Jeanine Doyle Student number: s3404130

Shortform:Making the intangible tangible through human-centric communication incorporating high-end design capabilities alongside, technical and analytical expertise.

Longform:I am interested in being immersed in an arena of communication that will enhance and give shape to the visual design skills I have gained from years in the industry.

I desire to reflect a human-centric approach to communication through applying knowledge gained from the study of communication disciplines such as Marketing, Advertising and Public Relations.

In amidst the new media arena, my aim is to contribute

to conversations in ways that will cultivate and highlight concern for the marginalized and disadvantaged. I am solution focused, yet driven to create beauty that endeavors to make the user experience enriched.

Using strategies, creativity and a background in digital media, I've discovered, listened to, engaged and formed mutually beneficial relationships with individual publics and stakeholders

Strengths focus around designing, developing and evaluating instructional

solutions across different mediums for corporate and not-for-profit organisation’s.

Working for a large church-based organisation, I translate my project briefs for various events and products into a visual/sensory language that enable the intangible to become tangible.

I adapt with the times and embrace the challenge the evolving contemporary online landscape presents.

Thoughts on Zygmut Bauman ‘Identity in the globalising world’

http://jenthedesigner.blogspot.com.au/2014/08/thoughts-on-zygmut-bauman-identity-in.html

Re-inventing to stay in the gamehttp://jenthedesigner.blogspot.com.au/2014/08/re-inventing-to-stay-in-game.html

An updated online Identity with aligned strategieshttp://jenthedesigner.blogspot.com.au/2014/09/an-updated-online-identi-

ty-with-aligned.html

Description of the Professional, engaged presona

I have been employed in the design industry for a number of years. During that time I have had experienced in a variety of disciples including, print, digital, film and multimedia.

Based on this persona, I wish to be represented as an educated and highly skilled specialist who, overtime, has gained a broad range of communication skills. Molding together many years of design work with recent study in Marketing, Advertising and Public Relations would potentially provide a broad skill base enabling a variety of client’s communication needs to be met.

I would like to be known as a creative thinker that goes beyond the good to achieve the greater. A visual communicator that is deeply connected to a client’s needs yet still operates in a highly professional manor, taking into account time management and budget constrains.

Past Strategies: Initially I have tried to achieve this persona primarily through word of mouth. Hoping that my visual work would promote an understanding of my skill base and work ethic. However as a result of creating an online identity, I see the value of engagement through social media, particularly Twitter, Facebook and Instagram.

Discoveries: This online engagement is particularly beneficial in connecting with professional peers, allowing me to quickly observe, learn and move with the flow. This, of course, is invaluable for all in the communication industry.

Present Strategies: Due to the visual nature of my work I realize that Instagram is particularly useful in showcasing a portfolio. I am in the initial stages of creating a viable

avenue in this medium however would like to go beyond simply posting images to conveying my passion, ability and personality. This could be achieved by telling a story on a piece I’m working on through photos and images, or to convey the inspiration, the process (as well as the mistakes) behind the final result.

Future Strategies: My primary goal within all social media avenues is to publish often and regularly. Once this has been established, I aim to create content that is original and relevant to the audience I most want to engage with. I am mindful of the need to be personable and professional, however I would like this to be peppered with humour. Working within a not-for-profit arena also makes it important for me to engage warmly and with sensitivity when required.

Potential Colleagues: As a specialist in the area of design, I wish to be a source of creativity, knowledge and inspiration to other professionals in my industry. This, I would hope, will facilitate collaboration and professional networking.

Potential Employers: For potential employers, I hope to present myself as a passionate creative who is across the latest technology and knowledgeable in how communication professionals worldwide are engaging with those technologies.

Evaluation: To this point, my social media activity has been modest, however with clear goals and an attitude of ‘being found’, I am confident my engagement in these mediums will increase.

Strategies to achieve this persona

http://beingfound.flavors.me/

I use Twitter to connect, discover listen to and be known by my professional peers. It also provides a real-time promotion and discussion base during events and behind-the-scence grabs.

The use of Blogger allows a more indepth discussion where topics can be fleshed out and a particular writing style developed.

Instagram is new to my social media suite. Intially I percieved it as being populated by a younger demographic, however recent statistics have shown its appeal permeating through a diverse age group. With this in mind, Instagram is an invaluable tool for visual communicators.