenance can bring. Jiffy Lube is committed to keeping your vehicle running right for the long haul, so you can Leave Worry Behind® .
VISION: WHAT DIFFERENCE WE MAKEJiffy Lube® is a leading provider of automotive preventive maintenance. With a national footprint of more than 2,000 franchisee owned service centers across the country, Jiffy Lube offers a range of services from oil changes and tire rotations, to everything in between.Jiffy Lube technicians are not just highly trained in preventive maintenance, they are also highly trained in customer service. So if you have any questions about vehicle maintenance or the services performed at any Jiffy Lube service center, your technician will help you find the resources and information you need, whether it’s in-store, online or by accessing your vehicle manufacturer’s recommendations. It’s just another way Jiffy Lube strives each and every day to help you Leave Worry Behind® .
WHY WE DO WHAT WE DOJiffy Lube® is not just your typical maintenance shop. Jiffy Lube technicians are highly trained in preventive maintenance and customer service as well. Jiffy Lube technicians wear rubber gloves and belts so your vehicle doesn’t get unsightly smudges or scratches. Jiffy Lube service bays have see-through windows so you can see the work as it’s being done on your vehicle. Every aspect of your visit is carefully designed to help you Leave Worry Behind®.
![Page 9: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/9.jpg)
Name: Jesse WilsonAge: 67Occupation: Retail Customer Service RepresentativeLocation: Los Angeles, CARelationship status: MarriedLiving status: Paying off a houseEducation: High SchoolCar: 1992 Honda CivicFinances: Paying off a house, supporting grandkidsSocial life/activities: Likes to go fishingFavorite magazines: Favorite television shows: Jeopardy, Late Show with Stephen ColbertShops: Walmart, Target, 99 Cent store, In N Out, Carl’s Jr., REI, Metro PCSLikes: affordable, useful, fast, reliableWhere they gets their car fixed: Cheapest place possible
Audience Profile
![Page 10: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/10.jpg)
Name: Regine PhalangeeAge: 27Occupation: Medical Insurance RepresentativeLocation: Orange County, CARelationship status: SingleLiving status: Renting an apartmentEducation: College graduateCar: 2017 Audi A5Finances: Paying off student loanSocial life/activities: Goes out every Friday and Saturday. Likes to travel.Favorite magazines: Cosmopolitan, Glamour, VogueFavorite television shows: Friends, Gilmore Girls, Gossip GirlShops: Forever 21, Lululemon, Toms, Adidas, Nike, Michael Kors, StarbucksLikes: cute, affordable, fast, healthy livingWhere they gets their car fixed: Whatever is closest available maintenance shop
Audience Profile
![Page 11: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/11.jpg)
Brand Tone Adjectives & Mood Board
Helpful Skillful
![Page 12: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/12.jpg)
Brand Tone Adjectives & Mood Board
Caring Trustworthy
![Page 13: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/13.jpg)
Brand Tone Adjectives & Mood Board
Adaptable
![Page 14: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/14.jpg)
Naming Process
Our Top 5 Brand Adjectives
![Page 15: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/15.jpg)
Naming Process
Competitive Brand Names
ABBREVIATION NAME LOCATION ALLITERATION
![Page 16: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/16.jpg)
Naming Process
Brand Name Assesments
CARdealogists
AppearanceBrevityCreativityDistinctionEnergyHumanityLegacyPositioningSoundTrademark
AppearanceBrevityCreativityDistinctionEnergyHumanityLegacyPositioningSoundTrademark
AppearanceBrevityCreativityDistinctionEnergyHumanityLegacyPositioningSoundTrademark
Git Stop CARAMEDICS
810888101010810
90 87 84
1010108710101084
101078710101084
![Page 17: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/17.jpg)
Naming Process
Brand Name Assesments
MEDIcarCARMA AUTO CARE
AppearanceBrevityCreativityDistinctionEnergyHumanityLegacyPositioningSoundTrademark
AppearanceBrevityCreativityDistinctionEnergyHumanityLegacyPositioningSoundTrademark
9108910101010810
101010871010584
94 82
![Page 18: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/18.jpg)
Logo Design Process
Typography Exploration
![Page 19: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/19.jpg)
Logo Design Process
Symbol Exploration
![Page 20: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/20.jpg)
Logo Design Process
Symbol Exploration
![Page 21: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/21.jpg)
Logo Design Process
Symbol Exploration
![Page 22: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/22.jpg)
Branding Guidelines
Primary Colors
Colors
Secondary Colors
Lot’s Wife Baby PowderRoisin Murphy
C: 67M: 93Y: 44K: 49
C: 8M: 6Y: 6K: 0
C: 82M: 93Y: 44K: 61
R: 69G: 26B: 62
R: 231G: 231B: 231
R: 39G: 15B: 51
#270F33 #270F33 #414042
Notus Black LacquerGanymede
C: 78M: 37Y: 45K: 9
C: 29M: 0Y: 23K: 0
C: 0M: 0Y: 0K: 90
R: 61G: 123B: 128
R: 177G: 230B: 209
R: 65G: 64B: 66
#B1E6D1 #414042#3D7B80
![Page 23: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/23.jpg)
Branding Guidelines
FuturaExtra Bold
Heavy
Light
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
0 1 2 3 4 5 6 7 8 9 0
0 1 2 3 4 5 6 7 8 9 0
0 1 2 3 4 5 6 7 8 9 0
Typography
![Page 24: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/24.jpg)
Branding Guidelines
Logo
![Page 25: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/25.jpg)
Branding Guidelines
Logo Usage
![Page 26: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/26.jpg)
Branding Guidelines
Logo Usage
Do not mix and match color scheme Do not modify elements
Do not alter existing elements Do not modify color scheme
Do not flip colors
Do not distort the symbol
![Page 27: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/27.jpg)
Design Application
Mobile App
![Page 28: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/28.jpg)
Design Application
Uniform
![Page 29: Jed Asturias - what goes around, comes around · 2018-08-29 · Brand Name Assesments CARdealogists Appearance Brevity Creativity Distinction Energy Humanity Legacy Positioning Sound](https://reader034.fdocuments.us/reader034/viewer/2022050302/5f6b1af83da54371f51fc07a/html5/thumbnails/29.jpg)
Design Application
Shuttle